Launched a Calabasas med spa booked out from week one
Clinical talent was ready. The brand was not. We ran a compressed brand intensive and a mobile-first WordPress build. Doors opened with a full brand system and a calendar that filled by week two.
An upscale Calabasas med spa opening into one of the most competitive aesthetics markets in the country
A new-build med spa in Calabasas with clinical leadership carrying strong word-of-mouth from prior roles. The rooms were finished. The team was hired. The brand was not.
We were brought in to build the identity, the brand system, and the website that would open the doors with credibility already established, in a market saturated with established names.
Credibility ready, brand missing, opening imminent
No cohesive identity
Credibility on the team but no visual system across signage, print, or social.
Saturated local market
Calabasas is packed with established names. The brand had to signal medical plus refined.
Ship-fast opening
Opening was weeks away, not quarters. Every touchpoint needed to be ready.
Compressed brand intensive and an accessibility-first mobile build
Full logo suite plus system
Primary, secondary, logotype, and icon marks in a 40+ page brand style guide.
Mobile-first WordPress build
Anchored booking, restrained typography, and soft textures mirroring the physical space.
Accessibility-first color system
Every color pairing tested for WCAG 2.0 AA contrast on small and large text.
Warmth-first service categories
Treatments organized to invite, not to read like a clinical menu.
Branded before/after templates
Canva templates so the team can publish social-first content without breaking brand.
Hosting and maintenance retainer
Ongoing hosting, support, and content updates so the launch keeps compounding.
Doors opened with a brand that matched the room
Headline result: booked out inside two weeks with an AA-accessible launch and a 40+ page brand style guide.
Brand and site went live on the planned opening date with the full identity in place.
Calendar booked out within the first two weeks of opening.
WCAG 2.0 AA contrast across every pairing. Beautiful, functional, inclusive.
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