Built around the call, the new-patient form, and the insurance question — the three things that actually grow a practice. $400/mo all-in. $0 setup. And if it doesn't outperform your current site in 90 days, we rebuild it free.
Plan rolls to $199/mo Essential maintenance after month 12 — same site, same team, no upsell. Cancel any time with 30 days notice; your domain is always yours.
No credit card. $0 setup. We reply within 1 business hour.
Year-one total: $4,800. After month 12 your plan rolls to standard Essential maintenance ($199/mo) — same site, same team. Cancel any time with 30 days notice.
The average dental practice loses $50,000 a year to a website that doesn't convert. Slow load times, generic stock photos, no insurance info, no online booking. Patients click off, find another practice, and never come back. We've spent a decade fixing exactly this — and the math compounds month over month.
Every dental package ships with service-line pages for implants, ortho, cosmetic, and emergency. PMS integration with whatever you're running. Insurance pre-qual flows your front desk will love. The result: single-doctor practices, multi-location DSOs, and specialty implant centers running with conversion-focused dental sites that book more new-patient calls than the practice down the street.
Four pillars built into every dental package. Designed around how patients actually decide, book, and show up — not around what looks good in a portfolio.
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Every dental site is built mobile-first with the call button, online-booking link, and emergency contact in the thumb-zone. We test on 30+ device sizes before launch — patients get a fast, frictionless path from "search" to "scheduled" whether they're on a flagship iPhone or an Android they've had for four years.
A patient searching "dental implants near me" has a completely different headspace than one searching "kids dentist saturday." Most dental sites bury both in the same generic services menu. Ours give each service line its own conversion-focused landing page — with the photos, copy, and call-to-action that actually moves that buyer.
A patient who can self-schedule at 11pm books — one who has to call back at 9am tomorrow ends up at the practice down the street. We integrate online booking directly with your practice management system, so available slots show in real time and the front desk doesn't double-book. Hosted on LiteSpeed + QUIC.cloud, 99.9% uptime, daily backups.
Most agencies hand off the site at launch and disappear — then come back six months later quoting $150/hr to "make a small change." Not us. The package includes monthly content edits (new providers, hours, holiday banners, blog posts), HIPAA-aware backups, plugin updates, and security patches — handled by the same team that built the site.
Generic agencies adapt their portfolio builds to dental. We've spent a decade running dental campaigns — these are the features that came out of fixing what the generic agencies got wrong.
Logo, colors, type, photography of your real team and operatories. Builds trust the moment a prospective patient lands.
Service-area pages, dental schema markup, Google Business Profile optimization, and the on-page work it takes to own the map pack in your city.
Enterprise-grade hosting, SSL, encrypted patient forms, daily backups, malware scanning, and a managed firewall — set up the way dental practices need it.
Image compression, lazy loading, browser caching, and CDN edge delivery. Pages load in under 2 seconds — including the operatory photos.
Add a second location, a Spanish-language version, an in-house membership plan, or a DSO multi-site rollout — at honest rates, no replatform.
Monthly content edits, backups, plugin/theme updates, and security scanning — so the only thing your front desk has to know about the website is the URL.
No back-and-forth, no missed deadlines. Built specifically for dental practices — including PMS integration, insurance pre-qual flows, and the conversion patterns that actually fill the schedule.
Fill the form above. We'll reply within 1 business hour with a calendar link to book your dental strategy call.
A senior dental strategist walks through your service mix, your PMS, your service area, and the new-patient profile you want — then maps the build to it.
Brand intake, photo library review, service-line wireframes (implants / ortho / cosmetic / emergency), and a design proof you sign off on before any code is written. Then we customize, write/import dental copy, wire up online booking through your PMS (Open Dental, Eaglesoft, Dentrix, Curve, Carestack), and build the insurance + financing pre-qual flows.
HIPAA review, accessibility check, QA across 30+ devices, unlimited revisions until you sign off. Then we push live and start the local-SEO + GBP cadence.
SmileMarketing, ProSites, PBHS, and the boutique agencies all run $5K–$15K upfront — plus a separate monthly maintenance bill. The dental package bundles design, hosting, PMS integration, and maintenance into one number.
Why is it less than half? Most dental agencies treat design, hosting, PMS integration, and maintenance as four separate line items — each with its own retainer minimum. We bundle them onto one shared dental-specific stack and one team, so you pay for the work, not the seam between vendors. After month 12, your plan rolls to standard Essential maintenance ($199/mo) — same site, same team, no re-onboarding.
The math from one implant patient. Average single-arch implant fee runs $3,500–$6,000. One new implant patient covers your entire year with Redefine Web — and most practices we work with book 2–4 net-new implant inquiries per month from organic + GBP alone, before paid media is even on. If the new site doesn't outperform what you have today on calls or bookings within 90 days, we rebuild it free. The risk math runs in your favor either way.
Three engagements where we tied the work back to revenue — picked at random from our archive every time you load this page.
Snippets from a few of the 30+ dental practices we've worked with.
We'd been burned by two dental agencies before Redefine Web. The first one's site looked like a 2014 brochure, and the second wouldn't return calls after launch. The Redefine team actually understood why insurance copy belongs above the fold and built the site around our patient flow — not theirs. New-patient calls are up 41% in three months and the front desk no longer dreads "small edits."
"$400/mo replaced a $9K upfront quote we had from another dental agency — and the site is legitimately better. PMS integration alone is worth it."
"30-day launch, real revisions, and they actually understand dental. Implant inquiries doubled in the first 60 days."
We don't ask for credit cards, contracts, or commitments. Here's what we promise — and what we'll refund if we miss.
We launch your dental site within 30 calendar days of receiving your content — or your next month of maintenance is on us.
If we drop below 99.9% in any given month, we credit you the value of that month's hosting plan.
If new-patient calls, form fills, or bookings don't beat your old site within 90 days, we rebuild it free — outcome-tied, in writing.
Your domain is yours. Cancel anytime after month 12 with 30 days notice. We'll export your content and help you migrate, no hard feelings.
We hear these questions on every strategy call. We figured we'd answer them upfront.
Two reasons. First, it spreads the cost across the same operating budget the new patients are paying back into — most practices recoup the year-one cost with a single new implant patient. Second, it aligns us with you: if the site stops performing, you stop paying. No five-figure check sitting in our pocket while you're stuck with a brochure.
$0 setup also means no risk if the strategy call surfaces a fit issue — we're upfront about which practices we're not the right partner for. Year-one total is $4,800, vs $8K–$18K at most dental agencies for the same scope.
We baseline your old site's traffic, new-patient calls, form fills, and bookings using Google Analytics, your PMS reporting, and your call-tracking data in the first week. From the day we launch, you have 90 days. If the new site doesn't outperform the old one on the metric that matters most to your practice (new-patient calls, form fills, bookings, or implant inquiries — whichever you pick on the strategy call), we rebuild the site free.
Two honest caveats: (1) you need a working baseline — if your current site has zero traffic, "outperform" is a low bar but a meaningful one. (2) The guarantee covers our work, not external factors (holiday dips, your PMS going down, you pausing your Google Ads). We'll write the exact terms into your engagement letter so there's no ambiguity.
Those exist and have their place — they're great for someone selling pottery on Etsy. They are not built for a dental practice. They don't integrate with your PMS, they don't handle HIPAA-aware forms, they don't surface insurance copy correctly, and the playbooks are not tuned to how a parent searches for "pediatric dentist near me" at 9pm on a Tuesday.
The math: a $25/mo DIY site that books 0 net-new implant patients costs you $50,000 a year in missed revenue. A $400/mo Redefine site that books 1 net-new implant patient pays for itself the same week. Different price, different product, different outcome.
None worth hiding. The 12-month plan covers the full build cost and the first year of hosting + maintenance. After month 12 your plan rolls to standard Essential maintenance ($199/mo) — cancel any time after that with 30 days notice. Your domain is always yours.
Optional add-ons (Spanish-language version, second-location rollout, paid media management, before-after photo galleries) are quoted separately at honest rates, never pressured.
Open Dental, Eaglesoft, Dentrix, Curve Dental, Carestack, and Denticon are our most common integrations — these cover ~95% of US single-location and small-group practices.
Other PMSs we'll evaluate on the strategy call. Worst case we use a booking aggregator like LocalMed or Zocdoc as a bridge while we plan a direct API integration.
HIPAA compliance for a website really means three things: encrypted forms, secure data handling for any PHI you collect (intake forms, insurance details, treatment requests), and signed BAAs with the vendors that touch that data. We handle all three by default, including the BAAs with our hosting and form-processing stack.
If you collect PHI through a third-party tool we don't already cover, we'll loop your tool in or recommend a HIPAA-aware alternative.
The full dental site (service-line landing pages for implants, ortho, cosmetic, emergency), conversion-focused copy structure, PMS booking integration, insurance + financing pre-qual flows, HIPAA-aware hosting, daily backups, plugin/theme/security updates, monthly performance + new-patient reporting, GBP optimization, and 2 hours of monthly content edits.
Year-one total: $4,800. Most dental agencies charge $8K–$18K+ for the same scope when broken across vendors.
Yes — every quote starts with a 30-minute call with a senior dental strategist. We'll walk through your service mix, your competitive market, your PMS, and the specific new-patient profiles you're trying to attract.
You walk away with a recommended scope and pricing whether or not you sign. No pitch deck.
Yes. The dental case studies above are real practices we've launched — the metrics shown are from actual reporting dashboards. We can share more on the strategy call, including a few we've kept off the public archive at the practice's request.
If you want a reference call with an existing dental client, ask on the strategy call — we usually arrange one within a few days.
The $400/mo package is sized for single-location practices. Multi-location and DSO rollouts use a centralized brand + per-region SEO + per-location landing pages model — pricing is custom because the work scales with your portfolio.
Tell us on the strategy call and we'll quote a per-location rate plus a one-time central platform fee.
We surface your existing Google + Healthgrades + Yelp reviews on the site automatically and embed a review-request widget your front desk can text to patients post-appointment.
Full reputation automation (post-visit SMS sequences, response workflows across 12+ platforms) is a separate retainer if you want the deeper program.
The package assumes you bring existing copy, real photos of your operatory and team, and your provider bios. We'll restructure all of it into conversion-focused service-line pages.
If you need dental copywriting or a half-day photo shoot of your practice, those are paid add-ons quoted upfront (typical: $1,200–$2,500 for full-site dental copy, $1,500–$3,000 for an in-practice shoot).
Every practice gets a dedicated project manager who runs you through milestones in a shared workspace, with weekly check-ins during the 30-day build. Office manager and clinical lead can both be in the loop.
After launch, the same PM handles your monthly edit requests via email or Loom — no ticketing system, no chatbot triage.
Yes. Your domain is always yours, and after month 12 you can buy out the codebase to self-host or move to another agency — buyout starts at $1,500 depending on customization. We also export your patient form data and content on the way out.
Most practices stay because the bundled $199/mo Essential maintenance (covering hosting, security, PMS support, and 2hr/mo edits) is cheaper than self-hosting once you account for the time the front desk would spend managing it.
30 calendar days from when you submit your content (logo, copy, images, brand colors, PMS credentials). The first 8 days cover dental discovery + design proofs; the rest is build, PMS integration, and the unlimited revisions before launch.
You'll fill out a simple dental intake form after the strategy call so we have everything we need to start.
Your plan rolls to standard Essential maintenance at $199/mo — same site, same team, same monthly edits, same PMS support. No re-onboarding, no upsell. Cancel any time after month 12 with 30 days notice.
If you want growth work on top (Google Ads management, recall automation, dental SEO content programs, multi-location rollout), those are separate retainers — never mandatory.
Unlimited revisions during the 30-day build until your team signs off. We don't go live until every service-line page, every form, and every PMS integration has been tested and approved by you.
Once live, the 30-day delivery guarantee covers our end of the deal — if we ever miss a milestone, we credit you the next month of maintenance.
Get a custom $400/mo dental quote in under 60 seconds. We reply within 1 business hour. Your site goes live in 30 days — and if it doesn't outperform your current one in 90 days, we rebuild it free.
Get my $400/mo dental quote