Manufacturing case study, 2023 to 2024
Grew TAYSAD organic traffic 160% with a secure, accessible online hub.
Turkey's leading automotive supplier association had an outdated site that was not secure. We replaced it with a platform built for ease of use and security. Organic traffic grew 160%, page load time fell 80% and sessions ran 40 seconds longer for 490+ member institutions.
New users from organic search grew 160%.
Page load time fell 80%, so the site is faster and easier to use.
Average sessions ran 40 seconds longer, a sign of stronger engagement.
CLIENT SNAPSHOT
The brief
Turkey's leading automotive supplier association, whose 490+ members account for 65% of national production and 70% of exports.
TAYSAD was founded in 1978. It is the leading voice of Turkey's automotive supplier industry. Its 490+ members account for 65% of national production and 70% of exports. As a key non-government body, it builds plans for steady growth and a stronger place in global markets. It also works with the government and partners abroad.
TAYSAD calls itself a 'Reference Institution.' It wanted an online hub that showed its authority and credibility and welcomed every member.
The problem
Outdated site, insecure backend and members with very different tech skills.
What we did
Simple design, a secure backend and faster pages.
Members with very different tech skills all had to use it safely.
We designed a platform around its users. The design is simple to use for members at every level of tech skill. A strong, secure backend protects private member exchanges. We tuned the site so pages load fast. And we built it to scale as TAYSAD grows.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Modern and accessible design.
Members can talk in private.
Strong protection for member data.
Members can work together in one place.
Smooth user paths and room to grow.
Get your free website audit.
A written report in your inbox within 24 hours, with three fixes you can ship the same week, whether or not you hire us.