Drove 641% organic traffic and 7x inquiries for Sansa Interiors
A young Toronto interior design firm went from local underdog to nationally visible. Organic traffic surged 641%, annual inquiries jumped from 18 to 133, and press placements landed in DesignMilk, Casa Vogue, Elle, and Chic Haus.
A Toronto interior design firm behind modern residential and hospitality spaces
Sansa Interiors is a Toronto-based firm specializing in modern residential spaces and hospitality venues, especially cafes and restaurants. Founded as a small firm trying to make its mark, Sansa initially ran trial-and-error marketing.
Online visibility stayed minimal, traffic was flat, and inquiries were few against the competitive Toronto design market. The brief was a strategy-led rebuild across every channel.
Trial-and-error marketing, weak SEO, and no sales tracking
Scattered channels
Marketing cycled between random channels with no KPIs, budgets, or tracking.
Weak SEO stack
The site was outdated, not SEO-friendly, and nearly invisible in Toronto search.
No CRM or press
Inquiries came in sporadically and press signals for trust were missing.
A strategy-led 24-month program across web, SEO, ads, PR, and CRM
KPI-driven strategy
Replaced trial-and-error with measurable systems and channel-level goals.
Modern web and landers
High-conversion pages built for inquiries from cold traffic and referrals.
Technical and local SEO
Site structure and local SEO drove compounding organic visibility.
Targeted Google Ads
Paid campaigns brought immediate high-intent inquiries into the pipeline.
Digital PR features
Placements in DesignMilk, Casa Vogue, Elle, and Chic Haus built authority.
CRM and sales tracking
Every lead got captured, routed, and reported for consistent follow-up.
One of Toronto's most visible design studios
Headline result: +641% organic, 18 to 133 inquiries, top-3 rankings, global press. Verified in CRM.
Organic traffic surged 641% from 2022 to 2023 on SEO, PR, and content.
Inquiries grew from just 18 in 2021 to 133 in 2023, a consistent pipeline.
Top-3 Google rankings for interior designer in Toronto and related terms.
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