Optometry case study, 2023 to 2024
Lifted Vision Express bookings 62% in 6 months, with 71% business growth.
A UK high street optical chain rebuilt how customers find and book an eye test, with a better website, local SEO and high-intent ads. Organic traffic rose 135.9%.
Total business growth in 6 months across the store network.
Organic traffic rose 135.9% after targeted SEO and content work.
Appointment bookings rose 62% with better booking paths and online scheduling.
CLIENT SNAPSHOT
The brief
A UK high street optical chain offering eye tests, glasses, contact lenses, sunglasses and hearing care across its store network.
Vision Express is a UK high street optical chain. It offers eye tests, glasses, contact lenses, sunglasses and hearing care across its store network. It sells online too, with free delivery on orders over £35 and Klarna at checkout. Customers know it for free 100 day returns, free lifetime servicing and free home delivery.
Its services and store network were strong, but its highest-value appointments were hard to find and hard to book online. We worked with the chain on a full digital plan built around its stores.
The problem
Premium services, weak paths to booking and a store network search could not see.
What we did
Service-led pages, local visibility and data-driven targeting.
We made the chain's best services easy to find and easy to book.
We started by setting up tracking to measure results. Then we added SEO, PPC and work to turn more visits into bookings. Custom service pages and simpler hosting gave customers a site they could rely on.
Local SEO targeted keywords tied to each store's catchment. We tuned the Google Business Profile listings to drive calls and clicks. Paid ads aimed at people ready to book promoted premium services.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Eye test, contact lens and hearing care pages, each built for search intent.
Customer calls, clicks and direction requests captured in the map results.
Local content and local backlinks for visibility in the community.
Targeted campaigns for premium services, with conversion tracking.
Clear calls to action that make booking simple.
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