Beauty case study, 2024
Reached 1.9M unique Indian accounts for an Australian natural skincare brand with influencers and marketplace content.
An Australian natural skincare brand, vegan and cruelty-free, needed awareness as it moved into India. There, buyers find brands through influencers and buy on marketplace product pages. We ran influencer campaigns across channels, A+ content on Amazon India, and placements on Myntra and Flipkart. The work reached 1.9M unique accounts and engaged over 303K.
1.9 million unique Indian accounts reached through influencer and marketplace content working together.
303,000+ accounts engaged. They moved from passive reach to active interest.
Amazon India, Myntra and Flipkart all carried one story and A+ content.
CLIENT SNAPSHOT
The brief
An Australian natural skincare brand, vegan and cruelty-free, moving into India, where buyers find brands through influencers and marketplace product pages.
This Australian skincare brand is natural, vegan and cruelty-free. It had a strong base at home and was entering India for the first time. Indian beauty buyers lean hard on influencers to find brands. They buy on Amazon India, Myntra and Flipkart.
The brief was to build brand awareness with the right audiences. Then we had to turn that awareness into sales on the marketplaces where buyers already shop.
The problem
Indian buyers find brands through influencers and buy on marketplaces, not direct.
What we did
Influencer awareness and A+ marketplace content tell one story.
Influencer reach and A+ marketplace content worked under one natural, vegan and cruelty-free story.
We built an influencer roster in Instagram and YouTube niches that fit natural, vegan and cruelty-free skincare. The content sent buyers to the marketplace product pages where Indian shoppers buy.
We built A+ brand content on Amazon India to match the influencer story. The product page backed up what reviewers said. Myntra and Flipkart carried the same creative, so the brand looked the same wherever a buyer landed.
Instagram and YouTube creators whose audiences fit natural, vegan and cruelty-free skincare.
Product pages built to back up the influencer story right where buyers decide.
The same brand creative on all three marketplaces where Indian beauty buyers shop.
Influencer awareness built to lead buyers to marketplace pages, not to the brand site.
What reviewers said, what the A+ content showed and what the product page promised all lined up.
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