A global travel insurance provider rebuilt its 100+ country, 150+ adventure-sport coverage acquisition — 412K conversions, $21 CPA, 150% customer growth, $8.72M managed spend.
World Nomads, a global travel insurance provider covering 100+ countries and 150+ adventure sports, faced rising competition + inefficiencies in broad, poorly targeted campaigns. Their digital funnels also struggled to convert + retain clients.
Google Ads gained impressions but struggled to convert due to poor targeting, broad keywords, and weak landing pages. High bounce rates further hurt performance, especially with international + mobile audiences.
Campaigns lacked personalization for different regions. Even after conversions, no follow-up — low retention + missed revenue. Query intent misalignment reduced visibility during travel recovery.
Multi-phase strategy from the ground up. Extensive global keyword research aligned with regional behaviors. Rebuilt ads across Google + LinkedIn with audience-specific messaging. Redesigned landing pages for stronger UX + conversion. Long-term retention via automated email follow-ups.
Multi-region intent mapping.
Cross-platform B2C + B2B targeting.
Audience-specific UX.
Post-purchase retention loops.
Long-term ROI improvements.
World Nomads achieved 150% customer growth, stronger ROI from ad spend, and long-term conversions minimizing wasted budget — 412K conversions, $21 CPA.
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