Cut CPL 92% and booked 7 new clients in 6 months for Scannable
A public-sector SaaS used Meta targeting plus webinar promotion to turn niche outreach into 450x more webinar leads, 92% lower CPL, and 7 new clients in six months.
A SaaS platform for environmental asset management
Niche audience, tight budget, low webinar attendance
Niche public-sector audience
Local government buyers and nonprofit leads are hard to reach at any real scale.
Outdated CRM
The funnel slowed inside a tired CRM. Sales missed data on late-stage prospects.
Low webinar attendance
Webinars are the closer for this buyer. Signups were sparse and no-shows high.
Meta-led targeting, webinar promotion, and data enrichment
Custom Meta audience strategy
Interest-based targeting narrowed spend to municipal and nonprofit decision-makers only.
Webinar promotion engine
Educational events nurtured complex prospects until they were ready to book a demo.
Data enrichment
Missing prospect fields filled in so sales opened calls with real context, not guesses.
Weekly Meta optimization
Creative, audience, and placement tuned each week to hold CPL down as spend scaled.
Landing-page conversion pass
Signup pages restructured for one action, faster load, and a clean above-fold offer.
Sales handoff cadence
A weekly sales-marketing sync closed the loop from CPL down to booked-client counts.
Hundreds of qualified leads and 7 new clients in 6 months
Headline result: 92% lower CPL. Weekly optimization cadence tied to CRM.
Webinar-generated leads grew 450x in six months, feeding a full pipeline of demos.
Cost per lead dropped 92%, making client acquisition affordable at their scale.
Scannable booked 7 new clients within six months, proving campaign ROI end to end.
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