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Client
Stella Maris Hotel de Luxe
Industry
Hotel · Boutique Luxury · Denmark
Engagement
Web + Booking partner
Case № 109
2023 / 2024

Lifted Stella Maris direct bookings to 40% of all reservations with seamless redesign.

A Danish luxury hotel replaced an outdated site + confusing external booking flow with an integrated, brand-aligned redesign — 64% organic traffic growth, 40% direct booking share, 250+ first-page keywords in year 1.

Result
+64% organic traffic, 40% direct bookings, 250+ first-page keywords.
Approach
Luxury-aligned redesign + integrated real-time booking + multi-channel sync + SEO copy + UX overhaul.
Services
Web Design Web Development
Stack
WordPress · Booking integration · Booking.com sync
stella-maris-hotel-de-luxe.live LIVE
Organic traffic
+64%
↗ 12 months
Direct bookings
40%
↗ verified
First-page keywords
250+
↗ year 1
Direct bookings · annual curve ▲ 40%
Stella Maris Hotel de Luxe case study
About the client

A boutique luxury hotel in Svendborg with 36 elegant rooms, fine dining, lounges, terraces, and corporate meeting spaces.

Stella Maris Hotel de Luxe in Svendborg, Denmark is a boutique luxury hotel featuring 36 elegantly designed rooms, modern amenities, fine dining, bar, lounge, terraces, and corporate meeting spaces. Guests enjoy complimentary cooked-to-order breakfast and 24-hour room service.

Despite a premium experience, their outdated website and fragmented booking system created confusion.

i The challenge

Outdated site + external booking confusion + double-booking risk.

The old site lacked luxury design consistency. Guests were redirected to an external booking platform — confusion, drop-offs, incomplete reservations. Heavy dependency on third-party booking platforms.

Poor SEO limited visibility. Fragmented booking caused syncing issues with Booking.com — double-bookings + outdated availability.

Pre-engagement baseline Month 0
Booking flow
External
Sync
Manual
SEO
Weak
ii The solutions

Luxury-aligned redesign + real-time multi-channel booking + SEO depth.

Complete redesign focused on UX + functionality. Modern site aligned with luxury identity. Fully automated booking integrated and synced in real-time with Booking.com — eliminating double-bookings + ensuring availability accuracy. Targeted keyword research + optimized copy captured high-value organic traffic.

01

Luxury-aligned redesign

Premium aesthetics + UX.

02

Real-time Booking.com sync

No double-bookings, accurate availability.

03

Streamlined booking funnel

Reduced cart abandonment.

04

Keyword-driven SEO

Branded + non-branded organic capture.

05

Performance + reliability

Fast load + dependable hosting.

Services used Web Design · Web Development
By the numbers

Strength in numbers.

Stella Maris transformed digital experience — guests book directly with ease, room availability accurate across channels, organic visibility expanded. 64% organic growth, 40% direct bookings, 250+ first-page keywords.

01 · Organic traffic
64%
Increased organic traffic 64% within the first 12 months.
02 · Direct bookings
40%
40% of total bookings now come directly through the redesigned website.
03 · First-page keywords
250+
Achieved 250+ first-page keyword rankings within the first year.
◇ ↗ Headline result · 40% of bookings now direct Reporting cadence · monthly · booking-tied