Built India demand for an Australian naturals skincare brand
An Australian natural skincare brand (vegan, cruelty-free) expanding into India needed brand awareness in a market where the buyer journey runs through influencers and marketplace product detail pages.
An Australian natural skincare brand, vegan, cruelty-free, expanding into India where the buyer journey runs through
An Australian natural skincare brand, vegan and cruelty-free, with established presence in Australia and entering the Indian market for the first time. The Indian beauty buyer journey is heavily influencer-mediated and marketplace-converted, Amazon India, Myntra, Flipkart are where consideration becomes purchase.
The brief: generate brand awareness across relevant audiences and convert that awareness on the marketplaces buyers were already shopping.
Indian buyer journey runs through influencers + marketplaces, not direct D2C.
Foreign brand, local market
An Australian naturals brand had to establish trust and price acceptance inside India from scratch.
Category education needed
Ingredients story and product benefits needed clear teaching before purchase intent moved forward.
Meta creative fatigue risk
A small starting audience meant creative had to keep refreshing to protect ROAS and reach.
Influencer awareness + A+ marketplace content under one narrative.
Multi-niche influencer roster
Instagram + YouTube creators matched by audience affinity to natural / vegan / cruelty-free positioning.
A+ enhanced content on Amazon India
Product detail pages built to reinforce the influencer narrative at the conversion moment.
Myntra + Flipkart parity
Consistent brand creative across the three marketplaces Indian beauty buyers convert on.
Awareness-to-conversion bridging
Influencer awareness explicitly designed to flow into marketplace consideration, not direct site clicks.
Coherent narrative across channels
What reviewers said, what the A+ content reinforced, what the product page promised, all aligned.
Program action
Standing workstream inside the engagement.
What the numbers show
The brand reached 1.9M unique Indian accounts and engaged 303K+ in its first awareness push, building the marketplace
1.9 million unique Indian accounts reached through coordinated influencer + marketplace content.
303,000+ accounts engaged, moving past passive reach into active consideration.
Three-marketplace coverage (Amazon India / Myntra / Flipkart) with consistent narrative and A+ content.
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