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Client
Sundance Kitchen
Industry
Roofing · Residential + Commercial
Engagement
Full digital transformation partner
Case № 081
2023 / 2024

Drove 531% organic search visibility and 412% leads for Sundance Kitchen Roofing.

A roofing + home exterior company transformed weak digital infrastructure with website redesign, SEO, multi-segment campaigns, and seasonal strategies — 531% search visibility, 412% leads, 276% emergency calls, and 89% revenue lift.

Result
+531% search visibility, +412% leads, +276% emergency calls, +89% revenue.
Approach
Conversion-focused web rebuild + local SEO domination + emergency campaigns + seasonal strategies + content hub.
Services
SEO Website Redesign Lead Generation Paid Campaigns Content Strategy Branding
Stack
WordPress · GMB · Google Ads
sundance-kitchen.live LIVE
Search visibility
+531%
↗ verified
Qualified leads
+412%
↗ growth
Annual revenue
+89%
↗ YoY
Leads · 12-month curve ▲ +412%
Sundance Kitchen case study
About the client

A mid-sized roofing and home exterior company serving residential homeowners and commercial property managers.

Sundance Kitchen is a mid-sized roofing and home exterior company serving both residential homeowners and commercial property managers. Known for expert storm damage repair, roof replacements, and ongoing maintenance, they had a trusted word-of-mouth reputation but lacked digital authority.

i The challenge

Low visibility + revenue cliffs between storms + weak conversion infrastructure.

Sundance had low online visibility, revenue fluctuations between storm seasons, and marketing that failed to showcase the full range of services. Outdated website, no online quote tools, and inconsistent social media weakened authority.

No emergency campaigns despite high-margin emergency repairs.

Pre-engagement baseline Month 0
Visibility
Low
Tools
Seasonal stability
Variable
ii The solutions

End-to-end transformation across SEO, web, ads, content, and seasons.

We implemented a comprehensive strategy: custom website with conversion structure + local SEO with 531% visibility lift + service landing pages + emergency-focused campaigns + seasonal cross-promotions + content hub with resources, guides, videos.

01

Conversion-focused website

Modern rebuild with structured services.

02

Local SEO domination

531% visibility increase.

03

Emergency campaigns

Targeted homeowners needing immediate help.

04

Quote request + roof identifier

Streamlined inbound conversion tools.

05

Content hub

Resources, guides, videos for authority.

06

Seasonal cross-promotions

Stabilized demand year-round.

Services used SEO · Website Redesign · Lead Generation · Paid Campaigns · Content Strategy · Branding
By the numbers

Strength in numbers.

Sundance's lead generation increased dramatically across residential + commercial. Emergency calls surged with targeted campaigns. Seasonal strategies stabilized annual demand. Stronger branding + advanced lead systems = 89% higher annual revenues.

01 · Search visibility
+531%
Organic search visibility surged 531%, dominating local roofing search.
02 · Qualified leads
+412%
Qualified leads grew 412% with improved conversion rates.
03 · Annual revenue
+89%
Annual revenue 89% YoY increase across residential + commercial.
◇ ↗ Headline result · +531% visibility, +89% revenue Reporting cadence · weekly · season-tied