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Professional services website design for accounting and consulting firms

Professional services website design for accounting practices and consulting groups. Every build launches with service-line pages that rank, intake forms wired to Karbon, TaxDome, or HubSpot, WCAG 2.1 AA verified, and 98+ mobile PageSpeed. Sites average 4.8% consult booking rate at launch, verified in the CRM.

What You Get → See Pricing
$2,500+
fixed fee · published
30 days
brief to launch
4-6 weeks
TO LIVE, IN WRITING
+38% QUALIFIED CONSULT RATE · 60 DAYS
KARBON + HUBSPOT WIRED
Professional services website design Live Intake page beside a phone Intake form with Send, The record it produces
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 WEIGHTED AVERAGE · VERIFIED BY MANAGING PARTNERS THAT PAID FOR THE WORK

Three ways an accounting or consulting site loses booked consults

If any of these looks familiar, the free website audit names the fix and what it's worth before you spend a dollar.

Professional services website design A headshot sheet flagged A year beside a locked Four blocks of proof sheet
PROBLEM 01 · TRUST

Partner bios list credentials and never name an engagement outcome

CFOs and founders shortlist 4 to 6 firm sites and cut to 2 on look alone. When partner bios show a headshot and a CPA license year and nothing else, the buyer bounces to the peer firm with named engagement outcomes, industries served, and service lines on the page. Rebuild bios around real engagement outcomes, industries served, and published research and shortlist survival climbs by 42%.

✓THIN BIOS · SHORTLIST DROP
Professional services website design Junk inbox card, Questions that qualify card and a phone Request a call form
PROBLEM 02 · INTAKE

One contact form for every service line, and 60% of it is junk

A plain contact form pulls 60% junk (spam, tire kickers, one-off filing requests your firm does not take) into the intake assistant inbox. Rebuild it as a qualified intake flow with independence-check questions, entity type, service line, and Calendly booking wired to Karbon or HubSpot from day one. Junk drops under 15% and qualified consult rate lands at 4.8% on average.

✓60% JUNK · 4.8% AFTER FIX
Professional services website design Empty slots list flagged Three empty slots beside a phone Attached, Three artifacts
PROBLEM 03 · COMPLIANCE

Enterprise procurement asks for WCAG, AICPA review, and DPA in writing

Finance leads and enterprise procurement ask for WCAG 2.1 AA proof, AICPA advertising review, and a signed DPA before you land on the shortlist. Miss any of the three and the firm site fails the vendor form. Every build goes live with an accessibility audit, an AICPA advertising review, and a DPA template ready to sign so the firm passes procurement on the first pass.

✓WCAG · AICPA · DPA

Three outcomes every professional services web build produces

Three numbers we sign against on every responsive rebuild. Each one is a launch criterion, not a hope.

Professional services website design line chart card with a link tooltip and a Page to record badge

Higher visitor-to-consult rate on every service line

A firm site built to convert. Qualified intake above the fold, engagement-proof bios, and a shorter booking path move the number that puts revenue in the CRM.

Professional services website design status card with uptime bars, link, shield and code checks, Validated

Professional services SEO baked in, never retrofit

Every page ships with Organization and Service schema, targeted metadata, and buying-intent slugs. Service lines carry keyword-mapped URLs from day one.

Professional services website design domain, key, code and user items turning into a checked list, No exceptions

Firm ownership at handoff, every key in your name

Your name on the domain, your logins on the CMS, your team trained. Karbon, HubSpot, and Figma sit under your firm. Walk away whole if you ever leave.

Four stages, every step ends in a sign-off

Fixed scope, fixed timeline, fixed outcomes. Nothing moves to the next stage until your managing partner signs the gate deliverable, and every milestone lands on a calendar date.

WEEKS 1-2

Discovery that earns the brief

A brief signed by managing partner, ops lead, and marketing lead. Partner interviews, technical audit of your current site plus HubSpot plus ad accounts, competitor benchmark against 5 peer firms, and CRM integration mapping to Karbon or HubSpot. Nothing moves until it is locked.

✓SIGN-OFF: BRIEF + SITEMAP
WEEKS 3-6

Design built for the CFO reading it, not a Dribbble reel

Mobile-first design system with service-line pages and qualified intake flow baked in from wireframe stage. Every component engineer-validated the same week it is drawn. You walk away with an editable Figma file your team owns.

✓SIGN-OFF: FIGMA + TOKENS
WEEKS 7-12

Engineering plus integrations that survive your next Karbon upgrade

WordPress with custom PHP blocks by default. Headless Next.js when the CRM or practice-management stack demands it. Core Web Vitals treated as an acceptance criterion. HubSpot, Salesforce, Karbon, or TaxDome on the intake side. GA4, CallRail, and review platforms wired in with server-side backup.

✓SIGN-OFF: STAGING BUILD
WEEK 13 + 30 DAYS

Launch and 30 days of daily monitoring

Cutover runs off-hours with the whole team on a bridge. Search Console, error logs, CRM submissions, and Core Web Vitals watched daily for 30 days. On day 31 you take the keys and go, or roll into a website maintenance retainer.

✓SIGN-OFF: LIVE + 30-DAY WATCH

What you actually get from our professional services web design services

Fixed scope. Fixed timeline. Fixed outcomes. Each phase below has a defined deliverable, a written sign-off, and a date on the calendar.

Professional services website design Brief with a signature line, Every address carried and Three signatures
DISCOVERY

Two weeks. Brief signed by managing partner, ops, marketing

Partner interview, technical audit of your current site, HubSpot + analytics + ad accounts, competitor benchmark of 5 peer firms, and CRM data mapping. The output is a written brief your managing partner, ops lead, and marketing lead sign off on before we design a pixel or write a line of code.

PHASE DURATION
BRIEF
SIGN-OFF
AUDIT
✓GATE · SITEMAP
// DELIVERABLES
✓
Partner and leadership interviewsThree to four working sessions with managing partner, ops lead, and marketing lead. How prospects currently discover you and why they convert or bounce.
✓
Site and CRM tech auditCurrent site, HubSpot or Salesforce, ad accounts, analytics, intake form posture, pixel setup, and performance baseline against Core Web Vitals.
✓
5-competitor peer benchmarkSide-by-side comparison of 5 peer firms on mobile intake path, service-line coverage, engagement proof surface, and organic visibility for buying-intent queries.
✓
CRM data mappingService-line taxonomy, intake field rules, independence-check questions, and Karbon or HubSpot pipeline mapping locked to the new site before design starts.
✓
Sitemap and IAFull page inventory with URL structure. Buying-intent slugs (tax-planning-cpa, fractional-cfo-services) carry forward so organic rankings hold through the migration.
✓
Written brief with sign-offA document. Managing partner, ops lead, and marketing lead sign before anything else moves.
Professional services website design Practice-area page wireframe beside the built page with Qualified intake
DESIGN

Weeks 3 to 6. Mobile-first firm design system

Mobile-first design system with service-line pages, engagement-proof bio pattern, and qualified intake flow baked in from the wireframe stage. Every component validated by the engineer in the same week it is drawn. You get a Figma file your team owns, not a slide deck you cannot edit.

PHASE DURATION
FIGMA
SIGN-OFF
PATTERNS
✓GATE · TOKENS
// DELIVERABLES
✓
Service-line page patternEach service line gets a dedicated page with engagement outcomes, industries served, fee structure notes, and a booking CTA above the fold. Templates cover 6 to 20 service lines, from bookkeeping and tax prep to CFO services and R&D credits.
✓
Engagement-proof partner biosBios structured around industries served, CPA and CFP credentials, publications, and speaking work. Client testimonials and case results surface next to the CV. Not a headshot and a paragraph.
✓
Qualified intake flowIndependence-check questions, entity type, service line, and Calendly booking on one screen. Junk drops under 15% and consult rate lands at 4.8%.
✓
Trust and credential patternAICPA membership badges, CPA or CFP credentials, Google Business Profile reviews, and client testimonials surfaced above the fold on every conversion page.
✓
Editable Figma fileFull component library, design tokens, and page templates handed over. Your team can add new service lines or partner bios without touching code.
✓
Review and testimonial patternClient testimonials with service line and industry tags surfaced on service-line pages. Star ratings visible in organic SERPs.
Professional services website design checklist of five checked rows, a weekday calendar and Gate checked badge
ENGINEERING

Weeks 7 to 12. Core Web Vitals as acceptance criterion

WordPress with custom PHP blocks by default. Headless Next.js when the CRM or practice-management stack demands it. LiteSpeed or edge CDN, Core Web Vitals as an acceptance criterion (not a wish), WCAG 2.1 AA verified before launch. Nothing goes live without hitting the numbers.

PHASE DURATION
WORDPRESS
SIGN-OFF
NEXT.JS
✓GATE · HEADLESS
// DELIVERABLES
✓
WordPress + custom PHPDefault stack for most firm sites. Fastest launch, tight Karbon and HubSpot integration, and the tightest GA4 wiring.
✓
Headless Next.js optionFor firms with deep content marketing, multi-office rollouts, or existing Node infrastructure. Same speed and Core Web Vitals bar as WordPress.
✓
Multi-office architectureAvailable on Scale and Enterprise tiers when office count or service-line depth justifies the added stack.
✓
Core Web Vitals greenLCP under 1.8s, CLS under 0.05, INP under 200ms on mobile. Verified in Lighthouse and CrUX before DNS goes live.
✓
WCAG 2.1 AA complianceAxe DevTools scan, manual audit, NVDA and VoiceOver screen-reader passes before go-live. ADA drift covered by maintenance plan.
✓
Schema and metadataService and LocalBusiness schema on service-line pages, Organization schema on the home page, and Review schema across the site. Star ratings visible in organic SERPs.
Professional services website design phone Tagged list beside a phone Traced back chart and a Traced back badge
INTEGRATION

Weeks 8 to 10. Every tool wired with a documented layer

HubSpot, Salesforce, Karbon, or TaxDome integrations. GA4, CallRail, Meta CAPI, and Google Ads pixels wired with server-side backup. Calendly booking piped to the CRM with campaign-source tagging. Built with documented abstraction layers so the next platform swap is days, not months.

PHASE DURATION
KARBON
SIGN-OFF
HUBSPOT
✓GATE · PIXELS
// DELIVERABLES
✓
Karbon or practice managementIntake form wired to Karbon or TaxDome with independence-check flags, entity type, and service line. Canopy and Jetpack Workflow supported as swap options.
✓
HubSpot or Salesforce CRMWelcome, nurture, proposal, engagement-letter, and post-close flows wired to CRM data with campaign-source tagging.
✓
CallRail plus call trackingCallRail dynamic number insertion by traffic source. Call recordings piped to the CRM with keyword scoring so paid channels attribute booked consults back to the click.
✓
Calendly plus bookingCalendly or Chili Piper on the booking page with round-robin routing to partners. Confirmation and reminder emails firing from HubSpot with the firm brand.
✓
Review platform feedClient testimonials from your Google Business Profile and client feedback surveys piped to service-line pages. Star ratings visible in organic SERPs.
✓
GA4 + server-side pixelsGA4 conversion events, Meta CAPI, and Google Ads pixels wired with server-side backup. iOS-17-aware attribution survives cookie loss.
Professional services website design Watched daily dashboard with backups and updates and a Not one 404 badge
LAUNCH

Week 13. Cutover, 301 map, and 30-day watch

Production DNS cutover, 301 map from the old site, uptime plus Core Web Vitals monitoring live, and a 30 to 90 day post-launch support window. Your team keeps the design files, the CMS logins, and the repo. Walk away with the site whole if you ever leave.

PHASE DURATION
CUTOVER
SIGN-OFF
301 MAP
✓GATE · WATCH
// DELIVERABLES
✓
Off-hours DNS cutoverWhole team on a bridge for cutover. Search Console, error logs, and CRM submissions watched hourly for the first 24 hours after DNS flip.
✓
301 redirect mapEvery legacy URL mapped before cutover. Tax-planning-cpa, fractional-cfo-services, bookkeeping-services all carry over. Zero 404s on organic winners.
✓
30-day daily watchCore Web Vitals, CRM intake, GA4 conversions, and error logs reviewed every business day for 30 days after DNS goes live.
✓
Uptime monitoringPingdom, Better Uptime, or your tool of choice wired to Slack or SMS with hourly checks across the intake and booking flows.
✓
Post-launch support window30 days on Starter, 60 days on Growth, 90 days on Scale and Enterprise. All bugs, all intake tweaks, all service-line swaps included.
✓
Team keeps everythingDesign files, CMS logins, Karbon, HubSpot, CallRail, GA4, and repo all in your name at handoff. Agency access removed on day 91.
Commitments most professional services agencies refuse to make

98+ mobile Lighthouse, LCP under 1.8s, WCAG 2.1 AA, a fixed calendar date, Karbon and HubSpot keys in your name, and every legacy URL mapped 301 before cutover. In the contract, not the pitch.

Get my website audit No card needed. No sales call required.

Four website design tiers for every accounting and consulting firm stage

Pick the tier that matches your firm size and service-line count. Every project is a fixed-price quote, not a monthly bill. No setup fees.

Starter
$2,500ONE-TIME PROJECT
THE FOUNDATION:

New businesses that need a credible, fast site on a template base

✓Pages included: Up to 8 ✓Contact form + click-to-call ✓Compliance-aware form handling ✓On-page SEO setup: Basic ✓Hosting + SSL, first year ✓30-day launch monitoring ✓Full ownership on handoff
Get this quote →
MOST POPULAR
Growth
$4,500ONE-TIME PROJECT
EVERYTHING IN STARTER, PLUS:

Single-location businesses replacing an underperforming site

✓Pages included: Up to 15 ✓Custom design (no template) ✓Per-service page layouts ✓Team + staff profile pages ✓Contact form + click-to-call ✓Live scheduling integration ✓Payment + financing copy
Get this quote →
Scale
$7,500ONE-TIME PROJECT
EVERYTHING IN GROWTH, PLUS:

Larger sites with more page templates and integrations

✓Pages included: Up to 25 ✓Custom design (no template) ✓Per-service page layouts ✓Team + staff profile pages ✓Shared design system ✓Contact form + click-to-call ✓Live scheduling integration
Get this quote →
Enterprise
Starts at $12,000ONE-TIME PROJECT
EVERYTHING IN SCALE, PLUS:

Large site estates, multi-brand or multi-location

✓Pages included: Unlimited ✓Custom design (no template) ✓Per-service page layouts ✓Team + staff profile pages ✓Shared design system ✓Contact form + click-to-call ✓Live scheduling integration
Scope my build →

Ongoing website maintenance is a separate plan starting at $199/mo on a 6-month term, then month to month.

Every web design feature, tier by tier

HOVER ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION TAP ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Website + design+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
Pages included
Up to 8
Up to 15
Up to 25
Unlimited
Custom design (no template)
—
✓
✓
✓
Per-service page layouts
—
✓
✓
✓
Team + staff profile pages
—
✓
✓
✓
Shared design system
—
—
✓
✓
Booking + conversions+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
Contact form + click-to-call
✓
✓
✓
✓
Live scheduling integration
—
✓
✓
✓
Payment + financing copy
—
✓
✓
✓
Compliance-aware form handling
✓
✓
✓
✓
Conversion (CRO) testing setup
—
—
✓
✓
SEO + visibility+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
On-page SEO setup
Basic
✓
✓
✓
Organization + LocalBusiness schema
—
✓
✓
✓
Site migration + redirects
—
✓
✓
✓
Core Web Vitals speed budget
—
✓
✓
✓
Local citation setup
—
—
✓
✓
Care + support+
FEATURE
STARTER
GROWTH
SCALE
ENTERPRISE
Hosting + SSL, first year
✓
✓
✓
✓
30-day launch monitoring
✓
✓
✓
✓
Team training call
—
✓
✓
✓
Full ownership on handoff
✓
✓
✓
✓
Dedicated project lead
—
—
✓
✓
Case studies See all case studies

Real accounting and consulting firms, real numbers

Each one includes where the client started, what we changed and what happened.

Homepage of IECA, a Educational Consulting · Independent Authority business, shown in a browser window
Educational Consulting · Independent Authority

Grew IECA to 50K+ monthly visits and 18% more leads.

IECA, the leading authority in ethical educational consulting since 1976, had an outdated site. Its consultant directory was hard to use and not secure. We built a secure, mobile-friendly site with a new consultant directory, SEO content and PPC campaigns. Within 6 months it drew 50K+ monthly organic visits, leads rose 18% and 750+ keywords ranked on page one.

Read the IECA case study →
750+
First-page keywords
50K+
Monthly visits
18%
Leads
Homepage of Ibemploy, a Recruitment · Latvia · Workforce Solutions business, shown in a browser window
Recruitment · Latvia · Workforce Solutions

Drove 7,500 monthly visits and a 4.2% conversion rate for Ibemploy in 12 months.

Ibemploy, a Latvian recruitment agency, hired mostly offline and needed a site simple enough for job seekers with few digital skills. We built an accessible, mobile-friendly platform with a fast way to apply, a backend that can scale and full SEO. Within a year it reached 7,500 monthly organic visits, ranked for 100+ keywords and converted 4.2% of organic traffic.

Read the Ibemploy case study →
4.2%
Conversion rate
7.5K+
Monthly visits
100+
Keywords ranked
Homepage of Corin Management, a Construction Management · UK business, shown in a browser window
Construction Management · UK

Grew Corin Management traffic to 10K/month and 250+ first-page keywords.

Corin Management in Nottingham runs construction projects and 3D laser scanning across the UK. Its outdated site explained its services poorly and had no SEO plan. We built detailed service pages backed by keyword research, content and on-site and off-site SEO. Within 6 months it reached 10K monthly organic visits, ranked on page one for 250+ keywords and cut CPA 31%.

Read the Corin Management case study →
250+
First-page keywords
10K+
Monthly visits
-31%
CPA

CLIENT WORDS

Demos doubled in a quarter after the funnel rewrite. Nothing about the traffic changed. The pipeline math finally works.
Myles Scolnick
Head of Growth, QuoteWell
Verified via NPS survey
2x booked demos 41s lead response time
QuoteWell Insurance website homepage in a browser window, a wholesale insurance hero above the industries it serves
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what a higher converting site is worth

Move the sliders to your numbers. A redesign earns its cost from the visitors already landing on the site, before it wins a single new one.

Added revenue per month
/mo

What a 20% improvement on your current conversion rate adds, at today's traffic. Traffic is held flat on purpose.

Free · Written findings · Yours to keep

Common accounting and consulting firm web design questions

Straight answers on cost, timeline, platform, CRM integration, WCAG compliance, and service-line SEO. Call or email if we missed yours.

STILL DECIDING?
hello@redefineweb.com →

Accounting and consulting firm website design at Redefine Web starts at $2,500 on Starter and runs up to $12,000 and up on Enterprise. Every project is a fixed-price quote, not a monthly bill on your firm books. Starter is a WordPress starter build for solo practices and small firms with 5 to 8 pages, a qualified intake form, and Calendly booking wired to your partner calendar. Growth adds service-line pages, engagement-proof partner bios, and HubSpot or Karbon integration on the CRM side. Scale adds multi-office architecture, unlimited service lines, and A/B testing on the intake flow. Enterprise adds SOC 2, SSO, a white-label client portal, and SLA-backed uptime. Ongoing website maintenance is a separate plan starting at $199/mo on a 6-month term, then month to month. Compare tiers against average HubSpot-benchmarked firm site costs before you shortlist a vendor. Fixed price beats hourly on a firm rebuild every time because scope creep dies at kickoff sign-off.

Yes. Web design is a professional service the same way an audit or a tax engagement is a professional service. You hire a firm with a signed engagement, a scope of work, deliverables, milestones, and a documented handoff. A professional services website design engagement carries the same contract mechanics as a tax engagement or an advisory retainer. Scope, price, timeline, and rights all land in writing before work starts. The vendor carries insurance (E&O and cyber), signs a DPA where required, and warranties defects for a fixed post-launch window. Buyers evaluating firms use the same shortlist mechanics they use for any pro-serve vendor: engagement outcomes, references, and a fixed-price bid. The good vendors publish tiered pricing, name the platforms they build on, and pin the launch date on paper. The bad ones quote hourly, refuse to name a platform, and drift on timelines every rebuild. Read reviews, ask for the last 3 launch dates, and pick from the shortlist that ships.

The 3-second rule says a visitor forms a judgment about a website inside 3 seconds of arrival. On a firm site, that judgment is trust, expertise, and whether the visitor landed in the right place for the work they need. Professional services website design is built around that window. Above-the-fold copy names the service lines, entity types, and industries served in plain language. The partner photo, the client-logo strip, and the intake CTA sit inside the first viewport on every device. Core Web Vitals count here: an LCP over 2.5s eats the 3-second window before your copy even loads on mobile. Read Google's Search documentation for the technical baseline on LCP, CLS, and INP scoring on Lighthouse for the mobile lane. Every build we hand off hits 98+ mobile Lighthouse so the site is readable inside the 3-second window on a 4G connection in a client lobby or on the train home. Speed carries the copy on mobile, always.

Yes. Paying a firm to build your website is the norm for professional services. DIY builders (Wix, Squarespace) work for the smallest solo practices under 5 pages of scope. Every firm above that hires a vendor and signs a contract with fixed scope on paper. What you pay for: strategy, engagement-proof partner bios, service-line page architecture, CRM integration, WCAG 2.1 AA compliance, and a launch date on paper. Redefine Web quotes fixed-price at $2,500 to $12,000 and up, never hourly. Contracts run 6 months on average from kickoff to 30-day post-launch watch. You keep the CMS logins, the design files, and the code repo on day 31 of the handoff. If you leave, you leave with everything on file the day you go. The alternative (in-house build) runs 3x the price and 2x the timeline for firms without a dedicated marketing engineer. Cheaper offshore vendors skip WCAG, AICPA review, and CRM integration and cost more in rework by month 6.

An accounting firm website starts with service-line architecture, not a homepage design. Map the service lines first (bookkeeping, tax prep, CFO services, R&D credits, advisory), assign a slug to each, then design the page pattern around engagement proof and industries served. Wire intake to Karbon, TaxDome, or HubSpot from day one so paid channels attribute booked consults back to the click on the ad or organic result page. Add AICPA advertising review, PCAOB independence disclosures where the firm does attest work, and any state CPA board footer requirements. WCAG 2.1 AA is non-negotiable for enterprise procurement and a growing share of finance buyers on the shortlist. Build on WordPress with custom PHP blocks by default. Add server-side analytics and CallRail for offline conversion tracking on the call side. Claim and fill out the Google Business Profile before launch: it is what carries a local firm into the map pack. Launch, then measure visitor-to-consult conversion for 60 days and iterate on the pages that convert lowest against the baseline number.

An accounting firm website runs $2,500 to $12,000 and up depending on service-line count, practice-management integration, and multi-office architecture on the CMS side. Solo CPAs with 3 to 5 service lines land at Starter ($2,500) with a WordPress starter build, qualified intake, and Calendly booking wired to the partner calendar. Mid-size firms with 6 to 12 service lines and Karbon integration land at Growth ($4,500) with engagement-proof bios and HubSpot on the marketing side. Multi-office firms with more than 12 service lines and multiple CRM stacks land at Scale ($7,500) with A/B testing and content migration on the SOW at kickoff. Firms needing SOC 2, SSO, or client-portal work go Enterprise ($12,000 and up) with SLA-backed uptime and a signed DPA on file. Every project is a fixed-price quote signed at kickoff, not an hourly bill that drifts through month 4. Ongoing website maintenance runs $199/mo to $499/mo separately as a plan. The pricing tier breakdown mirrors the pricing block on this page.

A good accounting or consulting firm website ranks for buying-intent queries, converts visitors to booked consults, and passes enterprise procurement in weeks 3 to 4 of the buying cycle. Ranking means service-line pages built around slugs like tax-planning-cpa and fractional-cfo-services, with Service schema and internal linking from blog content and city pages. Converting means qualified intake above the fold, engagement-proof partner bios (engagement outcomes, industries served, service lines), and Calendly booking wired to Karbon or HubSpot with campaign-source tagging on every submit. Passing procurement means WCAG 2.1 AA, AICPA advertising review, and a signed DPA before shortlist decisions land with the finance team. Bad firm sites bury bios below the fold, run a plain contact form, skip schema, and fail vendor forms in weeks 3 to 4 of the buying cycle every time. Good firm sites average 4.8% visitor-to-consult inside 60 days of launch, verified in the CRM, versus a 1.8% baseline in HubSpot benchmark data. Speed, schema, and engagement proof drive the number.

We price accounting and consulting firm web design at fixed quotes tied to scope, never hourly on the bill. Starter ($2,500) covers 5 to 8 pages, qualified intake, Calendly booking, and post-launch analytics wired to GA4 on the reporting side. Growth ($4,500) adds service-line pages, engagement-proof bios, and Karbon or HubSpot integration on the CRM side of the site. Scale ($7,500) adds multi-office architecture, A/B testing, and content migration from your legacy site or CMS. Enterprise ($12,000 and up) adds SOC 2, SSO, client-portal work, and SLA-backed uptime for firms with procurement requirements on the DPA line. Every quote lists deliverables, milestones, sign-off owners, and a launch date on paper at kickoff. You sign a fixed number at kickoff. No rolling hourly bills, no scope creep line items, no surprise change orders in month 4. Change orders land in a separate line quote you approve before work starts. The pricing block on this page shows the tier grid.

$2,500 is the Starter-tier price for a solo CPA or small firm site with 5 to 8 pages, qualified intake, Calendly booking, and post-launch analytics wired to GA4 on the reporting side. Below $2,500 you get a template drop that skips WCAG, skips CRM integration, and skips buying-intent SEO on service-line URLs and slugs. At $4,500 you get a Growth-tier build with service-line pages, engagement-proof bios, and HubSpot or Karbon integration wired to the intake flow. Firms with 6 or more service lines or a multi-office footprint outgrow the Starter tier inside 6 months of post-launch operations on the CRM side. If you need multi-office architecture, A/B testing, or client-portal work, plan for $7,500 to $12,000 and up on the Scale or Enterprise tier. The $2,500 number holds for solo CPAs where the site is a lead form with a partner bio above the fold. Every other firm size lands higher on the tier grid based on scope, not brand alone.

Four to six weeks for a WordPress starter build with 5 to 8 pages, 8 to 12 weeks for a full firm rebuild with service-line pages, Karbon integration, and content migration from your legacy site, and 14 to 20 weeks for headless Next.js builds with multi-office architecture or practice-management stack integration on the CRM lane. The date on the SOW is the date you launch, not a rolling window that drifts by 4 weeks every review cycle on the firm side. Discovery runs weeks 1 to 2, design weeks 3 to 6, build weeks 7 to 12, QA and content weeks 12 to 13, then DNS flip on the calendar date signed at kickoff on paper. Every milestone (wireframe sign-off, design sign-off, staging review, go-live) carries a calendar date and a named sign-off owner on the firm side. If your firm needs SOC 2 or SSO on Enterprise, add 4 to 6 weeks for the security audit lane and DPA review. Otherwise the launch date holds firm on paper.

Yes on both. Every build carries Axe DevTools scans, manual keyboard audit, and NVDA plus VoiceOver testing so WCAG 2.1 AA is verified before launch on staging. A written accessibility statement is included for the firm to keep on file for procurement teams and vendor forms. Advertising review covers AICPA advertising rules (no misleading claims), PCAOB independence disclosures where the firm does attest work, and state CPA board footer requirements for every state the firm is licensed in. Firms in California, Texas, Florida, and New York are the top four we cover, and every state-board-specific footer requirement gets flagged in discovery and priced into the fixed quote. Consulting groups without a CPA license get the same lane on claims review, client-confidentiality language, and any industry-body wording their contracts require. Read the AICPA advertising guidance if your firm holds a CPA license on the practice side. Every website design engagement here carries the same compliance lane by default at kickoff.

Yes. Karbon and HubSpot are our default stack for accounting practices and consulting groups on the intake side. Intake form data writes into Karbon or HubSpot on submit with campaign-source tagging so paid channels attribute booked consults back to the click on the ad or organic result page. Salesforce is supported for firms already running it as the CRM of record on the enterprise side. TaxDome, Canopy, and Jetpack Workflow are supported swap options on the practice-management side without a rebuild of the intake flow. Consulting groups running Monday.com or Notion as the delivery system get equivalent CRM-side pipes wired the same week the site launches. Calendly or Chili Piper handles booking round-robin routing to partners with entity-type and service-line filtering built in from day one of the build. Every integration carries a documented abstraction layer so the next platform swap is days, not months. Pipedrive and Zoho are supported for firms that already run one of them as the pipeline of record.

Yes. Every build goes live in your firm name with your logins on the CMS side. The WordPress admin, hosting, GA4 property, Karbon, HubSpot, CallRail, and every pixel key sit in your name at handoff on day 31 of post-launch watch. GitHub or Bitbucket repo under your firm from day one of kickoff on the SOW. Redefine Web has agency access only, revoked on request from the ops lead. If you leave, you leave with everything: theme source files, design files, code repo, and full documentation on the CMS side of the handoff. 30 to 90 days of post-launch support is included with every build so your team runs the site with the training wheels on for the first quarter. After that, ongoing website maintenance moves onto a monthly plan starting at $199/mo, or your in-house team takes it. Your call. Firm ownership at handoff is written into the contract at kickoff, not a promise made in the pitch. Every login, every key, every file transfers on the calendar date.
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