+149% annual call growth for a Portland plumbing brand
A complete digital transformation, rebrand as the "Plumbers in Plaid," GPS-driven hyperlocal SEO, paid across PPC/OTT/Spotify/programmatic, and review generation, delivered 149% annual call-volume growth and a 12.3% conversion rate.
A multi-generational plumbing, heating & cooling provider serving Portland, Vancouver, and surrounding metro areas.
D&F Plumbing, Heating & Cooling, known as the “Plumbers in Plaid”, has served Portland, Vancouver, and nearby areas for decades with trusted 24/7 residential and commercial plumbing and HVAC services.
Despite strong community reputation, their online presence lagged in a market where customers increasingly relied on digital search and reviews. With competitors investing heavily in visibility, D&F risked falling behind.
Strong offline trust, fragmented digital presence, expanding into HVAC.
Weak online visibility
Strong offline brand had almost no digital presence in a market where customers now search first.
No real lead tracking
Zero call tracking and no attribution meant paid and organic spend could not be measured against jobs.
Expansion into HVAC
The team also added heating and cooling services, doubling the categories the marketing had to cover.
A coordinated rebrand + omni-channel acquisition system, ROI-tied end-to-end.
Custom rebrand + website rebuild
New "Plumbers in Plaid" identity with imagery and tone that read as friendly, local, and trusted.
GPS-driven hyperlocal SEO
Service-area pages tied to actual neighborhoods so we showed up in micro-searches across the metro.
Multi-channel paid program
PPC + OTT + Spotify + programmatic, coordinated frequency capping so the same household saw a coherent story.
Review generation workflow
Automated post-job ask + technician training to reliably grow Google reviews and rating.
CallRail call attribution
Dynamic phone numbers per channel so every booked job tied back to its true source.
Recruiting ads to support growth
Talent campaigns that filled crews fast enough to keep up with the demand the marketing was creating.
What the numbers show
D&F Plumbing grew into one of the most visible and trusted plumbing contractors in Portland, exponential visibility
Average annual growth in call volume since 2021, driving thousands of new customer contacts.
Organic traffic surged following continuous SEO and content optimization campaigns.
Local search visibility grew through GPS SEO, schema, and Google Business Profile optimization.
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