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HOME SERVICES YEAR-LONG BUILD

Drove +531% visibility and +89% revenue for Sundance Kitchen

A mid-sized US roofing and exterior firm stuck in seasonal revenue cliffs. A full transformation across SEO, web, ads, and content drove +531% visibility and +89% annual revenue.

CLIENT
Sundance Kitchen
ENGAGEMENT
Full digital transformation partner
TIMELINE
2023 - 2024 (12 months)
RESULTS VERIFIED AGAINST BOOKED JOBS + GA
Sundance Kitchen case study hero
1 / 4 WEBSITE + PIPELINE DASHBOARD, 2024
CLIENT SNAPSHOT
FOUNDED 2021
SECTOR Roofing + home exterior
HQ United States
PLATFORM WordPress
STACK WordPress, GMB, Google Ads
RECOGNITION Storm-damage + maintenance leader
BACKGROUND

A mid-sized roofing and exterior firm serving homes and commercial property

Sundance Kitchen is a mid-sized US roofing and exterior company serving residential homeowners and commercial property managers. They handle storm damage, roof replacements, and ongoing maintenance.

Word-of-mouth carried them for years. What they didn’t have was digital authority to match the offline trust.

CHALLENGE

Low visibility, seasonal cliffs, weak conversion infrastructure

SEO

Low online visibility

Weak SEO left them off the map for high-intent roofing searches.

SEASONAL

Seasonal revenue cliffs

Between storm seasons, demand collapsed and no plan filled the gap.

FUNNEL

Weak conversion setup

No quote tools and stale social starved the funnel of qualified inbound.

APPROACH

A full transformation across SEO, web, ads, content, and seasons

Custom website rebuild

A conversion-focused site with structured services and quote tools.

Local SEO domination

Ranking work that lifted search visibility 531% across service areas.

Emergency-focused ads

Campaigns aimed at homeowners needing storm and repair help now.

Quote request + roof tool

Streamlined inbound with quote requests and a roof identifier.

Content hub for authority

Guides, videos, and resources that built topical authority.

Seasonal cross-promotions

Cross-promotions that smoothed demand across the year.

RESULTS

Visibility, leads, and revenue climbed together across the year

Headline result: +531% visibility, +412% leads, +276% emergency calls, +89% revenue. Weekly reporting.

+531%
SEARCH VISIBILITY

Organic search visibility surged across the local roofing footprint.

+412%
QUALIFIED LEADS

Qualified leads grew as conversion structure improved.

+89%
ANNUAL REVENUE

Annual revenue climbed 89% year over year.

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