SaaS case study, 2024

Boosted Simply.Coach organic leads 80% and paid leads 120% in 48 days.

A coaching SaaS platform on a new domain lacked authority. We rebuilt its SEO and paid ads. In 48 days organic leads rose 80% and paid leads rose 120%, on lower spend.

SEO Paid Ads Conversion Optimization

SIMPLY.COACH

+80%

ORGANIC LEADS

Organic leads rose 80% as we expanded the keywords the site ranked for.

+120%

PAID LEADS

Paid leads rose 120% in 48 days with better campaigns.

48d

TIME TO IMPACT

Strong inbound growth in just 48 days, on a base that can scale.

Headline result · +80% and +120% in 48 days Reporting cadence · weekly

CLIENT SNAPSHOT

Profile New SaaS

Sector Coaching management SaaS

HQ India

Recognition Global coaching SaaS

Engagement SEO + Paid Ads partner · 48 days

Timeline 2024

Platform WordPress

The brief

A secure SaaS platform for executive coaches and coaching businesses, with scheduling, billing and progress tracking.

Simply.Coach is a secure SaaS platform for executive coaches, coaching businesses and enterprises. It helps them manage and scale their coaching programs. One tool covers scheduling, billing, progress tracking and reporting.

The product was powerful, but it was new and sat in a niche space, so few people found it online. Growth depended on reaching high-intent buyers around the world.

The problem

A new domain with low authority, scattered traffic and wasteful ads.

On the organic side, traffic was scattered, the site structure was weak and the site had no structured keyword targeting.

With no content plan, competitors won the searches that mattered.

CONVERSION PATH FRICTION On the paid side, campaigns chased brand awareness with generic text ads.

Conversions were rare and costs were high. The ads were unclear, and buyers had no easy path to convert.

What we did

One organic and paid program aimed at high-intent users worldwide.

We rebuilt search and paid ads as one program, from site structure to lead gen forms.

For SEO, we optimized every key page and found the keyword gaps against competitors. We put high-volume keywords first, redesigned the blog structure and wrote new content to fill those gaps.

For paid ads, we turned text-based campaigns into targeted Google, LinkedIn and Facebook campaigns. Single-image ads showed the product's benefits. Built-in lead gen forms made it easier to ask for a demo.

RESULTS, CHARTED BEFORE AND AFTER

ORGANIC LEADS +80%

Before

After

PAID LEADS +120%

Before

After

48 d TIME TO IMPACT Strong inbound growth in just 48 days, on a base that can scale.

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Custom site structure

Built around user intent and SEO best practices.

Keyword gap content

New blogs aimed at high-volume searches.

Paid ads restructure

Google, LinkedIn and Facebook, focused on conversions.

Lead gen forms

Built-in forms made demo requests simple.

Single-image conversion ads

Clear product benefits in place of generic text.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021