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Food and beverage web design that converts first orders

Storefronts for CPG, snack, and beverage brands on WooCommerce or Shopify. Subscribe and save flow, FDA nutrition PDP, allergen callouts, store locator, and Klaviyo wired in. Every site launches at 3.6% average conversion and 95+ mobile PageSpeed.

What You Get → See Pricing
$2,500+
fixed fee · published
30 days
brief to launch
3-12 weeks
TO LIVE, IN WRITING
+42% PDP CONVERSION · 60 DAYS
SUBSCRIBE + SAVE PDP
Food and beverage web design Live Subscribe and save store beside a phone Subscribe button, Subscribe first
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 WEIGHTED AVERAGE · VERIFIED BY CPG BRANDS THAT PAID FOR THE WORK

Three ways your current storefront loses CPG orders

If any of these looks familiar, the free website audit names the fix and what it's worth before you spend a dollar.

Food and beverage web design text-heavy phone flagged Half turn back beside a phone Skinned gate with Continue
PROBLEM 01 · AGE GATE

Stock Shopify age gate bounces 47% of first-time visitors

Beer, wine, and spirits brands lose 47% of first-time shoppers at the default Shopify age gate. The pop-up feels legal, not brand. A skinned cookie gate that respects the visit and remembers on return keeps shoppers moving toward the PDP instead of closing the tab.

✓47% BOUNCED AT AGE GATE
Food and beverage web design phone Checkout flagged Domain seam beside a phone Place order, Confirmed in-brand
PROBLEM 02 · CHECKOUT

Every off-site hop to Toast or ChowNow drops 18-24% of orders

Restaurant and CPG sites push shoppers off-brand to Toast, Square, or ChowNow in 3 clicks. Every off-site hop drops 18 to 24 percent of order intent. Embed the cart in-brand with Shopify or WooCommerce checkout and shoppers stay through the order confirmation.

✓3 CLICKS TO OFF-SITE CART
Food and beverage web design faded pages flagged Panels above the fold beside a Ship to store page
PROBLEM 03 · COMPLIANCE

CPG PDPs miss FDA nutrition panels and TTB region locks

Food PDPs skip FDA nutrition panels and allergen callouts, which shoppers now expect above the fold. Alcohol brands enter states without a permit and eat chargebacks. Every site we build lands with the compliance layer wired in before go-live, not bolted on after the first cease and desist.

✓FDA + TTB MISSED PRE-LAUNCH

Three outcomes every food and beverage web design engagement produces

Three numbers we sign against on every responsive rebuild. Each one is a launch criterion, not a hope.

Food and beverage web design line chart card with a trend tooltip and a Clearing the baseline badge

Conversion architecture that moves the number

Architecture built to convert, sharper PDP UX, and a tighter checkout flow that beats your current baseline inside 60 days of launch on mobile and desktop.

Food and beverage web design status card with uptime bars, speed, image and code checks and a No dip badge

SEO-ready launch, not a six-month retrofit build

Product and Recipe schema, nutrition metadata, and buying-intent slugs live on day one. Recipe blog URLs carry forward so organic traffic holds steady.

Food and beverage web design domain, key, code and user items turning into a checked list, Client mark, four slots

Brand ownership at handoff, everything in your name

Your domain, your CMS logins, your Shopify billing, and your Klaviyo and Recharge accounts sit in your name. Walk away with the site whole if you leave.

Four stages. Every step ends in a sign-off

Fixed scope, fixed timeline, fixed outcomes. Nothing moves to the next stage until your leadership signs the gate deliverable, and every milestone lands on a calendar date.

WEEKS 1-2

Discovery that earns the brief

A brief signed by founder, ops lead, and marketing lead. Brand-owner interview, technical audit of your current storefront, Shopify data mapping, and a benchmark of 5 category peers. Nothing moves until it is locked.

✓SIGN-OFF: BRIEF + SITEMAP
WEEKS 3-6

Design built against your storefront

Mobile-first design system with CPG PDP conversion patterns, subscribe and save flow, and nutrition panel UX baked in from wireframe. Every component engineer-validated the same week it is drawn. You walk away with an editable Figma file your team owns.

✓SIGN-OFF: FIGMA + TOKENS
WEEKS 7-12

Engineering that survives your next Shopify upgrade

Shopify with Liquid and Hydrogen by default. Headless Next.js when the subscription flow demands it. Core Web Vitals treated as an acceptance criterion. Recharge or Skio, Klaviyo, ShipStation, GA4, and Meta CAPI wired in with server-side backup.

✓SIGN-OFF: STAGING BUILD
WEEK 13

Launch and 30 days of post-live watch

Cutover runs off-hours with the whole team on a bridge. Search Console, error logs, Shopify orders, and Core Web Vitals watched daily for 30 days. On day 31 you take the keys and go, or roll into a website maintenance retainer.

✓SIGN-OFF: LIVE + 30-DAY WATCH

What you actually get from our CPG web design services

Fixed scope. Fixed timeline. Fixed outcomes. Each phase below has a defined deliverable, a written sign-off, and a date on the calendar.

Food and beverage web design Brief document with a signature line and a Three names on the brief badge
BRIEF

Two weeks. Brief signed by founder, ops, and marketing

Brand-owner interview, technical audit of your current storefront, Shopify plus analytics plus ad accounts, competitor benchmark of five category peers, and Shopify data mapping. The output is a written brief your founder, ops lead, and marketing lead sign off on before we design a pixel or write a line of code.

PHASE DURATION
BRIEF
SIGN-OFF
AUDIT
✓GATE · SITEMAP
// DELIVERABLES
✓
Brand-owner interviewOne hour with founder plus ops plus marketing leads to lock brand voice, category position, and non-negotiable SKUs.
✓
Storefront tech auditCore Web Vitals baseline, Shopify theme review, Klaviyo flow map, subscription platform check, and analytics wiring audit.
✓
5-brand category benchmarkFive direct category peers scored on PDP pattern, subscription UX, mobile speed, and Klaviyo capture UX.
✓
Shopify data mappingProduct feed, collection structure, variant logic, and inventory sync mapped to the new architecture before design starts.
✓
Sitemap and IAFull page inventory with URL structure. Recipe blog carries forward with the same URLs so organic traffic holds through the migration.
✓
Written brief with sign-offA document. Founder, ops lead, and marketing lead sign before anything else moves.
Food and beverage web design wireframe tagged Editable pieces beside the finished page layout marked Live
FIGMA

Weeks 3 to 6. Mobile-first CPG design system

Mobile-first design system with CPG PDP conversion patterns and cart plus subscribe-and-save flow baked in from the wireframe stage. Every component validated by the engineer in the same week it is drawn. You get a Figma file your team owns, not a slide deck you cannot edit.

PHASE DURATION
FIGMA
SIGN-OFF
PDP
✓GATE · TOKENS
// DELIVERABLES
✓
CPG PDP patternHero image plus 4 to 8 lifestyle shots, subscribe-and-save priced against single purchase, FDA nutrition facts, ingredient list, allergen callouts.
✓
Subscribe and save UXRecharge, Skio, or Stay Ai widget wired above the single-purchase price. Frequency options match honest consumption cadence.
✓
Variety-pack and bundle UXBundle builder for variety packs, sampler boxes, and gift sets. Shopper picks flavors and quantities from one grid.
✓
Shipping cost previewZip-code shipping calculator surfaces cost before checkout for cold-chain and heavy-package SKUs. Fewer surprises, fewer abandons.
✓
Editable Figma fileFull component library, design tokens, and page templates handed over. Your team can swap flavor callouts and seasonal SKUs without touching code.
✓
Age gate and TTB regionalsSkinned cookie age gate for beer, wine, and spirits. TTB region locks with per-state shipping rules baked in from wireframe.
Food and beverage web design Mobile and Desktop score dashboard with a checked Performance ring beside a phone
SHOPIFY

Weeks 7 to 12. Core Web Vitals as acceptance criterion

Shopify with Liquid and Hydrogen components by default. Headless with Next.js if your subscription flow needs it. LiteSpeed or edge CDN, Core Web Vitals as an acceptance criterion (not a wish), WCAG 2.1 AA verified before launch. Nothing goes live without hitting the numbers.

PHASE DURATION
SHOPIFY
SIGN-OFF
WOOCOMMERCE
✓GATE · HEADLESS
// DELIVERABLES
✓
Shopify Liquid + HydrogenDefault stack for most CPG brands. Fastest launch, tight Recharge integration, the tightest Klaviyo wiring.
✓
WooCommerce build optionFor brands with a heavy custom stack or an existing WordPress content operation. Same speed and Core Web Vitals bar.
✓
Headless Next.js optionAvailable on Scale and Enterprise tiers where throughput or subscription complexity justifies the added stack.
✓
Core Web Vitals greenLCP under 1.8s, CLS under 0.05, INP under 200ms on mobile. Verified in Lighthouse and CrUX before DNS goes live.
✓
WCAG 2.1 AA complianceAxe DevTools scan, manual audit, NVDA and VoiceOver screen-reader passes before go-live. ADA drift covered by maintenance plan.
✓
Schema and metadataProduct schema on every PDP, Recipe schema on every recipe page, and nutrition metadata wired into product feed for Instacart plus Amazon.
Food and beverage web design phone Subscribe screen beside a phone Orders chart, Source thread attached
KLAVIYO

Weeks 10 to 12. Every tool wired with a documented abstraction layer

Shopify, Amazon Seller Central, Klaviyo, ShipStation integrations. GA4, Google Business Profile, review platform, subscription engine. Forms and orders route into the Shopify record with campaign-source tagging. Built with documented abstraction layers so the next stack swap is days, not months.

PHASE DURATION
KLAVIYO
SIGN-OFF
RECHARGE
✓GATE · AMAZON
// DELIVERABLES
✓
Klaviyo lifecycle flowsWelcome, browse abandon, cart abandon, post-purchase, replenishment, and win-back flows wired on hero, exit intent, and PDP.
✓
Recharge, Skio, or Stay AiSubscription platform wired to Shopify with skip-a-month, cancel-save, prepaid annual, and trial-box flows built in.
✓
Review platform hookYotpo, Junip, or Okendo widget on PDP with photo review pulls, review request emails, and syndication to Google Shopping.
✓
ShipStation and Shopify syncOrder routing to your 3PL of choice (ShipBob, Airhouse, in-house) with tracking pushed back to shopper and Klaviyo.
✓
Amazon and Instacart feedsProduct feed synced to Amazon Seller Central and Instacart via Shopify multichannel or Trellis. Same inventory pool, no oversell.
✓
GA4 + Meta CAPIServer-side conversion tracking with campaign-source tagging on every order. Attribution survives iOS 17 and cookie loss.
Food and beverage web design Redirects, Backups and Updates dashboard with a Paired across the seam badge
CUTOVER

Week 13. Cutover, 301 map, and 30-day watch

Production DNS cutover, 301 map from the old site, uptime plus Core Web Vitals monitoring live, and a 30 to 90 day post-launch support window. Your team keeps the design files, the CMS logins, and the repo. Walk away with the site whole if you ever leave.

PHASE DURATION
CUTOVER
SIGN-OFF
301 MAP
✓GATE · WATCH
// DELIVERABLES
✓
Off-hours DNS cutoverWhole team on a bridge for cutover. Search Console, error logs, Shopify orders watched hourly for the first 24 hours after DNS flip.
✓
301 redirect mapEvery legacy URL mapped before cutover. Recipe pages, PDPs, and blog carry over. Zero 404s on organic winners.
✓
30-day daily watchCore Web Vitals, Shopify orders, GA4 conversions, and error logs reviewed every business day for 30 days after DNS goes live.
✓
Uptime monitoringPingdom, Better Uptime, or your tool of choice wired to Slack or SMS with hourly check across the checkout flow.
✓
Post-launch support window30 days on Starter, 60 days on Growth, 90 days on Scale and Enterprise. All bugs, all Klaviyo tweaks, all PDP swaps included.
✓
Team keeps everythingDesign files, CMS logins, Shopify admin, Klaviyo, Recharge, and repo all in your name at handoff. Agency access removed on day 91.
Commitments most CPG agencies refuse to make

98+ mobile Lighthouse, LCP under 1.8s, WCAG AA, a fixed calendar date, and every legacy URL mapped 301 before cutover. In the contract, not the pitch.

Get my website audit No card needed. No sales call required.

Four food and beverage web design tiers for every CPG stage

Pick the tier that matches your SKU count and revenue stage. Every project is a fixed-price quote, not a monthly bill. No setup fees.

Starter
$2,500ONE-TIME PROJECT
THE FOUNDATION:

New businesses that need a credible, fast site on a template base

✓Pages included: Up to 8 ✓Contact form + click-to-call ✓Compliance-aware form handling ✓On-page SEO setup: Basic ✓Hosting + SSL, first year ✓30-day launch monitoring ✓Full ownership on handoff
Get this quote →
MOST POPULAR
Growth
$4,500ONE-TIME PROJECT
EVERYTHING IN STARTER, PLUS:

Single-location businesses replacing an underperforming site

✓Pages included: Up to 15 ✓Custom design (no template) ✓Per-service page layouts ✓Team + staff profile pages ✓Contact form + click-to-call ✓Live scheduling integration ✓Payment + financing copy
Get this quote →
Scale
$7,500ONE-TIME PROJECT
EVERYTHING IN GROWTH, PLUS:

Larger sites with more page templates and integrations

✓Pages included: Up to 25 ✓Custom design (no template) ✓Per-service page layouts ✓Team + staff profile pages ✓Shared design system ✓Contact form + click-to-call ✓Live scheduling integration
Get this quote →
Enterprise
Starts at $12,000ONE-TIME PROJECT
EVERYTHING IN SCALE, PLUS:

Large site estates, multi-brand or multi-location

✓Pages included: Unlimited ✓Custom design (no template) ✓Per-service page layouts ✓Team + staff profile pages ✓Shared design system ✓Contact form + click-to-call ✓Live scheduling integration
Scope my build →

Ongoing website maintenance is a separate monthly plan starting at $199/mo, and you can move that plan up or down with 30 days notice.

Every web design feature, tier by tier

HOVER ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION TAP ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Website + design+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
Pages included
Up to 8
Up to 15
Up to 25
Unlimited
Custom design (no template)
—
✓
✓
✓
Per-service page layouts
—
✓
✓
✓
Team + staff profile pages
—
✓
✓
✓
Shared design system
—
—
✓
✓
Booking + conversions+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
Contact form + click-to-call
✓
✓
✓
✓
Live scheduling integration
—
✓
✓
✓
Payment + financing copy
—
✓
✓
✓
Compliance-aware form handling
✓
✓
✓
✓
Conversion (CRO) testing setup
—
—
✓
✓
SEO + visibility+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
On-page SEO setup
Basic
✓
✓
✓
Organization + LocalBusiness schema
—
✓
✓
✓
Site migration + redirects
—
✓
✓
✓
Core Web Vitals speed budget
—
✓
✓
✓
Local citation setup
—
—
✓
✓
Care + support+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
Hosting + SSL, first year
✓
✓
✓
✓
30-day launch monitoring
✓
✓
✓
✓
Team training call
—
✓
✓
✓
Full ownership on handoff
✓
✓
✓
✓
Dedicated project lead
—
—
✓
✓
Case studies See all case studies

Real brands, real numbers

Each one includes where the client started, what we changed and what happened.

Homepage of IECA, a Educational Consulting · Independent Authority business, shown in a browser window
Educational Consulting · Independent Authority

Grew IECA to 50K+ monthly visits and 18% more leads.

IECA, the leading authority in ethical educational consulting since 1976, had an outdated site. Its consultant directory was hard to use and not secure. We built a secure, mobile-friendly site with a new consultant directory, SEO content and PPC campaigns. Within 6 months it drew 50K+ monthly organic visits, leads rose 18% and 750+ keywords ranked on page one.

Read the IECA case study →
750+
First-page keywords
50K+
Monthly visits
18%
Leads
Homepage of Meritt Payments, a Fintech · Payment Processing business, shown in a browser window
Fintech · Payment Processing

Grew Meritt Payments traffic 108% and cut CPA 65% with a bilingual rebuild.

Meritt Payments, a payment processing fintech, had a site overloaded with plugins. Pages took 10 seconds to load, and the English and French versions were poorly built. We designed a fast, light custom site with clear calls to action and a proper bilingual SEO structure. Organic traffic grew 108% in 6 months, CPA fell 65% and 500+ keywords reached page one in the first year.

Read the Meritt Payments case study →
500+
First-page keywords
108%
Organic traffic
-65%
CPA
Homepage of Host Duplex, a Hosting · Magento + WordPress + Cloud business, shown in a browser window
Hosting · Magento + WordPress + Cloud

Cut Host Duplex page load to sub-second with a clean rebuild.

Host Duplex sells high-performance hosting, yet its own website took 8+ seconds to load. We rebuilt it on a lightweight WordPress theme and swapped plugins for custom code. Chat and tracking stayed, without slowing the site. Pages now load in under a second, with 65% fewer server requests and about 5K more organic visits.

Read the Host Duplex case study →
-85%
Page load
-65%
Server requests
+5K
Organic visits

CLIENT WORDS

Demos doubled in a quarter after the funnel rewrite. Nothing about the traffic changed. The pipeline math finally works.
Myles Scolnick
Head of Growth, QuoteWell
Verified via NPS survey
2x booked demos 41s lead response time
QuoteWell Insurance website homepage in a browser window, a wholesale insurance hero above the industries it serves
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what a higher converting site is worth

Move the sliders to your numbers. A redesign earns its cost from the visitors already landing on the site, before it wins a single new one.

Added revenue per month
/mo

What a 20% improvement on your current conversion rate adds, at today's traffic. Traffic is held flat on purpose.

Free · Written findings · Yours to keep

Common food and beverage web design questions

Straight answers on cost, timeline, platform, subscription flow, PDP pattern, and ADA compliance. Call or email if we missed yours.

STILL DECIDING?
hello@redefineweb.com →

Start with the shopper decision, not the aesthetic. Every project we run begins with three questions: what does the shopper need to see above the fold to trust the brand, what SKU or subscription flow closes the sale, and what compliance layer keeps the site legal at launch. Practically that means a hero with brand promise plus subscribe-and-save price math, a PDP pattern with FDA nutrition facts, allergen callouts, ingredient list, and honest shipping cost preview by zip code, and a checkout that stays in-brand through the confirmation email. Recipe pages carry Recipe schema so Google surfaces them in the ingredient carousel. Klaviyo lifecycle flows capture the abandon and win back the lapse. Core Web Vitals land in the green on mobile before DNS flips. Follow the FDA food labeling rules for every printed panel and every PDP so the site never trips a warning. Mobile-first design is the default since 70% of grocery buyers browse on phone before they buy.

Cafe website design at Redefine Web starts at $2,500 on the Starter tier and scales to $12,000 and up on Enterprise. Starter fits a single-location cafe with a menu page, hours, location map, catering form, and Klaviyo capture. Growth at $4,500 fits a cafe plus a small ecommerce arm selling beans, merch, or subscription coffee with subscribe-and-save wired in through Recharge or Skio. Scale at $7,500 fits multi-location cafes with per-location menus, event pages, and gift-card commerce. Enterprise at $12,000 and up fits chains with 10+ locations, wholesale ordering, and cross-market subscription revenue. Every quote is fixed-price, not a monthly bill. Ongoing website maintenance runs a separate plan starting at $199 per month for backups, security, plugin updates, and content edits. Pay-monthly plans start at $199 per month if you would rather spread the build cost. If your cafe needs a build for retail SKUs on Shopify or WooCommerce, we scope the ecommerce arm into the same fixed quote so you sign once and launch once.

Shopify and WooCommerce cover most restaurant use cases when the site sells retail SKUs, gift cards, or subscription coffee alongside a menu. For a menu-only restaurant with online ordering, a custom WordPress build or a Shopify storefront paired with Toast or ChowNow embed handles the traffic without pushing shoppers off-brand. We build most projects on Shopify since Recharge, Skio, Stay Ai, and Klaviyo integrate natively in hours, not weeks. WooCommerce fits restaurants with a heavy WordPress content operation (recipe blog, chef bios, events) that would lose too much SEO equity in a platform migration. Headless Next.js on top of Shopify is available on Scale and Enterprise builds where subscription complexity or throughput justifies the added stack. The Shopify help center documents most restaurant edge cases (age-gated menus, per-state alcohol shipping, gift-card variants). Pick the platform the team can operate on day 31 without the agency in the room.

CPG means consumer packaged goods, and in CPG web design it maps to a specific PDP pattern shoppers now expect. CPG PDPs lead with a hero image and 4 to 8 lifestyle shots, subscribe-and-save price stacked above single-purchase, FDA nutrition facts panel, ingredient list, allergen callouts, honest shipping cost preview by zip, review widget, and a bundle-builder for variety packs or sampler boxes. That layout closes hesitation faster than a generic ecommerce PDP since grocery buyers scan for ingredients and allergens before adding to cart. Design carries the compliance layer too: age gate for beer and wine, TTB region locks for alcohol shipping, and cold-chain shipping preview for perishable SKUs. On Shopify the pattern lives in a custom section that non-designers can edit. On WooCommerce it lives in an ACF-driven template. The point of the CPG PDP is to answer every question a household asks before checkout so the shopper never leaves to search Google mid-flow.

A CPG storefront build at Redefine Web runs from $2,500 on Starter to $12,000 and up on Enterprise. Every quote is fixed-price, not a monthly bill. Starter is a Shopify storefront for emerging CPG, snack, or beverage brands with one hero collection, an FDA nutrition panel PDP, and Klaviyo capture wired in. Growth at $4,500 adds subscription flow through Recharge or Skio, a store locator for retail syndication, and a full Klaviyo lifecycle rebuild. Scale at $7,500 adds PDP A/B testing, headless Hydrogen where throughput justifies it, and per-region shipping variants for beer, wine, and spirits brands. Enterprise at $12,000+ adds Shopify Plus features (Launchpad, Scripts, B2B), retail syndication content for Whole Foods and Sprouts line reviews, and full GA4 wiring. Ongoing website maintenance is a separate plan starting at $199 per month, so hosting, patching, and content edits stay bundled. For pay-monthly builds without the up-front cost, sites start at $199 per month on the entry plan.

Every build includes storefront design on Shopify 2.0 or WooCommerce, a CPG PDP pattern with FDA nutrition facts, allergen callouts, and shipping cost preview by zip code, subscription integration through Recharge, Skio, or Stay Ai, Klaviyo capture on hero, exit intent, and post-purchase, a store locator for retail syndication, and Core Web Vitals in the green at launch. Every site lands with review widget integration through Yotpo, Junip, or Okendo, a shipping-zone calculator that surfaces cost before checkout for cold-chain and heavy-package SKUs, and content patterns that let non-designer team members swap flavor callouts, seasonal SKUs, and promo banners without touching code. WCAG 2.1 AA compliance, Product schema, Recipe schema, and server-side GA4 plus Meta CAPI wiring are included on every tier. A written brief signed off by founder, ops, and marketing leads before design starts. Deliverables lock in on a calendar date, not a Slack promise. Every domain, API key, and DNS record is documented in the handover packet so your next hire owns it on day 31.

Well-built CPG storefronts convert 3% to 5% of qualified traffic into orders on average. Our average across CPG builds is 3.6% across the last 40 storefronts we built. Real numbers depend on price point, subscription structure, and whether cold-chain or heavy-package shipping shows above the fold. Cold-chain beverage brands ($30 to $60 AOV with $15 to $25 shipping) convert lower (2% to 3.5%) since shipping cost transparency scares off browsers early. Snack CPG at $20 to $40 AOV converts higher (4% to 6%). Subscription-first brands consistently rank higher than one-time-purchase brands since the subscribe-and-save discount closes the hesitation for grocery buyers stocking the pantry. We baseline your current numbers on Shopify or Google Analytics before we start, then measure gain against that baseline at day 60 post-launch. If the baseline is missing since you are a new brand with no historical data, we set a 60-day watch window on the Growth tier plan and report weekly on PDP conversion, add-to-cart rate, checkout completion, and subscription attach rate so the numbers stay on the founder dashboard, not buried in a monthly deck.

Timeline runs 3 to 4 weeks on Starter, 4 to 6 weeks on Growth, 6 to 8 weeks on Scale, and 8 to 12 weeks on Enterprise. Every project has a signed timeline before we start, and every milestone (wireframe sign-off, design sign-off, content sign-off, staging review, go-live) carries a calendar date. If a milestone slips because of a client-side delay (product photography, nutrition panel copy, subscription setup), the timeline pauses and restarts at the next handoff. Food and beverage projects usually run longer than beauty projects because FDA nutrition label copy, cold-chain shipping setup, and store locator integration all carry more weight in the design brief. Beer, wine, and spirits builds add another 1 to 2 weeks for TTB region locks and per-state shipping rules. If you need a hard launch date (line review, retail pitch, holiday sales window), we scope backwards from that date and lock every gate in writing so nothing surprises the launch calendar. The founder-signed brief in week 2 defines the go-live day, and every gate points back to it.

Every build launches on Shopify or WooCommerce depending on your team, subscription platform, and international plans. Shopify fits most CPG brands: fastest launch, tight subscription integration through Recharge and Skio, and the tightest Klaviyo integration. Shopify Plus fits brands above $5M or with a wholesale B2B channel. WooCommerce fits brands with a heavy custom stack or an existing WordPress content operation where recipe blog SEO equity would take too long to rebuild on a new platform. Both options launch page-speed optimized, mobile-first, and Core Web Vitals in the green. Headless (Hydrogen, Nacelle) is available on Scale and Enterprise tiers where throughput or subscription complexity justifies the added stack. Our CPG web design brief locks the platform choice on the founder-signed brief in week 2 before design starts, so the decision is not made mid-build. On day 31 you own every login and can operate the platform without our team on the bridge.

Yes. Subscription flow is included on every build from Growth up. Recharge, Skio, and Stay Ai are all supported natively. Subscription-first PDPs put subscribe-and-save above the single purchase option since subscription customers place 4 to 7 times more revenue over 12 months. Frequency options match the honest consumption cadence of the product (30 days for daily snacks, 60 or 90 days for functional beverages, quarterly for shelf-stable pantry SKUs). Trial box flows, prepaid annual plans, skip-a-month save flows, and cancel-save Klaviyo tie-in all get built. Most food and beverage brands see subscription conversion climb 25% to 45% inside 60 days of the new flow going live. If your brand runs a mixed model with one-time gifting SKUs plus subscription pantry SKUs, we split the PDP pattern so grocery buyers on the pantry side see subscription math first and gift shoppers see single-purchase without friction. Every subscription flow includes a documented cancel path, not a hidden one, so households can pause without an email support ticket.

Yes. Every build goes live in your brand name with your logins. The Shopify or WooCommerce admin, hosting, GA4 property, Klaviyo account, tracking pixels, and every integration sit in your name at handoff. Redefine Web has agency access only. If you leave, you leave with everything: theme source files, design files, Klaviyo flow exports, Recharge or Skio subscription configuration, and full documentation. 30 to 90 days of post-launch support is included with every build. After that, ongoing website maintenance moves onto a monthly plan starting at $199 per month, or you take it in-house. Your call. The founder-signed brief in week 2 defines the ownership terms in writing before design starts, so there is no surprise on day 31 when the keys move over. Every domain, every API key, every recovery email, and every DNS record is documented in a handover packet you can pass to your next agency or an in-house engineer without a follow-up call. The handover packet includes a 30-minute walkthrough video so a new hire ramps fast.

Yes. Every CPG PDP we build carries an FDA nutrition facts panel, ingredient list, and allergen callouts above the fold on mobile and desktop. Shoppers scan for allergens before adding to cart, and hiding that data below the fold drops PDP conversion 15% to 25%. The nutrition panel matches the printed panel on the physical package so shoppers verify the SKU is right. Allergen callouts (contains milk, tree nuts, wheat, soy) get chip-style badges so grocery buyers with kids or restricted diets read the panel at a glance. The FDA food labeling reference is the source of truth for label format, and we cross-check every panel against it during content sign-off. Recipe pages carry Recipe schema and the same allergen and ingredient metadata so the Google recipe carousel surfaces them cleanly. If your line has kosher, halal, gluten-free, or organic certifications, the badges live on the PDP and in the product feed for Instacart and Amazon.

Yes. Every alcohol build launches with a skinned cookie age gate that remembers on return, TTB per-state region locks for shipping, and per-market SKU visibility so dry states do not see a buy button. The default Shopify age gate bounces 47% of first-time shoppers since the pop-up feels legal, not brand. A skinned gate that respects the visit and remembers on return keeps shoppers moving toward the PDP. Per-state shipping rules are wired at the checkout layer, so a shopper in a restricted state never sees a checkout error mid-flow. Distributor tier restrictions (three-tier system compliance) are surfaced in the shipping calculator before checkout. The compliance layer lands with the brief in week 2, not bolted on after the first cease and desist letter. If you sell across markets with different label rules (California Prop 65, for instance), the PDP surfaces the warning conditionally so the label matches the destination state. Every rule sits in the code, not in a Google Doc.
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