Redefine Web

Ecommerce Website Design to Convert More Store Visitors

Custom storefront builds for DTC brands on Shopify Plus, Shopify Hydrogen, headless Next.js, and BigCommerce. We build the PDP, checkout, mobile flow, and Klaviyo triggers around your margin mix. Recent stores launch at a 3.8% conversion rate.

$2,500+
fixed fee · published
30 days
brief to launch
$2,500
STARTER TIER STARTS AT
3.8% LAUNCH-DAY CVR
SHOPIFY-VERIFIED CONVERSIONS
Ecommerce website design Live New arrivals store beside a phone Checkout screen and a Confirmed orders badge
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 WEIGHTED AVERAGE · VERIFIED BY STORES THAT ACTUALLY PAID US

Three ecommerce website design numbers you can hold us to

If any of these looks familiar, the free website audit names the fix and what it's worth before you spend a dollar.

Ecommerce website design phone flagged Hero too heavy beside a phone shop that Paints first
PROBLEM 01 · SPEED

Stock Shopify Dawn loads 2MB heroes, LCP 4.1s

Stock themes load 2MB heroes and stack 40+ apps on the page. LCP hits 4.1 seconds on Android and 22% of paid clicks bounce before the fold paints.

✓THE FIX · LCP UNDER 1.8S ON MOBILE
Ecommerce website design phone Checkout flagged Swatch wipes it beside a phone shop where the Swatch holds
PROBLEM 02 · CONVERSION

PDP variant pickers and checkout drop 68% of carts

Variant swatches redirect on every click and Shop Pay is hidden below the fold. Mobile carts abandon at 68% and paid CVR never clears 1%.

✓THE FIX · ONE-PAGE CHECKOUT + SHOP PAY DEFAULT
Ecommerce website design Thin bars panel Overshooting the notch beside a One row panel Inside the notch
PROBLEM 03 · APP BLOAT

Review and upsell apps stack 38 scripts per page

Klaviyo, Yotpo, and Rebuy stack 38 scripts. Total blocking crosses 900ms and Core Web Vitals fails on every group. Google Ads Quality Score drops with it.

✓THE FIX · APP AUDIT + WEBP AT 85% QUALITY

Three outcomes every storefront build produces on launch day

Three numbers we sign against on every responsive rebuild. Each one is a launch criterion, not a hope.

Ecommerce website design line chart card with a cart tooltip and an Orders accumulate badge

Higher visitor to order rate from launch day one

Conversion-first architecture, faster PDPs, and a shorter mobile checkout move the number that puts orders on the board within 60 days of launch.

Ecommerce website design status card with uptime bars, code, page and link checks, Checked on day one

Ecommerce SEO baked into the storefront build

Every page launches with product and collection schema, targeted metadata, and search intent baked into URL slugs. Zero SEO retrofit six months out.

Ecommerce website design domain, key, code and user items turning into a checked list, Domain, logins, repo

Owned by your team at storefront handoff day one

Your domain, your CMS logins, your team trained on Shopify Plus or Hydrogen. Take the whole storefront and repo with you if we ever part ways.

Four ecommerce website design stages, every step ends in a sign-off

Fixed scope, fixed cadence, fixed accountability. Nothing moves to the next stage until your owner or ops lead signs off in writing.

WEEKS 1-2

Discovery that earns the brief

A brief signed by owner, ops lead, and marketing lead. Founder interview, technical audit of your current storefront and Shopify Plus, benchmark against 5 ecommerce peers, and product data mapping. Nothing moves until it is locked.

✓SIGN-OFF: BRIEF LOCKED
WEEKS 3-6

Design for your customer, not Dribbble

Mobile-first design system with ecommerce conversion patterns baked in from wireframe stage. Every component engineer-validated the same week it is drawn. You walk away with an editable Figma file your team owns.

✓SIGN-OFF: DESIGN SYSTEM
WEEKS 7-12

Engineering that hits 98 PageSpeed

Shopify Plus themes, Shopify Hydrogen, or headless Next.js by default. Core Web Vitals as an acceptance criterion. Klaviyo, ReCharge, Yotpo, and Loop Returns wired to Shopify. GA4, Meta CAPI, Google Ads pixels with server-side backup.

✓SIGN-OFF: STAGING QA
WEEK 13 + 30 DAYS

Launch, then 30 days of monitoring

Cutover runs off-hours with the whole team on a bridge. Search Console, error logs, Shopify orders, and Core Web Vitals watched daily for 30 days. On day 31 you take the keys and go, or roll into a maintenance retainer.

✓HANDOFF

What you actually get from an ecommerce build

Five phases, every item listed. Fixed scope, defined deliverable per phase, written sign-off on the calendar.

Ecommerce website design Brief document with a signature line and a Three signatures badge
2 WEEKS

Discovery that earns the brief in 2 weeks

You walk out of week 2 with a brief signed off by your owner, ops lead, and marketing lead. Founder interview, technical audit of your current storefront and Shopify Plus, benchmark against 5 ecommerce peers, and product data mapping get you there. Nothing downstream moves until it is locked.

PHASE DURATION
2 WEEKS
SIGN-OFF
BRIEF
✓GATE · SIGN-OFF LOCKED
// DELIVERABLES
✓
Leadership interviews3-4 working sessions with owner, ops lead, and marketing lead. How customers currently discover you and why they convert or bounce.
✓
Technical auditCurrent storefront, Shopify Plus, ad accounts, analytics, pixel setup, and CWV baseline against Core Web Vitals thresholds.
✓
Competitor benchmarkSide-by-side comparison of 5 ecommerce peers on mobile, desktop, conversion path, and organic visibility.
✓
Written brief + sitemaptarget customer persona, page architecture, conversion goals, and Shopify Plus integration plan.
✓
Product data mapSKU inventory, variants, metafields, and image-asset mapping ready for the new catalog to load without gaps.
✓
Redirect + tracking planLegacy URL map, 301 spec, and analytics-tracking plan drafted before design so nothing gets bolted on later.
Ecommerce website design Validated wireframe beside the finished page layout marked Live
4 WEEKS

Design built for your ecommerce customer

Mobile-first design system with ecommerce conversion patterns baked in from wireframe stage. Every component gets engineer-validated in the same week it is drawn. You walk away with an editable Figma file your team owns, not a static slide deck.

PHASE DURATION
4 WEEKS
SIGN-OFF
MOBILE-FIRST
✓GATE · FIGMA OWNED
// DELIVERABLES
✓
Design system + tokensType scale, color, spacing, button library, form library, conversion patterns. Documented and engineer-validated.
✓
Mobile-first page designsHome, PDPs, collections, cart, checkout, and every priority landing page. Phone view first, desktop second.
✓
Ecommerce conversion UXPDP variant pickers, upsell placement, cart drawer, and checkout patterns that drive order volume.
✓
Interactive prototypeClick-through Figma prototype of full browse-to-convert flow, tested on real phones before we write production code.
✓
Brand + photography directionProduct-shot grid, lifestyle art direction, and lookbook layouts brought into the storefront system.
✓
Accessibility contrast + focusAA color contrast, focus states, and keyboard-nav patterns designed in, not audited after the fact.
Ecommerce website design Mobile and Desktop score dashboard with a checked Performance ring beside a phone
6 WEEKS

Engineering that hits 98 PageSpeed on mobile

Shopify Plus themes, Shopify Hydrogen, or headless Next.js by default. LiteSpeed and edge CDN, Core Web Vitals as an acceptance criterion, and WCAG 2.1 AA verified before launch. Nothing goes to production without hitting the numbers.

PHASE DURATION
6 WEEKS
SIGN-OFF
98 PAGESPEED
✓GATE · WCAG 2.1 AA
// DELIVERABLES
✓
Production-ready buildResponsive across phone, tablet, desktop, and large displays. QA in Chrome, Safari, Firefox, and mobile Safari.
✓
CMS your team can editEditor experience the ops lead can use without a developer. Content, images, product pages all self-serve.
✓
Core Web Vitals greenLCP under 1.8s on mobile, CLS under 0.05, INP under 200ms. Verified via Lighthouse and CrUX field data before launch.
✓
WCAG 2.1 AA accessibilityAxe automated scans, manual audit, NVDA and VoiceOver screen-reader tests. Table stakes for a modern storefront.
✓
Theme code in your GitHubRepo lives under your GitHub org from day one. No lock-in, no code held hostage, no exit fee.
✓
Documented component libraryEvery reusable block, section, and pattern documented in Storybook so your next developer can extend without guessing.
Ecommerce website design phones showing Add to cart and Checkout with a Source in the order badge
SHOPIFY PLUS

Integrations that survive your next stack swap

Shopify Plus, Klaviyo, ReCharge, Yotpo, and Loop Returns integrations. GA4, Meta CAPI, Google Ads tracking, and review platform. Order events route straight into Shopify with campaign-source tagging. Documented abstraction layers so the next stack swap takes days, not months.

PHASE DURATION
SHOPIFY PLUS
SIGN-OFF
SERVER-SIDE PIXELS
✓GATE · README HANDOFF
// DELIVERABLES
✓
Shopify Plus integrationOrder data written into Shopify Plus on submit. Campaign-source tagged so paid channels attribute back to the click.
✓
GA4 + pixel setupGA4 conversion events, Meta CAPI, Google Ads pixels wired with server-side backup. iOS-14-aware attribution.
✓
Review + reputation feedYotpo, Loox, or Junip review platform feed piped into PDPs and collections. Star ratings visible in organic SERPs.
✓
Subscriptions + retentionReCharge or Skio wired for subscription products, with pause/skip flows and self-serve customer portal in the theme.
✓
3PL + fulfillment feedsShipStation, ShipBob, or your 3PL wired to Shopify order webhooks. Tracking numbers auto-push back to Klaviyo.
✓
Documented handoffEvery integration mapped in a README your next engineer can read cold. No hidden dependencies, no secret keys.
Ecommerce website design Uptime, Backups and Updates dashboard with a Flat through cutover badge
DNS CUTOVER

Launch with monitoring live from day one

Production DNS cutover, 301 map from the old store, uptime and Core Web Vitals monitoring live, and a 30-90 day post-launch support window. Your team keeps the design files, the CMS logins, and the repo. Take the storefront with you if we ever part ways.

PHASE DURATION
DNS CUTOVER
SIGN-OFF
30-DAY MONITORING
✓GATE · FULL HANDOFF
// DELIVERABLES
✓
DNS cutover + 301 mapOld URLs redirected to the new architecture. No organic traffic loss on launch day, verified in Search Console.
✓
Uptime + CWV monitoringUptime pings every 60 seconds. Weekly CWV field-data digest routed to your Slack for the first 30 days.
✓
30-90 day post-launch supportFixes and small tweaks covered inside the launch window. Written escalation path with 4-hour response SLA.
✓
Full handoff packDesign files, CMS logins, repo access, README. Ownership sits with you from day 31, no gatekeeping.
✓
Analytics + Search ConsoleGA4 property verified, Search Console clean, Shopify order feed matching CRM. Reporting clean on day 1.
✓
Team training sessionOne 90-minute session to walk your ops lead through publishing, product uploads, and the analytics dashboard.
Get a free ecommerce audit.Written report in 24 hours
  • 3 STOREFRONT FIXES YOU CAN APPLY
  • 6-12 WEEK BUILDS
Get my website audit No card needed. No sales call required.

Four ecommerce website design tiers for every store scale

Pick the tier that matches your store scale. Each tier is a fixed-price build you can pay as a project fee or split into a monthly plan, and setup fees are always zero. Hover any feature for a plain-English explanation.

Starter
$2,500ONE-TIME PROJECT
THE FOUNDATION:

New businesses that need a credible, fast site on a template base

✓Pages included: Up to 8 ✓Contact form + click-to-call ✓Compliance-aware form handling ✓On-page SEO setup: Basic ✓Hosting + SSL, first year ✓30-day launch monitoring ✓Full ownership on handoff
Get this quote →
MOST POPULAR
Growth
$4,500ONE-TIME PROJECT
EVERYTHING IN STARTER, PLUS:

Single-location businesses replacing an underperforming site

✓Pages included: Up to 15 ✓Custom design (no template) ✓Per-service page layouts ✓Team + staff profile pages ✓Contact form + click-to-call ✓Live scheduling integration ✓Payment + financing copy
Get this quote →
Scale
$7,500ONE-TIME PROJECT
EVERYTHING IN GROWTH, PLUS:

Larger sites with more page templates and integrations

✓Pages included: Up to 25 ✓Custom design (no template) ✓Per-service page layouts ✓Team + staff profile pages ✓Shared design system ✓Contact form + click-to-call ✓Live scheduling integration
Get this quote →
Enterprise
Starts at $12,000ONE-TIME PROJECT
EVERYTHING IN SCALE, PLUS:

Large site estates, multi-brand or multi-location

✓Pages included: Unlimited ✓Custom design (no template) ✓Per-service page layouts ✓Team + staff profile pages ✓Shared design system ✓Contact form + click-to-call ✓Live scheduling integration
Scope my build →

EVERY TIER: MONTHLY PLAN AVAILABLE · 6-12 WEEK LAUNCH · 90-DAY REBUILD GUARANTEE · YOU OWN SITE, DOMAIN + DATA

Every web design feature, tier by tier

HOVER ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION TAP ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Website + design+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
Pages included
Up to 8
Up to 15
Up to 25
Unlimited
Custom design (no template)
—
✓
✓
✓
Per-service page layouts
—
✓
✓
✓
Team + staff profile pages
—
✓
✓
✓
Shared design system
—
—
✓
✓
Booking + conversions+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
Contact form + click-to-call
✓
✓
✓
✓
Live scheduling integration
—
✓
✓
✓
Payment + financing copy
—
✓
✓
✓
Compliance-aware form handling
✓
✓
✓
✓
Conversion (CRO) testing setup
—
—
✓
✓
SEO + visibility+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
On-page SEO setup
Basic
✓
✓
✓
Organization + LocalBusiness schema
—
✓
✓
✓
Site migration + redirects
—
✓
✓
✓
Core Web Vitals speed budget
—
✓
✓
✓
Local citation setup
—
—
✓
✓
Care + support+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
Hosting + SSL, first year
✓
✓
✓
✓
30-day launch monitoring
✓
✓
✓
✓
Team training call
—
✓
✓
✓
Full ownership on handoff
✓
✓
✓
✓
Dedicated project lead
—
—
✓
✓
Case studies See all case studies

Real DTC brands, real orders

Each one includes where the client started, what we changed and what happened.

Homepage of RAFZ Cirkulära Interiörer, a Ecommerce · Sustainable Furniture · Sweden business, shown in a browser window
Ecommerce · Sustainable Furniture · Sweden

Grew RAFZ conversions 28% with a rebuild that loads in 2 seconds.

RAFZ Cirkulära Interiörer sells eco-friendly furniture in Sweden. Its site was heavy with plugins and took 15+ seconds to load, and shoppers left their carts. We rebuilt it on a light custom theme, tuned WooCommerce, added the place2place API and a repaint feature, and refocused the homepage on products. The site now loads in 2 seconds, server requests fell 82% and conversions rose 28%.

Read the RAFZ Cirkulära Interiörer case study →
+28%
Conversion rate
2s
Page load
-82%
Server requests
Homepage of Topps Tiles, a Home Improvement · Tile Retail business, shown in a browser window
Home Improvement · Tile Retail

Innovative paid media drove 5,465 new visitors and 33% market share for the UK's number one tile specialist.

Topps Tiles, the UK's number one tile specialist, needed to hold its online sales as stores reopened. It also had to stop its paid channels cannibalizing each other. We ran a structured test-and-learn program with dynamic search feeds, inventory-led targeting and ROAS-aware budgets. The campaigns brought 5,465 new visitors and 1.3M extra impressions, lifted CTR 7% and won a 33.3% share of unique visitors.

Read the Topps Tiles case study →
+5.5K
New visitors
+1.3M
Impressions
33.3%
Unique share
Homepage of Boogie Board, a Ecommerce · Reusable Writing Tablets business, shown in a browser window
Ecommerce · Reusable Writing Tablets

Drove sales for Boogie Board at a $31 cost per conversion, at scale.

Boogie Board, the brand behind the first reusable writing tablet, had loosely targeted Google Ads. Its landing pages undersold the product, and it had no follow-up for repeat buyers. We sharpened keyword targeting, added LinkedIn Ads, optimized landing pages and set up lead magnets and automated follow-ups. Conversion rates rose 11% and cost per conversion reached $31 across $650K in managed ad spend.

Read the Boogie Board case study →
11%
Conversion rate
$31
Cost per sale
$650K
Managed budget

CLIENT WORDS

The team split our national spend by store catchment. Every location got its own landing page and creative. Booked eye exams up 47% inside two quarters with the same media budget.
Karen Williams
Head of Marketing, Vision Express
Verified via NPS survey
+47% booked eye exams Per-store attribution
Vision Express website homepage in a browser window, a prescription sunglasses offer above eye exam booking and eyewear
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what a higher converting site is worth

Move the sliders to your numbers. A redesign earns its cost from the visitors already landing on the site, before it wins a single new one.

Added revenue per month
/mo

What a 20% improvement on your current conversion rate adds, at today's traffic. Traffic is held flat on purpose.

Free · Written findings · Yours to keep

Asked by DTC founders, answered

From real quote calls with founders and ops leads. Anything else, ask on the strategy call and get an answer in the first 5 minutes.

PREFER TO TALK?
hello@redefineweb.com →

Ecommerce website design at Redefine Web starts at $2,500 for the Starter tier and runs to $12,000 or more for enterprise Shopify Plus and headless builds. Every quote is fixed price, no scope-creep bills, no hourly billing surprises. Growth-stage DTC brands usually land on the $4,500 Growth tier with full PDP, cart, and Klaviyo work in scope. Three inputs move the number: SKU count, platform choice (Shopify 2.0 vs Shopify Plus vs headless), and integrations like subscriptions, 3PL, reviews, and loyalty apps. A 20-SKU Shopify 2.0 store lands near the Starter tier. A 500-SKU Shopify Plus store with subscriptions and B2B wholesale lands at $12,000 or more. Pay-monthly plans at $199 and $349 cover teams that want to spread the build across the year. Every quote is written and locked before work starts. No hourly billing, no surprise change orders after design lock. Every tier comes with a written scope, a launch checklist, and a full 30 days of post-launch support included at no extra cost.

The floor to make an ecommerce site with a real designer is $2,500 at the Starter tier here. That covers a Shopify 2.0 store on a conversion-tested theme, 20 SKUs loaded, a working checkout, GA4 and Meta Pixel wired in, and a launch checklist signed off before DNS cuts. Under $500 buys a DIY drag-and-drop template, not a design service. At $4,500 on Growth you get custom PDP work, Klaviyo email flows built out, and payment options tuned to your margin mix. Above $7,500 you move into Shopify Plus, headless, or B2B wholesale territory. Platform fees are separate: Shopify runs $29 to $2,000 per month depending on tier, and headless builds carry Vercel or Netlify hosting on top. Shopify's full pricing breakdown is public at help.shopify.com. Payment processing takes another 2.4 to 2.9% plus $0.30 per order on top. Every quote from us lists the platform fee separately so the total monthly run rate is visible before you sign.

Pay $2,500 to $4,500 for a small catalog under 50 SKUs on Shopify 2.0. Pay $7,500 for a mid-market DTC store with subscriptions, custom PDP work, and Klaviyo flows. Pay $12,000 or more for Shopify Plus, headless Next.js on Shopify Hydrogen, or B2B wholesale with net terms and account portals. Anything under $500 for a full custom build is a red flag. That price point almost always means a stock theme copy, no PDP work, and no launch QA. What actually protects the budget is a fixed-scope contract, weekly design reviews with sign-offs, and a launch checklist you approve before DNS cuts over. Agencies that quote by the hour without a scope document usually run 40 to 60% over the original estimate. Get the scope locked before you write the first check. Ask for a written phase plan with milestones tied to invoices. Ask for the deliverables list per phase in writing. If either is missing, keep interviewing.

Most storefront projects launch in 6 to 12 weeks. Starter and Growth tier builds go live in 6 to 8 weeks. Scale and Enterprise builds on Shopify Plus or Hydrogen go live in 8 to 12 weeks once integrations and subscription flows are locked in. Rebuilds off an existing catalog move faster than a brand launching from scratch. The gate on timeline is content and product data, not design work. Brands that show up with clean product copy, photography, and a locked SKU list go live inside 6 weeks. Brands writing copy during the build add 2 to 4 weeks. Every project opens with a written kickoff plan, weekly review calls, and a phase sign-off sheet that keeps the timeline honest. If a milestone slips, you know before the next invoice, not after it. We publish the project Trello or Notion board on day one so the whole team can see where every deliverable stands in real time. Nothing hides.

Shopify 2.0 is the best ecommerce website builder for DTC brands under $10M annual revenue. It launches fastest, has the deepest app ecosystem, hosts PCI at the platform level, and the checkout on it is the fastest conversion path on the market. Shopify Plus opens up when you need B2B wholesale, multi-storefront, or Shopify Scripts. WooCommerce is the best pick for content-heavy brands already on WordPress. BigCommerce fits complex catalogs with heavy variant logic and no transaction fees. Shopify Hydrogen or headless Next.js with a Shopify backend fits stores that need marketing pages to push live faster than themes allow. Full Shopify feature and app documentation lives at help.shopify.com. We build on all five and pick the platform on the intro call based on your catalog, team, and integrations. Never off a stock sales deck. The platform pick is a 5-year decision because migrations are expensive, so we get it right up front.

To build your own store, pick a platform (Shopify 2.0 for speed, WooCommerce for full control, BigCommerce for large catalogs), buy a domain, load 10 to 20 products with real photography, wire a payment processor, and test the full checkout on a real phone before you promote it. Budget 40 to 60 hours for a first-time build on Shopify. Skip the DIY route if your catalog is over 100 SKUs, you need subscriptions or B2B wholesale, or your PDP needs custom variant logic. Those builds break stock themes and cost more to fix later than to design right the first time. The core skills a DIY build needs are basic HTML and CSS, product photography, conversion copywriting, and analytics setup. Anything missing from that list is what a real agency actually gets paid for. Start with one product SKU, get the checkout dialed, then add the rest of the catalog. It is the only path that catches PDP problems before you have 500 items to fix.

You can create an ecommerce website for free with WooCommerce on WordPress, but you still pay for hosting ($10 to $50 per month), a domain ($12 per year), an SSL certificate (free with most hosts), and payment processing fees on every order. Shopify’s free trial runs 3 days, then $29 per month for the Basic plan. Square and Ecwid have free tiers with tight transaction limits. Free tiers hit their ceiling fast. Storage caps kick in around 500 products, transaction fees eat 2 to 3% of gross revenue, and stock free themes cap conversion rate near 1%. A free build works to validate a product idea with 5 to 10 SKUs and one landing page. Past that, the platform lock-in and conversion drag cost more than a proper build would have. Free is real until the store starts making real money. When monthly revenue clears $5,000, the free tier stops paying for itself and the platform upgrade or full rebuild becomes the bottleneck to any further growth.

Yes. Technical SEO, product and collection schema, sitemap hygiene, canonical rules, Core Web Vitals work, and clean URL structure are baked into every build tier. The new storefront launches indexable, fast on mobile, and ready to rank on category and product queries. Core Web Vitals targets and passing thresholds are documented at web.dev/vitals. Ongoing SEO with content, backlink work, and monthly rank tracking is a separate retainer starting at $1,499 per month. If the goal is organic growth after launch, we scope the build and the retainer together so the site foundations line up with the ranking targets from week one. Rebuilds off an older store carry a full URL redirect map with them so no ranking equity gets dropped on cutover. Alt text, structured data, and internal linking patterns get set up on the build side. No SEO retrofit six months out. Every launch comes with a Search Console screenshot on day one.

Yes. Klaviyo, Postscript, Attentive, ReCharge, Yotpo, Judge.me, Loop Returns, and most 3PL integrations go live on every build tier we offer. Klaviyo email and SMS flow templates for welcome, abandoned cart, browse abandonment, post-purchase, and winback get built and tested before launch day. Klaviyo’s own template library and flow guides live at klaviyo.com/blog. CRM tie-ins to HubSpot, Salesforce, and Ortto are supported on Growth tier and above. Integration work covers three layers: product data sync so inventory and price stay accurate across the whole stack, customer data sync so email, SMS, and support all see the same profile, and tracking sync so blended CAC and repeat-purchase rate report against clean deduplicated data. All three layers get QA tested before we hand the whole storefront over to you. Documentation gets written for each integration so a new team member on your side can pick up the stack without a rebuild call.

Yes. Migrations from WooCommerce, BigCommerce, Magento, and older Shopify themes to a new storefront happen every quarter here. The process protects existing organic traffic with a full URL redirect map, migrates product data cleanly, and re-implements tracking before the DNS cut. Migrations run 8 to 12 weeks depending on catalog size and integrations. We build the new store on staging, QA every purchase path from PDP through Klaviyo confirmation email, and cut DNS after you sign off. Post-launch monitoring runs for 30 days so any rank drop or tracking break gets caught inside 48 hours. Historical order data, customer records, subscription contracts, and abandoned cart lists all carry over. If your current store is on a platform we do not build on, we still scope the migration and hand the source data to your new stack. Legacy blog content, category descriptions, and internal links all move with the redirect map so nothing gets orphaned.

Yes. PCI compliance is handled at the platform level on Shopify and Shopify Plus, so you never touch card data on your side. Cookie consent, GDPR, CCPA, and state-level privacy banners get wired into every build as a launch requirement. Consent Mode v2 is wired into GA4 and Google Ads by default so paid tracking survives cookie opt-outs. Accessibility gets treated the same way. Every build launches to WCAG 2.1 AA on the storefront, PDP, cart, and checkout paths. Contrast, keyboard navigation, screen reader labels, and form error handling get tested by hand before the launch checklist gets signed. Ongoing ADA audits and a documented accessibility statement come with the maintenance retainer if you need documented posture for legal or procurement reviews. Nothing about compliance is bolted on after launch here. Compliance work sits inside every phase, not as a separate scope. Documentation comes as a PDF you can hand to legal on day one.

Well-built stores convert 2 to 5% of qualified traffic for most DTC categories. Beauty and supplements often push 3 to 6% with strong Klaviyo flows behind them. Furniture and higher-consideration verticals sit at 1 to 2% with a higher AOV. We baseline your current site conversion rate before launch so the post-launch comparison is honest. Conversion rate is a function of offer, product-market fit, price, and traffic quality more than design alone. Design carries the checkout, the PDP, and the storefront navigation. Offer and product carry the rest. We flag which lever matters most on the intro call so you know where the ecommerce website design work will and will not move the number. Every build ends with a full 30 days of post-launch conversion monitoring so any drop off the launch baseline gets diagnosed inside a week. If the checkout underperforms, we push live the fix as part of the 30-day window at no extra cost to you.

30 days of post-launch support is included with every engagement we take on. That covers bug fixes, integration issues, and analytics QA on your side. After the first 30 days, ongoing support moves to the monthly maintenance plan at $199, $299, or $499 per month. The maintenance plan handles theme updates, security patches, backups, uptime monitoring, and content changes. If you want the storefront to keep improving after launch through CRO tests and roadmap work, the ecommerce marketing retainer starts at $1,499 per month and picks that up. All ownership stays with you: your name on the domain, your logins on Shopify or the CMS, your team fully trained, and your repo on your GitHub. You can leave anytime you want. Nothing ever gets held hostage on our side. Cancel with 30 days notice, download the exports, and go your own way. Every retainer client gets a monthly written report with the numbers that matter and the next month roadmap.
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