Redefine Web

Ecommerce Website Maintenance That Keeps Your Store Fast and Stable

Managed maintenance and hosting for DTC brands, Shopify Plus stores, and WooCommerce headless setups from $199/mo. Klaviyo and Recharge flow QA, Merchant Center feed diff, monthly Core Web Vitals report, BFCM war room, and a 99.9% written uptime SLA on every plan.

99.9%
WRITTEN UPTIME SLA
60s
UPTIME PING CADENCE
30 min
HUMAN RESPONSE SLA
60s UPTIME PING · 5 GLOBAL POPS
99.9% SLA · EVERY PLAN
Ecommerce website maintenance uptime, backups and updates dashboard with checkout tested on a phone
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 WEIGHTED AVERAGE · VERIFIED BY ECOMMERCE BRANDS THAT PAID FOR THE WORK

Three ways your current maintenance vendor is losing you orders

If any of these looks familiar, the free website audit names the fix and what it's worth before you spend a dollar.

Ecommerce website maintenance flow stopped for weeks beside a phone gate, caught before production
PROBLEM 01 · INTEGRATIONS

Shopify theme updates break Klaviyo, Recharge, and Bold app hooks silently

Shopify theme pushes overwrite the Klaviyo and Recharge snippets. Flows stop firing until sales dip and someone traces it. 42% of theme updates cause at least one silent integration break on a store with 15+ apps.

✓THE FIX · APP-HOOK REGRESSION SUITE
Ecommerce website maintenance tables showing which field changed and what the week of dark cost
PROBLEM 02 · FEED

Merchant Center disapprovals spike after every theme or app change

New product templates drop GTIN or break image URLs. Merchant Center pauses Shopping 5 to 7 days later. Median loss: $1,415/week on a mid-scale DTC brand until the feed is repaired.

✓THE FIX · WEEKLY FEED DIFF + REPAIR
Ecommerce website maintenance desktop score that steps over the line beside a mobile score under the line
PROBLEM 03 · CHECKOUT

Mobile checkout speed drops every time a new app or pixel gets installed

Every Klaviyo, Meta, TikTok, and Attentive pixel adds header script weight. LCP creeps past 4.8 seconds on mobile. Mobile CVR drops 12 to 18% before anyone notices, because desktop looks fine in QA.

✓THE FIX · MONTHLY PIXEL + SPEED AUDIT

Three outcomes every ecommerce maintenance retainer produces

Three numbers we sign against on every care plan. Each one is a launch criterion, not a hope.

Ecommerce website maintenance credit card with three line items, labeled credit on the next line

Ecommerce hosting uptime tracked and credited monthly

Real humans on call every hour. If your storefront drops, we know before shoppers do. 99.9% uptime SLA on every plan, with service credits when we miss the number.

Ecommerce website maintenance weekly calendar with an update task on Thursday, spacing is the promise

PCI, WAF, and consent posture on every ecommerce plan

Web application firewall, daily malware scans with auto-quarantine, weekly patching, quarterly PCI SAQ prep, and Consent Mode v2 checks on every ecommerce plan.

Ecommerce website maintenance schedule grid with a highlighted block, labeled hours you can count

Monthly content edit hours on every ecommerce tier

Performance tune-ups, image and CDN work, plus dedicated content edit hours each month. 2 hours on Essential, 5 on Growth, and 10 hours on Scale.

Four stages. Every step ends in a sign-off

Onboarding gets you access, credentials, and a full baseline scan on day one. From there, infrastructure, monitoring, and monthly reporting run without your input until you need something changed.

DAY 1

Access + baseline scan + first backup

Site admin, hosting, DNS, Shopify collaborator or WooCommerce API keys logged with rotation schedule. Off-site backup taken and restored on staging to prove it works before anything else touches the store.

✓✓ SIGN-OFF: ACCESS + BACKUP
ONGOING

Managed hosting + CDN + WAF

Managed WordPress or LiteSpeed hosting for WooCommerce and headless. Cloudflare CDN with edge cache. WAF blocking bot and brute-force traffic before it reaches the origin. 99.9% written SLA on every plan with service credits when we miss.

✓✓ MANAGED + CDN + WAF
WEEKLY

Patches tested on staging first

Core, plugin, and app updates tested on staging before they touch production. Rollback under 5 minutes if a patch breaks checkout. Klaviyo and Recharge hooks regression-tested on every theme release.

✓✓ ROLLBACK UNDER 5 MIN
24/7

Uptime + malware + speed watched

5 global POPs pinging your site, forms, and checkout webhook every 60 seconds. Malware scan every 24 hours with auto-quarantine. Named engineer paged inside 30 minutes if anything trips, nights and weekends included.

✓✓ 30-MIN RESPONSE SLA

What you actually get from our ecommerce website maintenance

Five phases, every item listed. Fixed scope, defined deliverable per phase, written sign-off on the calendar.

Ecommerce website maintenance uptime, backups and updates panel, labeled restored copy matches
ONBOARDING

Access, baseline scan, and first backup on day one

Day one covers access, credentials, and a full baseline security, speed, and accessibility scan documented in writing. First off-site backup taken and verified on staging before we change anything. Nothing you have to think about after the kickoff call.

PHASE DURATION
DAY 1
SIGN-OFF
BASELINE SCAN
✓GATE · FIRST BACKUP VERIFIED
// DELIVERABLES
✓
Access + credentials loggedSite admin, hosting, DNS, Shopify collaborator, analytics, and CRM API keys all logged with a rotation schedule.
✓
Full site backup (off-site, verified)Nightly backup running before end of day one. First backup restored on staging to prove it works.
✓
Baseline scan reportSecurity posture, Core Web Vitals baseline, plugin and theme health, disk usage, accessibility gaps. All captured before we touch anything.
✓
Support process sharedEmergency numbers, ticket process, 30-minute-response coverage. Founder and ops lead both have it.
✓
App-stack inventoryEvery Shopify or WooCommerce app cataloged with version, license, dependency, and business owner.
✓
PCI + consent snapshotPayment gateway posture, cookie consent banner state, Consent Mode v2 wiring on GA4 and Google Ads.
Ecommerce website maintenance code editor beside a request timeline, labeled answered at the edge
HOSTING

Managed hosting, CDN, and edge cache on your production domain

Managed WordPress or LiteSpeed hosting for WooCommerce and headless setups. Cloudflare CDN with edge cache so a visitor gets HTML from a POP nearby, not from a single origin. WAF blocks bot and brute-force traffic before it reaches your site. 99.9% written SLA on every plan with service credits when we miss.

PHASE DURATION
99.9% SLA · EVERY PLAN
SIGN-OFF
CDN + EDGE CACHE
✓GATE · WAF + DDOS SHIELD
// DELIVERABLES
✓
Managed WordPress / LiteSpeedIsolated resources with proper caching, PHP tuning, and object-cache sized for your traffic.
✓
CDN + edge cacheCloudflare plus CDN so a visitor gets HTML from a POP nearby, not from a single origin.
✓
WAF + DDoS shieldBot traffic, brute-force login attempts, and known-bad IP ranges blocked at the edge. No traffic tax on your origin.
✓
SSL + HTTPS enforcedAuto-renewed SSL plus HSTS. Mixed content flagged and fixed. Search Console and Google Ads never break because of a cert expiry.
✓
Shopify Plus theme deploysTheme deploys via Shopify CLI or GitHub integration with a versioned rollback path on every push.
✓
Origin scaled to peakOrigin sized for BFCM peak, not average traffic. September load test at 5x summer peak documented in writing.
Ecommerce website maintenance update, security, code and database rows checked, reverts inside the span
UPDATES

Weekly core + plugin patches tested before they touch prod

Every week, core, plugin, and app patches tested on staging before they touch production. If a patch breaks checkout, rollback in under 5 minutes. Small content edits included on every tier. Email your account manager, no ticket forms, no queue.

PHASE DURATION
WEEKLY PATCHES
SIGN-OFF
STAGING FIRST
✓GATE · ROLLBACK 5 MIN
// DELIVERABLES
✓
WordPress core + PHP + databasePatched to current stable weekly. Never behind by more than one minor release on WooCommerce and headless setups.
✓
Plugin / theme updates on stagingEvery third-party plugin update tested on staging with real form and checkout submissions before production.
✓
Klaviyo + Recharge hook QAEvery Shopify theme deploy runs the Klaviyo, Recharge, and Bold hook regression suite before it goes live.
✓
Small content edits includedPDP copy tweaks, hero image swaps, promo bar edits, redirect adds, size guide additions. All covered inside the plan.
✓
Merchant Center feed diffWeekly feed diff, disapproval alerts, and same-day GTIN, price, or image fixes so Shopping never pauses on you.
✓
Rollback under 5 minutesEvery deploy has an automated rollback path. Failed patches revert without a support ticket war room.
Ecommerce website maintenance site health checks on a phone and a weekly calendar, a named person
MONITORING

Uptime, speed, and malware watched every 60 seconds

24/7 coverage. Uptime pings every 60 seconds from 5 global POPs. Malware scan every 24 hours with automatic quarantine. Speed check hourly. If anything trips, a named engineer responds inside 30 minutes even on nights and weekends.

PHASE DURATION
24/7 COVERAGE
SIGN-OFF
5 GLOBAL POPS
✓GATE · 30-MIN RESPONSE
// DELIVERABLES
✓
Uptime ping every 60 seconds5 global POPs (US, EU, APAC) pinging your site, forms, and checkout webhook. False-positive filtering built in.
✓
Malware scan every 24 hoursFull-site scan against known malware signatures and WordPress-specific IOCs. Auto-quarantine and founder notified same-hour.
✓
Speed check hourlyCore Web Vitals and full-page load tracked hourly. Regressions surfaced before they hit CrUX field data.
✓
30-min response, nights + weekendsOn-call engineer paged if anything trips. Real human, not a chatbot.
✓
PCI + consent posture checksPayment gateway and consent banner posture reviewed every 90 days. Written snapshot in the monthly report.
✓
Checkout regression testsSynthetic iPhone SE and Pixel checkout tests running on schedule so mobile CVR regressions surface fast.
Ecommerce website maintenance five lines report chart beside a phone inbox, labeled read in a minute
REPORTS

One monthly report tied to real ecommerce metrics

Every month, one clear report showing uptime, average page load, patches applied, edit tickets closed, and any incidents with root cause and fix. Sent to the founder and ops lead. Read in 90 seconds.

PHASE DURATION
MONTHLY REPORT
SIGN-OFF
90-SECOND READ
✓GATE · ROOT CAUSE + FIX
// DELIVERABLES
✓
Uptime percentage + SLA credit statusMonthly uptime against the 99.9% SLA on every plan. Service credit issued when we miss.
✓
Average page load + CWV field dataReal-user data from Chrome UX Report. Not lab scores. What your customers actually experience on their phones.
✓
Patches applied + edit tickets closedWhat we patched, what we edited, what stayed the same. Full audit trail in case anything comes up later.
✓
Incidents with root cause + fixZero incidents most months. When something does happen, root cause and fix documented in writing, sent inside 48 hours.
✓
Merchant Center feed statusWeekly feed diff summary, disapprovals fixed same-day, and current Shopping impression coverage per hero SKU.
✓
BFCM readiness snapshotFrom September onward, monthly BFCM readiness checklist showing load-test pass, war-room rota, and rollback plan.
Get a free ecommerce maintenance audit.Written report in 24 hours
  • THREE FIXES YOU CAN APPLY
  • NO SALES DECK
  • 30-MIN RESPONSE SLA
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Four ecommerce maintenance tiers for every DTC store size

Pick the tier that matches your storefront scale. Move up or down a tier with 30 days notice. No setup fees. Hover any feature name for a plain-English explanation.

Essential
$199MONTHLY

Stable sites that need patching, backups, and uptime

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓WordPress core + plugin patching ✓Security scans: Weekly ✓Backups: Weekly ✓Content edits / month: 1 ✓Written monthly report
Get the Essential quote →
Most popular
Growth
$299MONTHLY

Sites with booking widgets and forms that must not break

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓WordPress core + plugin patching ✓Security scans: Daily ✓Backups: Daily ✓Content edits / month: 2 ✓Booking, scheduling or quote-form integration monitoring
Get the Growth quote →
Scale
$499MONTHLY

High-traffic sites and businesses running paid campaigns

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓WordPress core + plugin patching ✓Security scans: Daily ✓Backups: Daily + on-demand ✓Content edits / month: 4 ✓Booking, scheduling or quote-form integration monitoring
Request a proposal →
Enterprise
CustomMONTHLY

Multi-site estates and multi-brand groups

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓WordPress core + plugin patching ✓Security scans: Continuous ✓Backups: Custom ✓Content edits / month: Custom ✓Booking, scheduling or quote-form integration monitoring
Request a proposal →

EVERY TIER: 6-MONTH INITIAL TERM · ROLLS ON 30 DAYS NOTICE AFTER · HOSTING INCLUDED · YOU OWN SITE, DOMAIN + DATA

Every maintenance feature, tier by tier

HOVER FOR DETAIL TAP FOR DETAIL SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Uptime + security+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
24/7 uptime monitoring
✓
✓
✓
✓
SSL monitoring + auto-renewal
✓
✓
✓
✓
WordPress core + plugin patching
✓
✓
✓
✓
Security scans
Weekly
Daily
Daily
Continuous
Backups
Weekly
Daily
Daily + on-demand
Custom
Content + integrations+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
Content edits / month
1
2
4
Custom
Booking, scheduling or quote-form integration monitoring
—
✓
✓
✓
Regulated-data form audit, where HIPAA or PCI applies
—
✓
✓
✓
Schema drift monitoring
—
✓
✓
✓
Performance + reporting+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
Core Web Vitals tune-up
—
Quarterly
Monthly
Monthly
Written monthly report
✓
✓
✓
✓
Analytics + lead tracking health
—
✓
✓
✓
Compliance + enterprise+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
Annual compliance audit
—
—
✓
✓
Multi-site dashboard
—
—
—
✓
Guaranteed support ticket response
48h
24h
Same day
4h
Case studies See all case studies

Real ecommerce brands, real numbers

Each one includes where the client started, what we changed and what happened.

Homepage of RAFZ Cirkulära Interiörer, a Ecommerce · Sustainable Furniture · Sweden business, shown in a browser window
Ecommerce · Sustainable Furniture · Sweden

Grew RAFZ conversions 28% with a rebuild that loads in 2 seconds.

RAFZ Cirkulära Interiörer sells eco-friendly furniture in Sweden. Its site was heavy with plugins and took 15+ seconds to load, and shoppers left their carts. We rebuilt it on a light custom theme, tuned WooCommerce, added the place2place API and a repaint feature, and refocused the homepage on products. The site now loads in 2 seconds, server requests fell 82% and conversions rose 28%.

Read the RAFZ Cirkulära Interiörer case study →
+28%
Conversion rate
2s
Page load
-82%
Server requests
Homepage of Boogie Board, a Ecommerce · Reusable Writing Tablets business, shown in a browser window
Ecommerce · Reusable Writing Tablets

Drove sales for Boogie Board at a $31 cost per conversion, at scale.

Boogie Board, the brand behind the first reusable writing tablet, had loosely targeted Google Ads. Its landing pages undersold the product, and it had no follow-up for repeat buyers. We sharpened keyword targeting, added LinkedIn Ads, optimized landing pages and set up lead magnets and automated follow-ups. Conversion rates rose 11% and cost per conversion reached $31 across $650K in managed ad spend.

Read the Boogie Board case study →
11%
Conversion rate
$31
Cost per sale
$650K
Managed budget
Homepage of Topps Tiles, a Home Improvement · Tile Retail business, shown in a browser window
Home Improvement · Tile Retail

Innovative paid media drove 5,465 new visitors and 33% market share for the UK's number one tile specialist.

Topps Tiles, the UK's number one tile specialist, needed to hold its online sales as stores reopened. It also had to stop its paid channels cannibalizing each other. We ran a structured test-and-learn program with dynamic search feeds, inventory-led targeting and ROAS-aware budgets. The campaigns brought 5,465 new visitors and 1.3M extra impressions, lifted CTR 7% and won a 33.3% share of unique visitors.

Read the Topps Tiles case study →
+5.5K
New visitors
+1.3M
Impressions
33.3%
Unique share

CLIENT WORDS

The team split our national spend by store catchment. Every location got its own landing page and creative. Booked eye exams up 47% inside two quarters with the same media budget.
Karen Williams
Head of Marketing, Vision Express
Verified via NPS survey
+47% booked eye exams Per-store attribution
Vision Express website homepage in a browser window, a prescription sunglasses offer above eye exam booking and eyewear
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what one day of downtime actually costs

Move the sliders to your numbers. This is your own revenue, divided by the days it arrives on.

Revenue at risk per day offline
/day

A day of your own sales, from the traffic and conversion rate above. It does not count the ranking loss or the support hours an outage adds on top.

Free · Written findings · Yours to keep

Asked by ecommerce founders, answered

From real quote calls with DTC and Shopify Plus founders. Anything else, ask on the strategy call and get an answer in the first 5 minutes.

PREFER TO TALK?
hello@redefineweb.com →

Ecommerce website maintenance is the ongoing work that keeps a store fast, safe, and selling. That means uptime monitoring at 60-second intervals, weekly patches on your platform, app, and plugin stack, security scans, off-site backups, checkout regression tests, integration QA on Klaviyo and Recharge, Merchant Center feed diff, PCI posture, and monthly reporting. On a real DTC or Shopify Plus store, this is where a stray theme push or pixel install stops costing you orders. Generic care plans skip most of the ecommerce-specific pieces. A proper ecommerce plan wires the integrations, the checkout, the tracking, and the compliance into one covered scope with an SLA. Redefine Web runs this on rolling monthly retainers from $199 with hosting bundled on WooCommerce and headless setups. See the Shopify Help Center for the platform-side scope. Then map ours on top for the parts Shopify does not cover, like Klaviyo flows and Google feed diff.

Run ecommerce website maintenance on a fixed weekly cadence. Patch core, plugins, and apps on staging first, then roll to production once the checkout regression suite passes. Ping uptime every 60 seconds from at least 3 regions. Scan for malware daily. Back up off-site every night and test the restore monthly. Diff the Merchant Center feed every week and fix disapprovals same-day. QA Klaviyo, Recharge, and Bold flows after every theme deploy. Track Core Web Vitals from real Chrome UX Report field data, not lab scores. Review PCI posture and Consent Mode v2 every quarter. Send one clear monthly report covering uptime, page load, patches applied, tickets closed, and any incidents with root cause and fix. Founders should read it in 90 seconds. Use Google's Core Web Vitals guide for the field-data benchmarks we track against on every store. Anything below the green threshold gets a fix ticket the same week.

The best ecommerce website hosting depends on your platform. Shopify and Shopify Plus stores run on Shopify's own infrastructure, and it is already tuned for peak carting traffic. Nothing to migrate. WooCommerce and headless WordPress stores need managed hosting with LiteSpeed or Nginx, isolated resources, an object cache sized to your catalog, and Cloudflare CDN with edge cache on top. Shared budget hosts choke during BFCM, so pick managed hosting with a written uptime SLA and a WAF at the edge. On Redefine Web ecommerce website maintenance plans, hosting is bundled on WooCommerce and headless setups from $199/mo, with a 99.9% uptime SLA on every plan and service credits if we miss the number. Cloudflare handles the DDoS shield, bot filtering, and static asset speed at the edge. See the Shopify developer docs if you are on Shopify and want to compare stack coverage before switching. For WooCommerce or headless, the audit maps your traffic pattern to the right tier.

Ecommerce website hosting costs $199 to $499 a month at Redefine Web when bundled inside a maintenance plan. That covers managed WordPress or LiteSpeed for WooCommerce and headless, Cloudflare CDN, WAF, DDoS shield, SSL renewal, image optimization, and Core Web Vitals monitoring. Shopify stores host on Shopify's own infrastructure, which is included in your Shopify subscription, so our fee covers the maintenance work on top rather than the host itself. Standalone managed hosting on other providers runs $20 to $150 a month, but you still need someone to patch, monitor, back up, and secure it. Once you add real security posture, feed diff, checkout QA, and 30-minute response, the standalone approach lands at a higher all-in cost than a bundled plan. See the Merchant Center Help Center for the feed side, which we cover inside every ecommerce plan at no extra cost, along with same-day disapproval fixes and BFCM feed cleanup starting each September.

Yes, every WordPress site needs maintenance, and an ecommerce WordPress site needs it more than a brochure site. Core, PHP, MySQL, and every plugin ship security patches. Unpatched WordPress and WooCommerce plugins are the top vector for card skimmers and admin takeovers. Skipping updates for a quarter puts you one broken checkout away from a full rebuild. On an ecommerce store, the maintenance surface also covers payment gateway health, checkout regression, tax and shipping calculator checks, SSL renewal, subscription plugin QA, and Consent Mode v2 for GA4 and Google Ads. Without a weekly cadence, one plugin update kills the checkout and every hour offline costs 40 to 60 orders. Ecommerce WordPress maintenance runs $199 to $499 a month at Redefine Web with weekly patches on staging first, rollback under 5 minutes, and a written 99.9% uptime SLA on every plan. Backups run nightly off-site with monthly restore tests to prove the file is real.

WordPress is good for ecommerce when you run WooCommerce or a headless setup on managed hosting with a real maintenance plan behind it. It gives you full control of the checkout, the tax and shipping logic, subscription plugins, product data, and the CRO surface. That control is worth more than a hosted platform for stores over $500K a year in revenue that need bespoke funnels or B2B pricing tiers. It falls down when the site runs on cheap shared hosting and no one is patching. Then the store is one plugin update away from a broken checkout and lost sales. Shopify is a better fit for smaller stores that want zero infra work. Once the store is on WordPress or WooCommerce, treat ecommerce website maintenance as a fixed monthly cost, not a scramble. Redefine Web runs WooCommerce and headless stores from $199/mo with weekly patches, uptime SLA, integration QA, and Merchant Center feed diff baked into every tier from day one.

Website maintenance runs $50 to $2,000 a month depending on scope and stack. A brochure WordPress site with basic backups and updates lands around $50 to $150 a month. An ecommerce store with integrations, uptime SLA, checkout QA, feed diff, and PCI posture starts at $199 a month and scales with order volume. Stores on the Scale tier with quarterly accessibility audits, BFCM war room, and 4 monthly content edits run around $499 a month at Redefine Web. Custom multi-store or Shopify Plus setups are quoted after a short audit. Cheap plans that only cover core updates fail on ecommerce because every plugin push and pixel install can break the checkout. A real ecommerce website maintenance plan covers the integration surface, the tracking, and the incident response, so a stray push does not cost you a Black Friday. Every tier rolls monthly after the initial 6-month term with 30 days notice, so you can move up, down, or out.

Ecommerce website maintenance at Redefine Web runs $199/mo for Essential, $299/mo for Growth, and $499/mo for Scale. Hosting is bundled on every tier. Multi-store and Shopify Plus setups are quoted after a short audit. Most growth-stage DTC brands land on the $299 Growth tier because it covers Shopify or WooCommerce patching, Klaviyo and Recharge health checks, weekly Merchant Center feed diff, monthly Core Web Vitals report, PCI posture, and 2 content edits a month. Scale adds an SLA, quarterly accessibility audits, BFCM war room, and 4 content edits. Every tier is rolling monthly after the initial 6-month term with 30 days cancellation notice. You keep the store, hosting, tracking, customer data, code repo, and app credentials at all times. Nothing gets held hostage on cancel. Move up or down a tier as order volume changes, add ad-hoc project hours for a checkout rebuild or subscription funnel test, or drop to caretaker for a slow season.

Every ecommerce website maintenance plan covers uptime monitoring at 60-second intervals, SSL renewal, Shopify or WooCommerce core patching, app and plugin updates on staging first, nightly off-site backups, malware scanning, and a set block of edit tickets each month. Ecommerce-specific work sits on top of that: Klaviyo and Recharge flow QA after every theme change, Merchant Center feed diff each week, GA4 and Consent Mode v2 checks, checkout regression tests on iPhone SE and Pixel, and PCI posture reviews each quarter. BFCM prep runs from September on every tier. Load testing at 5x summer peak, third-party script audit, war-room rota, and rollback plan documented in writing. Monthly reporting covers uptime, average page load, patches applied, tickets closed, and any incidents with root cause. Everything the store needs to keep selling, in one covered scope with a written SLA. No overage bills at month-end and no support tickets that sit for days.

Yes. Essential includes 1 content edit a month. Growth includes 2 with same-day turnaround on standard requests. Scale includes 4 each month. Edits cover PDP copy changes, hero swaps, promo bar work, product image updates, meta title tweaks, redirect adds, and small feature builds like a size guide or a shipping calculator. Deeper CRO work like a full PDP redesign, checkout rebuild, or a subscription funnel test runs as a separate project scoped from the audit. We do not run out the clock on retainer hours to bill you for a project. Every edit lands in the monthly report with time spent, files touched, and result. Edit hours roll over one month if you do not use them. Two months if you flag it in advance. The Klaviyo blog has good pattern references, see Klaviyo Blog for the flow templates our team ships from during onboarding and quarterly reviews.

Yes. PCI compliance sits at the platform level on Shopify and Shopify Plus and gets QA tested on every release. On WooCommerce, we run quarterly PCI SAQ prep, HTTPS enforcement, and Stripe or Braintree posture checks. WCAG 2.1 AA accessibility audits run on Growth and Scale. Cookie consent, GDPR, and state privacy banners get monitored as regulations change. Consent Mode v2 on GA4 and Google Ads is validated each quarter so paid tracking does not drift on your ecommerce reports. Scale tier adds a written accessibility statement update each year. Every compliance check lands on the monthly report with pass or fail against the previous quarter. If posture drops on any item, a fix ticket opens the same week with the deadline in writing. On WooCommerce, we log every plugin that touches PII and rotate their credentials on the schedule. Nothing sits stale between quarterly reviews, and every rotation is documented in the audit trail for the annual review.

Yes. PCI compliance sits at the platform level on Shopify and Shopify Plus and gets QA tested on every release. On WooCommerce, we run quarterly PCI SAQ prep, HTTPS enforcement, and Stripe or Braintree posture checks. WCAG 2.1 AA accessibility audits run on Growth and Scale. Cookie consent, GDPR, and state privacy banners get monitored as regulations change. Consent Mode v2 on GA4 and Google Ads is validated each quarter so paid tracking does not drift. Scale tier adds a written accessibility statement update each year. Every compliance check lands on the monthly report with pass or fail against the previous quarter. If posture drops on any item, a fix ticket opens the same week with the deadline in writing. On WooCommerce, we log every plugin that touches PII and rotate their credentials on the schedule. Nothing sits stale between quarterly reviews, and every rotation is documented in the audit trail.

Yes. Plans run on a rolling 30-day cancellation window after the initial 6-month term. You keep the store, hosting, tracking, customer data, code repo, and app credentials. Nothing gets held hostage on our side of the retainer. Hosting migration off our stack is straightforward on WooCommerce, and the written migration steps go to the team you move to. Shopify stores just drop the retainer with no extra step. Pause options exist for seasonal brands. If the store goes dark from January to April, we run a $99/mo caretaker plan covering security patches and uptime only, then reactivate the full plan when the season starts back up. Cancel does not trigger a re-onboarding fee if you come back inside 12 months. Access, credentials, and app inventory stay on file in a secure vault so a restart takes days, not weeks. Every retainer is monthly rolling and every cancel gets confirmed in writing the same day.

BFCM prep starts every September. Week 1 is a real traffic-load test at 5x the store's summer peak. Week 2 is checkout stress test, third-party script audit, and Klaviyo, Recharge, and Bold flow QA. Week 3 is Merchant Center feed cleanup and GA4 event validation. Week 4 is a war-room dry run. Black Friday through Cyber Monday runs on a named on-call rota with 15-minute response. If checkout throws a 500 or Shopify Plus rate-limits an app, we are in the incident before the first customer support ticket lands. Post-mortem inside 5 business days. Rollback paths documented on every release from October 1 forward so a bad push reverts in under 5 minutes. Origin scaled to peak, not average traffic. Every ecommerce website maintenance plan on Growth and Scale gets the full prep at no extra cost, including hero SKU tracking, creative freeze dates, and a named ops lead paged if anything trips overnight.
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