An Australian natural skincare brand (vegan, cruelty-free) expanding into India needed brand awareness in a market where the buyer journey runs through influencers and marketplace product detail pages. We orchestrated multi-channel influencer reach + A+ Amazon India content + Myntra + Flipkart placements — reaching 1.9M unique accounts and engaging over 303K.
An Australian natural skincare brand, vegan and cruelty-free, with established presence in Australia and entering the Indian market for the first time. The Indian beauty buyer journey is heavily influencer-mediated and marketplace-converted — Amazon India, Myntra, Flipkart are where consideration becomes purchase.
The brief: generate brand awareness across relevant audiences and convert that awareness on the marketplaces buyers were already shopping.
Unlike pure D2C markets, the Indian beauty buyer typically discovers a brand on Instagram or YouTube, then validates it on a marketplace product detail page before purchasing — often on that same marketplace rather than returning to the D2C site.
The brand needed presence in both halves of that journey simultaneously, with consistent narrative across both, and without burning budget on broad-reach impressions that wouldn't convert through the marketplace funnel.
We assembled an influencer roster across Instagram + YouTube niches relevant to natural / vegan / cruelty-free skincare, with content designed to drive consideration toward the marketplace product pages where Indian buyers convert.
Amazon India A+ enhanced brand content was built to match the influencer narrative — what reviewers were saying matched what the product detail page reinforced. Myntra and Flipkart presence carried the same consistent creative so the brand felt coherent wherever the buyer landed.
Instagram + YouTube creators matched by audience affinity to natural / vegan / cruelty-free positioning.
Product detail pages built to reinforce the influencer narrative at the conversion moment.
Consistent brand creative across the three marketplaces Indian beauty buyers convert on.
Influencer awareness explicitly designed to flow into marketplace consideration, not direct site clicks.
What reviewers said, what the A+ content reinforced, what the product page promised — all aligned.
The brand reached 1.9M unique Indian accounts and engaged 303K+ in its first awareness push — building the marketplace pull-through that direct-response alone wouldn't have unlocked.
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