Fashion marketing retainer plans that lower returns and grow VIP repeats
One retainer that runs Meta and TikTok ads, Klaviyo flows, on-store SEO, Pinterest, size-chart CRO, and VIP tier programs. Apparel marketing packages from $1,499 per month with quarterly reviews built in, on a six-month initial term that rolls on 30 days notice.
Three numbers every fashion founder can hold us to
If any of these looks familiar, the free SEO audit names the fix and what it's worth before you spend a dollar.
Three outcomes every fashion retainer produces
Three numbers we sign against on every retainer. Each one is a launch criterion, not a hope.
New-customer AOV that survives after ad spend
Meta, TikTok, and Google Shopping run under one plan. Every first order carries a channel and margin tag so you know which drop paid for itself first.
A fashion return rate that stops eating margin
Model-height tags, sizing tool integration, and fit-content PDPs pull return rate 4 to 9 points inside 90 days on the fashion marketing retainer.
One fashion retainer lead, one monthly P&L view
You stop paying five vendors and getting conflicting spreadsheets. One named lead owns the roadmap and reports monthly on AOV, returns, and VIP repeat.
Four stages, every step ends in a sign-off
Fixed scope, fixed cadence, fixed accountability. Nothing moves to the next stage until your leadership signs off on the phase deliverable.
Full brand audit + Shopify and Klaviyo baseline
Shopify, Klaviyo, ad accounts, PDPs, size charts, returns data, and review flow all audited against first-order margin. Written report with the top 3 revenue-moving fixes signed off by founder + ops lead before we spend a dollar.
12-month roadmap tied to your drop calendar
Quarterly roadmap sized against drop cadence and category margin. Occasion wear and premium AOV get priority over basics. Every quarter has a written revenue projection so you know what should hit new-customer and VIP repeat lines.
Every channel running under one named lead
Meta, TikTok, Pinterest, Google Shopping, Klaviyo, and retention flows all executed by a single accountable fashion retainer lead. No handoffs between agencies. No cross-team blame. One number to call when a drop lands hot.
Quarterly scale review
Weekly test cycles tied to Shopify-verified new-customer orders and return rate. Quarterly review with founder + ops lead showing what drops drove, what returns cost, what next-quarter budget should be across channels.
What you actually get from our fashion marketing retainer
Five phases, every item listed. Fixed scope, defined deliverable per phase, written sign-off on the phase gate.
Full brand audit + Shopify baseline in week one
Week one. PDPs, size charts, ad accounts, review flow, and Klaviyo core flows all audited against first-order margin. Written report with the top 3 revenue-moving fixes signed off by founder + ops lead before we spend a dollar.
12-month roadmap tied to your drop calendar
Weeks 2 and 3 build a 12-month quarterly roadmap sized against your drop cadence and category margin. Occasion wear and premium AOV lead. Every quarter has a written revenue projection so you know what should hit new-customer and VIP repeat lines.
Every channel run by one named fashion lead
From month 1, Meta, TikTok, Pinterest, Google Shopping, Klaviyo, and retention flows are all executed by a single named fashion lead. No handoffs between agencies. No cross-team blame. One number to call when a drop needs a same-day creative swap.
Weekly testing tied to Shopify-verified orders
Every week, cross-channel testing runs against Shopify-verified new-customer orders and return rate. Ad copy, landing page CVR, size chart layout, review request timing, and retention cadence all measured against the number that pays your bills.
Quarterly scale reviews tied to real revenue
Every 90 days, founder and ops lead review what drops drove, what returns cost, what next-quarter budget should be. Scale decisions grounded in your Shopify data and 3PL capacity, not agency spend targets.
- 3 GROWTH FIXES YOU CAN APPLY
- 6-MO INITIAL TERM
Four fashion marketing retainer tiers for every brand stage
Pick the tier that matches your brand stage. Move up or down a tier with 30 days notice. Ad spend billed separately at pass-through. Hover any feature for a plain-English explanation.
6-month initial term. Rolls on 30 days written notice after. Ad spend billed separately.
Every retainer feature, tier by tier
HOVER ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION TAP ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION SCROLL THE TABLE SIDEWAYS FOR EVERY TIERContent + SEO+
Paid media+
Reviews + reputation+
Reporting + strategy+
Real fashion brands, real numbers
Each one includes where the client started, what we changed and what happened.
CLIENT WORDS
Vendor and buyer leads went from unpredictable to a monthly forecast we could staff against. First agency that treated the CRM as the scoreboard, not the ad account.
Site, ads, and follow-up under one contract. Partner inquiries doubled without adding headcount.
Client retainers doubled without adding a single account manager. They rebuilt our funnel and the reporting dashboard sold itself on demo calls.
The team split our national spend by store catchment. Every location got its own landing page and creative. Booked eye exams up 47% inside two quarters with the same media budget.
Enterprise demo requests up 3.2x. First operator we have worked with who cared about the CRM number, not the ad account.
The paid team ran an audit that found $18K/mo in wasted spend on brand terms we were already ranking for. Fixed inside two weeks.
Sign-ups tripled without adding ad spend. They rebuilt the checkout, fixed the pricing page, and the numbers moved every week.
Demos doubled in a quarter after the funnel rewrite. Nothing about the traffic changed. The pipeline math finally works.
They cut wasted spend on non-buyer keywords and moved the budget to product-page campaigns. Blended ROAS climbed 40% in the first quarter.
Catalog ads at 5.8x where our old agency plateaued at 2x. Weekly notes tell us exactly what changed and what is next.
Fashion marketing retainer questions from apparel founders
From real quote calls with DTC apparel founders. Anything else, ask on the strategy call and get an answer in the recap.
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