Med Spa case study, 2024 to 2025
Launched an upscale Calabasas med spa with a brand and site matching the room, booked out from week one.
A Calabasas aesthetics practice had clinical talent but no clear identity. We built a full brand system with a logo suite, type and an accessible color palette. We paired it with a mobile-first site built to book patients. The spa opened its doors with trust already in place.
The brand and website went live on the planned opening date with the full identity in place.
Booked out within the first two weeks of opening. Patients trusted the spa before the first visit.
Every color pair meets WCAG 2.0 AA contrast. The site looks good, works well and serves everyone.
CLIENT SNAPSHOT
The brief
An upscale Calabasas med spa opening in one of the toughest aesthetics markets in the country, with the clinical team ready and no brand yet.
This new med spa in Calabasas, California was built from the ground up. Its clinical leaders had strong word of mouth from past roles. But the market was full of big, known names. The treatment rooms were done and the team was hired. The brand was not ready.
The practice brought in Redefine Web to build the identity and the website and to host the site after launch. The goal was an opening day that looked as polished as the care inside.
The problem
A trusted clinical team. No clear brand identity. Doors opening soon.
What we did
A fast brand intensive and an accessible website built to grow with the vision.
Brand first, then a site built to carry it, with accessibility checked at every step.
We ran a focused Brand Design Intensive. It produced primary, secondary, logotype and icon logo versions. We paired a serif font with a sans serif, one for a refined editorial feel and one for clinical clarity. The color system is grounded in Clay Rose, with rich neutrals called Espresso, Taupe and Kohl.
We built the site on WordPress for mobile first. It has easy navigation, a booking button that stays in view and layouts with lots of white space. We tested every color pair against WCAG 2.0 AA contrast ratios with ADA rules in mind. Treatments sit in warm, human categories instead of clinical menus.
Primary, secondary, logotype and icon versions, with a 40+ page brand style guide to keep every channel consistent.
Easy navigation, a booking button that stays in view, calm type and soft textures that echo the spa itself.
We tested every color pair for WCAG 2.0 AA contrast. It looks good and meets the standard.
Services written to invite people in, not to read like a clinical menu.
Canva-ready templates, so the team could post social content without breaking the brand.
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