A complete digital transformation — rebrand as the "Plumbers in Plaid," GPS-driven hyperlocal SEO, paid across PPC/OTT/Spotify/programmatic, and review generation — delivered 149% annual call-volume growth and a 12.3% conversion rate.
D&F Plumbing, Heating & Cooling — known as the "Plumbers in Plaid" — has served Portland, Vancouver, and nearby areas for decades with trusted 24/7 residential and commercial plumbing and HVAC services.
Despite strong community reputation, their online presence lagged in a market where customers increasingly relied on digital search and reviews. With competitors investing heavily in visibility, D&F risked falling behind. Partnering with Redefine Web, they launched a digital transformation strategy to boost local search performance, strengthen market visibility, and support their expansion into HVAC.
Their website was outdated — slow, difficult to update, not mobile-friendly, and poorly optimized for both search traffic and conversions. Offline brand awareness was strong, but online visibility was weak, particularly in competitive services such as emergency plumbing and drain cleaning.
They lacked proper lead tracking, making it unclear which marketing efforts worked. Paid ads were often poorly targeted, resulting in wasted spend, while competitors with stronger SEO and PPC strategies captured more customers across Portland and Vancouver.
Service visibility was fragmented, with poor local SEO, limited structured data, and few customer reviews — leaving them nearly invisible in some service areas and less trusted than competitors.
We delivered an omni-channel digital marketing transformation: a website redesign optimized for SEO and conversions, a rebrand positioning them as the "Plumbers in Plaid" for market differentiation, ongoing content creation, GPS-driven SEO for hyperlocal targeting, paid campaigns across PPC, display, OTT, Spotify, and programmatic, and structured review generation to boost credibility.
Recruiting ads supported staff hiring as the company grew, while end-to-end tracking ensured performance transparency.
New "Plumbers in Plaid" identity with imagery and tone that read as friendly, local, and trusted.
Service-area pages tied to actual neighborhoods so we showed up in micro-searches across the metro.
PPC + OTT + Spotify + programmatic — coordinated frequency capping so the same household saw a coherent story.
Automated post-job ask + technician training to reliably grow Google reviews and rating.
Dynamic phone numbers per channel so every booked job tied back to its true source.
Talent campaigns that filled crews fast enough to keep up with the demand the marketing was creating.
D&F Plumbing grew into one of the most visible and trusted plumbing contractors in Portland — exponential visibility lifts, lower acquisition costs, and long-term sustainable growth, plus successful expansion into HVAC.
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