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TECH COACHING SAAS

Grew Simply.Coach organic leads 80% and paid 120% in 48 days

A new-domain coaching SaaS beat authority gaps with SEO plus a paid restructure. In 48 days, organic leads climbed 80% and paid leads 120% on a smaller ad budget.

CLIENT
Simply.Coach
ENGAGEMENT
Organic + paid partner
TIMELINE
2024 (48 days)
RESULTS VERIFIED IN GA4 + AD PLATFORMS
Simply.Coach case study hero
1 / 3 GA4 + PAID DASHBOARD 2024
CLIENT SNAPSHOT
FOUNDED 2021
SECTOR Coaching management SaaS
HQ India
PLATFORM WordPress
STACK WordPress, Google Ads, LinkedIn, Facebook
RECOGNITION Global coaching SaaS
BACKGROUND

A secure SaaS platform built for coaches and coaching businesses

Simply.Coach is a SaaS platform for executive coaches, coaching businesses, and enterprise programs. It handles scheduling, billing, progress tracking, and reporting in one place. The product was strong, but online visibility lagged. A new domain in a niche category meant growth had to come from reaching high-intent buyers around the world.
CHALLENGE

A new domain with weak organic and inefficient paid ads

ORGANIC

New-domain authority gap

A young domain in a niche category made organic growth slow out of the gate.

PAID

Inefficient paid spend

Generic brand-awareness ads rarely converted. Costs stayed high per booked demo.

CVR

Friction in the funnel

The demo path had rough edges. Visitors dropped before completing the request.

APPROACH

Integrated organic and paid targeting high-intent global buyers

Custom site architecture

Rebuilt information flow around user intent and clean, defensible SEO structure.

Keyword gap content

New blogs targeted high-volume queries competitors had already claimed on page 1.

Paid restructure

Google, LinkedIn, and Facebook re-pointed at high-intent demo requests, not clicks.

Lead-gen form integration

Native forms cut friction on paid channels and dropped abandonment on demo requests.

Single-image creative

Solution-led ads replaced generic text units and pulled real signup intent from feeds.

Weekly optimization

Budget shifted every week to the ad sets and keywords that returned booked demos.

RESULTS

Organic and paid leads both climbed on a smaller ad budget

Headline result: 80% organic and 120% paid lead growth in 48 days.

+80%
ORGANIC LEADS

Organic leads grew 80% through SEO-driven keyword expansion and blog architecture.

+120%
PAID LEADS

Paid leads surged 120% in 48 days with focused Google, LinkedIn, and Facebook ads.

48 d
TIME TO IMPACT

Meaningful inbound growth landed in 48 days on a scalable, repeatable foundation.

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