Med Spa case study, 2024 to 2025
Took a new Galveston IV drip and med spa to 1.2K monthly impressions and 3 top-5 keywords from a standing start.
A brand-new IV drip and aesthetics practice on Galveston Island needed to draw both tourists and locals. We built a mobile-friendly site optimized for SEO. We ran a Google Ads campaign aimed at cruise visitors, beach visitors and nearby towns. The practice earned 1.2K+ monthly impressions and 80%+ engagement on service pages. Half of all visits came from organic search.
Average monthly site impressions from a standing start, across tourists and locals.
Three priority keywords ranked in the top five organic results during the launch window.
Over 80% engagement on service pages. The right people found the right pages.
CLIENT SNAPSHOT
The brief
A brand-new IV drip and aesthetics practice on Galveston Island that had to draw tourists and locals from day one.
This new med spa on Galveston Island offers IV drip therapy along with aesthetics and wellness. The island made the marketing brief unusual. The audience was not just the neighborhood. It was also cruise ship passengers in for the day, beach visitors from across the Gulf Coast, and people from nearby towns.
The practice brought in Redefine Web to make the site a real place to book from launch. Then we had to build awareness with all three audiences at once.
The problem
New practice, tourist town, and three audiences to reach from day one.
What we did
A mobile-first site for quick decisions and Google Ads split by audience.
The site, SEO and Google Ads each spoke to cruise passengers, beach visitors and locals.
We built a clean, mobile-friendly WordPress site optimized for SEO and organized around the three audiences. We wrote service pages to convert fast. What it is, what it costs and how to book all sit at the top of the mobile screen.
We built the Google Ads campaign around cruise, beach and local search terms, with ads tuned to each group. We also optimized the Google Business Profile so visitors could find the spa the same day. Engagement tracking on service pages showed which audience booked what.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Service pages built to convert at the top of the mobile screen, for cruise passengers who decide in minutes.
Tourists, beach visitors and locals each get their own landing path.
Ads and keywords tuned to each audience, with conversion tracking for each group.
Profile optimized so visitors find the spa and walk in.
We tracked service page engagement to tie each booking back to its audience.
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