A multi-business Surrey group whose primary revenue came from a pet superstore needed a rebuild — the old Drupal site was hard to manage, sub-optimal for SEO, and disconnected from the in-store EPOS. We rebuilt on nopCommerce with full API integration to Premier EPOS, ParcelForce + SagePay live, and a split-cart click-and-collect flow.
A long-established multi-business group based near Guildford, Surrey, with a portfolio spanning several verticals. The pet superstore and animal-feed business is the primary revenue centre.
The previous ecommerce site was built on Drupal and had become hard to manage, slow to upgrade, and structurally sub-optimal for SEO. The in-store Premier EPOS system had no real-time link to the website — stock levels, customer records, and orders lived in two parallel worlds.
Three workflows had to land at once: a complete information-architecture and UX redesign aligned to the brand's parallel rebrand, a full website + ecommerce build on a platform the in-house team could actually manage, and a real-time API integration to the in-house Premier EPOS so product, stock, and customer data finally lived in one system.
On the customer side, the shop needed click-and-collect and home delivery — some products delivery-only, some click-and-collect, some both — without forcing customers to split orders manually.
We delivered IA + UX aligned to the refreshed brand, then built on nopCommerce so the in-house team could manage the store going forward. The critical work was the Premier EPOS API — product catalogue and customer records sync to the website's SQL Server database in real time, so what the till sees is what the site sees.
ParcelForce and SagePay went live as integrated fulfilment + payment. The cart was built to split between click-and-collect and delivery, so customers can mix product types in a single checkout. Loyalty scheme, multiple admin discount options, staged product workflow (no half-built products visible), back-in-stock email + SMS alerts, and newsletter signup all shipped at launch.
Site structure rebuilt for SEO and customer findability alongside the parallel brand overhaul.
Catalogue migration with staged-product workflow so no half-built listings are ever visible to customers.
Product + customer sync to website SQL Server in real time — till and site finally see the same data.
Automatic fulfilment booking and integrated payment gateway live from day one.
Single checkout supports both delivery and click-and-collect items in the same order.
Loyalty scheme, multiple admin discount tiers, back-in-stock email + SMS, and newsletter signup live at launch.
The superstore went live with a 10,000-line catalogue, real-time EPOS sync, integrated ParcelForce fulfilment, SagePay checkout, split-cart click & collect, and a loyalty engine — closing the gap between in-store and online for the first time in years.
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