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Fashion PPC Agency for Apparel Brands That Grow Full-Price Revenue

Fashion PPC services for apparel and accessories brands, running on Meta, TikTok, Pinterest, and Google Shopping. From emerging DTC labels through multi-line fashion houses. Every campaign tunes to returns-adjusted revenue and full-price sell-through. Median return on ad spend hits 4.4x after fixes, verified against tracked orders.

What You Get → See Pricing
$999+
per month · published
30 days
brief to launch
90+
mobile Lighthouse · launch gate
+38% booked calls after rebuild
RETURNS-ADJUSTED ATTRIBUTION
Fashion PPC services campaigns table net of returns with kept customers on a phone, measured on what stayed
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 WEIGHTED AVERAGE · VERIFIED BY APPAREL BRANDS THAT PAID FOR THE WORK

Three ways your fashion PPC is losing full-price orders

If any of these looks familiar, the free Google Ads audit names the fix and what it's worth before you spend a dollar.

Fashion PPC services events arriving chart where half the events arrive, with two lines converge on a phone
PROBLEM 01 · ATT SIGNAL LOSS

Meta match rate collapses on iOS, so CAPI drift wrecks fashion ROAS

iOS 14.5 tanks Meta match rate to 40-60% on apparel accounts. Without CAPI plus returns-adjusted values, the bidder follows returners and dresses up gross ROAS. Reported numbers look fine, kept revenue slides 20-30% under target.

✓THE FIX · CAPI WIRED WITH KEEP-RATE VALUES
Fashion PPC services returns product grid with a warning panel flagging one color, one size
PROBLEM 02 · MERCHANT CENTER

Google Merchant Center kills apparel variants over color, GTIN, and size

Merchant Center disapproves 38% of apparel variants on GTIN mismatches, color attribute errors, and size taxonomy conflicts. Every disapproved SKU drops from Shopping and the feed rebuilds from scratch every drop cycle unless the schema is right.

✓THE FIX · FEED REBUILT TO GOOGLE APPAREL SPEC
Fashion PPC services ad tiles where the tile fades, cost doubles, beside a new tile each week on a phone
PROBLEM 03 · DROP-WEEK FATIGUE

Drop-week CPMs spike 62% and creative fatigues in 5 days, not 30

Fashion drops compress the auction. CPMs jump 62% the week a capsule launches and creative fatigues in 5-7 days, not 30. CPA doubles by day 10 without a weekly Spark Ads pipeline plus creator try-on rotation feeding fresh assets.

✓THE FIX · WEEKLY CREATIVE VELOCITY + SPARK ADS

What every fashion PPC retainer delivers

Three numbers we sign against on every PPC program. Each one is a launch criterion, not a hope.

Fashion PPC services cost line chart with a marked point, labeled falls, then holds

Lower cost per new full-price fashion customer

Tight campaign structure, aggressive negatives, and PDP-optimized landing pages drop cost per conversion in 30 days. Median keep-rate CAC lands at $26.

Fashion PPC services ads, email, search and image sources checked off, labeled four sources, one tap

Same-session PDP to checkout for fashion shoppers

Every Meta, TikTok, Pinterest, and Google Shopping click lands on a PDP wired for Shop Pay, one-tap checkout, and Klaviyo cart-recovery emails.

Fashion PPC services Friday note card with three line items and a signature, labeled three lines

Weekly written performance note from your buyer

Not a monthly PDF. A weekly written note from your lead fashion media buyer on what launched, what moved on kept revenue, and the plan for next week.

Four stages, every step ends in a sign-off

Fixed scope, fixed timeline, fixed outcomes. Nothing moves to the next stage until your leadership signs off on the gate deliverable.

WEEK 1

Audit that exposes wasted spend and broken tracking

Full campaign audit exposing wasted spend, missing negatives, misconfigured conversions, and untracked order-placed events. Median finding on new apparel accounts is 42% wasted spend and 247 missing negatives. Signed off in a 20-page report before we rebuild.

✓SIGN-OFF: 20-PAGE AUDIT REPORT
WEEK 2

Campaigns rebuilt around hero SKU profitability

Higher-margin hero SKUs get a higher target ROAS than commodity items. SKAG-lite structure with match-type discipline, Performance Max layered where your feed qualifies, and negative keyword sculpt to strip drop-cycle waste before it starts.

✓SIGN-OFF: SKAG-LITE + PMAX LAYERED
WEEKS 2-4

First paid order inside 14 days, guaranteed

Landing pages built per campaign with cart flow, review proof, and trust badges. Every ad tracked through to a Shopify-verified order placed. Miss the 14-day first-paid-order mark on any apparel account, your first month is free.

✓GUARANTEE: 1ST PAID ORDER IN 14 DAYS
WEEK 4+

Optimize weekly, scale against kept revenue

Ad copy and creator try-on A/B tests, bid strategy tuning, and PDP CVR iteration run weekly. Average apparel account CPA drops 50% from launch to week eight. Meta, TikTok, and Pinterest layered as retargeting once Shopping demand is captured.

✓CADENCE: WEEKLY OPTIMIZATION NOTE

What you actually get from our fashion PPC services

Five workstreams, every item listed. Nothing lives in a proposal appendix.

Fashion PPC services search terms table with order placed tag, labeled wasted queries queued
AUDIT

Audit that exposes wasted spend and broken tracking

Full campaign audit surfacing wasted spend, missing negatives, misconfigured conversions, and untracked order-placed events. Median finding on new apparel accounts is 42% wasted spend and 247 missing negatives. Signed off before we touch structure.

PHASE DURATION
20-PAGE WRITTEN REPORT
SIGN-OFF
BEFORE REBUILD
✓GATE · 42% AVG WASTED SPEND
// DELIVERABLES
✓
Wasted spend and query miningevery search term with spend reviewed; off-category, brand-competitor, and irrelevant queries surfaced for negative-keyword sculpt.
✓
Conversion setup auditare conversions counting clicks (wrong), add-to-cart (better), or order placed (right)? Fixed at the root before any bid change.
✓
PDP and CVR auditPDP conversion rate benchmarked against apparel category avg. Every ad group mapped to its landing page with a CVR score.
✓
Written 20-page reportfounder and ops lead review and sign off before we rebuild. No changes without a written go-ahead.
✓
Competitor auction insighttop apparel and category competitors in your niche pulled from Auction Insights and priced against your target ROAS ceiling.
✓
Baseline Shopify and GA4 reconciliationlast 90 days of orders mapped by source so the audit report starts with a real blended CAC and returns-adjusted ROAS number.
Fashion PPC services campaigns by margin table with toggles, labeled high floor, low floor
STRUCTURE

Campaigns rebuilt around hero SKU profitability

Higher-margin hero SKUs get a higher target ROAS than commodity items. SKAG-lite structure with match-type discipline, Performance Max layered where your feed qualifies, and negative keyword sculpt to strip drop-cycle waste before it starts.

PHASE DURATION
SKAG-LITE STRUCTURE
SIGN-OFF
247 NEGATIVES ADDED
✓GATE · PMAX LAYERED IN
// DELIVERABLES
✓
Margin-first campaign structuretop-margin hero SKUs get their own campaign with a target ROAS floor based on contribution margin, not blended revenue.
✓
Negative keyword sculpt247 negatives added on average in the first pass. Prevents budget drain from off-category, competitor, or irrelevant queries during drop weeks.
✓
Match-type disciplineexact and phrase for high-intent style queries, broad only on tightly scoped clusters. Every match type has a written rationale, not a default.
✓
Performance Max where you qualifyPMax layered only where your feed and creative library qualify. Asset groups segmented by audience and margin tier, not defaulted.
✓
Google Shopping feed rebuildtitle, description, and custom labels rewritten for margin segmentation. GTIN, color, and size compliance checked against every apparel variant.
✓
Target ROAS with returns-adjusted valuestarget ROAS aligned to keep-rate margin per SKU, seeded with Shopify offline conversions so bidding trains on kept revenue, not gross.
Fashion PPC services checkout screen on a phone and a weekly calendar entry, labeled order placed early
LAUNCH

First paid order inside 14 days, guaranteed

Landing pages built per campaign with checkout flow, trust badges, and review proof. Every ad tracked through to a Shopify-verified order placed. Miss the 14-day first-paid-order mark, your first month is free.

PHASE DURATION
14-DAY GUARANTEE
SIGN-OFF
SHOPIFY-VERIFIED
✓GATE · CAPI + KEEP-RATE VALUES
// DELIVERABLES
✓
Purpose-built landing pagesevery campaign gets a landing page built around one hero SKU, capsule, or category. No shared homepage traffic diluting drop intent.
✓
Order-placed conversion trackingconversion is order placed, not add-to-cart. Tracked from ad through PDP through Shopify checkout entry, netted for returns.
✓
Server-side pixel and GA4Meta CAPI, TikTok Events API, Pinterest CAPI, and Google Ads pixels wired with server-side GTM backup. iOS-aware attribution across every channel.
✓
14-day guarantee in contractmiss the 14-day first-paid-order mark on any apparel account, your first month is free.
✓
Trust badges and review proofsocial proof, trust seals, size-guide previews, and free-return badges baked into every landing page above the fold to grow add-to-cart rate.
✓
Speed and quality-score tuninglanding pages under 2.1s on 4G mobile so Google Ads quality score cuts CPCs 20 to 40% out of the gate on cold apparel traffic.
Fashion PPC services cost per order bar chart with summary cards, labeled three changes did it
OPTIMIZE

Cost per order drops week over week

Ad copy and creator try-on A/B tests, bid strategy tuning, PDP CVR iteration, and negative keyword sculpt run weekly. Average apparel account CPA drops 50% from launch to week eight. Every optimization ties back to the Shopify-verified, returns-adjusted order number.

PHASE DURATION
WEEKLY WRITTEN NOTE
SIGN-OFF
50% CPA DROP AVG
✓GATE · A/B AT AD-GROUP LEVEL
// DELIVERABLES
✓
Weekly optimization notesevery Monday: what changed last week, what impact it had on CPA and kept orders, what changes are being tested this week.
✓
Creator try-on and Spark Adscreator try-on onboarding runs 15-40 new mid-tier fashion and style creators a month. Winners spun into Spark Ads that grow CTR 2-3x over branded creative.
✓
Bid strategy tuningmanual to target CPA to target ROAS progression as data compounds. Bid caps and budget shifts between hero SKU campaigns based on keep-rate margin.
✓
PDP CVR iterationPDP conversion rate benchmark tracked weekly. Copy, hero shot, size guide, and PDP layout tests run in-house without waiting on external design.
✓
Negative-keyword refinementsearch-term report reviewed weekly; 15 to 30 new negatives added on average to protect budget from drift as drop-cycle auctions shift.
✓
Quality-score watchlanding page, ad relevance, and expected CTR monitored per keyword; poor scores fixed at the source, not papered over with higher bids.
Fashion PPC services spend and warehouse chart beside a phone inbox, labeled what the warehouse sends
SCALE

Scale spend against real Shopify kept revenue

Once keep-rate CAC is stable, we scale ad spend into the ceiling. Meta, TikTok, and Pinterest layered as retargeting and awareness. Every scaling decision tied to gross profit after returns and your inventory capacity, not vanity spend targets.

PHASE DURATION
SPEND-TO-INVENTORY MODEL
SIGN-OFF
META CAPI RETARGETING
✓GATE · QUARTERLY ROI REVIEW
// DELIVERABLES
✓
Spend-to-inventory modelad spend scaled against your inventory throughput and drop fulfillment capacity. No spending past what you can fulfill inside your promised window.
✓
Meta and TikTok retargetingonce Shopping demand is captured, Meta and TikTok layers built as retargeting for PDP visitors plus lookalikes for repeat full-price buyers.
✓
Monthly written reportevery 30 days: ad spend, kept orders, cost per order, revenue from paid, blended returns-adjusted ROAS, and next-month plan.
✓
Quarterly strategy reviewevery 90 days we present ROI and book of tests to leadership. Budget shifts and drop-cycle strategy tweaks signed off in the meeting.
✓
Multi-brand budget poolsholding companies get one pool per brand with attribution per storefront, so leadership sees which brand each dollar bought.
✓
Margin-weighted scaling callshigh-margin hero SKUs scaled first since a $30 CPA still returns 3x on a $90 AOV; commodity items scaled to protect blended keep-rate ROAS floor.
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Four fashion PPC tiers for every apparel brand stage

Flat monthly fee. Every workstream listed, the quote you get is the invoice you pay. Ad spend billed by Meta, TikTok, Pinterest, and Google directly.

Launch
$999MONTHLY (MGMT FEE)

A first paid channel; ad budgets under $2,000/mo

✓Google Ads (Search) ✓Managed monthly ad spend up to: $2K ✓Campaign builds: Up to 3 ✓Dedicated landing pages: 1 ✓Call tracking + recording ✓Negative keyword sculpting ✓Geo and audience targeting, ZIP level where the service area is local
Get a Launch quote →
Most popular
Growth
$1,499MONTHLY (MGMT FEE)

Businesses spending $2,000–$5,000/mo on ads

✓Google Ads (Search) ✓Local Services Ads (LSA), for local service businesses ✓Managed monthly ad spend up to: $5K ✓Campaign builds: Up to 6 ✓Dedicated landing pages: 3 ✓Call tracking + recording ✓Negative keyword sculpting
Get a Growth quote →
Scale
$2,499MONTHLY (MGMT FEE)

Aggressive growth; $5,000–$10,000/mo ad budgets

✓Google Ads (Search) ✓Local Services Ads (LSA), for local service businesses ✓Meta ads (Facebook/Instagram) ✓Managed monthly ad spend up to: $10K ✓Campaign builds: Unlimited ✓Dedicated landing pages: 6 ✓Call tracking + recording
Get a Scale quote →
Enterprise
Starts at $4,500MONTHLY (MGMT FEE)

Multi-location or multi-region programs; $10,000+/mo managed spend

✓Google Ads (Search) ✓Local Services Ads (LSA), for local service businesses ✓Meta ads (Facebook/Instagram) ✓Managed monthly ad spend up to: Unlimited ✓Campaign builds: Unlimited ✓Dedicated landing pages: Custom ✓Call tracking + recording
Request a proposal →

EVERY TIER: FLAT MONTHLY FEE · 14-DAY GUARANTEE · YOU OWN AD ACCOUNTS AND CREATIVE

Every PPC feature, tier by tier

SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Platforms + spend+
FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE
Google Ads (Search)
✓
✓
✓
✓
Local Services Ads (LSA), for local service businesses
—
✓
✓
✓
Meta ads (Facebook/Instagram)
—
—
✓
✓
Managed monthly ad spend up to
$2K
$5K
$10K
Unlimited
Campaigns + landing pages+
FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE
Campaign builds
Up to 3
Up to 6
Unlimited
Unlimited
Dedicated landing pages
1
3
6
Custom
Call tracking + recording
✓
✓
✓
✓
Landing page CRO tests
—
—
✓
✓
Optimization+
FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE
Negative keyword sculpting
✓
✓
✓
✓
Geo and audience targeting, ZIP level where the service area is local
✓
✓
✓
✓
Weekly optimization cycle
—
✓
✓
✓
CRM offline-conversion sync
—
✓
✓
✓
Reporting + team+
FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE
Monthly performance review
✓
✓
✓
✓
Weekly written note
—
✓
✓
✓
Live spend + lead dashboard
—
✓
✓
✓
Dedicated PPC manager
—
—
✓
✓
Case studies See all case studies

Real apparel brands, real order numbers

Each one includes where the client started, what we changed and what happened.

Homepage of French Crown, a Fashion · D2C apparel business, shown in a browser window
Fashion · D2C apparel

Grew Google Ads revenue 121% and organic users 106% for French Crown

French Crown was underperforming online, with weak search visibility and paid campaigns that spent without reaching the right shoppers. One connected plan across SEO, site experience and paid media grew Google Ads revenue 121% and organic users 106%.

Read the French Crown case study →
+121%
Google ads revenue
+165%
Criteo revenue
+106%
Organic users
Homepage of River SaaS Capital, a Venture Debt · SaaS Financing business, shown in a browser window
Venture Debt · SaaS Financing

Grew River SaaS Capital's qualified leads 350% with Google Ads aimed at SaaS founders.

River SaaS Capital offers venture debt to SaaS companies. Its broad Google Ads drew the wrong traffic, and warm leads were lost with no follow-up. We built SaaS-specific campaigns, landing pages made to convert, lead magnets written for each campaign and automated follow-up, with ongoing A/B tests. Qualified leads grew 350%, conversion rate improved 21% and the campaigns drove 279 conversions on $9.77K in spend.

Read the River SaaS Capital case study →
+350%
Qualified leads
+21%
Conversion rate
279
Conversions
Homepage of World Nomads, a Travel Insurance · Global · Adventure business, shown in a browser window
Travel Insurance · Global · Adventure

Drove 412K conversions and 150% customer growth at World Nomads.

World Nomads insures travelers in 100+ countries. Broad Google Ads, weak landing pages and no follow-up hurt sales and retention as travel recovered. We rebuilt global keyword research, optimized Google and LinkedIn Ads, built better landing pages and set up automated follow-up emails. The campaigns drove 412K conversions at a $21 CPA, and customers grew 150% across $8.72M in managed spend.

Read the World Nomads case study →
412K
Conversions
$21
CPA
$8.72M
Total ad spend

CLIENT WORDS

Catalog ads at 5.8x where our old agency plateaued at 2x. Weekly notes tell us exactly what changed and what is next.
Josh Gingrich
CEO, Printed Mint
Verified via Clutch
5.8x catalog ROAS 3.4x return vs prior agency
Printed Mint website homepage in a browser window, personalized blankets above its product collections
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what your current ad spend could be earning

Move the sliders to your numbers. The estimate assumes recovered wasted spend plus a conversion improvement on what you already buy.

Projected monthly recovery
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Free · Written findings · Yours to keep

Common fashion PPC questions, answered

From real quote calls. Anything else, ask on the call and get an answer in the first 5 minutes.

PREFER TO TALK?
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PPC management means running paid-media accounts on Google Ads, Meta, TikTok, Pinterest, and Bing on behalf of a brand. For apparel, it covers keyword bidding, product-feed hygiene in Google Merchant Center, audience layering, creative testing, and conversion tracking wired to Shopify orders netted for returns. Fashion PPC services at Redefine Web include weekly buyer notes, monthly reporting, and quarterly ROI reviews with your leadership team. Every account runs against a target CAC per new full-price customer, not a headline ROAS number that fudges on returns. Bidders learn from kept revenue, not gross checkout. Feed rules, negative-keyword sculpt, and creator try-on rotation ship on a written cadence you sign off in advance. You keep every asset, ad account, and pixel history if you cancel after month six. Nothing gets locked inside our tooling. Every workstream is scoped in writing, tied to a deliverable, and signed off before the next stage begins on your apparel account.

A PPC agency runs paid ads on Google, Meta, TikTok, Pinterest, and Bing so a brand gets qualified traffic for a known cost per order. For fashion, that means feed setup in Shopify Marketing, campaign structure by hero SKU margin, CAPI wiring, and creative refresh every 5 to 7 days on drop weeks. Redefine Web audits your account first, then rebuilds structure, launches new ads, tracks orders through checkout, and reports every Monday morning to your inbox. Your team owns the ad accounts, creative library, and every pixel history from day one. Cancel anytime after month six and the assets stay with your brand at zero cost. Weekly written notes cover what launched, what moved on kept revenue, and what is next on the plan. Monthly reports break down ad spend, kept orders, cost per order, and blended returns-adjusted ROAS across every channel. Quarterly reviews present ROI and the book of tests to your leadership team in person or on video.

PPC with a marketing agency runs $999 to $4,500+ per month in management fees, split by channel count, ad spend size, and creative volume needed to keep drops fresh every week. Redefine Web fashion PPC services start at $999 per month for Launch, $1,499 for Growth, $2,499 for Scale, and from $4,500 for Enterprise apparel programs with multiple brands under one holding company. Recommended ad spend is $2K to $4K per month for emerging brands, $5K to $15K for growth stage, and $15K to $60K for scaling multi-line brands with a full drop calendar every quarter. Ad spend goes directly to Meta, TikTok, Pinterest, and Google, never routed through the agency and never marked up on top. Every tier includes creative briefs, feed hygiene, weekly written notes, and the 14-day first-paid-order guarantee across every apparel account we run. The quote you get is the invoice you pay every month. No setup fees, no percentage skim on ad spend, and no creative markups.

Fashion PPC services get charged as a flat monthly management fee, not as a percentage of ad spend running through the agency. A percentage model rewards agencies for spending more of your budget, which hurts apparel brands running tight-margin drops every capsule cycle. Redefine Web charges $999, $1,499, $2,499, or from $4,500 per month depending on channel count, spend size, and creative volume needed to feed drop weeks. The quote you get is the invoice you pay every month. Ad spend on Meta, TikTok, Pinterest, and Google is billed by the networks directly to your card, so you see every dollar before it moves. No setup fees, no percentage skim on ad spend, and no creative markups on top of network invoices at the end of the month. Every tier includes weekly written notes, monthly reports, and quarterly ROI reviews with your leadership team. Contract length is six months, and renews on a written monthly cadence if we keep working on the apparel program.

Redefine Web is a specialist PPC agency for apparel and accessories brands, running Meta, TikTok, Pinterest, Google Shopping, Bing, and Amazon PPC coordination for fashion accounts every month. Every account runs against returns-adjusted ROAS on kept Shopify orders, not headline gross checkout numbers that read fine on Monday and fall apart on Friday when the return wave hits and the refunds process. We wire Meta CAPI with keep-rate values, rebuild Google Merchant Center feeds to apparel spec, and rotate creator try-on content on Klaviyo retargeting flows every week. Fashion PPC services at Redefine Web include a written 14-day first-paid-order guarantee across every tier and every apparel account. Miss the mark on any apparel account, the first month is free. You own the ad accounts, creative library, historical spend data, and every pixel history from day one, so nothing you paid for gets held hostage if we part ways at month six or later in the retainer.

Google Shopping ads for a clothing brand pull product data from Google Merchant Center, then serve product images, prices, and store names on the Shopping tab and Search results. Merchant Center reads your Shopify catalog through a product feed and validates every apparel variant on GTIN, color, size, gender, and age group. For fashion, 38% of variants get disapproved by default over feed schema mismatches on new accounts before the first campaign launches. Redefine Web rebuilds the feed to Google apparel spec, adds custom labels for margin tier, and segments hero SKUs into their own campaigns with a target ROAS floor based on contribution margin per SKU. Read the Google Merchant Center apparel spec for the full attribute list. Every campaign gets purpose-built landing pages under 2.1s on 4G mobile, order-placed conversion tracking, and weekly negative-keyword sculpt to protect budget from drift as drop-cycle auctions shift week to week across every apparel category.

$20 a day, or $600 a month, is a starting floor for a new fashion Google Ads account but sits below the auction depth most apparel categories need to train the algorithm properly on cold traffic. Google Ads bidding needs 30 to 50 conversions per campaign per month to train target ROAS or target CPA on kept orders. At $20 a day with a $50 target CPA that returns 12 conversions per campaign, which starves the learning phase and leaves bidding stuck in manual mode with weaker performance every week. Redefine Web recommends $2K to $4K per month for emerging apparel brands, $5K to $15K per month for growth-stage brands, and $15K to $60K per month for scaling multi-line brands. That range gives Shopping, brand Search, and non-brand Search enough conversion data to train target ROAS bidding within 30 days of first launch. Ad spend goes directly to Google, never routed through the agency and never marked up.

Launch covers Meta paid social, one landing page, and monthly reporting on kept revenue every 30 days. Growth adds TikTok, Pinterest, Google Shopping, five landing pages, and biweekly optimization sprints for drop weeks. Scale adds YouTube, Meta CAPI with returns-adjusted values, a custom landing page system, and weekly reporting on kept-revenue signal per channel every Monday. Enterprise adds Amazon PPC coordination, TikTok Shop management, dedicated buyers per brand, and unlimited creative variants for holding companies with multiple apparel labels. Every fashion PPC services tier includes creative briefs, feed hygiene, and returns-adjusted conversion tracking wired to your Shopify order-placed event. Every tier includes the 14-day first-paid-order guarantee on any apparel account under our management. Every tier includes the option to add creator try-on onboarding for 15 to 40 new mid-tier fashion and style creators per month. You own the ad accounts, creative library, and every pixel history on cancellation, so the work stays with your brand.

Fashion PPC ads drive first orders inside 7 to 14 days of launch across every channel. Google Shopping fires first because product-search intent peaks there and shoppers already have a wallet open at the moment of intent. Pinterest starts around day 21 once shoppable pin catalogs sync from Shopify with real-time inventory across every variant. Meta paid social kicks in around day 14 once creative and pixel data build up enough for the algorithm to bid with confidence on cold traffic. TikTok organic-feel content takes 21 to 30 days to hit stride because the algorithm needs watch-time signal, not just clicks and taps. Every fashion PPC services account at Redefine Web gets a written 14-day first-paid-order guarantee in the contract. Miss the 14-day mark on any apparel account, the first month is free. Landing pages ship under 2.1s on 4G mobile so Google quality score cuts CPCs 20 to 40% out of the gate. See Core Web Vitals for the speed benchmarks we tune against.

The fashion PPC accounts we run average 4.4x blended ROAS across Meta, TikTok, Pinterest, and Google Shopping every quarter. That number is returns-adjusted, netting out the 20 to 40% industry return rate that hits most apparel categories on refund windows across sizes and colors. Headline ROAS on the same accounts runs closer to 6x to 8x, but headline lies by 30 to 50% once returns get netted 30 to 45 days later on the ledger. We report on kept revenue only, because that pays for inventory and salaries and warehouse space at your brand every month. Every dashboard shows both headline and returns-adjusted side by side, so leadership sees the real number every week and every month. See Business of Fashion for context on category return-rate benchmarks across DTC and retail. Every fashion PPC services account at Redefine Web gets a written monthly ROI review that ties ad spend to kept orders and gross profit after returns for every SKU.

On Scale and Enterprise tiers we wire Meta CAPI with returns-adjusted conversion values that net out the actual return rate per SKU, per size, per color, per audience. This teaches the Meta bidder to prioritize shoppers who keep the order, not shoppers who order and return within 30 days of first purchase across every drop. Return data from Loop, Happy Returns, or Returnly feeds back inside 30 to 45 days of first purchase and rewires the conversion value going forward for every audience. Match rates on iOS climb from 40 to 60% to 75 to 85%, and CAC drops 15 to 30% inside the first 60 days once the algorithm learns kept-revenue signal on your apparel account. Fashion PPC services include CAPI setup, testing, and monthly QA on Scale and Enterprise tiers. Growth-tier accounts get standard pixel setup with returns netted 30 days later inside reporting, not inside bidding, which stays gross inside the bidder until you graduate to Scale tier at Redefine Web.

Yes. Pinterest is a top-3 channel for fashion because Pinterest shoppers convert at higher rates than most social platforms and stay on-platform through checkout intent all the way to order confirmation. Shoppable pin catalogs sync from Shopify with real-time price, inventory, and size availability across every variant in the feed. Promoted pins run against style keywords like capsule wardrobe, wide-leg pants, and summer dresses, plus buyer boards for saved outfits and mood boards from prior seasons. Pinterest ROAS on apparel accounts we manage averages 3.8x returns-adjusted, and CPCs run 40 to 60% cheaper than Meta on the same audiences at the same targeting depth. Pinterest is included from Growth tier up on every fashion PPC services plan. Landing pages get built per campaign so shoppers hit a PDP or lookbook, not a generic homepage that dilutes drop-week intent. Every click ties back to a Shopify order-placed conversion, netted for returns across the account.
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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021