Other case study, 2023 to 2024
Grew Stella Maris direct bookings to 40% of all reservations with a smooth redesign.
A Danish luxury hotel had an outdated site that sent guests to a confusing outside booking flow. We replaced it with a redesign that fits the brand and books in one place. In year 1, organic traffic grew 64%, direct bookings reached 40% of the total and 250+ keywords hit the first page.
Organic traffic grew 64% in the first 12 months.
40% of all bookings now come straight through the new website.
250+ keywords ranked on the first page within the first year.
CLIENT SNAPSHOT
The brief
A boutique luxury hotel in Svendborg with 36 elegant rooms, fine dining, lounges, terraces and meeting rooms for business.
Stella Maris Hotel de Luxe is a boutique luxury hotel in Svendborg, Denmark. It has 36 elegant rooms, modern comforts, fine dining, a bar, a lounge, terraces and meeting rooms for business. Guests get a free breakfast cooked to order and 24-hour room service.
The stay was premium, but the website was outdated. Its booking system was split across platforms and confused guests.
The problem
Outdated site, a confusing outside booking flow and a risk of double bookings.
The old site did not look like a luxury hotel. Guests were sent to an outside booking platform. They got confused, dropped off and left bookings unfinished. The hotel leaned hard on third-party booking sites. Poor SEO kept it hard to find. The split setup also fell out of sync with Booking.com, which led to double bookings and wrong room counts.
What we did
A redesign that fits the luxury brand, real-time booking across channels and deep SEO.
Guests needed to book with the hotel directly, without the confusion of outside platforms.
We redesigned the whole site around ease of use and function. The new look fits the hotel's luxury brand. Booking is fully automated and syncs with Booking.com in real time. That ends double bookings and keeps open rooms accurate. Targeted keyword research and optimized copy brought in high-value organic traffic.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A premium look that is easy to use.
No double bookings and accurate room counts.
Fewer guests quit before they finish booking.
Wins searches for the hotel's name and for general terms.
Fast pages and hosting you can count on.
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