An environmental asset SaaS used Meta's targeting + webinar promotion to turn niche outreach into 450× more webinar leads, 92% lower CPL, and 7 new clients in 6 months.
Scannable is an innovative SaaS platform designed for environmental asset management. Serving municipalities and nonprofits nationwide, it empowers decision-makers with GIS-based visualization tools, advanced reporting, and data-driven insights.
Despite a high-impact product, Scannable lacked the strategic digital marketing structure to deliver its message to a niche public-sector audience.
Scannable faced significant scaling challenges: limited budget, hard-to-reach niche audience (local government officials, nonprofits), outdated CRM slowing the funnel, and low webinar attendance.
Although Google Ads generated some intent-driven traffic, expanding beyond bottom-funnel was difficult. Awareness among untapped audiences remained low.
We conducted a comprehensive audit and identified Meta as the most effective channel. Custom audience strategy with interest-based targeting reached decision-makers. Webinar promotion + educational asset support + data enrichment for sales follow-up + continuous Meta optimization.
Interest-based targeting for hyper-specific decision-makers.
Educational events nurturing complex prospects.
Completed missing prospect details for sales teams.
Improved CPL + engagement weekly.
Scannable produced hundreds of qualified leads in 6 months — 450× more webinar leads, 92% lower CPL, and 7 new clients.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.