SaaS PPC services to turn ad spend into booked demos
SaaS PPC services for B2B SaaS teams that need paid to hit a real cost-per-acquisition number. We run Google, LinkedIn, and Meta ads built around your buyer intent, tracked demo by demo, and traced back to the closed contract in your CRM. Real spend efficiency shows up inside week 2.
Three ways your current SaaS PPC management is losing revenue
If any of these looks familiar, the free Google Ads audit names the fix and what it's worth before you spend a dollar.
Three outcomes every SaaS PPC services retainer delivers
Three numbers we sign against on every PPC program. Each one is a launch criterion, not a hope.
Cost per SQL you can plan a real budget against
Tight campaign structure, a strict negative-keyword list, and landing pages that convert. Cost per SQL drops inside 30 days and stays predictable.
Landing pages that convert on the first visit
Every ad click lands on a page with one offer, one primary action, and end-to-end tracking. Click to demo booked to signed contract, every step logged.
A written pipeline note every Monday, not a monthly PDF
Every Monday you get a short note on what launched, what moved on pipeline, and what is next. Written by the SaaS media buyer, not an account manager.
Four stages, every step ends in a sign-off
Fixed scope, fixed timeline, fixed outcomes. Nothing moves to the next stage until your leadership signs the gate deliverable.
Audit exposes wasted spend and broken tracking
Full campaign audit exposing wasted spend, missing negatives, misconfigured conversions, and untracked demo booked events. Median finding on new B2B SaaS accounts: 42% wasted spend and 247 missing negatives.
Campaigns rebuilt around B2B SaaS intent
Campaigns rebuilt around your priority services and buyer intent. Higher-margin services get a higher target CPA. SKAG-lite structure with match-type discipline, Performance Max layered where you qualify.
First live paid demo booked inside 14 days
Landing pages built per campaign with conversion flow, review proof, and trust badges. Every ad tracked through to a HubSpot-verified demo booked. Miss the 14-day mark, your first month is free.
Optimize weekly, scale spend against revenue
Ad copy A/B tests, bid strategy tuning, landing page CVR iteration, negative keyword sculpt refined weekly. Average account CPA drops 50% from launch to week 8. From month 3, scale spend into your capacity ceiling.
What you actually get from our B2B SaaS PPC services
Five workstreams, every item listed. Nothing lives in a proposal appendix.
Audit that exposes wasted spend and broken tracking
Week one. Full campaign audit exposing wasted spend, missing negatives, misconfigured conversions, and untracked demo booked events. Median finding on new B2B SaaS accounts: 42% wasted spend and 247 missing negatives. Everything written up in a 20-page audit report signed off before we touch structure.
Campaigns rebuilt around B2B SaaS intent
Week two. Campaigns rebuilt around your priority services and buyer intent. Higher-margin services get a higher target CPA. SKAG-lite structure with match-type discipline, Performance Max layered where you qualify, negative keyword sculpt to strip waste before it starts.
First live paid demo booked inside 14 days
Weeks two through four. Landing pages built per campaign with conversion flow, review proof, and trust badges. Every ad tracked through to a HubSpot-verified demo booked. If we do not hit a paid demo booked inside 14 days, your first month is free.
Cost per demo booked drops week over week
Weeks four through eight. Ad copy A/B tests, bid strategy tuning, landing page CVR iteration, negative keyword sculpt refined weekly. Average account CPA drops 50% from launch to week 8. Every optimization is tied back to the HubSpot-verified demo booked number.
Scale spend against real HubSpot-verified revenue
Month three onward. Once CPA is stable, we scale ad spend into the ceiling. Meta + Display layered as retargeting and awareness. Every scaling decision tied to demo booked volume and your capacity, not vanity spend targets.
- READ-ONLY ACCESS
- WRITTEN FIX PLAN
- YOURS TO KEEP
Four SaaS PPC services tiers for every ad-spend band
Pick the SaaS PPC tier that fits your monthly ad spend and ARR. Move up or down with 30 days notice. Setup runs at cost.
EVERY TIER: 6-MONTH INITIAL TERM · YOU OWN ACCOUNTS + PIXELS · ZERO MEDIA MARKUP
Every PPC feature, tier by tier
SCROLL THE TABLE SIDEWAYS FOR EVERY TIERPlatforms + spend+
Campaigns + landing pages+
Optimization+
Reporting + team+
Real SaaS teams, real pipeline
Each one includes where the client started, what we changed and what happened.
CLIENT WORDS
Sign-ups tripled without adding ad spend. They rebuilt the checkout, fixed the pricing page, and the numbers moved every week.
Enterprise demo requests up 3.2x. First operator we have worked with who cared about the CRM number, not the ad account.
The paid team ran an audit that found $18K/mo in wasted spend on brand terms we were already ranking for. Fixed inside two weeks.
Catalog ads at 5.8x where our old agency plateaued at 2x. Weekly notes tell us exactly what changed and what is next.
The team split our national spend by store catchment. Every location got its own landing page and creative. Booked eye exams up 47% inside two quarters with the same media budget.
They cut wasted spend on non-buyer keywords and moved the budget to product-page campaigns. Blended ROAS climbed 40% in the first quarter.
Demos doubled in a quarter after the funnel rewrite. Nothing about the traffic changed. The pipeline math finally works.
Site, ads, and follow-up under one contract. Partner inquiries doubled without adding headcount.
Client retainers doubled without adding a single account manager. They rebuilt our funnel and the reporting dashboard sold itself on demo calls.
Vendor and buyer leads went from unpredictable to a monthly forecast we could staff against. First agency that treated the CRM as the scoreboard, not the ad account.
Asked by SaaS operators, answered
From real strategy calls. Anything else, ask on the call and get an answer in the first 5 minutes.
Get your free Google Ads audit.
A written report in your inbox within 24 hours, with three fixes you can ship the same week, whether or not you hire us.