Legal case study, 2021 to 2022
Drove 681% organic traffic growth for a DUI defense firm with focused link building.
A Missouri DUI defense firm on a tight budget grew annual organic users from 573 to 4,500+. Long-term SEO and authority building did it.
Organic traffic grew 681% year over year, bringing in thousands of new visitors.
New organic users in one year, up from 573 the year before.
More calls and consultations helped the firm grow and hire new attorneys.
CLIENT SNAPSHOT
The brief
A DUI defense law firm in Missouri, working in one of the hardest fields to win in SEO.
The client is a DUI defense law firm based in Missouri. It gives expert legal help to people charged with driving under the influence. The firm was highly skilled, but it faced stiff competition online.
It had a strong local name, but it leaned on referrals and word of mouth. The firm knew search visibility mattered. It wanted a long-term SEO plan that matched its goals without a big jump in its modest budget.
The problem
Strong content and weak authority, against rivals with bigger budgets.
What we did
Move the budget to authority with guest posts, outreach links and local SEO.
We spent the budget where the firm was weakest, on authority.
We turned our focus to domain authority and local visibility, starting with guest posts on high-authority sites (DA 60+). Targeted outreach for links had an 8% success rate on DA 50+ sites.
Visual SEO assets, like infographics, earned backlinks on their own. For local SEO, we submitted the firm to directories and optimized its Google Business Profile.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Placements on high-authority sites that build domain trust over time.
An 8% success rate on DA 50+ outreach campaigns.
Infographics that earned backlinks from legal news outlets.
Directory listings and Google Business Profile work for Missouri visibility.
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