Redefine Web

Dental case study, 2023 to 2024

Doubled new patient bookings at VP Dental and added $8,100 a month in recurring revenue.

A practice of 20+ years brought its website and SEO together under one plan and one team.

Website Redesign SEO Strategy Hosting and Conversion Optimization
Homepage of VP Dental, a Dental · Unified Web + SEO business, shown in a browser window
VPRESTONDENTAL.COM
+100%
NEW MONTHLY PATIENTS

New patients each month doubled after launch, thanks to better SEO and conversions.

$8.1K
RECURRING REVENUE

Extra monthly recurring revenue from new patients who came through the website.

+776%
SEARCH IMPRESSIONS

More Google search impressions, reaching people far beyond the practice's location.

Headline result · +$8.1K/month new revenue Reporting cadence · monthly · revenue-tied

CLIENT SNAPSHOT

In business 20+ years
Sector General and cosmetic dentistry
HQ United States
Recognition Trusted long-tenure provider
Engagement Web + SEO partner
Timeline 2023 / 2024
Platform Custom WordPress

The brief

A dental practice of 20+ years led by Dr. Valerie Preston, with full dental and cosmetic care for the whole family.

VP Dental, led by Dr. Valerie Preston, has served patients for over 20 years with full dental and cosmetic care. It had a trusted name. But Dr. Preston dealt with separate agencies for the website and SEO, which raised costs and weakened results.

We stepped in to reshape VP Dental's online identity, running web design and SEO as one plan.

The problem

Split vendors. An outdated site. Invisible on Google Maps just miles away.

VP Dental's old website was outdated and slow, with no online scheduling, live chat or digital forms.

Navigation was poor, photos were few and visitors often left before getting in touch.

A separate vendor handled SEO, which led to disjointed work, weak rankings and higher costs.

Visibility dropped sharply just a few miles from the office, so high-value cosmetic patients were hard to reach.

What we did

One partner and one plan, with a modern site and Google Maps SEO under one roof.

We replaced two vendors with one team and one plan.

We redesigned the website on WordPress for flexibility. It has real photos, simple navigation and smooth links to scheduling, payments, virtual consultations and digital forms.

At the same time, we ran a targeted Google Maps SEO campaign to lift local visibility. With one team doing both, costs fell, work moved faster and ROI was easy to measure.

RESULTS, CHARTED BEFORE AND AFTER
NEW MONTHLY PATIENTS +100%
Before
After
$8.1K RECURRING REVENUE Extra monthly recurring revenue from new patients who came through the website.
SEARCH IMPRESSIONS +776%
Before
After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Modern WordPress rebuild

A fast, on-brand site with real photos and easy navigation for patients.

Booking and payments built in

Online scheduling, virtual consults and digital forms in one flow.

Google Maps SEO campaign

Local visibility that reaches far beyond the office.

Web and SEO under one team

One partner owns everything, with clear ROI and no finger-pointing.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021