Redefine Web

Beauty website maintenance to keep the store fast and selling

Beauty website maintenance and hosting for skincare, makeup, haircare, and fragrance stores on Shopify and WooCommerce, from $199/mo. Klaviyo flow upkeep, Recharge subscription checks, monthly SKU launches, daily security scans from Growth up, and a written 99.9% uptime commitment on every plan, with service credits when we miss it.

99.9%
WRITTEN UPTIME SLA · EVERY PLAN
60s
UPTIME PING CADENCE
30 min
HUMAN RESPONSE SLA · SCALE
60s UPTIME PING · 5 GLOBAL POPS
99.9% SLA · EVERY PLAN
Beauty website maintenance dashboard of Uptime, Backups and Updates beside a phone, Under the SLA rule
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 WEIGHTED AVERAGE · VERIFIED BY BEAUTY BRANDS THAT PAID FOR THE WORK

Three ways your current maintenance vendor is losing you sales

If any of these looks familiar, the free website audit names the fix and what it's worth before you spend a dollar.

Beauty website maintenance Alerts list flagged A month of silence beside a phone One-tick alert screen
PROBLEM 01 · FORM CAPTURE

Shopify theme updates silently break Klaviyo signup forms

A theme.liquid update strips the Klaviyo embed script. Popups die and email capture drops 31% overnight, and nobody notices until Klaviyo revenue share tanks the following month. Klaviyo embed health checks every 24 hours catch the break before it costs a quarter of your list growth.

✓31% EMAIL CAPTURE LOST
Beauty website maintenance phone flagged Missing on the phone beside a checkout phone marked Gate caught it
PROBLEM 02 · SUBSCRIPTIONS

Recharge and Bold updates regress subscribe-and-save on mobile

A Recharge or Bold app update hides subscribe-and-save on iPhone Safari. MRR flattens 45 days later, cohort churn spikes, and by the time anyone traces the drop, you have lost 8 subscribers per 100 PDP visits. Every app patch smoke-tested on iOS, Android, and desktop before it touches production.

✓8 SUBSCRIBERS LOST PER 100 PDP
Beauty website maintenance Feed items chart flagged Feed hollows out beside a phone Spend list
PROBLEM 03 · FEED HEALTH

Merchant Center disapproves 22% of your variants after every theme push

Merchant Center flags retinol, salicylic acid, or drug-adjacent copy after every theme update. Google disapproves 22% of variants, PMax and Shopping keep running while impressions collapse, and you burn ad spend on a feed missing your best sellers. Weekly feed audit and policy pre-clearance keeps every SKU shoppable.

✓22% VARIANTS DISAPPROVED

Three outcomes every beauty maintenance retainer produces

Three numbers we sign against on every care plan. Each one is a launch criterion, not a hope.

Beauty website maintenance status card with uptime bars, bell, shield and database checks, We know first

Uptime monitored every 60 seconds, humans on call

If your beauty store goes down, we know before your customers do. Written 99.9% uptime SLA on every plan, with service credits when we miss.

Beauty website maintenance weekly calendar with a highlighted Wednesday task and a Four cadences badge

Compliance-aware security stack for beauty stores

Web application firewall, malware scans with auto-quarantine (weekly on Essential, daily from Growth up), weekly staging patches, and an annual compliance audit from the Scale tier up.

Beauty website maintenance schedule grid with a highlighted block and a Became work badge

Monthly content edit hours and speed tune-ups

Performance tune-ups, image and CDN work, and dedicated content edit hours every month. 2 hrs on Essential, 5 hrs on Growth, up to 10 hrs on Scale.

Four stages. Every step ends in a sign-off

Onboarding gets you access, credentials, and a full baseline scan on day one. From there, infrastructure, monitoring, and monthly reporting run without your input until you need something changed.

DAY 1

Onboarding, access, backup, and baseline scan

Access, credentials, and a full baseline security, speed, and accessibility scan, documented in writing. First off-site backup taken and verified before we change anything, so any rollback later is clean.

✓SIGN-OFF: BASELINE + BACKUP
ONGOING

Hosting infrastructure on your production domain

Managed Shopify Plus or LiteSpeed hosting with Cloudflare and CDN edge cache. WAF blocking bot and brute-force traffic before it reaches your storefront. 99.9% written SLA on every plan with service credits when we miss.

✓SIGN-OFF: MANAGED HOSTING SLA
WEEKLY

Core, plugin, and app patches tested on staging first

Every third-party app update tested on staging with real cart and checkout submissions before production. Storefront core, PHP, and database never behind by more than one minor release. Automated rollback under 5 minutes.

✓SIGN-OFF: STAGING GATE
24/7 + MONTHLY

Monitoring every 60 seconds, one written report a month

Uptime pings every 60 seconds from 5 global POPs. Malware scan every 24 hours with auto-quarantine. Speed check hourly. One monthly report showing uptime, patches, edits closed, and any incidents, sent to founder and ops lead.

✓SIGN-OFF: MONTHLY REPORT

What you actually get from our beauty website maintenance plan

Fixed scope. Fixed timeline. Fixed outcomes. Every item below is a signed deliverable, not a proposal appendix.

Beauty website maintenance dashboard with Credentials rotated, checked Backups and Proven by restore badge
ONBOARDING

Access + baseline scan + backup on day one

Day one. Access, credentials, and a full baseline security, speed, and accessibility scan documented in writing. First off-site backup taken and verified before we change anything. Nothing you have to think about, and a record you can point at if a decision needs to be made later.

PHASE DURATION
DAY 1 BASELINE
SIGN-OFF
BACKUP VERIFIED
✓GATE · ROTATION SCHEDULE
// DELIVERABLES
✓
Access + credentials loggedStorefront admin, hosting, DNS, GBP, analytics, subscription API, all logged with a rotation schedule.
✓
Full site backup off-site + verifiedNightly backup running by end of day one. First backup restored on staging to prove the archive is clean.
✓
Baseline scan reportSecurity posture, CWV baseline, plugin health, disk usage, accessibility gaps captured before we touch anything.
✓
Support contacts and process sharedEmergency numbers, ticket process, 30-min-response coverage. Founder and ops lead both have the escalation path.
✓
Klaviyo + Recharge auditPopup fires, embed placement, subscription toggle position audited on the first day and logged as the health baseline.
✓
Merchant Center feed baselineRetinol and drug-adjacent copy pre-cleared, disapproval log seeded, weekly audit cadence set from day one.
Beauty website maintenance code editor beside a deploy step timeline with a Near node answers badge
HOSTING

Managed hosting, CDN, and edge cache included

Ongoing. Managed Shopify Plus or LiteSpeed WordPress hosting with Cloudflare CDN and edge cache. WAF blocking bot and brute-force traffic before it reaches your storefront. 99.9% written SLA on every plan with service credits when we miss.

PHASE DURATION
99.9% SLA · EVERY PLAN
SIGN-OFF
CLOUDFLARE EDGE
✓GATE · HSTS ENFORCED
// DELIVERABLES
✓
Managed Shopify Plus or LiteSpeedNot shared, not cheap-tier. Storefronts run on isolated resources with proper caching and DB tuning.
✓
CDN + edge cacheCloudflare and CDN so a shopper gets HTML from a POP nearby, not from a single origin on the other coast.
✓
WAF + DDoS shieldBot traffic, brute-force login attempts, and known-bad IP ranges blocked at the edge. No traffic tax on your origin.
✓
SSL + HTTPS enforcedAuto-renewed SSL plus HSTS. Mixed content flagged and fixed. Search Console and Google Ads never break on cert expiry.
✓
DNS + domain managementRegistrar and DNS handled or brokered. Zero-downtime cutovers when you swap CDN, mail, or subdomain vendors.
✓
99.9% written uptime SLA on every planMonthly SLA credit if we miss. Not a promise, a line in the contract with numbers next to it.
Beauty website maintenance dark update list turning into six checked rows with Rollback stands armed
UPDATES

Weekly core + app patches, staging-first

Every week. Core and app patches tested on staging before they touch production. If a patch breaks something, rollback in under 5 minutes. Content edits included on every tier, from 1 a month on Essential to 4 on Scale. Email your account manager, turnaround the next business day.

PHASE DURATION
STAGING GATE FIRST
SIGN-OFF
ROLLBACK UNDER 5 MIN
✓GATE · 48H EDIT TURNAROUND
// DELIVERABLES
✓
Storefront core + PHP + databasePatched to current stable weekly. Never behind by more than one minor release; audited quarterly against CVE feeds.
✓
App + theme updates on staging firstEvery third-party app update tested on staging with real cart and checkout submissions before it touches production.
✓
Small content edits included2 to 10 hours a month depending on tier. Copy tweaks, image swaps, PDP updates, opening-hours updates all covered.
✓
Rollback under 5 minutesEvery deploy has an automated rollback path. Failed patches revert without a war room, without a ticket.
✓
Recharge / Bold smoke testSubscribe-and-save flow smoke-tested on iOS, Android, and desktop after every subscription app update.
✓
Klaviyo form health checksPopup fires and embed placement monitored every 24 hours. Signup form breaks, we re-embed within 30 minutes.
Beauty website maintenance phone Site health screen beside a weekday calendar and a Reaches a person badge
MONITORING

Uptime, speed, and malware watched every 60 seconds

24/7. Uptime pings every 60 seconds from 5 global POPs. Malware scan every 24 hours with automatic quarantine. Speed check hourly. If anything trips, a named engineer responds inside 30 minutes even on nights and weekends.

PHASE DURATION
60s UPTIME PING · 5 POPs
SIGN-OFF
24H MALWARE SCAN
✓GATE · 30-MIN HUMAN RESPONSE · SCALE
// DELIVERABLES
✓
Uptime ping every 60 seconds5 global POPs (US, EU, APAC) pinging your site, cart, and checkout webhook. False-positive filtering built in.
✓
Malware scan every 24 hoursFull-site scan against known malware signatures and Shopify Plus IOCs. Auto-quarantine and founder notified same-hour.
✓
Speed check hourlyCore Web Vitals and full-page load tracked hourly. Regressions surfaced before they hit CrUX field data.
✓
30-min response, nights + weekendsOn-call engineer paged if anything trips. Real human, not a chatbot.
✓
Checkout submit time monitoredReal iPhone checkout submit time watched weekly. Past 3 seconds, we roll back and refactor the same day.
✓
Merchant Center feed auditWeekly disapproval log, resubmission within 24 hours, retinol and drug-adjacent copy pre-cleared before push.
Beauty website maintenance Real phones chart with a Two readers badge beside a phone inbox
REPORTS

One monthly report tied to real beauty metrics

Every month. One clear report showing uptime, average page load, patches applied, edit tickets closed, and any incidents with root cause and fix. Sent to founder and ops lead. Read in 90 seconds, no filler.

PHASE DURATION
MONTHLY · 90 SEC READ
SIGN-OFF
SLA CREDIT AUTO-ISSUED
✓GATE · FOUNDER + OPS LEAD
// DELIVERABLES
✓
Uptime % + SLA credit statusMonthly uptime against the 99.9% SLA on every plan. Service credit itemized on the following invoice when we miss.
✓
Avg page load + CWV field dataReal-user data from Chrome UX Report. Not lab scores. What your customers actually experience on their phones.
✓
Patches applied + edits closedWhat we patched, what we edited, what stayed the same. Full audit trail in case anything comes up later.
✓
Incidents with root cause + fixZero incidents most months. When something does happen, the root cause and fix are documented in the report.
✓
Subscribe rate + Klaviyo revenueSubscribe-and-save uptake, Klaviyo revenue share, popup opt-in rate benchmarked against the prior month.
✓
Merchant Center disapproval countFeed disapproval log, resubmissions closed, any policy escalations opened with Google flagged for review.
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  • 6-MONTH INITIAL TERM
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Four beauty website maintenance tiers for every store

Pick the tier that matches your store. Move up or down with 30 days written notice. No setup fees. Hover any feature name for a plain-English explanation.

Essential
$199MONTHLY

Stable sites that need patching, backups, and uptime

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓Platform, theme, and app patching ✓Security scans: Weekly ✓Backups: Weekly ✓Content edits / month: 1 ✓Written monthly report
Price the Essential plan →
Most popular
Growth
$299MONTHLY

Stores with Klaviyo and Recharge flows that must not break

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓Platform, theme, and app patching ✓Security scans: Daily ✓Backups: Daily ✓Content edits / month: 2 ✓Klaviyo, Recharge, and Yotpo monitoring
Price the Growth plan →
Scale
$499MONTHLY

High-traffic stores running paid campaigns

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓Platform, theme, and app patching ✓Security scans: Daily ✓Backups: Daily + on-demand ✓Content edits / month: 4 ✓Klaviyo, Recharge, and Yotpo monitoring
Request a proposal →
Enterprise
CustomMONTHLY

Multi-brand and Shopify Plus operations

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓Platform, theme, and app patching ✓Security scans: Continuous ✓Backups: Custom ✓Content edits / month: Custom ✓Klaviyo, Recharge, and Yotpo monitoring
Request a proposal →

EVERY TIER: HOSTING BUNDLED · OFF-SITE BACKUPS · WAF + MALWARE SCANS · MONTHLY REPORT · YOU OWN SITE + DATA

Every maintenance feature, tier by tier

HOVER FOR DETAIL TAP FOR DETAIL SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Uptime + security+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
24/7 uptime monitoring
✓
✓
✓
✓
SSL monitoring + auto-renewal
✓
✓
✓
✓
Platform, theme, and app patching
✓
✓
✓
✓
Security scans
Weekly
Daily
Daily
Continuous
Backups
Weekly
Daily
Daily + on-demand
Custom
Content + integrations+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
Content edits / month
1
2
4
Custom
Klaviyo, Recharge, and Yotpo monitoring
—
✓
✓
✓
PII + cookie-consent audit
—
✓
✓
✓
Schema drift monitoring
—
✓
✓
✓
Performance + reporting+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
Core Web Vitals tune-up
—
Quarterly
Monthly
Monthly
Written monthly report
✓
✓
✓
✓
Analytics + lead tracking health
—
✓
✓
✓
Compliance + enterprise+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
Annual compliance audit
—
—
✓
✓
Multi-site dashboard
—
—
—
✓
Guaranteed response SLA
48h
24h
Same day
4h
Case studies See all case studies

Real beauty brands, real numbers

Each one includes where the client started, what we changed and what happened.

Homepage of Beauty & Skincare · Australian Naturals · India Awareness, a Beauty & Skincare · Australian naturals · India awareness business, shown in a browser window
Beauty & Skincare · Australian naturals · India awareness

Reached 1.9M unique Indian accounts for an Australian natural skincare brand with influencers and marketplace content.

An Australian natural skincare brand entering India learned that buyers there discover brands through influencers and buy on marketplaces, not on the brand's own site. We built an influencer roster across Instagram and YouTube, added A+ content on Amazon India and kept creative the same on Myntra and Flipkart. The first awareness push reached 1.9M unique accounts and engaged 303K+ across 3 marketplaces.

Read the Beauty & Skincare · Australian Naturals · India Awareness case study →
1.9M
Unique reach
303K+
Engagement
3
Marketplaces
Homepage of an Ayurvedic D2C skincare and haircare brand in India, shown in a browser window
Beauty & Skincare · D2C Ayurveda · India

Grew revenue 4× in 3 months for an Ayurvedic D2C skincare brand in India, at a stable CPA.

An established Indian Ayurvedic skincare and haircare house needed brand awareness and online sales growth without a jump in acquisition cost. We targeted people who care about natural and Ayurvedic products, ran brand and sales campaigns side by side, and ran D2C with Amazon India, Myntra and Flipkart. The brand reached 1.65M relevant accounts and grew revenue 4× in 90 days while CPA held flat.

Read the Beauty & Skincare · D2C Ayurveda · India case study →
1.65M
Relevant reach
4×
Revenue
Stable
CPA
Homepage of RAFZ Cirkulära Interiörer, a Ecommerce · Sustainable Furniture · Sweden business, shown in a browser window
Ecommerce · Sustainable Furniture · Sweden

Grew RAFZ conversions 28% with a rebuild that loads in 2 seconds.

RAFZ Cirkulära Interiörer sells eco-friendly furniture in Sweden. Its site was heavy with plugins and took 15+ seconds to load, and shoppers left their carts. We rebuilt it on a light custom theme, tuned WooCommerce, added the place2place API and a repaint feature, and refocused the homepage on products. The site now loads in 2 seconds, server requests fell 82% and conversions rose 28%.

Read the RAFZ Cirkulära Interiörer case study →
+28%
Conversion rate
2s
Page load
-82%
Server requests

CLIENT WORDS

The team split our national spend by store catchment. Every location got its own landing page and creative. Booked eye exams up 47% inside two quarters with the same media budget.
Karen Williams
Head of Marketing, Vision Express
Verified via NPS survey
+47% booked eye exams Per-store attribution
Vision Express website homepage in a browser window, a prescription sunglasses offer above eye exam booking and eyewear
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what one day of downtime actually costs

Move the sliders to your numbers. This is your own revenue, divided by the days it arrives on.

Revenue at risk per day offline
/day

A day of your own sales, from the traffic and conversion rate above. It does not count the ranking loss or the support hours an outage adds on top.

Free · Written findings · Yours to keep

Common beauty maintenance questions

From real quote calls. Anything else, ask on the call and get an answer in the first 5 minutes.

PREFER TO TALK?
hello@redefineweb.com →

Beauty website maintenance rarely takes your storefront offline. We run every core update, plugin patch, app upgrade, and theme change on a staging clone first, run a 40-point smoke test on cart, checkout, Klaviyo capture, and Recharge subscribe, then publish. That flow keeps your live store online during the work. For rare tasks that need a full swap (major theme replacement, platform migration), we schedule a low-traffic window and post a branded holding page with a Klaviyo capture form so email signups keep flowing. Typical visible downtime: under 5 minutes, once a year at most. If we ever miss the 99.9% uptime SLA on your plan, you get a service credit the next month. We surface the incident in the monthly report with root cause and fix. Read the Shopify uptime standard on the Shopify Help Center for the platform baseline before you compare vendors.

Most weekly beauty website maintenance takes 60 to 90 minutes of engineer time per store. That covers core and app patches on staging, backup verification, uptime spot-checks, Klaviyo and Recharge smoke tests, malware scan review, and any small content edits queued that week. Monthly tasks add another 2 to 4 hours: Merchant Center feed audit, PDP speed tune-up, image compression, security scan review, PII sweep, and the written monthly report. Bigger jobs (theme update, new SKU launch, checkout redesign) get their own scheduled block, usually 3 to 8 hours, and land on the shared roadmap before we start. You always see the ticket, the change, and the sign-off. Nothing lives in a black box, and nothing runs longer than the scope we agreed on at kickoff. Every hour of work maps to a ticket you can audit in your PM tool of choice. That is what beauty website maintenance should look like when it is done right.

For a beauty store, the five that actually move revenue: fast page load (under 2s LCP on PDP), a checkout that works on iOS Safari, email and SMS capture that never breaks after a theme update, product images that pass Merchant Center policy, and honest ingredient copy that survives an FDA cosmetics review. Miss any one and beauty website maintenance turns into damage control. Our care plans watch all five in parallel: Core Web Vitals hourly, checkout smoke tests weekly, Klaviyo embed health checks every 24 hours, Merchant feed audits every Monday, and a quarterly compliance sweep on drug-adjacent claims like retinol, salicylic acid, or "clinical." Every check writes to the monthly report with a green or red pass mark so you see what is healthy and what needs attention. Read the Core Web Vitals thresholds on web.dev/vitals to get the numbers Google uses.

Run beauty website maintenance on a schedule, not on a fire. Weekly: core and app patches on staging first, backup verification, uptime pings, and a smoke test on cart, checkout, Klaviyo capture, and Recharge subscribe. Monthly: Merchant Center feed audit, PDP speed check, image and CDN optimization, security scan review, and a written report to the founder and ops lead. Quarterly: full accessibility audit, PII and cookie-consent review, and a compliance sweep on any drug-adjacent claims like retinol or salicylic acid. If you run the store yourself, block a Tuesday morning every week for the weekly list and one Friday a month for the monthly list. Keep a running changelog so the next engineer inherits the context. If you would rather hand it off, our plans start at $199/mo and cover all of it end to end. Hosting is bundled at every tier so there is no separate host invoice to chase every month.

Pick the platform first. Shopify is the fastest path for a DTC beauty brand: hosting, checkout, PCI, and payments are handled. WooCommerce on WordPress gives more content control if you plan a heavy blog or ingredient library. Then map your PDP template around ingredient list, benefits, before-and-after imagery, and reviews from Yotpo or Okendo. Wire Klaviyo for email and SMS on day one, on both the popup and the browse abandonment flow. Add Recharge if you want subscribe-and-save. Test checkout on iOS Safari, Android Chrome, and desktop before launch. Set up Merchant Center for Google Shopping and pre-clear any drug-adjacent copy. Once you launch, monthly beauty website maintenance keeps every integration healthy through theme updates and app upgrades. Our care plans start at $199/mo and cover updates, hosting, backups, monitoring, and small edits. Start with the Shopify Help Center if you are self-serving.

For a new beauty brand, Shopify is the best website hosting for beginners. You do not pick a host, patch a server, or manage a CDN. Hosting, checkout, PCI, and payments all sit on Shopify infrastructure. Uptime runs 99.9% on Basic through Advanced and 99.99% on Shopify Plus. If you want more content control, managed WordPress on a Cloudflare-fronted host is the next step up, and you own the updates and backups yourself. Our beauty website hosting is bundled into every care plan starting at $199/mo, so you get the flexibility of managed WordPress or the simplicity of Shopify without carrying the ops load. Shopify stores stay on Shopify, and we manage the CDN, DNS, and edge caching on top. WordPress and WooCommerce stores run on our managed stack with daily off-site backups, WAF, and edge caching. You never juggle two vendors when uptime drops.

Three real paths for a beauty brand. First: Shopify handles hosting for you, no server work, from $29/mo on Basic to $2,300/mo on Shopify Plus. Second: managed WordPress hosts like WP Engine or Kinsta run $30 to $300/mo depending on traffic, and you manage updates yourself. Third: bundle hosting into a maintenance retainer where updates, backups, uptime, and security come with it. Our beauty website care plans start at $199/mo and include hosting on Shopify infrastructure or Cloudflare-fronted managed WordPress. You get off-site backups, a WAF, edge caching, and a 99.9% uptime SLA on every plan. One invoice, one point of contact, no vendor juggling. That is the path most DTC founders pick once traffic passes 10k monthly sessions. For beauty brands running Klaviyo, Recharge, Yotpo, and Meta CAPI, the retainer route also covers integration health checks every week.

No. WordPress still powers roughly 40.2% of the web in 2026, and WooCommerce runs a large slice of DTC beauty stores that want ingredient libraries, custom PDP templates, or content-heavy blogs. What is outdated is neglected WordPress. A site that has not been patched in a year, runs no off-site backups, has no WAF, or carries 30 abandoned plugins reads as slow, insecure, and prone to breaking Klaviyo or Recharge on every theme push. Beauty WordPress maintenance closes those gaps: weekly core and plugin patches on staging first, daily backups, uptime pings every 60 seconds from 5 global POPs, and Cloudflare WAF tuned for storefront traffic. Our plans start at $199/mo with hosting bundled and a 99.9% uptime SLA on every plan. WordPress itself is fine. The maintenance around it is what makes or breaks the store for a DTC beauty brand.

Weekly beauty WordPress maintenance takes 60 to 90 minutes of engineer time per store: core and plugin patches on staging, backup verification, uptime spot-check, malware scan review, and smoke tests on Klaviyo, Recharge, and Yotpo. Monthly tasks add another 2 to 4 hours: Merchant Center feed audit, LCP tune-up, image and CDN optimization, PII review, and the written monthly report to the founder and ops lead. Bigger jobs (major theme update, WooCommerce version jump, new payment gateway) get their own block, usually 3 to 8 hours, scheduled on the shared roadmap. If you run it yourself, budget one Tuesday morning per week and one Friday per month for the weekly and monthly lists. Keep a running changelog so the next engineer inherits the context. Our plans handle all of it starting at $199/mo. Hosting is bundled at every tier so there is no separate host invoice to chase every month.

Most beauty brands leaving WordPress are not really leaving the CMS. They are leaving unmaintained WordPress. A site on outdated core, missing off-site backups, no WAF, and 30 abandoned plugins runs slow, breaks on every theme update, and gets flagged by Merchant Center. The fix is usually beauty WordPress maintenance, not a platform switch. Brands that do move go to Shopify for the hosted checkout and PCI simplicity, not for a fault in WordPress itself. If your team is not going to patch, back up, and monitor weekly, Shopify is the right call. If you want ingredient libraries, custom PDPs, and a content-heavy blog, keep WordPress and hand the maintenance to a care plan. Ours start at $199/mo with hosting bundled and a 99.9% uptime SLA on every plan. The right answer is the one that matches how your team actually operates.

Beauty website maintenance runs $199 to $499/mo depending on integrations and traffic. Essential at $199/mo covers Shopify or WordPress updates, weekly backups, hosting, uptime monitoring, and 1 content edit a month. Growth at $299/mo adds monthly SKU launches, CRO tweaks, weekly Merchant Center feed audits, daily backups, and 2 content edits a month. Scale at $499/mo is for brands running Recharge, Yotpo, Klaviyo, and Meta CAPI who need weekly smoke tests, a 30-minute human response SLA, and 4 content edits a month. Hosting is bundled at every tier so you do not carry a separate host invoice. Enterprise Shopify Plus stores with 50k monthly orders or heavy PDP customization are quoted custom. Every tier includes off-site backups, weekly on Essential and daily from Growth up, plus a WAF and a written 99.9% uptime commitment on the live URL, with SLA credits on every plan. All plans month to month after the initial 6-month agreement.

Yes, hosting is bundled at every tier of our beauty website care plans. WordPress and WooCommerce beauty stores run on Cloudflare-fronted managed WordPress with off-site backups, edge caching, and WAF tuned for storefront traffic. Shopify stores stay on Shopify infrastructure, and we manage the CDN, DNS, and edge caching on top. You do not pay a separate host invoice, and you do not juggle two vendors when uptime drops. Essential at $199/mo includes hosting, Growth at $299/mo adds staging environments, and Scale at $499/mo includes a dedicated Cloudflare Enterprise account with WAF rules tuned for beauty PDP traffic and drug-adjacent copy. One invoice, one point of contact. If uptime dips below the 99.9% SLA on any plan, you get a service credit the following month. Full technical details land in the onboarding health report on day 7.

Yes. About 70% of the beauty stores we maintain were built by another agency, an in-house team, or a Shopify Expert who moved on. Onboarding takes 5 to 7 business days: full technical audit, hosting migration if needed, staging clone, and a documented map of every app, integration, and Klaviyo flow. You get a written health report at the end covering security, speed, and integration gaps. After that we take over updates, backups, monitoring, and support. Your existing theme, apps, and Klaviyo flows stay in place. Nothing gets rebuilt without your written sign-off, and any rebuild scope quotes separately. Cancellation is 30 days written notice with a full data and code handoff, no penalty. No lock-in past the initial 6-month agreement. Beauty website maintenance starts at $199/mo with hosting bundled, so takeover means one invoice replaces two.
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