Redefine Web

Other case study, 2023 to 2024

Drove 10K+ organic visitors and 200+ first-page keywords for Vejrø Resort.

A private island resort in Denmark had strong social engagement but no way to book direct. We built a website that ties into its social channels. In 3 months, it drew 10K+ organic visits, ranked 200+ keywords on the first page and converted 2.2% of visitors into bookings.

Web Design Web Development
Homepage of Vejrø Resort, a Hospitality · Private Island · Denmark business, shown in a browser window
VEJROE.DK
10K+
ORGANIC VISITORS

10K+ organic visitors in the first 3 months from SEO and targeted campaigns.

200+
KEYWORD RANKINGS

200+ keywords ranked on the first page of Google.

2.2%
CONVERSION RATE

Conversion rate from organic traffic, as site visits turned into direct bookings.

Headline result · 10K+ visitors and 2.2% conversion Reporting cadence · monthly · tied to bookings

CLIENT SNAPSHOT

Profile Boutique resort
Sector Private-island hospitality · luxury
HQ Denmark
Recognition Quiet island getaway
Engagement Web + Booking integration partner
Timeline 2023 / 2024
Platform WordPress

The brief

A private island getaway with luxury suites, cozy guest houses, farm-to-table dining, unspoiled nature and every comfort.

Vejrø Resort is a private island getaway with luxury suites and guest houses. It is a calm place to unwind. Its restaurant serves organic, local food. Guests arrive by charter boat or at the marina, and the resort welcomes both private travelers and small groups.

The resort had a strong social media following and real appeal. But that did not turn into bookings, because it had no website.

The problem

No website, only social media and no way to book direct.

Vejrø relied mostly on social media. Guests could not easily find details, see photos, read reviews or book direct. There was no central site and no booking system. The resort risked losing guests to rivals that ranked in search and took bookings.

What we did

A full website, direct booking and SEO shaped by what rivals do.

Social media fans needed one place to learn more and book.

We built a full website that links to the resort's social media and takes bookings directly. The layout is easy to use, with strong calls to action and content written for SEO, backed by on-site and off-site SEO work. A study of rival resorts shaped the design and content. The site is built to convert, and targeted campaigns make it both the face of the brand and a booking engine.

RESULTS, CHARTED BEFORE AND AFTER
10K+ ORGANIC VISITORS 10K+ organic visitors in the first 3 months from SEO and targeted campaigns.
200+ KEYWORD RANKINGS 200+ keywords ranked on the first page of Google.
CONVERSION RATE 2.2%
2.2% of the total

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Website built to convert

Design made for hospitality.

Direct booking system

No more relying on outside platforms.

On-site and off-site SEO

Organic traffic from travel searches.

Study of rivals

A clear place in the market.

Fast and mobile-friendly

Easy for guests to find.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021