Healthcare case study, 2023 to 2024
Grew The Awareness Centre traffic 157% with SEO and PPC for counseling and training.
One of London's largest counseling providers drew better clients and more course applicants. Traffic rose 157%, course sign-ups rose 93% and qualified leads rose 68%.
Rise in overall website traffic from SEO and digital PR.
Rise in counseling course sign-ups from data-driven PPC.
Rise in qualified leads and inquiries across therapy services.
CLIENT SNAPSHOT
The brief
One of London's largest counseling, psychotherapy and mental health providers, offering therapy, counseling courses and specialist training.
The Awareness Centre (TAC) is one of London's largest providers of counseling, psychotherapy and mental health services. It also runs accredited counseling training courses, which are a key part of its mission.
TAC saw how crowded its market had become and partnered with Redefine Web to redesign its digital strategy.
The problem
Strong demand, low search visibility and little awareness of the training courses.
What we did
An SEO base, PR authority and targeted PPC for courses.
A two-phase plan that builds long-term search strength first, then adds paid campaigns for courses and therapy services.
In phase one, we rebuilt the SEO structure. We refreshed the service pages and wrote blogs aimed at each buyer persona. Digital PR and link building made the site more trusted. In phase two, targeted PPC drove course sign-ups and service inquiries in specific locations.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
SEO content for therapy and training.
Built around what buyers need most.
Signals of authority in mental health.
Enrollments you can track directly.
Better return over time.
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