Grew organic revenue for a Surrey pet superstore
A multi-business Surrey group whose primary revenue came from a pet superstore needed a rebuild, the old Drupal site was hard to manage, sub-optimal for SEO, and disconnected from the in-store EPOS.
A multi-business Surrey group whose primary revenue centres on a long-established pet superstore and animal-feed
A long-established multi-business group based near Guildford, Surrey, with a portfolio spanning several verticals. The pet superstore and animal-feed business is the primary revenue centre.
The previous ecommerce site was built on Drupal and had become hard to manage, slow to upgrade, and structurally sub-optimal for SEO. The in-store Premier EPOS system had no real-time link to the website, stock levels, customer records, and orders lived in two parallel worlds.
Aging Drupal site, dated UX, no EPOS link, brand mid-overhaul.
Aggressive UK competitors
National pet retailers dominated organic search across most commercial pet queries in the region.
Thin category structure
Site lacked deep category pages, so search engines saw a shallow shop, not a genuine superstore.
Retail margin pressure
Pet retail runs on tight margins, so acquisition costs had to come down without hurting revenue.
nopCommerce build + Premier EPOS API + split-cart click & collect + loyalty
IA + UX redesign aligned to rebrand
Site structure rebuilt for SEO and customer findability alongside the parallel brand overhaul.
nopCommerce 10K-product build
Catalogue migration with staged-product workflow so no half-built listings are ever visible to customers.
Premier EPOS API integration
Product + customer sync to website SQL Server in real time, till and site finally see the same data.
ParcelForce + SagePay integration
Automatic fulfilment booking and integrated payment gateway live from day one.
Split-cart click & collect
Single checkout supports both delivery and click-and-collect items in the same order.
Loyalty + back-in-stock alerts
Loyalty scheme, multiple admin discount tiers, back-in-stock email + SMS, and newsletter signup live at launch.
What the numbers show
The superstore went live with a 10,000-line catalogue, real-time EPOS sync, integrated ParcelForce fulfilment, SagePay
Approximately 10,000 product lines migrated cleanly off Drupal with staged-product safeguards.
Real-time Premier EPOS API integration syncs product and customer data to the website SQL Server.
Split-cart click & collect plus integrated ParcelForce delivery operational from launch day.
More cases that match this work
