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Client
Sharon M. Gum, CPA
Industry
Accounting · Local CPA
Engagement
Web + Local SEO partner
Case № 066
2023 / 2024

Drove 101% more search visibility for Sharon M. Gum, CPA with local SEO.

A Southern Illinois accounting firm with no digital footprint became Monroe County's most-visible CPA — 101% Google Search visibility lift, 62% Maps visibility, 56% more calls.

Result
+101% search visibility, +62% Maps visibility, +56% client calls.
Approach
New WordPress site + GBP optimization + content + reviews + press releases + local SEO.
Services
Web Design Local SEO Google Maps
Stack
WordPress · GBP · Local SEO
sharon-m-gum-cpa.live LIVE
Search visibility
+101%
↗ Google
Maps views
+62%
↗ verified
Client calls
+56%
↗ inbound
Search visibility · 12-month curve ▲ +101%
Sharon M. Gum, CPA case study
About the client

A Southern Illinois accounting firm serving small businesses — business advisory, tax, and payroll services.

Sharon M. Gum, CPA is a Southern Illinois accounting firm serving small businesses. Focused on business advisory, tax, and payroll, they were restricted by a complete absence of online assets — no website, no optimized social profiles, and an unclaimed Google Business Profile.

i The challenge

Zero digital footprint + unclaimed GBP + invisible to local searchers.

Sharon M. Gum, CPA had no organic keyword capture, no inbound leads from search, and almost no authority in Google Maps. Their GBP was unclaimed and mis-categorized. They had no reviews, weakening client trust signals.

Their existing Facebook page was misbranded and inactive. They were invisible to qualified local prospects despite high-value search traffic.

Pre-engagement baseline Month 0
Website
GBP
Unclaimed
Reviews
0
ii The solutions

Foundation + GBP + content + reviews + press for local domination.

We introduced a digital foundation: their first WordPress site, technical SEO, claimed and optimized GBP, weekly content, Google Maps campaign. Press releases and local citation networks reinforced authority.

01

New WordPress website

Responsive, optimized for local searches.

02

GBP + review generation

Claimed, optimized, with structured review collection.

03

Topical blog map

Niche-authority content for accounting topics.

04

Local SEO campaign

Citations + directories network.

05

Press releases

Syndicated to high-authority media.

Services used Web Design · Local SEO · Google Maps
By the numbers

Strength in numbers.

From total invisibility to Monroe County leader within 12 months — optimized GBP, review campaigns, content structures, and consistent brand-building gave the firm a competitive edge.

01 · Search visibility
+101%
Increase in Google Search visibility.
02 · Maps views
+62%
Increase in Google Maps views.
03 · Client calls
+56%
Growth in client phone calls.
◇ ↗ Headline result · +101% search visibility Reporting cadence · monthly