Grew Stella Maris direct bookings to 40% of reservations
A Danish boutique luxury hotel was losing bookings to an outdated site and a confusing external booking flow. We rebuilt the site with real-time Booking.com sync and SEO. Result: 40% direct bookings and +64% organic traffic.
A boutique luxury hotel in Svendborg with 36 elegant rooms
Stella Maris Hotel de Luxe in Svendborg, Denmark is a boutique luxury hotel featuring 36 elegant rooms, fine dining, lounges, terraces, and corporate meeting spaces. Guests get complimentary cooked-to-order breakfast and 24-hour room service.
The on-property experience was premium. The digital experience was not. Guests hit a fragmented booking flow that eroded trust and cost the hotel direct revenue.
A luxury hotel losing bookings to a fragmented site
External booking flow
Guests bounced to a third-party site and dropped off mid-reservation.
Manual availability sync
Double-bookings and stale rooms damaged trust with premium guests.
Weak organic visibility
The site did not rank for the queries that filled competitor rooms.
Luxury-brand redesign plus real-time booking sync
Luxury-brand redesign
A premium aesthetic and UX that matches the on-property experience.
Real-time Booking.com sync
Live availability across channels and no more double-bookings.
Simpler booking funnel
Fewer steps and stronger CTAs so guests finish the reservation.
Keyword-driven SEO
Branded and non-branded terms tuned for high-value hotel search.
Performance and hosting
Fast load times and reliable hosting for a premium guest journey.
Monthly booking reporting
Monthly reporting tied straight to booking conversions and revenue.
Direct bookings, organic traffic, and rankings all up
Headline: 40% of bookings now direct. Monthly reporting tied to reservation data.
Organic traffic up 64% inside the first 12 months.
40% of all reservations now come direct through the site.
First-page rankings for 250+ terms in year one.
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