London's largest counselling provider attracted higher-quality clients + course applicants — 157% traffic, 93% course sign-ups, 68% qualified leads.
The Awareness Centre (TAC) is one of London's largest providers of counselling, psychotherapy, and mental health services. They also offer accredited counselling training courses representing a key part of their mission.
Recognising the competitive landscape, TAC partnered with Redefine Web to redesign their digital strategy.
Despite strong local demand, TAC's website had low search visibility, poorly optimized service pages, and lacked authority. Their training courses had weaker visibility than competitors with stronger digital strategies.
They needed sustainable visibility (SEO) plus immediate, measurable wins (PPC).
Two-phase plan: redesigned SEO structure with refreshed service pages + persona-targeted blogs. Digital PR + link-building strengthened authority. Then targeted PPC drove course sign-ups + service inquiries for specific locations.
SEO-focused content for therapy + training.
Aligned with core buyer needs.
Mental health authority signals.
Direct, measurable enrollment.
Maximized ROI over time.
TAC saw consistent growth in visibility + conversions. SEO ensured long-term authority while paid drove near-term sign-ups + inquiries.
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