Returned 5x ROI for Stonehenge with Google Ads and local SEO
A small-business tax advisory firm replaced unpredictable referrals with steady paid and local-SEO leads. Every ad dollar returned 5x, and pipeline turned predictable inside a year.
A small-business tax advisory firm
Stonehenge Consulting is a small-business accountancy and tax advisory firm. They serve sole traders and SMEs and have built local trust over the years through personal service.
What they needed was a predictable, transparent way to bring new clients in without giving up the personal touch that clients came to them for.
Referral swings, vague agencies, no clear reporting
Referral swings
Pipeline moved with word-of-mouth and stalled month to month.
Opaque prior agencies
Hidden costs and vague all-in-one pitches burned budget with no clarity.
Weak local presence
Google Business Profile was under-used and small-business search leaked.
Targeted Google Ads, local SEO, and clear reporting
Custom Google Ads
High-intent small-business keywords targeted by service and region.
GBP and reviews
A claimed profile plus a review pipeline lifted local Maps rankings.
Monthly ROI reports
Every dollar and lead reported clearly, no more vague summaries.
Brand refresh
A professional online image made trust obvious at first click.
Landing-page work
Service pages tightened to match paid intent and close forms.
Local citation cleanup
Directory listings unified to lift local search authority.
5x ROI, predictable pipeline, 3x local reach
Headline: 5x paid-search ROI and a predictable monthly pipeline across 2024.
Every $1 in Google Ads returned $5 in tracked pipeline.
Referral swings turned into a predictable, steady monthly pipeline.
Local visibility tripled and weekly consultations became routine.
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