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Home Services case study, 2022 to 2024

Grew Sansa Interiors organic traffic 641% and lifted inquiries from 18 to 133 a year.

A young Toronto interior design firm went from struggling to being seen across the country. Organic traffic grew 641%. Yearly inquiries rose from 18 to 133. The firm reached the top 3 on Google and was featured in DesignMilk, Casa Vogue, Elle and Chic Haus.

Strategy Web Design SEO Content Digital PR Google Ads
Homepage of Sansa Interiors Inc., a Interior Design · Toronto · Restaurant + Cafe business, shown in a browser window
SANSAINTERIORS.COM
641%
ORGANIC TRAFFIC

Organic traffic rose 641% from 2022 to 2023 through SEO, PR and content.

133
ANNUAL INQUIRIES

Inquiries grew from just 18 in 2021 to 133 in 2023, a steady flow of projects.

#1-3
TOP-3 RANKING

Top 3 Google rankings for "interior designer in Toronto" and related national keywords.

Headline result · +641% traffic, 18 to 133 inquiries Reporting cadence · monthly · tied to CRM

CLIENT SNAPSHOT

Profile Young Toronto firm
Sector Residential, restaurant and cafe design
HQ Toronto, Canada
Recognition DesignMilk · Casa Vogue · Elle · Chic Haus
Engagement Strategy + Web + SEO + PR partner
Timeline 2022 / 2024
Platform WordPress

The brief

A Toronto interior design firm that designs modern homes and hospitality spaces, mostly cafes and restaurants.

Sansa Interiors is an interior design firm based in Toronto. It designs modern homes and hospitality spaces. It started as a small firm trying to make its mark, and at first its marketing was trial and error.

The firm tried hard, but it was barely visible online. Traffic was flat, and inquiries were few in Toronto's crowded design market.

The problem

Trial and error marketing, an outdated site and no sales tracking.

The firm tried YouTube, Google Ads, blogs, brochures, social, flyers, billboards and digital ads, all without KPIs.

The website was outdated, poorly designed and not built for SEO. The firm was nearly invisible online and lost local searches like "Toronto interior designer" to rivals.

No CRM.

Inquiries came in fits and starts. The firm had no press coverage, so it had little proof to build trust.

What we did

A 12-month program led by strategy, with SEO, content, ads, digital PR and sales ops.

Trial and error gave way to one plan with numbers behind it.

We ran a 12-month overhaul. It started with a plan built on KPIs, redesigned landing pages and a CRM with sales tracking. Then we optimized the website for technical and local SEO and ran targeted ads. Digital PR landed features in global design magazines and podcasts, which built a lot of trust.

RESULTS, CHARTED BEFORE AND AFTER
ORGANIC TRAFFIC 641%
Before
After
ANNUAL INQUIRIES 133
18
133
#1-3 TOP-3 RANKING Top 3 Google rankings for "interior designer in Toronto" and related national keywords.

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Strategy built on KPIs

Systems you can measure replaced trial and error.

Modern site and landing pages

A design built to bring in inquiries.

Technical and local SEO

Organic visibility that keeps building.

Targeted Google Ads

Quick inquiries from ready buyers.

Digital PR features

DesignMilk, Casa Vogue, Elle, Chic Haus.

CRM and sales tracking

Every lead captured, every time.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021