Professional Services case study, 2023 to 2024
Drove 412K conversions and 150% customer growth at World Nomads.
A global travel insurer rebuilt how it wins customers across 100+ countries and 150+ adventure sports. The work drove 412K conversions at a $21 CPA. Customers grew 150% on $8.72M in managed spend.
Total conversions from optimized global campaigns and sharper targeting.
A lean cost per acquisition that helped the brand get back to revenue levels from before COVID.
Total managed ad spend, optimized across campaigns for a steady return.
The customer base grew 150% across $8.72M in managed ad spend.
CLIENT SNAPSHOT
The brief
A leading global travel insurer that covers 100+ countries and 150+ adventure sports.
World Nomads is a global travel insurer. It covers 100+ countries and 150+ adventure sports. Its rivals were growing, and its broad, poorly targeted campaigns wasted money. Its online funnels also had trouble turning visitors into customers and keeping them.
The problem
High bounce rates, uneven ads and the recovery after COVID.
What we did
A rebuild in phases, with global keyword research, messages for each audience and retention.
The work tied regional search habits to ads, landing pages and follow-up.
We built a plan in phases, starting from the ground up. Deep global keyword research matched how each region searches. The rebuilt ads on Google and LinkedIn carried a message for each audience. We also redesigned landing pages to be easier to use and to convert better. Automated follow-up emails kept customers coming back.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
We mapped what people search for in each region.
B2C and B2B targeting on both platforms.
Each audience gets a page built for it.
Emails after purchase that bring customers back.
Return on spend keeps getting better.
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