Professional Services case study, 2024
Returned 5× ROI for Stonehenge Consulting with transparent Google Ads and local SEO.
A small-business tax advisory firm stopped waiting on referrals. Paid search and local SEO now bring in steady leads.
Google Ads return 5 times what they cost.
A steady, predictable flow of leads.
More local visibility, with consultations booked each week.
CLIENT SNAPSHOT
The brief
An accounting and tax advisory firm that makes finance simple for sole proprietors and small businesses.
Stonehenge Consulting PLC gives small businesses accounting and tax advice. Its goal is to make finance simple for sole proprietors and small firms. It had earned local trust, but it had no modern plan to win clients online. It relied on referrals, so leads were hard to predict.
The problem
Random referrals, vague agencies and no clear reporting.
What we did
Targeted Google Ads, local SEO and transparent monthly reports.
We built a lead system the firm could see working every month.
We built a targeted Google Ads campaign around high-intent keywords for small-business needs. We optimized the Google Business Profile and brought in steady reviews.
We reshaped the brand message to build trust and look professional. Every month we reported all ad spend and results in plain terms.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Aimed at high-intent small-business searches.
An optimized profile that climbs in Maps.
Clear reports on ad spend and pipeline.
A more professional image online.
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