Pet Products case study, 2024 to 2025
Grew local inquiries 2.6× for a UK pet retail chain up against the marketplaces, with a mobile-first rebuild and daily social.
A UK pet retail chain was losing ground to online marketplaces. We rebuilt the site for mobile first so local visitors would call, message or order. We tuned the Google Business Profile listings and posted on Instagram and Facebook every day. In one quarter, calls, click-and-collect orders and Saturday foot traffic all went up.
Local calls and WhatsApp inquiries more than doubled once mobile buttons replaced a clunky contact form.
Click-and-collect orders more than tripled. Shoppers who used to default to Amazon bought from the stores instead.
The repeat customer rate rose 47% as daily posts kept the stores top of mind between visits.
CLIENT SNAPSHOT
The brief
A UK pet retail chain with stores and an online shop, held back by a dated site and one social post a month.
This UK pet retailer runs a group of stores alongside an online shop. It sells pet food, accessories, grooming supplies and gear for dogs, cats, small pets, birds and fish, with repeat deliveries and free delivery over £44.99. People trusted the stores in person. Online, it fell short.
The site was a dated template built for desktop. It hid the phone number, had no reserve and collect, and did not show what was in stock at each store. Social posts were rare. People who searched "pet shop near me" on their phones ended up at marketplaces instead.
The problem
Costs up, margins down, and every missed inquiry hurts more.
What we did
Mobile-first redesign, local SEO built on the Google Business Profile listings, and daily branded social.
The site, the Google Business Profile listings and daily social all worked to bring local shoppers in.
We rebuilt the site for mobile first. It loads fast and gives clear paths to call, WhatsApp or reserve and collect. The homepage leads with stock, so visitors see what is in store without scrolling. We rebuilt the Google Business Profile listings for "pet shop near me" searches and made the name, address and phone number match across directories for every store. Staff now ask happy customers for reviews at checkout.
We posted on Instagram and Facebook every day. Posts included branded carousels, short tips, a pet of the week and grooming before and after shots. They kept the stores in people's feeds. Limited-time bundles and stories brought more visits and click-and-collect orders week after week.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Fast load times, with call, WhatsApp and reserve buttons at the top of the mobile screen.
We rebuilt the profiles for "pet shop near me" and matched the name, address and phone number across pet trade directories for every store.
We trained staff and added QR cards, so happy customers leave a Google review the same day.
Branded carousels, short tips, a pet of the week and grooming before and after shots, all scheduled for the stores.
Limited-time bundles and well-timed posts and stories got followers to visit or message a store.
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