Drove 101% more search visibility for Sharon M. Gum, CPA
A Southern Illinois accounting firm with no digital footprint became the most-visible CPA in Monroe County. Search visibility rose 101%, Maps views 62%, and client calls 56% inside a year.
A Southern Illinois accounting firm for small business
Sharon M. Gum, CPA is a Southern Illinois accounting firm that serves small businesses across Monroe County. Their focus is business advisory, tax work, and payroll for owner-operators.
The firm was trusted by clients they already had. What they were missing was the online presence to reach the buyers who searched for a CPA before ever picking up the phone.
No website, no GBP, no reviews, no local footprint
Zero digital footprint
No website meant zero organic keyword capture and no search authority.
Unclaimed GBP
The Business Profile was unclaimed, mis-categorized, and had no reviews.
Weak trust signals
Zero reviews and an inactive social page left new buyers hesitant.
A digital foundation, GBP, content, and press
New WordPress site
A fast, responsive site tuned for local searches and clear CTAs.
GBP and reviews
A claimed, optimized profile with a structured review pipeline.
Topical blog map
Niche-authority content built around common accounting questions.
Local SEO campaign
Citations and directories unified across the local search network.
Press releases
Syndicated releases picked up by high-authority local media.
Social profile cleanup
Facebook and directory profiles rebranded for consistent trust signals.
Search up 101%, Maps up 62%, calls up 56%
Headline: +101% search visibility, +62% Maps views, and +56% client calls inside 12 months.
Google Search visibility grew 101% across accounting keywords.
Google Maps views rose 62% on the optimized Business Profile.
Inbound client phone calls grew 56% inside 12 months.
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