Manufacturing marketing retainer plans that turn spec sheets into signed POs
One monthly retainer covering catalog SEO, ThomasNet and GlobalSpec profiles, LinkedIn ABM, engineer-content pipeline, and RFQ-to-PO reporting. Priced from $1,499/mo. Quarterly scale reviews. Month to month after the first 90 days, on 30-day notice.
Three signals your industrial pipeline is leaving RFQs on the table
If any of these looks familiar, the free SEO audit names the fix and what it's worth before you spend a dollar.
Three outcomes every manufacturing retainer produces
Three numbers we sign against on every retainer. Each one is a launch criterion, not a hope.
A named RFQ pipeline you can hold the team to
Every retainer account gets a live CRM view showing quote requests by source, sample requests, and signed POs. See which channel funded the quarter.
Higher PO revenue per account, not just more RFQs
We track average PO size and account expansion, not raw quote count. The goal is repeat OEM orders and multi-SKU wins across a 6 to 18 month cycle.
One senior industrial lead and one monthly review
Your industrial marketing retainer lead runs every channel, joins the weekly sales meeting, and opens each monthly report with PO revenue by source.
Four stages. Every step ends in a sign-off
You approve at each gate. No surprise scope, no black-box work.
Industrial audit and CRM baseline
We pull your catalog data, ThomasNet and GlobalSpec profiles, CAD library, and RFQ history from HubSpot or Salesforce. You get a written gap map showing catalog coverage, directory reach, and closed-loop reporting holes.
12-month roadmap tied to PO revenue
Every channel gets a target: catalog SEO by SKU family, LinkedIn ABM by named-account list, engineer content by buyer persona, RFQ nurture by product line. Roadmap ranked by expected PO impact, not by tactic novelty.
Every channel under one industrial lead
One senior lead owns catalog SEO, directory management, LinkedIn ABM, engineer-content pipeline, and RFQ reporting. You get weekly Slack updates, monthly PO-revenue reports, and joined-up execution across every buyer touchpoint.
Quarterly scale review
We look at PO revenue by source, account expansion, and cost per RFQ across the last 90 days. If a channel is underperforming, we cut it and reallocate. If a channel is compounding, we double the investment. You sign off before we move.
Every deliverable inside your manufacturing marketing retainer
Named deliverables, not vague retainer hours. Every item has an owner, a cadence, and a KPI.
Industrial audit and CRM setup
The first 30 days map your catalog, directories, CRM, and buyer path so every channel we run is tied to a real RFQ or PO signal.
Roadmap tied to PO revenue
A written 12-month plan by channel, ranked by expected PO impact. You approve every priority before we build.
Monthly production across every industrial channel
Ongoing work every month: catalog SEO, directory management, LinkedIn ABM, engineer content, RFQ nurture. One senior industrial lead owns the whole stack.
Weekly and monthly optimization
Every week we look at what moved, what did not, and where the RFQ pipeline is heavy or thin. Adjustments happen before the numbers show in a monthly report.
Quarterly growth moves
Every 90 days we look at PO revenue, account expansion, and next-quarter capacity. Growth moves get proposed, approved, and funded from within the retainer.
Four manufacturing marketing retainer tiers for every stage
Ad spend billed separately. Month to month after the first 90 days, on 30-day notice. Quarterly scale review built in.
Every tier includes catalog SEO, directory management and RFQ reporting. Growth tier and above add a dedicated senior industrial lead.
Every retainer feature, tier by tier
HOVER ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION TAP ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION SCROLL THE TABLE SIDEWAYS FOR EVERY TIERContent + SEO+
Paid media+
Reviews + reputation+
Reporting + strategy+
Manufacturers that compounded
Each one includes where the client started, what we changed and what happened.
CLIENT WORDS
Enterprise demo requests up 3.2x. First operator we have worked with who cared about the CRM number, not the ad account.
Vendor and buyer leads went from unpredictable to a monthly forecast we could staff against. First agency that treated the CRM as the scoreboard, not the ad account.
Site, ads, and follow-up under one contract. Partner inquiries doubled without adding headcount.
Client retainers doubled without adding a single account manager. They rebuilt our funnel and the reporting dashboard sold itself on demo calls.
The team split our national spend by store catchment. Every location got its own landing page and creative. Booked eye exams up 47% inside two quarters with the same media budget.
The paid team ran an audit that found $18K/mo in wasted spend on brand terms we were already ranking for. Fixed inside two weeks.
Sign-ups tripled without adding ad spend. They rebuilt the checkout, fixed the pricing page, and the numbers moved every week.
Demos doubled in a quarter after the funnel rewrite. Nothing about the traffic changed. The pipeline math finally works.
They cut wasted spend on non-buyer keywords and moved the budget to product-page campaigns. Blended ROAS climbed 40% in the first quarter.
Catalog ads at 5.8x where our old agency plateaued at 2x. Weekly notes tell us exactly what changed and what is next.
Common manufacturing retainer questions
Straight answers on scope, pricing, reporting, and how the retainer fits an industrial sales cycle.
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