Launched a Galveston med spa to 1.2K monthly impressions
An IV drip and aesthetics practice opening on Galveston Island needed traffic from cruise visitors, beach-goers, and locals from day one. We built a mobile-first site plus segmented Google Ads. Impressions and top-5 rankings landed fast.
A brand-new IV drip and aesthetics practice on Galveston Island, addressing three audiences from day one
A new med spa on Galveston Island blending IV drip therapy with aesthetics and wellness. The island setting created an unusual brief. The addressable audience wasn’t just the neighborhood.
It was cruise-ship passengers in for the day, beach-goers from across the Gulf Coast, and repeat locals wanting an ongoing provider. The site had to work for all three above the fold on mobile.
New practice, tourist destination, three audiences
Zero awareness at launch
No reviews, no rankings, no Map Pack presence. The starting line was flat.
Three audiences, one site
Cruise, beach, and local intent all had to land above the fold on mobile.
Same-day decision window
Cruise visitors decide in minutes. The site had to convert on first paint.
Mobile-first site plus Google Ads segmented by audience intent
Mobile-first WordPress build
Service pages written to convert above the fold on mobile for a same-day audience.
Three-audience SEO map
Tourist, beach-goer, and local intent each mapped to dedicated landing flows.
Segmented Google Ads
Creative and keywords tuned per audience with conversion tracking per intent group.
GBP for same-day discovery
Profile optimized for visitor discovery and walk-in conversion at the top of the funnel.
Conversion instrumentation
Service-page engagement instrumented to attribute bookings back to source audience.
Review-velocity workflow
Post-visit SMS and QR prompts building review count and Map Pack momentum from week one.
Measurable awareness from day one
Headline result: 1.2K+ monthly impressions, 3 top-5 keywords, 50% of visits from organic at launch.
Monthly impressions earned from a standing start across tourist and local audiences.
Three priority keywords ranking inside the top five organic results at launch.
Over 80% engagement on service pages. Right audiences finding the right pages.
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