Turkey's leading automotive supplier association replaced an outdated, insecure site with a UX + security-focused platform — 160% organic traffic, 80% faster load times, 40s longer sessions for 490+ member institutions.
Founded in 1978, TAYSAD is the leading voice of Turkey's automotive supplier industry, representing 490+ members contributing 65% of national production + 70% of exports. As a key non-governmental body, it develops strategies to promote sustainable growth, boost global competitiveness, and collaborate with government + international partners.
Positioned as a 'Reference Institution,' TAYSAD sought a digital hub reflecting its authority, credibility, and inclusivity.
Their website wasn't user-friendly for a broad audience — from technical experts to members with limited digital skills. They lacked a secure backend system for member institutions. Sensitive communication was exposed.
Site struggled with slow speeds, limited scalability, poor visibility — ineffective as an industry hub.
Designed user-centric digital platform: intuitive design accommodating diverse digital proficiency levels + advanced backend security for confidential member interactions + performance optimization for fast loads + scalable architecture for long-term growth.
Modern + accessible UX.
Confidential member interactions enabled.
Advanced protection.
Member collaboration enabled.
Smooth user flows + future growth.
TAYSAD became a reliable, central hub for 490+ member institutions — engagement metrics soared, organic reach expanded 160%, faster load times, longer sessions — proving platform success.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.