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Client
Stonehenge Consulting PLC
Industry
Accounting · Small Business Tax
Engagement
Google Ads + Local SEO partner
Case â„– 065
2024

Returned 5× ROI for Stonehenge Consulting via transparent Google Ads + local SEO.

A small-business tax advisory firm replaced unpredictable referrals with consistent paid + local-SEO leads — 5× ROI from Google Ads and predictable monthly pipeline.

Result
â—†— ROI, predictable monthly pipeline, — local visibility + consultations.
Approach
Targeted Google Ads + GBP optimization + brand refresh + transparent monthly ROI reporting.
Services
Paid Ads Local SEO Branding
Stack
Google Ads · GBP · WordPress
stonehenge-consulting-plc.live LIVE
ROI
5×
↗ tracked
Pipeline
Predictable
↗ steady
Local visibility
3×
↗ verified
ROI · monthly curve ▲ 5×
Stonehenge Consulting PLC case study
About the client

A small-business accountancy and tax advisory firm simplifying finance for sole traders and SMEs.

Stonehenge Consulting PLC specializes in small-business accountancy and tax advisory services. With a mission centered on simplifying finance for sole proprietors and SMEs, the firm had earned local trust but lacked modern digital-first strategies. Reliance on referrals created unpredictable lead flow.

i The challenge

Unpredictable referrals + opaque agencies + no transparent reporting.

Stonehenge depended almost exclusively on referrals — demonstrating client satisfaction but creating unsteady pipelines. Marketing lacked clarity: no precise lead-generation system, limited SEO, and no clear differentiation.

Prior agencies pitched vague "all-in-one" options with hidden costs and no transparent ROI reporting.

Pre-engagement baseline Month 0
Pipeline
Referrals
Reporting
Vague
GBP
Underused
ii The solutions

Targeted Google Ads + Local SEO + transparent monthly reports.

We developed a targeted Google Ads campaign around high-intent keywords for small-business needs. We optimized GBP, secured consistent reviews, and reshaped brand messaging for trust and professionalism. All ad spend and metrics were reported clearly month over month.

01

Custom Google Ads

High-intent small-business search targeting.

02

GBP + reviews + local SEO

Optimized profile + Maps ranking growth.

03

Monthly ROI reports

Transparent ad-spend and pipeline reporting.

04

Brand refresh

Professional online image rebuild.

Services used Paid Ads · Local SEO · Branding
By the numbers

Strength in numbers.

Stonehenge shifted from unpredictable referrals to reliable, data-driven client acquisition. ROI scaled 5×, enabling them to reinvest confidently while focusing on servicing clients.

01 · Paid Search ROAS
5×
ROI from Google Ads campaigns — every $1 returns $5.
02 · Pipeline
100%
Predictable, steady lead pipeline created.
03 · Local visibility
3×
Local visibility and consultations secured weekly.
◇ ↗ Headline result · 5× ROI in 1 month Reporting cadence · monthly · ad-tied