Home Services case study, 2015 to 2024
Drove Tilghman Builders' digital growth to $6.8M, a 353% revenue surge with inbound marketing.
Tilghman Builders chose Redefine Web for a full inbound makeover. That meant a rebrand, a new website, HubSpot, paid media and content. Annual revenue grew from $1.5M to $6.8M over nine years of steady, compounding growth.
Annual revenue grew from $1.5M to $6.8M, a 353% increase since the partnership began.
Website traffic grew 784% through better content, SEO and digital ad campaigns.
Marketing-qualified leads rose by 637%, which kept the pipeline growing steadily.
CLIENT SNAPSHOT
The brief
A family-owned renovation specialist building high-quality homes on a craftsmanship-first model.
Tilghman Builders is a family-owned renovation company. It takes on high-quality projects, from additions and in-law suites to big kitchen and exterior remodels. Many rivals rely on subcontractors, but Tilghman uses its own team. That team puts craftsmanship, trust, pride and long-term client care first.
The company was well regarded locally, but a referral-only model held back growth. Tilghman chose Redefine Web to revamp its digital identity and run a multi-channel inbound marketing plan. We modernized the brand and built a steady flow of high-value leads. That changed its online presence and made it an industry leader.
The problem
A trusted business with no marketing engine that could scale.
What we did
A full inbound rebuild, with brand, site, CRM, paid ads and content compounding together.
We built a marketing system that grew step by step alongside the business.
We started small with social media management. Over time, that grew into a strong multi-channel, long-term inbound plan. We redesigned the website and connected HubSpot to track leads and lift conversions. The messaging now shows the trusted craftsmanship of Tilghman's own team.
Paid ads on Facebook and Google targeted key areas and sent qualified leads straight into the pipeline. We also gave the brand a fresh identity and a sophisticated portfolio. Regular content campaigns now draw in and nurture high-value remodeling clients.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A modern WordPress build with a lean plugin set and fast hosting. Its portfolio at last showed the work at full quality.
Every form, call and direct mail QR scan goes into a real pipeline, so spend is measured against booked revenue.
Regular content built around the questions homeowners ask before they commit to six-figure remodels.
Campaigns split by service and area, with creative rotated to fit ideal customer profiles, not generic flyers.
Direct mail tied back to digital. Each piece had its own landing page, so we knew which neighborhoods converted.
Steady review collection on Google and industry directories. Reviews are the trust signal that wins high-ticket renovation work.
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