Home Services case study, 2023 to 2024
Drove 531% organic search visibility and 412% more leads for Sundance Kitchen.
A home remodeler had a weak online setup. We fixed it with a new website, SEO, ads for each type of buyer and plans for each season. Search visibility rose 531%, leads rose 412%, emergency calls rose 276% and revenue rose 89%.
Organic search visibility rose 531%, putting Sundance at the front of local remodeling search.
Qualified leads grew 412% with better conversion rates.
Annual revenue rose 89% year over year across remodeling and exterior work.
CLIENT SNAPSHOT
The brief
A mid-sized home remodeler serving Maryland, Delaware and Pennsylvania, with roofing, siding, windows, kitchens, baths and outdoor living.
Sundance Kitchen is a mid-sized home remodeler. It has served Maryland, Delaware and Pennsylvania since 2004 with personalized remodeling, from roofing, siding, windows and doors to kitchens, baths and outdoor living. Word of mouth had earned it trust, but it had little authority online.
The problem
Low visibility, seasonal revenue swings and a weak setup for converting visitors.
What we did
A full rebuild across SEO, web, ads, content and the seasons.
One plan that covers the whole year, not just the busy season.
We built a custom website set up to convert. Local SEO lifted visibility 531%. We added a landing page for each service and ran ads for emergency repairs. Seasonal cross-promotions filled the gaps. A content hub gave people guides, videos and other help.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A modern rebuild with clearly organized services.
Visibility up 531%.
Reached homeowners who needed help right away.
Simple tools that turn visitors into leads.
Resources, guides and videos that build authority.
Steady demand all year.
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