Grew traffic 157% with SEO and PPC for counselling and training
London's largest counselling provider needed higher-quality clients and course applicants. An SEO foundation, digital PR, and targeted PPC drove 157% more traffic, 93% more course sign-ups, and 68% more qualified leads.
One of London's largest counselling, psychotherapy, and training providers
The Awareness Centre is one of London’s largest providers of counselling, psychotherapy, and mental health services. It also runs accredited counselling training courses, a core part of its mission.
Demand was strong but the digital presence didn’t match the reputation. Rankings, authority, and the training-course funnel all needed work.
Strong demand, low search visibility, weak course funnel
Low search visibility
Service pages ranked poorly for the terms London therapy clients used every day.
Weak digital authority
Backlink profile and topical authority lagged smaller, SEO-savvy competitors.
Underused training funnel
Training-course pages didn't convert. Sign-ups came in below capacity every intake.
SEO foundation, PR authority, targeted PPC for courses
Refreshed service pages
SEO-focused pages for therapy and training gave each service its own converting entry point.
Persona-targeted blogs
Content aligned with core buyer needs, feeding pages that answered real search intent.
Digital PR and link building
Mental-health authority signals earned coverage and links from credible UK publications.
PPC for course applications
Paid campaigns drove direct, measurable enrollments into named training intakes.
Location + intent targeting
Ads and pages targeted specific London neighborhoods and specific service intents.
Continuous campaign refinement
Monthly review kept keywords, creative, and landing pages sharp against real ROI.
Steady visibility gains with paid-driven course sign-ups
Headline result: +157% traffic, +93% course sign-ups, +68% qualified leads.
Overall website traffic grew 157%, driven by SEO and digital PR compounding together.
Counselling course sign-ups jumped 93% through data-driven, intake-specific PPC.
Qualified leads and inquiries grew 68% across therapy services in London.
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