An NZ-formulated, vegan, paraben-free, cruelty-free natural skincare brand entering the Indian market needed two things at once: rapid brand awareness, and aggressive online sales growth without inflating acquisition cost. We delivered both — 1.65M relevant accounts impacted and 4× revenue in 90 days while CPA held flat.
A natural skincare brand formulated in New Zealand — vegan, paraben-free, cruelty-free — making its first push into the Indian market. Fairly new to the market, with no brand recognition to lean on locally.
The brief was direct: establish brand awareness fast, and aggressively drive online sales without letting acquisition cost balloon — a hard ask for a new brand in a saturated category.
Three competing demands. Awareness needed reach. Revenue needed conversion. CPA discipline meant neither could be solved by simply throwing budget at the broadest possible audience. The brand also needed to coexist across D2C and Indian marketplace channels (Amazon India / Myntra / Flipkart) without channel cannibalization.
We built relevant-audience targeting rather than broad reach — accounts likely to care about natural / vegan / cruelty-free claims. Brand-awareness creative ran alongside conversion campaigns so the same prospect saw both narrative and offer in sequence.
CPA discipline was maintained throughout the scale window — every budget increase was checked against acquisition cost rather than impression volume. Marketplace presence (Amazon India / Myntra / Flipkart) was integrated alongside D2C so the brand met buyers wherever they preferred to purchase.
1.65M relevant accounts impacted, 4× revenue inside 90 days, CPA held flat across the scale window — proof that a new-market entry can scale revenue without sacrificing unit economics.