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Local SEO Audit Built to Fix Your Map Pack in 24 Hours

A local SEO audit that reviews your Google Business Profile, citations, reviews, and local pages, ranked by call impact. You get a written PDF report inside 24 hours, a fix list your team can start Monday, and a 30-minute walkthrough.

See Where You Rank Locally →
$2,500+
fixed fee · published
24
HOUR PDF REPORT TURNAROUND
FREE
COST OF YOUR LOCAL SEO AUDIT
5 WORKSTREAMS WRITTEN PDF · RANKED BY CALL IMPACT
LOCAL SEO AUDIT REPORT
Local SEO audit site audit checklist with two dozen findings beside a phone Run audit screen
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 WEIGHTED AVERAGE · VERIFIED BY LOCAL OWNERS WHO PAID US

The problems

Four ways your map pack rankings are stuck and no tool has told you

If any of these looks familiar, the free SEO audit names the fix and what it's worth before you spend a dollar.

Local SEO audit chart of the fall beside a phone list of the edit, same position on the track
PROBLEM 01 · MAP PACK GONE

You dropped out of the 3-pack and calls fell off a cliff

Last month you ranked in the map pack. This month you are on page 2 and calls are down 40%. No dashboard tells you why. A real local SEO audit maps the exact profile fields, citations, or review signals that changed, ties each drop to a Google update or profile edit, and hands you the fix list in writing.

✓MAP PACK RANK LOST
Local SEO audit out of step list with four failing rows beside a phone screen ranked by weight
PROBLEM 02 · NAP MISMATCH

Your business name, address, or phone number is wrong on 30 directories

Yelp lists your old suite number. Yellow Pages has the wrong area code. Facebook says you close at 5, not 6. Google reads every mismatch as a trust signal and quietly drops you down the pack. A citation audit finds all 30 wrong listings, ranks them by domain authority, and gives your team the exact fix path.

✓CITATION DATA WRONG
Local SEO audit dense stream score beside a gone stale score, same start, one gone stale
PROBLEM 03 · REVIEW SLUMP

Your review pace stopped and rivals are pulling ahead of you

You had 47 reviews last year. So did the shop across the street. They now have 112, you have 51, and they ranked above you last week. A review audit scores your pace, keyword mix, response rate, and platform coverage against your top 5 local rivals so you know exactly where the gap opened.

✓REVIEW PACE FLAT
Local SEO audit forty cells table with six filled beside a locked table of ten chosen
PROBLEM 04 · GBP BLIND SPOTS

Google Business Profile has 40 settings and you have touched 6 of them

Categories, services, products, attributes, Q and A, posts, booking links, service areas, opening hours per holiday. Most owners set the profile once and never revisit it. A GBP audit for local SEO walks every field, flags every gap, and shows you the 10 edits that actually move ranking inside 30 days.

✓GBP FIELDS UNSET

The outcomes

Three outcomes every local SEO audit report delivers

Three numbers we sign against on every local SEO program. Each one is a target we report against, not a hope.

Local SEO audit fix list with location and review rows highlighted, labeled points at the thing

A prioritized fix list your team starts Monday

Every finding written in plain English, ranked by call impact, with the exact profile field, citation source, or page it affects. You leave with a fix list your team can act on this week.

Local SEO audit search results card with a rising top row, labeled half rise into the pack

Map pack gains inside 30 days after the fixes go live

Local businesses that applied the top 10 fixes from our local SEO audit saw 3-pack movement on 3 to 7 target queries inside 30 days. Real numbers, tracked in Google Business Profile Insights.

Local SEO audit ranked rows report card with three line items, labeled in three hands

A written PDF report you keep, forever

A written PDF is yours the day it lands. Hand it to any team, agency, or freelancer. No proposal gate, no upsell wall, no expiring access.

Five stages, 24 hours, one written sign-off

Fixed scope, written sign-offs, dates on the calendar. Every local SEO audit follows the same five stages so you know what lands on which day. Nothing slips.

HOUR 1

Discovery and access

You send your URL, your revenue targets, and the top 5 local rivals you want compared. You share Google Business Profile, Search Console, and any local rank tracker, read-only. We confirm what the audit will and will not cover in writing.

✓SIGN-OFF: SCOPE + ACCESS
HOURS 7-10

GBP and citation audit

Full walk of every Google Business Profile field, category, service, product, attribute, and post. NAP consistency checked across the top 30 citation sources for your vertical. Every mismatch logged with a fix path.

✓GBP + CITATIONS LOGGED
HOURS 10-14

Review and reputation audit

Review pace, star average, keyword mix, and response rate scored against your top 5 local rivals across Google, Yelp, Facebook, and vertical platforms. Gaps mapped to a review generation plan.

✓REVIEW GAP MAPPED
HOURS 14-17

Local pages and link audit

Location pages, service pages, and city pages checked for intent match, header structure, schema, and internal linking. Local link profile scored for quality, relevance, and gap versus your top 5 rivals.

✓LOCAL PAGES AUDITED
HOURS 21-24

Written report + walkthrough

Findings written up in a PDF, ranked by call impact. A 30-minute walkthrough call to agree the top 3 fixes and plan the rollout with your team.

✓REPORT DELIVERED

What you actually get from our local SEO audit

Five workstreams. Every line item listed here lands in the written PDF report. No hidden phase-two column, no retainer upsell.

Local SEO audit every field walked checklist with a partial red ring, paired to its movement
GBP

GBP audit that walks every profile field and category

The Google Business Profile section of the local SEO audit checks every setting Google reads before it ranks a business in the map pack. Categories, services, products, attributes, opening hours, Q and A, posts, booking links, and service areas. Each finding maps to the field it affects and the expected rank movement.

PHASE DURATION
CATEGORIES + SERVICES
SIGN-OFF
ATTRIBUTES + Q&A
✓GATE · POSTS + PHOTOS
// DELIVERABLES
✓
Primary and secondary category reviewexact match against Google category taxonomy for your vertical, gap flagged versus top 5 local rivals.
✓
Services and products auditevery service and product entry scored on keyword coverage, description length, and buyer intent match.
✓
Attributes and amenities checkwheelchair access, women-owned, veteran-owned, LGBTQ friendly, and vertical-specific attributes reviewed for completeness.
✓
Opening hours and holiday coverregular hours, holiday hours, and special hours checked for the next 12 months of coverage.
✓
Photos and video auditcover, logo, interior, exterior, team, and product photos scored on freshness, count, and geo-tagging.
✓
Posts, Q and A, and booking linkspost cadence, unanswered questions, and booking link setup reviewed against best-practice thresholds.
Local SEO audit listings table with rising rows, labeled fix paths curve back
CITATIONS

Citation audit that finds every NAP mismatch across the web

Every citation source that matters for your vertical gets a full walk. Name, address, phone number, and website URL checked against your Google Business Profile source of truth. The citation section of the local SEO audit is where most owners recover 15% to 30% of lost trust signals.

PHASE DURATION
TOP 30 SOURCES CHECKED
SIGN-OFF
NAP CONSISTENCY SCORED
✓GATE · FIX PATH PER LISTING
// DELIVERABLES
✓
Top 30 citation source scanYelp, Bing Places, Apple Maps, Facebook, Yellow Pages, and 25 vertical-specific directories checked for NAP data.
✓
NAP consistency scorebusiness name, address, and phone number mismatches counted and ranked by source domain authority.
✓
Duplicate listing reportunclaimed or duplicate profiles flagged with a merge or removal plan per source.
✓
Vertical-specific directoriesrestaurant, dental, legal, HVAC, or medical directories that carry ranking weight in your niche.
✓
Data aggregator statusData Axle, Neustar, Foursquare, and other aggregator feeds checked for correct data flow to downstream directories.
✓
Citation gap versus rivalscitation sources your top 5 local rivals have that you do not, ranked by domain authority and vertical fit.
Local SEO audit four dimensions board of card columns with one highlighted, three gaps ringed
REVIEWS

Review audit that scores pace, keywords, and response rate

The review section of the audit compares your review pace, star average, keyword mix, and response rate against the top 5 local rivals. Missing platforms, response gaps, and keyword blind spots all logged with a review generation plan.

PHASE DURATION
PACE + STAR AVG SCORED
SIGN-OFF
KEYWORD MIX MAPPED
✓GATE · RESPONSE RATE TRACKED
// DELIVERABLES
✓
Review pace versus rivalsmonthly review count on Google, Yelp, and Facebook scored against your top 5 local rivals for the last 12 months.
✓
Star average and distributionstar rating trend, 1-star cluster analysis, and comparison versus rival star averages across every platform.
✓
Review keyword coveragemoney keywords your reviews mention versus queries you rank for, gap flagged with a prompt template.
✓
Response rate auditpercentage of reviews you responded to in the last 90 days, benchmarked against rival response cadence.
✓
Platform coverage mapGoogle, Yelp, Facebook, and vertical-specific platforms your rivals collect on that you have not claimed yet.
✓
Review generation workflowexact ask timing, message template, and platform routing so your team can grow review pace inside 30 days.
Local SEO audit code editor with a struck line beside a step timeline, markup struck through
PAGES

Local pages audit that finds intent gaps and schema failures

Every location page, service page, and city page gets a page-level review. Header structure, local keyword targeting, LocalBusiness schema, service area coverage, and internal linking. The pages section of the local SEO audit is where most owners recover 20% of lost organic traffic.

PHASE DURATION
SCHEMA REVIEWED
SIGN-OFF
HEADERS + CONTENT
✓GATE · CITY PAGE GAPS
// DELIVERABLES
✓
LocalBusiness schema checkLocalBusiness, Restaurant, Dentist, or vertical-specific schema audited for coverage, syntax, and rich-result eligibility.
✓
Location and city page auditeach location or city page scored on header structure, unique content depth, and local intent match.
✓
Service area coverageservice radius defined on GBP checked against city pages published on the site, gap flagged per city.
✓
Internal linking to money pageslink equity map showing where authority pools, where it drains, and which local pages need more inbound links.
✓
Local link profile scorechamber of commerce, local news, sponsorships, and vertical directories that carry local ranking weight.
✓
Local content gap versus rivalscity pages and neighborhood pages your top 5 rivals rank for that you do not, ranked by search volume.
Local SEO audit ranked report on a phone beside a walkthrough call screen, joined to the call
REPORTING

A written report you keep and use

The final local SEO audit deliverable is a written PDF plus a 30-minute walkthrough call. Findings ranked by call impact, fixes listed with the profile field, citation source, or page the fix hits. Yours to keep, share, or hand to any team.

PHASE DURATION
WRITTEN PDF
SIGN-OFF
30-minute WALKTHROUGH
✓GATE · YOURS TO KEEP
// DELIVERABLES
✓
Written PDF reportevery finding written up with the profile field or page, the fix, and the expected call impact scored 1 to 5.
✓
Prioritized fix roadmaptop 10 fixes ranked by call impact and time-to-implement so your team knows where to start Monday.
✓
30-minute walkthrough calllive call with the auditor to ask questions, agree the top 3 fixes, and plan the rollout together.
✓
GBP Insights snapshotcalls, direction requests, and search queries captured the day of the audit with a 90-day trend note.
✓
Competitor benchmark scorecardside-by-side scorecard versus your top 5 local rivals on GBP, citations, reviews, and local content signals.
✓
Follow-on retainer proposaloptional scope if you want us to apply the fixes, priced from our local SEO packages tiers.
Get a free local SEO audit.Written report in 24 hours
  • FIXED SCOPE
  • WRITTEN REPORT
Get My Free Local SEO Audit No card needed. No sales call required.
Case studies See all case studies

Real local businesses, real map pack gains after the audit

Each one includes where the client started, what we changed and what happened.

Homepage of iSmile Dental Spa, a Dental · Carmichael, CA business, shown in a browser window
Dental · Carmichael, CA

Drove 900% patient growth at iSmile Dental Spa with SEO, PPC and video marketing.

iSmile Dental Spa had a strong local name but an old, insecure website. Online channels brought in 1 to 2 new patients a month. We rebuilt the site on HTTPS, added treatment pages, cleaned up local listings and launched Google Ads and video. Within 6 months it ranked on page one for 75 keywords. It now sees 12 to 14 new patients a month.

Read the iSmile Dental Spa case study →
+800%
Organic traffic
+900%
Patient growth
+500%
Marketing ROI
Homepage of French Crown, a Fashion · D2C apparel business, shown in a browser window
Fashion · D2C apparel

Grew Google Ads revenue 121% and organic users 106% for French Crown

French Crown was underperforming online, with weak search visibility and paid campaigns that spent without reaching the right shoppers. One connected plan across SEO, site experience and paid media grew Google Ads revenue 121% and organic users 106%.

Read the French Crown case study →
+106%
Organic users
+34%
Organic purchases
+121%
Google ads revenue
Homepage of IECA, a Educational Consulting · Independent Authority business, shown in a browser window
Educational Consulting · Independent Authority

Grew IECA to 50K+ monthly visits and 18% more leads.

IECA, the leading authority in ethical educational consulting since 1976, had an outdated site. Its consultant directory was hard to use and not secure. We built a secure, mobile-friendly site with a new consultant directory, SEO content and PPC campaigns. Within 6 months it drew 50K+ monthly organic visits, leads rose 18% and 750+ keywords ranked on page one.

Read the IECA case study →
750+
First-page keywords
50K+
Monthly visits
18%
Leads

CLIENT WORDS

The team split our national spend by store catchment. Every location got its own landing page and creative. Booked eye exams up 47% inside two quarters with the same media budget.
Karen Williams
Head of Marketing, Vision Express
Verified via NPS survey
+47% booked eye exams Per-store attribution
Vision Express website homepage in a browser window, a prescription sunglasses offer above eye exam booking and eyewear
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what a better organic conversion rate is worth

Move the sliders to your numbers. No ad spend in this one, it works from the organic traffic you already have.

Added revenue per month
/mo

What a 20% improvement on your current conversion rate adds, on today's traffic. Rankings are assumed flat, so nothing here depends on new traffic arriving.

Free · Written findings · Yours to keep

Common questions on the local SEO audit process

Straight answers on pricing, timelines, deliverables, and what you get in the PDF. If your question is not here, book the scoping call.

PREFER TO TALK?
hello@redefineweb.com →

A local SEO audit runs in five stages that any local business can follow. First, walk every field on your Google Business Profile: primary category, secondary categories, services, products, attributes, opening hours, photos, posts, and the Q and A tab. Second, run a NAP consistency check against the top 30 citation sources for your vertical using a tool such as BrightLocal, Whitespark, or a manual spreadsheet if the budget is tight. Third, score your review pace, star average, keyword mix, and response rate against your top 5 local rivals across Google, Yelp, and vertical platforms. Fourth, audit your location pages and city pages for LocalBusiness schema, unique content depth, service area coverage, and internal linking. Fifth, write it all up ranked by call impact, not by ease of fix. The Google Business Profile Help center is the official starting point for GBP field definitions: support.google.com/business. Redefine Web runs this five-stage local seo audit for you, delivers the PDF and the full writeup inside 24 hours.

Local SEO audit pricing across the industry runs from $499 for a single-location review to $2,500 or more for a multi-location or franchise engagement. The Redefine Web local SEO audit is free. You get all five workstreams, GBP, citations, reviews, local pages, and reporting, plus the written PDF and the 30-minute walkthrough call, with no monthly lock-in attached. What moves the number other vendors quote is location count, citation depth, and whether a human checks the listings or a scanner does. Free scanner audits from tool vendors are cheap in dollars and expensive in wasted work: 100 warnings and no map pack movement afterward. Ask any vendor for a sample report before you pay a cent.

ChatGPT can help with parts of a local SEO audit but it cannot replace the human interpretation layer or the live data check. What ChatGPT does well is generate a fix list template, rewrite location page copy against a target query, draft GBP post copy, and suggest schema markup based on your vertical. What ChatGPT does not do is pull live Google Business Profile Insights, scan the top 30 citation sources for NAP mismatches, or score your review pace against real rivals. It cannot see your Search Console data unless you paste it in, and it cannot rank findings by real call impact because it has no access to your CRM. A useful workflow is to use ChatGPT for the writing and templating layer and use a tool such as BrightLocal for the citation scan. Even then, the ranked fix list needs a human to prioritize by revenue impact. See Google Search Central for the official audit guidance ChatGPT summarizes: developers.google.com/search.

Local SEO services in 2026 cost between $499 and $5,000 per month depending on the number of locations, the vertical, and the depth of the work. Redefine Web tiers start at $999 a month for a single-location small business, $1,499 a month for growing local businesses, $2,499 a month for multi-location, and from $4,500 a month for franchise or enterprise clients. The local seo audit sits separately from the monthly retainer and is free. Ad spend on local campaigns is billed separately. Cheap $150 a month packages usually cover directory submissions and nothing else, which is why rankings do not move. Premium $5,000 a month agencies bundle content, link earning, and paid, which is often overkill for a business earning under $50,000 a month locally. For a plain-language reference on what a local SEO service actually includes, Google Business Profile Help is a good baseline: support.google.com/business. Ask any vendor to itemize what the monthly fee actually covers before you sign.

A complete local SEO audit includes five workstreams and a written PDF report at the end. First, Google Business Profile: primary and secondary categories, services, products, attributes, opening hours, holiday hours, photos, posts, Q and A, and booking links. Second, citations: NAP consistency across the top 30 sources for your vertical, duplicate listing report, aggregator feed status, and citation gap versus rivals. Third, reviews: pace versus rivals, star average, keyword mix, response rate, platform coverage, and a written plan for getting more of them. Fourth, local pages: LocalBusiness schema check, city and location page audit, service area coverage, internal linking map, and local link profile score. Fifth, reporting: a written PDF ranked by call impact, 30-minute walkthrough call, GBP Insights snapshot, competitor benchmark, and an optional follow-on retainer proposal. Every finding lands on a profile field, citation source, or page, not a chart. The Web.dev speed docs cover the Core Web Vitals side of local page performance: web.dev/vitals.

Twenty-four hours, single location or multi-location. A senior strategist walks your Google Business Profile, runs the citation scan against the top 30 sources for your vertical, and scores your review pace against your top 5 local rivals, then writes it up the same day. Citation depth, local pages and link work are scoped and agreed before we start, so nothing expands mid-audit. Multi-location work covers every location, franchise NAP consistency across the group, and a competitor benchmark per city. Redefine Web builds every local SEO audit around a fixed calendar, so you know when the citation scan runs, when the report drafts, and when the walkthrough call lands. Nothing slips without written notice.

Yes, the Google Business Profile audit is the first stage of the local seo audit because GBP is the single biggest ranking factor in the map pack. We walk every field: primary category, up to 9 secondary categories, services list, products list, attributes, description, opening hours, holiday hours per public holiday, photos with geo-tag check, posts and post cadence, Q and A backlog, booking links, and service area radius. Each finding is scored against the top 5 local rivals for your target query. Categories carry the heaviest weight, so any mismatch there is flagged as priority one. Services and products are next because Google now surfaces them directly in the map pack card. Photos, posts, and Q and A are lower weight but they still add trust signals over time. Every fix is listed with the exact field name and the expected rank impact scored 1 to 5. The official Google Business Profile Help center is the reference for every field: support.google.com/business.

Yes, the citation audit is stage two of the local seo audit and it covers the top 30 citation sources for your vertical. The scan checks business name, address, phone number, and website URL against the source of truth on your Google Business Profile. Every mismatch is logged with the source name, the wrong data on file, the correct data, and a fix path per listing. Data aggregator feeds from Data Axle, Neustar, and Foursquare are also checked because those feeds push into hundreds of downstream directories. Vertical-specific directories carry extra weight in most niches, so restaurant, dental, legal, HVAC, or medical listings are also flagged. A duplicate listing report catches unclaimed or duplicate profiles that split ranking signal across two entries. Citation gap analysis shows sources your top 5 rivals appear on that you do not. Most local businesses find between 15 and 40 real NAP mismatches on the first audit. Fixing the top 10 alone usually recovers 15% to 20% of lost map pack rank inside 90 days.

You get a written PDF report, a prioritized fix roadmap, a 30-minute walkthrough call, a GBP Insights snapshot, a competitor benchmark scorecard, and an optional follow-on retainer proposal. Every finding lands with the profile field, citation source, or page it hits, the fix path, and the expected call impact scored 1 to 5. The fix roadmap ranks the top 10 items by impact and time-to-implement so your team can start Monday. The walkthrough call is a live 30-minute session to answer questions and agree the first 3 fixes. The GBP Insights snapshot captures calls, direction requests, and search queries the day of the audit for a baseline. The competitor benchmark scorecard shows your GBP, citations, reviews, and content coverage versus the top 5 local rivals side by side. The retainer proposal is optional and priced from our local SEO packages tiers. Everything is yours to keep and share.

The local seo audit is a free one-time engagement. The audit itself does not include applied fixes. What you get is the diagnosis, the ranked fix list, and the walkthrough call. Your team, your existing agency, or a new freelancer can act on the report starting the day it lands. About 60% of Redefine Web audit clients apply the fixes in-house because the fix path is written in plain English and points at the exact field or page. The other 40% engage us on a follow-on retainer to apply the fixes. That retainer sits separately from the audit and starts at $999 a month for a single-location business. There is no obligation and no upsell pressure during the audit walkthrough itself. The audit deliverable is complete on its own and works whether you apply the fixes yourself, hire another team, or come back to us.

Yes, the local seo audit is built to cover multi-location and franchise businesses. Every location gets a full GBP walk, a citation scan against the top 30 vertical sources, and a review audit versus the top 5 rivals in that specific city. The output is one written PDF per location, plus a group-level NAP consistency map that catches franchise-wide data drift across all locations. A single citation source with a wrong phone number can hit 40 locations at once, and the group-level map surfaces exactly which sources are causing the drift. Franchise brand-versus-owner audits catch the common issue where a franchisor set up 100 profiles once, handed the keys over, and never updated categories or hours. Multi-location audits include a 30-minute executive walkthrough with the franchise or multi-location marketing lead, plus per-location walkthroughs on request. Scope is agreed in writing before we start, so you know exactly what each location covers and when it lands.

Yes, a local seo audit and a national SEO audit share about 40% of the work and split on the other 60%. Both audits check technical health, on-page factors, content coverage, and backlink profile. The local audit adds Google Business Profile, citation consistency, review signals, service area coverage, LocalBusiness schema, and local link earning. The national audit drops most of that and adds heavier content depth work, topical authority mapping across a larger site, international hreflang setup if the site targets multiple countries, and deeper competitor content gap analysis. A restaurant needs a local audit because the map pack drives 70% of restaurant discovery. A SaaS company selling to the whole US does not need GBP work at all and needs a national audit instead. Some businesses need both: a national brand with 50 local storefronts runs a national audit on the main site and a local audit per storefront. The two audits also feed different retainers, which is why the diagnosis matters before the retainer scope is set.

Run a full local seo audit once a year at minimum, and once every 6 months if the business earns over $50,000 monthly from local search. Between full audits, run a monthly mini-check on Google Business Profile Insights, review pace, and citation drift across the top 5 sources. Google updates its local ranking algorithm 2 to 4 times per year, and those updates often surface as map pack ranking swings inside a week of rollout. A semi-annual audit catches the shift before you lose 3 months of calls waiting to react. A yearly audit works for stable single-location businesses under $20,000 monthly revenue where the map pack does not move much between updates. For multi-location, franchise, or high-competition niches such as legal, dental, or HVAC, semi-annual is the right cadence. Ad-hoc audits are also worth running after a location move, a phone number change, a rebrand, or a suspected Google Business Profile suspension. Google publishes update history worth checking: Google Search Status Dashboard.

Yes, competitor benchmarking is baked into every stage of the local seo audit. The scoping call locks the top 5 local rivals for your target query and city. GBP scoring compares your primary and secondary categories, services, products, and attributes against every rival profile. Citation gap analysis surfaces sources your rivals appear on that you do not, ranked by domain authority and vertical fit. Review scoring compares your pace, star average, keyword mix, and response rate against rival profiles across Google, Yelp, and Facebook. Local pages audit checks city page count, schema coverage, and content depth against rival sitemaps. Local link profile compares your chamber of commerce, local news, and sponsorship links against rival profiles. The output is a benchmark scorecard that shows exactly where the gap opened and which fixes close it fastest. Most local businesses find 3 to 5 rival advantages they were not aware of. Closing the top 2 gaps usually moves you 1 to 2 map pack positions inside 60 days if the fix is applied cleanly.

The local seo audit uses six tool categories, not one. Google Business Profile Insights and Search Console for the raw data straight from Google. BrightLocal or Whitespark for the top 30 citation source scan and NAP consistency scoring. Screaming Frog or Sitebulb for the local page crawl and LocalBusiness schema check. PageSpeed Insights and Chrome DevTools for the mobile speed and Core Web Vitals audit on location pages. Ahrefs or Semrush for the local link profile scoring and rival gap analysis. GeoGrid or PlacePod for map pack rank tracking across the target city grid. No single tool covers all six, which is why free scanner reports miss most of the real ranking blockers. At Redefine Web the audit uses the tool that best fits each check, then a human writes up the finding, ranks it by call impact, and ties it to a profile field or page. The tool output is the raw material, not the deliverable. If a vendor sells you a tool export as an audit, ask for a sample and read it before you pay.