Drove 412K conversions and 150% customer growth at World Nomads
A global travel insurance provider covering 100+ countries and 150+ adventure sports rebuilt its paid media across Google and LinkedIn. Result: 412K conversions, $21 CPA, and $8.72M in managed spend.
Global travel insurance for 100+ countries and 150+ adventure sports
World Nomads is a leading global travel insurance provider that covers 100+ countries and 150+ adventure sports. They serve travelers who need real cover for real risk, not soft policies.
Rising competition and post-pandemic recovery exposed weak targeting in paid media. Broad campaigns, misaligned landing pages, and no retention loops meant strong reach was not turning into strong revenue.
Reach without conversion, and no retention loop
Broad, unfocused Google Ads
Wide keywords and thin targeting burned budget without moving conversion.
Region-blind landing pages
One page for every market meant bounce rates ran high in mobile and abroad.
No post-purchase retention
Conversions came in and left. Zero follow-up meant zero repeat revenue.
Global keyword research, regional messaging, and email retention
Global keyword research
Region-by-region intent mapping fixed targeting so every dollar chased real buyers.
Optimized Google and LinkedIn
Cross-platform B2C and B2B targeting kept reach high without paying for waste.
Engaging landing pages
Audience-specific UX matched ad promises and drove bounce down across regions.
Automated email follow-ups
Post-purchase flows built retention that broad campaigns had left completely unused.
Continuous ad refinement
Weekly campaign tuning locked in long-term ROI and steady CPA under $21.
Query intent alignment
Intent-aligned copy and pages fixed the biggest post-COVID visibility drop.
Efficient CPA at scale with a real retention flywheel
Headline result: 412K conversions at $21 CPA on $8.72M managed spend.
Total conversions across optimized global campaigns and refined targeting.
CPA held at $21, helping return to pre-pandemic revenue levels.
Managed $8.72M in ad spend across Google and LinkedIn with steady ROI.
More cases that match this work
