A long-standing independent UK pet shop was losing ground to chains and online marketplaces. We rebuilt the site mobile-first around local conversion, tuned the Google Business Profile, and ran a daily Instagram + Facebook content cadence — lifting calls, click-and-collect orders, and Saturday footfall in a single quarter.
A well-loved high-street pet shop in the UK serving a loyal local base for pet food, accessories, grooming supplies, and small-animal needs. The in-shop reputation was strong — the digital front was not.
The site was a dated, desktop-first template that didn't surface a phone number, didn't support click-and-collect, and didn't make it clear what was actually stocked. Social posting was sporadic. Customers searching "pet shop near me" on mobile were defaulting to chains and marketplaces.
From rent and energy to wholesale prices, costs were climbing. Pet parents were trimming non-essential spend on toys and accessories. The squeeze meant every abandoned visit, every uncalled phone number, and every Amazon-default purchase hurt more than it used to.
The journey starts on mobile: people search, scan reviews, flick through Instagram, then decide where to go. The shop's digital front was failing the reassurance test inside the first three seconds.
We rebuilt the site mobile-first with fast load, clear pathways to call/WhatsApp/reserve-and-collect, and a stock-led homepage so visitors know what's available without scrolling. Google Business Profile was rebuilt for "pet shop near me" intent, with consistent NAP across directories and a review-velocity workflow capturing happy customers at the till.
Daily Instagram + Facebook content — branded carousels, short tips, pet-of-the-week, before/after grooming — kept the shop in feeds. Limited-time bundles and stories drove week-on-week footfall and click-and-collect orders.
Fast load, click-to-call + WhatsApp + reserve/collect CTAs above the fold on mobile.
Profile rebuilt for "pet shop near me", with NAP consistency across pet-trade directories.
Trained staff workflow + QR-card prompts so happy customers leave a Google review the same day.
Branded carousels, short tips, pet-of-the-week, and grooming before/after content scheduled for them.
Limited-time bundles and well-timed post-plus-story combos guiding followers to visit or message directly.
Inside one quarter, calls + WhatsApp enquiries more than doubled, click-and-collect orders more than tripled, and repeat-customer rate climbed nearly half — without growing the team or advertising spend.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.