Redefine Web
Free growth audit Book a strategy call

Beauty Marketing Retainer Plans That Convert Trials Into Refills

Bundled monthly retainer for indie skincare, cosmetics, and DTC beauty brands. One accountable beauty growth lead runs Shopify SEO, Klaviyo flows, Meta and TikTok ads, Amazon, and review programs wired to real order revenue. Plans from $1,499/mo.

Get my free SEO audit → See Pricing
$1,499+
per month · published
30 days
brief to launch
90+
mobile Lighthouse · launch gate
+38% booked calls after rebuild
SHOPIFY-VERIFIED ORDERS
Beauty marketing retainer dashboard with an orders by channel bar chart, a Friday report phone and a One owner badge
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 WEIGHTED AVERAGE · VERIFIED BY BRANDS THAT ACTUALLY PAID US

Three numbers every beauty founder can hold us to

If any of these looks familiar, the free SEO audit names the fix and what it's worth before you spend a dollar.

Beauty marketing retainer cohort chart where one path thins, beside a phone list of refilled orders
PROBLEM 01 · SUBSCRIPTION

Shopify plus Recharge refill retention drops 38% between month 3 and month 6

Refill churn without a Klaviyo swap-SKU flow or a first-refill win-back nudge means the second order never lands. Blended LTV stalls at $58 when a well-built refill program would push it past $167 by month eight.

✓THE FIX · RECHARGE + KLAVIYO REFILL LOGIC
Beauty marketing retainer copy review panel flagging a struck phrase, sent back, over a New arrivals store page
PROBLEM 02 · AD POLICY

Meta rejects 47% of before-and-after skincare creatives on the first review pass

Each reset burns $300 to $800 in spend and stalls the learning phase. Ingredient claims and result photos need a claim-safe library that runs against current Meta and TikTok policy before the ad ever goes live.

✓THE FIX · CLAIM-SAFE CREATIVE LIBRARY
Beauty marketing retainer platform report with three totals that disagree beside a locked resolved report
PROBLEM 03 · ATTRIBUTION

Sephora sell-through, DTC LTV, and NetSuite wholesale margin live in 3 spreadsheets with 3 truths

Wholesale POS, Shopify DTC, and Amazon Seller Central rarely reconcile. One blended CAC per channel and one margin picture per SKU is the only way to steer spend past a $250K month.

✓THE FIX · SINGLE-SOURCE DTC AND WHOLESALE REPORT

Three outcomes every beauty retainer produces

Three numbers we sign against on every retainer. Each one is a launch criterion, not a hope.

Beauty marketing retainer order placed screen on a phone with a product card traced to its creator

Trial conversions traced back to a real source

Meta, TikTok, Amazon, and Google Shopping run from one plan with CAPI healthy. Every first trial carries a channel tag so you know which creator brief drove it.

Beauty marketing retainer review list with two highlighted star rows and a Verified reviews badge

A review and UGC moat dupe brands cannot copy

Verified before-and-after cadence, ingredient education pages, and post-purchase review capture on autopilot. Retainer accounts add 300 plus verified reviews inside 90 days.

Beauty marketing retainer Causes card with three rows, a trend line and a One sheet of causes badge

One accountable growth lead, one P&L view monthly

You stop paying five vendors and getting five conflicting spreadsheets. One lead owns the roadmap and shows up on the monthly call with what moved revenue.

Four stages. Every step ends in a sign-off

Fixed scope, fixed cadence, fixed accountability. Nothing moves to the next stage until your founder and ops lead sign off in writing.

WEEK 1

Full audit + Shopify Plus baseline

Storefront, ad accounts, Klaviyo, Recharge, and review flow scored against order-placed revenue. Written report with the top 3 revenue-moving fixes.

✓SIGN-OFF: TOP 3 FIXES
WEEKS 2-3

12-month roadmap

Quarterly roadmap sized against hero SKU profitability. Higher-margin SKUs and subscription starts get prioritized. Written MRR projection per quarter.

✓SIGN-OFF: ROADMAP + MRR
MONTH 1+

One named lead runs it

Google Ads, Meta, TikTok, Shopify SEO, Klaviyo, Amazon, and creator seeding all executed by a single beauty growth lead. No handoffs. One number to call.

✓CADENCE: WEEKLY
EVERY 90 DAYS

Quarterly scale review

Founder and ops lead review of order-placed revenue, refill retention, and next-quarter budget. Every shift signed off before it runs.

✓CADENCE: QUARTERLY

What you actually get from our monthly beauty program

Five phases, every item listed. Fixed scope, defined deliverable per phase, written sign-off on the calendar.

Beauty marketing retainer Findings list with upward arrows, a Baseline frozen tag and a Top three lifted badge
1 WEEK

Week one audit + Shopify Plus baseline pulled

Storefront, ad accounts, Klaviyo, Recharge, and review flow all audited against order-placed revenue. Written report with the top 3 revenue-moving fixes signed off by founder and ops lead before we spend a dollar of media.

PHASE DURATION
1 WEEK
SIGN-OFF
AUDIT
✓GATE · TOP 3 FIXES LOCKED
// DELIVERABLES
✓
Multi-channel auditGoogle Ads, Meta, TikTok, Shopify SEO, email, and review flow scored against order-placed revenue impact.
✓
Shopify Plus baseline pulledShopify Plus, Klaviyo, Recharge, and Yotpo order, subscription, and LTV data captured as day-one baseline.
✓
Written auditEvery finding, every prioritized fix, every revenue projection in writing; founder and ops lead both sign off.
✓
Top 3 revenue fixes lockedWhat we do first is signed off, not sprung on you; prioritized by dollar impact and fix-time.
✓
Competitor category readReview counts, ingredient story, ad claim posture, and price ladder benchmarked against the top three dupe brands in your niche.
✓
Attribution gap mapWhere CAPI drops, where Klaviyo attribution overlaps Meta, where Amazon organic and paid split the credit.
Beauty marketing retainer Quarter plan board in four columns with a highlighted card and a Hero SKUs on top badge
2 WEEKS

12-month roadmap tied to hero SKU profitability

Weeks 2 and 3 build a 12-month quarterly roadmap sized against hero SKU profitability. Higher-margin SKUs and subscription starts get prioritized. Every quarter has a written MRR projection so you know what should hit the storefront.

PHASE DURATION
2 WEEKS
SIGN-OFF
QUARTERLY ROADMAP
✓GATE · MRR PROJECTION
// DELIVERABLES
✓
Quarterly channel roadmapQ1 to Q4 planned by campaign, cluster, and content piece; every quarter has an explicit sign-off gate.
✓
Hero SKU profitability sortHighest-margin SKUs first. Category expansion layered as base load, not headline focus.
✓
Written MRR projection per quarterQ1, Q2, Q3, Q4 targets sized against real market data plus your fulfillment capacity.
✓
Budget scoping per channelHow much goes to Meta, TikTok, Amazon, SEO, content, and email each month; adjusted quarterly on what performs.
✓
Refill retention planSwap-SKU, skip-shipment, and first-refill win-back flows mapped for month 3 to 6 churn recovery in Recharge and Klaviyo.
✓
Wholesale vs DTC allocationSephora, Ulta, and Amazon budgets sized against DTC spend so channels stop cannibalizing each other on the same hero SKU.
Beauty marketing retainer contact checklist turning a dark task card into checked rows with One number to call
MONTHLY CADENCE

Every channel run by one named beauty growth lead

From month 1, Google Ads, Meta, TikTok, Shopify SEO, Klaviyo, Amazon, and creator seeding are all executed by a single accountable beauty growth lead. No handoffs between agencies. No cross-team blame. One number to call for every question about the account.

PHASE DURATION
MONTHLY CADENCE
SIGN-OFF
ONE NAMED LEAD
✓GATE · NO POD ROTATION
// DELIVERABLES
✓
Google Ads + Meta + TikTokEvery paid channel run by the same lead; attribution built once, not fought over.
✓
Shopify SEO + citations + schemaOrganic, on-store SEO, review flow, and citations all coordinated as one connected program.
✓
Content + PDP + journalMonthly editorial calendar tied to keyword priority and PDP conversion impact on hero SKUs.
✓
Klaviyo + Recharge retention flowsWinback sequences, post-purchase review requests, and subscription follow-up all wired to your Shopify Plus.
✓
Weekly test cycles across channelsAd copy, hooks, PDP variants, subject lines; every test measured against an order-placed number.
✓
Review response managementEvery DTC and Amazon review answered inside 24 hours in a voice matched to your brand tone.
Beauty marketing retainer phones showing Add to bag and Checkout with Clicks set aside and Verified orders tags
WEEKLY CYCLES

Weekly testing tied to Shopify Plus-verified orders

Every week, cross-channel testing runs against Shopify Plus-verified orders. Ad copy, landing page CVR, keyword targeting, review request timing, retention SMS cadence; every test measured against the number that pays your bills, not clicks or impressions.

PHASE DURATION
WEEKLY CYCLES
SIGN-OFF
SHOPIFY-VERIFIED
✓GATE · BUDGET SHIFTS SIGNED OFF
// DELIVERABLES
✓
Cross-channel attributionEvery order tagged to the click, keyword, or retention trigger that drove it.
✓
Weekly written test notesWhat we tested last week, what won, what went live this week; three-line summary, no dashboard hunt.
✓
PDP + cart-flow CVR testsA/B tests on hero, offer, PDP, cart, and subscription pick; measured against order placed, not form fills.
✓
Budget shifting between channelsIf Amazon is compounding faster than Meta, budget moves; every shift signed off in the monthly report.
✓
Creative rotation on a 6-week clock3 to 5 new UGC concepts a month; top ad under a 1.2% CTR for two weeks and we swap in the next.
✓
Refill flow tuningSwap-SKU, skip-shipment, and win-back cadence tuned weekly to the churn cohort that actually moves.
Beauty marketing retainer Spend and stock chart with a Spend stops at stock badge beside a phone inbox
QUARTERLY REVIEWS

Quarterly scale reviews tied to real revenue

Every 90 days, the founder and ops lead review what order-placed drove, what closed revenue looks like, and what next-quarter budget should be. Scale decisions are grounded in your Shopify Plus and fulfillment capacity, not agency spend targets.

PHASE DURATION
QUARTERLY REVIEWS
SIGN-OFF
SCALE-TO-CAPACITY
✓GATE · YOY GROWTH REPORT
// DELIVERABLES
✓
Quarterly revenue attributionOrder placed by channel, revenue from marketing, cost per order placed; all Shopify Plus-verified.
✓
Scale-to-capacity modelAd spend and content velocity sized against your fulfillment capacity and subscription throughput; no overspending past what you can ship.
✓
Next-quarter budget lockedExplicit sign-off on next quarter allocation across channels; no surprise invoices, no hidden shifts.
✓
Year-over-year growth reportRolling 12-month view of MRR growth, CAC trend, LTV trend, and revenue growth; founder-first metrics.
✓
Retail rollout scopingWhen a brand is Sephora or Ulta ready, retail prep runs in parallel with the current retainer, no re-onboarding.
✓
Category expansion planningRoadmap for pushing higher-margin categories up in the mix as fulfillment capacity opens.
Get a free beauty SEO audit before you commit to a retainer.Written report in 24 hours
  • 3 GROWTH FIXES YOU CAN APPLY
  • 6-MO INITIAL TERM
Get my SEO audit No card needed. No sales call required.

Four beauty marketing retainer tiers for every brand stage

Pick the tier that matches your brand stage. Six-month initial term, then 30-day rolling, and you can move up or down a tier with 30 days notice. Ad spend billed separately at pass-through, never through us.

Foundation
$1,499MONTHLY
THE FOUNDATION:

Emerging skincare and cosmetics brands starting a structured program

✓Blog posts / month: 1 ✓Ingredient or category pages / quarter: 1 ✓Shopify on-page SEO + technical fixes ✓Klaviyo lifecycle flow builds: 1 ✓Automated review capture (Yotpo or Okendo) ✓Order-placed revenue report: Monthly ✓Strategy calls: Quarterly
Get the Foundation quote →
MOST POPULAR
Growth
$2,499MONTHLY
EVERYTHING IN FOUNDATION, PLUS:

Scaling DTC brands adding paid social to the content and email stack

✓Blog posts / month: 2 ✓Ingredient or category pages / quarter: 2 ✓Meta + TikTok ads management: Up to $3K ✓PDP + cart CRO tests: Monthly ✓Creator seeding: 40 to 60 / month ✓Recharge subscription flows ✓Review response management
Get the Growth quote →
Scale
$3,999MONTHLY
EVERYTHING IN GROWTH, PLUS:

High-growth brands adding marketplace and creator programs

✓Blog posts / month: 4 ✓Ingredient or category pages / quarter: 4 ✓Meta + TikTok ads management: Up to $8K ✓Amazon Sponsored Products ✓Creator seeding: 80 to 150 / month ✓Programmatic ingredient + category SEO ✓Order-placed revenue report: Weekly
Get the Scale quote →
Enterprise
Starts at $6,000MONTHLY
EVERYTHING IN SCALE, PLUS:

Multi-brand portfolios and Sephora or Ulta retail rollouts

✓Blog posts / month: Custom ✓Ingredient or category pages / quarter: Custom ✓Meta + TikTok ads management: Unlimited ✓TikTok Shop storefront management ✓White-label creator contracts ✓Sephora, Ulta + Amazon Seller Central rollout support ✓Multi-brand portfolio reporting
Request a proposal →

EVERY TIER: 6-MONTH INITIAL TERM · 30-DAY ROLLING AFTER · YOU OWN AD ACCOUNTS, KLAVIYO LISTS + CREATOR CONTRACTS FROM DAY 1

Every beauty retainer feature, tier by tier

HOVER ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION TAP ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Content + SEO+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Blog posts / month
1
2
4
Custom
Ingredient or category pages / quarter
1
2
4
Custom
Shopify on-page SEO + technical fixes
✓
✓
✓
✓
Klaviyo lifecycle flow builds
1
✓
✓
✓
Programmatic ingredient + category SEO
—
—
✓
✓
Paid media + marketplace+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Meta + TikTok ads management
—
Up to $3K
Up to $8K
Unlimited
Amazon Sponsored Products
—
—
✓
✓
PDP + cart CRO tests
—
Monthly
Monthly
Weekly
TikTok Shop storefront management
—
—
—
✓
Sephora, Ulta + Amazon Seller Central rollout support
—
—
—
✓
Retention + reviews+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Automated review capture (Yotpo or Okendo)
✓
✓
✓
✓
Review response management
—
✓
✓
✓
Creator seeding
—
40 to 60 / mo
80 to 150 / mo
Custom
Recharge subscription flows
—
✓
✓
✓
White-label creator contracts
—
—
—
✓
Reporting + team+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Order-placed revenue report
Monthly
Monthly
Weekly
Weekly
Strategy calls
Quarterly
Monthly
Monthly
On demand
Dedicated beauty growth lead
✓
✓
✓
✓
Multi-brand portfolio reporting
—
—
—
✓
Case studies See all case studies

Real brands, real numbers

Each one includes where the client started, what we changed and what happened.

Homepage of an Ayurvedic D2C skincare and haircare brand in India, shown in a browser window
Beauty & Skincare · D2C Ayurveda · India

Grew revenue 4× in 3 months for an Ayurvedic D2C skincare brand in India, at a stable CPA.

An established Indian Ayurvedic skincare and haircare house needed brand awareness and online sales growth without a jump in acquisition cost. We targeted people who care about natural and Ayurvedic products, ran brand and sales campaigns side by side, and ran D2C with Amazon India, Myntra and Flipkart. The brand reached 1.65M relevant accounts and grew revenue 4× in 90 days while CPA held flat.

Read the Beauty & Skincare · D2C Ayurveda · India case study →
4×
Revenue
1.65M
Relevant reach
Stable
CPA
Homepage of Beauty & Skincare · Australian Naturals · India Awareness, a Beauty & Skincare · Australian naturals · India awareness business, shown in a browser window
Beauty & Skincare · Australian naturals · India awareness

Reached 1.9M unique Indian accounts for an Australian natural skincare brand with influencers and marketplace content.

An Australian natural skincare brand entering India learned that buyers there discover brands through influencers and buy on marketplaces, not on the brand's own site. We built an influencer roster across Instagram and YouTube, added A+ content on Amazon India and kept creative the same on Myntra and Flipkart. The first awareness push reached 1.9M unique accounts and engaged 303K+ across 3 marketplaces.

Read the Beauty & Skincare · Australian Naturals · India Awareness case study →
1.9M
Unique reach
303K+
Engagement
3
Marketplaces
Homepage of Beauty & Skincare · Premium D2C · Mumbai, IN, a Beauty & Skincare · Premium D2C · Mumbai, IN business, shown in a browser window
Beauty & Skincare · Premium D2C · Mumbai, IN

Grew monthly sales 3.5× for a premium Mumbai skincare D2C brand with a 360° digital rebuild.

A premium Mumbai skincare start-up for sensitive skin had flat organic traffic, a static social feed and broad paid ads with no return tracking. We repositioned the brand around skin problems, built topic cluster SEO, and ran segmented paid ads, 15+ micro-influencer collabs, a social rebuild and email automation. Organic traffic grew 220%, monthly sales rose 3.5× and paid ROAS reached 5.2× within 90 days.

Read the Beauty & Skincare · Premium D2C · Mumbai, IN case study →
+220%
Organic traffic
3.5×
Monthly sales
5.2×
Paid ROAS

CLIENT WORDS

Vendor and buyer leads went from unpredictable to a monthly forecast we could staff against. First agency that treated the CRM as the scoreboard, not the ad account.
Callan Pang
Marketing Manager, Abels Residential
Verified via NPS survey
Forecastable pipeline CRM-tied reporting
Abels Residential website homepage in a browser window, a property management hero over a modern interior
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what one accountable program could be worth

Move the sliders to your numbers. One team across search, ads and the site, measured on the same conversion rate.

Added revenue per month
/mo

What a 20% improvement on your current conversion rate adds, at today's traffic.

Free · Written findings · Yours to keep

Asked by beauty founders, answered

From real quote calls with skincare and cosmetics founders. Anything else, ask on the strategy call and get an answer in the first 5 minutes.

PREFER TO TALK?
hello@redefineweb.com →

A beauty marketing retainer at Redefine Web starts at $1,499/mo on Foundation and scales through $2,499 Growth and $3,999 Scale. Custom Enterprise scope for multi-brand and retail-rollout accounts starts at $6,000/mo based on channel mix and regional media budget. Most indie skincare and cosmetics brands land on Growth or Scale once Meta and TikTok ads join the Shopify SEO and Klaviyo stack. Foundation covers content, on-store SEO, one Klaviyo flow rebuild, review capture, and monthly reporting. Growth adds paid social management on Meta and TikTok plus PDP and cart CRO work every month. Scale layers Amazon Sponsored Products, creator seeding at 80 to 150 outreach messages a month, and weekly reporting cadence with mid-month check-ins. Ad spend is billed pass-through at cost, charged by Meta, TikTok, Google, and Amazon directly to your brand card. Every scope is written into the contract with fixed deliverables per phase so you know what lands in month 1, month 3, and month 6.

A retainer works as a fixed monthly fee covering a defined scope of work each cycle. For a beauty brand on our program, month 1 is a Shopify Plus audit and top-3 revenue fix sign-off. Month 2 is roadmap build with an MRR projection per quarter, sized against hero SKU margin. Month 3 forward is execution across Google Ads, Meta, TikTok, Klaviyo, Recharge, Amazon Sponsored Products, and creator seeding, all run by one named growth lead with no pod rotation. Weekly test cycles measure every change against Shopify-verified orders, not clicks or impressions. Monthly written reports show what moved on trial conversion, refill retention, and blended CAC. Quarterly reviews cover order-placed revenue and next-quarter budget sign-off with the founder and ops lead. Documentation lives in your shared workspace so you can see what ran, what won, and what is scheduled next. The Shopify analytics documentation is wired in end to end.

A monthly retainer fee for consulting is a fixed payment a founder pays each cycle in exchange for a defined scope of ongoing work, capped hours, or a bundled outcome package. For beauty and skincare consulting, monthly fees typically run $1,499 to $6,000 depending on channel scope, media volume, and reporting cadence expected each month. Foundation at $1,499 covers content, on-store SEO, and one Klaviyo flow rebuild. Growth at $2,499 adds paid social on Meta and TikTok. Scale at $3,999 layers Amazon Sponsored Products plus creator seeding. Enterprise starts at $6,000 and handles multi-brand portfolios and Sephora or Ulta retail rollouts. You get a single invoice, one accountable lead, and month-over-month deliverables that stack toward compounding revenue growth. Retainer beats hourly consulting because pricing is predictable, the roadmap is signed off up front, and the work compounds across cycles instead of resetting every project. The scope, deliverables, reporting cadence, and cancellation window are all written into the contract before month 1 starts.

Marketing a beauty business in 2026 comes down to five stacked channels that each feed the next. First, a Shopify Plus storefront tuned for PDP conversion and mobile speed. Second, on-store SEO for hero SKUs and category collections. Third, Klaviyo email and SMS flows for welcome, abandoned cart, refill nudge, and win-back. Fourth, paid social on Meta and TikTok with claim-safe creative that pre-clears policy before spend, since the FDA cosmetics guidance shapes what ingredient claims you can even run in a paid ad. Fifth, review capture through Yotpo or Okendo tied to post-purchase timing, plus creator seeding at 40 to 150 messages a month depending on stage. A productized program runs all five under one lead so channels stop cannibalizing each other on hero SKUs. Month 1 audits every layer against order-placed revenue. Month 2 forward executes the roadmap with weekly written test notes and a monthly P&L view founders can actually read.

Create a monthly marketing plan for a beauty brand in five steps. First, pull the prior month baseline from Shopify Plus, Klaviyo, and Recharge covering revenue, blended CAC, refill retention, and top SKUs by margin. Second, list the top 3 revenue-moving fixes prioritized by dollar impact and fix-time, not by what feels new or fashionable. Third, size a channel budget for Meta, TikTok, Amazon, SEO, content, and email against your fulfillment capacity for the month. Fourth, write weekly test hypotheses tied to order-placed revenue so every change has a clear win condition and a stop rule. Fifth, schedule the monthly report and quarterly sign-off gate before any dollar of media runs. A productized retainer builds this plan on Foundation and locks it in the shared workspace. Every month closes with a written summary of what tested, what won, and what ships next cycle. That written cadence is what turns a plan into compounding growth instead of a rolling backlog.

The 3-3-3 rule in marketing says a message must hook a shopper in the first 3 seconds, hold attention for 3 minutes on the page, and reinforce recall for 3 days after the visit. For beauty brands this means paid ad creative earns the click inside 3 seconds with a hero-SKU hook, the PDP holds the shopper past 3 minutes with ingredient story and verified reviews, and Klaviyo or SMS re-engages within 72 hours if they did not buy the first time. A productized program applies the rule inside every test cycle for you. Ad hooks are swapped every 6 weeks once CTR drops below 1.2 percent. PDPs are A/B tested on hero image, review count, and offer stack, all measured against orders placed. Post-visit flows trigger inside 24 hours with abandoned cart, then 48 and 72 hours with education content. The rule is a shorthand for the same funnel a Shopify Plus stack tracks end to end.

An agency wins retainer accounts by publishing a productized scope with tier pricing, transparent deliverables per phase, and case studies that show month-over-month compounding. For a founder reading this page in reverse, the same test applies when you evaluate any beauty marketing retainer offer. Does the agency show tier pricing before the sales call? Does the contract list what lands in month 1, month 3, and month 6? Is there a named growth lead or a rotating pod on the account? Are ad accounts, Klaviyo lists, and creator contracts owned by your brand from day one? Redefine Web publishes retainer tiers openly, writes deliverables into the contract, assigns one named lead per account, and hands over every asset in your brand name. Ninety-four percent of retainer accounts stay past month 12 on our book. Book a 30-minute strategy call and we walk through the tier fit, month-1 deliverables, and MRR projection before you sign anything.

Every plan covers content, Shopify SEO, Klaviyo core flows, review generation through Yotpo or Okendo, and monthly reporting on order-placed revenue by channel. Growth and Scale tiers add Meta and TikTok ads management, PDP and landing page CRO, Amazon Sponsored Products, Recharge subscription mechanics, and creator seeding at 40 to 150 outreach messages a month. Enterprise adds dedicated growth-lead time, weekly reporting, and full retail rollout support for Sephora, Ulta, and Amazon Seller Central expansion. Every scope is written into the contract with fixed deliverables per phase so the founder knows what lands in month 1, month 3, and month 6 before the first invoice runs. Ad spend is billed pass-through at cost, so a $2,000 Meta budget is charged $2,000 to your brand card directly, not marked up through the agency at any point. Reporting shows blended CAC, order-placed revenue by channel, refill retention, and review posture in one monthly P&L view founders can read.

The initial term is 6 months on our beauty marketing retainer. After month 6, the plan converts to 30-day rolling with cancel-any-time written notice from either side. No 12-month or 24-month lock, no cancellation fee, no scope penalty on exit at any point. Six months is the minimum window to move Shopify SEO past the initial ranking phase, run paid social creative through two full 6-week refresh cycles, let Recharge subscription data accumulate enough to tune churn flows, and give Amazon Sponsored Products enough spend depth to stabilize blended CAC on hero SKUs. Every ad account, Klaviyo list, Recharge subscription file, and creator contract stays in your brand name from day one, so if you ever exit the program the assets are already yours to hand to the next agency or in-house team. Ninety-four percent of accounts stay past month 12 on our current book, and the 6 percent that leave typically hand off cleanly inside 30 days.

Paid social on the Growth or Scale tier typically produces the first tracked orders inside 10 to 21 days after launch. Blended CAC stabilizes in month 2 to 3 as Meta and TikTok algorithms learn your audience and creative catalog for the hero SKU stack. Shopify SEO moves slower, with first ranking gains in 8 to 12 weeks and compounding organic revenue by month 5 of the program. Klaviyo and Recharge lifts on refill retention show inside the first billing cycle after flow rebuild, usually week 3 of the account. Amazon Sponsored Products on Scale typically hits break-even ROAS by week 6 with hero-SKU targeting and negative keyword pruning done weekly. Every one of these timelines is reported weekly against Shopify-verified orders, not clicks or impressions. If a channel is not on track by its milestone, the monthly report names it and the budget shifts to what is compounding. No agency-target overspend past what your fulfillment capacity can ship.

Yes. Shopify Plus, Klaviyo, Recharge, Skio, Yotpo, and Okendo integrations are all supported inside the program. Wiring covers order push from Shopify into Klaviyo cohorts for RFM segmentation, subscription flow build in Recharge or Skio with swap-SKU and skip-shipment logic, and review capture from Yotpo or Okendo pushed back into Google Shopping and Meta ads as star ratings. Attribution flows from Shopify Plus back into Meta and Google via CAPI and enhanced conversions, so blended CAC reports match your bookkeeping numbers to the dollar. Every integration is validated in month 1 during the Shopify Plus baseline audit and re-verified quarterly by the growth lead. If a webhook drops or CAPI match rate falls under 70 percent, the monthly report flags it and the growth lead fixes it before the next billing cycle. Documentation for each integration lives in your workspace so an in-house hire can pick up the stack on any handoff cleanly.

Yes. Growth and Scale tiers include Meta, TikTok, and Google Ads management wired to order-placed revenue as the primary conversion event. Scope covers ad account audit, CAPI validation, hero SKU creative testing, UGC refresh on a 6-week clock, and claim-safe copy that pre-clears against current Meta and TikTok policy before the ad ever goes live. Ingredient claims and result photos run against a claim-safe creative library aligned to platform policy and cosmetics-industry guidance from bodies like the American Med Spa Association for skincare and treatment overlap. Amazon Sponsored Products joins on Scale for brands with active Seller Central accounts and stocked hero SKUs. Budget shifting between channels happens monthly, signed off in the report by founder and ops lead. If Amazon is compounding faster than Meta in a given cycle, budget moves and every reallocation is documented. No creative goes live without a written test hypothesis tied to a Shopify-verified conversion goal.

Yes. Every plan covers automated review capture through Yotpo or Okendo tied to shipment confirmation and post-purchase timing. Growth adds creator seeding at 40 to 60 outreach messages a month with a UGC brief matched to hero SKU story. Scale adds 80 to 150 monthly seedings plus TikTok Shop affiliate recruitment through the growth lead. Reviews and UGC compound harder than ads in beauty because dupe brands can copy your creative overnight but not your review count or ingredient trust with existing shoppers. Verified before-and-after content, RealSelf and Reddit-visible posture, and ingredient education pages all feed each other across channels. Response management is included so every DTC and Amazon review is answered inside 24 hours in a voice matched to your brand tone. Enterprise adds white-label creator contracts, TikTok Shop storefront management, and Sephora or Ulta content coordination. Every seeded creator is tracked to order-placed revenue via UTM or affiliate code so you know which briefs earn compounding LTV.
FREE · WRITTEN IN 24 HOURS · NO PITCH

Get your free SEO audit.

A written report in your inbox within 24 hours, with three fixes you can ship the same week, whether or not you hire us.

WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021