Doubled Smith-Midland conversions with UX-led web consolidation
A precast concrete leader ran fragmented regional sites. We unified them into one UX-led build. Bounce dropped 65% and conversions doubled.
A precast concrete leader shaping US infrastructure
Smith-Midland Corporation is a leading manufacturer of innovative precast concrete products for construction, utilities, transportation, and public safety. Alongside its sub-brand Concrete Safety Systems, the company builds sustainable, durable solutions used across the country.
Offline, the brand commands trust. Online, fragmented regional sub-brand sites fractured that perception and blocked user journeys.
Fragmented sites, weak UX, blocked recruiting
Fragmented regional sites
Multiple regional sub-brand sites split the brand voice and drained internal resources.
Weak conversion paths
CTAs were buried and forms were hidden, so intent leaked out at every step.
Slow CMS updates
The old stack forced every edit through a bottleneck, so content went stale fast.
UX audit, multi-site consolidation, and WordPress migration
Multi-site consolidation
Regional sites folded into two cohesive platforms with unified content.
UX-driven redesign
Bold, industry-reflective design with strong brand cohesion end to end.
Multimedia integration
Video, interactive content, and dynamic imagery to lift engagement.
Conversion-focused CTAs
Sticky widgets, prioritized actions, and integrated forms across pages.
WordPress migration
Internal teams empowered to update content without external bottlenecks.
Recruitment storytelling
Employee-centric content that lifts talent visibility and hiring flow.
Bounce down 65%, conversions doubled
Headline: 2x conversions, 65% lower bounce, 100% in-house CMS control. Reporting monthly, UX-tied.
Bounce dropped 65% via streamlined navigation and engaging content flow.
Conversions doubled through prioritized CTAs, sticky widgets, and forms.
Website management efficiency lifted 100% after WordPress migration.
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