Lifted TAYSAD organic traffic 160% with a secure digital hub
Turkey's automotive supplier association replaced an insecure, slow site with a secure UX-led platform. Result: 160% organic traffic gain, 80% faster load, and 40 seconds longer sessions for 490+ member firms.
Turkey's leading auto supplier association, 490+ members, 65% of national production
TAYSAD is the leading voice of Turkey’s automotive supplier industry, representing 490+ member firms that contribute 65% of national production and 70% of exports. They shape strategy, boost global competitiveness, and work with government and international partners.
Marked a Reference Institution for the sector, TAYSAD needed a hub that matched its role: secure, fast, and easy for every member to use.
Insecure backend, slow load, and diverse user skill levels
Insecure member backend
Sensitive member communication was exposed on a backend that was not fit for purpose.
Slow, low-scale site
Slow load and limited scale made the hub feel unreliable during peak use.
UX gap across skill levels
Design skewed technical. Less digital members struggled to complete basic actions.
Intuitive UX plus secure backend plus performance optimization
Intuitive design for diverse users
A modern, accessible UX served both engineers and less digital members without extra help.
Secure member backend
A hardened backend enabled confidential member work that the old system could not.
Encryption and security layers
Advanced encryption protected sensitive industry data end to end.
Centralized industry hub
A single portal replaced scattered tools and became the sector's working space.
Fast, scalable architecture
Optimized load and a scalable stack held up under growth and traffic spikes.
SEO foundations built in
Search visibility work brought a 160% organic traffic lift within the year.
Central industry hub for 490+ members, faster and safer
Headline result: 160% organic traffic and 80% faster load, verified in GA4.
Organic new users grew 160% year over year after the platform rebuild.
Page load dropped 80%, delivering a much faster experience for every member.
Average session grew by 40 seconds as engagement across the hub climbed.
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