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E-commerce SEO Services

Ecommerce SEO Services
to Grow Organic Revenue.

SEO for DTC brands, Shopify stores, and multi-SKU retailers. We compound category-page revenue with technical fixes, buyer-intent content, product schema, and Shopify-aware site architecture. Average organic customer cost across the book sits at $18.

0
DTC + e-commerce brands we run programs for
0
Avg return on ad spend year one
$0
Median cost per new customer after fixes
E-commerce seo services dashboard preview - Redefine Web
30+ programs across ecommerce +218% organic sessions year one avg 60+ keywords ranking page 1 Tied to order placed not vanity
Selected ecommerce brands we run SEO programs for
Alira HealthDelicate DentalHighTop HealthLifeStanceNC DentalPeaceful Mind PsychologyPEL Rehabilitation MedicineSmile DesignVP DentalArmaninoBSHGovernment Legal ServicesMarmaladeMontegraOxford CapitalPaquin CarrollPCO BookkeepersPeak Accounting SolutionsRiverSaaSRosenbaumStanhope CapitalStella MarisTilghman BuildersToyotaUptimeWillentz
Reviews across 5 platforms
Verified by people who actually paid us.
Trustpilot
4.7/5
★★★★★
25+ verified reviews
5.0/5
★★★★★
40+ verified reviews
GGoogle
5.0/5
★★★★★
5+ verified reviews
DDesignRush
4.9/5
★★★★★
29 verified reviews
gGoodFirms
5.0/5
★★★★★
20 verified reviews
What you get

Three outcomes
every SEO services retainer produces.

Nothing here is "reach" or "impressions". Every outcome maps to a revenue event you can point at.

Ecommerce seo outcome 1 mockup: Category-relevant organic presence. for ecommerce services tied to order placed.
Outcome 01

Category-relevant organic presence.

Content strategy, technical fixes, and authority link earning that place your e-commerce pages in front of the highest-intent buyers in your category.

Ecommerce seo outcome 2 mockup: Ranking service-line pages. for ecommerce services tied to order placed.
Outcome 02

Ranking service-line pages.

Intent-mapped pages per collection, each published with product schema and internal-link architecture. Real page-1 rankings, not just brand-name #1.

Ecommerce seo outcome 3 mockup: Reporting tied to orders placed. for ecommerce services tied to order placed.
Outcome 03

Reporting tied to orders placed.

Weekly ranking dashboards and monthly written reviews. Every ranking gain traced back to real revenue events, not to keyword count.

// What is included

What you actually get from our ecommerce SEO services.

Fixed scope. Fixed timeline. Fixed outcomes. Each phase below has a defined deliverable, a written sign-off, and a date on the calendar.

Ecommerce SEO phase 01 - Audit illustration for ecommerce seo services showing ecommerce ROAS + LTV tied to order placed.

Audit that exposes every gap.

Week one. Technical audit against Core Web Vitals + indexation, content audit against the 15 category clusters we prioritize for ecommerce, backlink audit including toxic-link disavow, and business audit covering reputation, review posture, and NAP consistency. Everything scored, sized, and prioritized in a written report.

Phase duration
1 week
Sign-off required
Before strategy locks
// Deliverables
  • Technical + content + link audit
    Site health, indexation, thin content, backlinks, and CWV field data captured in a written 30-page audit doc.
  • Ecommerce reputation audit
    Google Business Profile completeness, NAP consistency across ecommerce directories, review velocity, Q&A coverage.
  • Toxic backlink report
    Disavow-ready list of low-quality links pointing at your site, exported for Google Search Console upload.
  • Priority queue with revenue projections
    Every fix scored by effort + traffic + order placed value. First 90-day queue signed off before we ship anything.
Ecommerce SEO phase 02 - Strategy illustration for ecommerce seo services showing ecommerce ROAS + LTV tied to order placed.

Keyword strategy tied to revenue.

Weeks two through three. We build the ecommerce keyword cluster map ("buy online" and 14 more category clusters) and lay every keyword against search intent. Each cluster gets a revenue projection so you know which content pays back first.

Phase duration
2 weeks
Output
Cluster map + 90-day queue
// Deliverables
  • Ecommerce keyword cluster map
    Every ecommerce category gets its own cluster: pillar page + supporting pages + FAQ nodes. Sized against realistic monthly search volume.
  • Intent map per cluster
    Transactional, commercial, informational queries mapped to page templates.
  • Content calendar
    12-month editorial calendar with quarterly review cadence. Every piece has a target keyword, word count, and revenue projection.
  • 90-day priority queue
    Which clusters ship first, expected traffic + order placed impact, and the sign-off form you approve before we start.
Ecommerce SEO phase 03 - On-page illustration for ecommerce seo services showing ecommerce ROAS + LTV tied to order placed.

On-page + technical fixes shipped weekly.

Weeks four through twelve. Service + category pages written, schema added, thin content expanded, broken links repaired, Core Web Vitals pushed to green, XML sitemap and robots.txt optimized. Every push goes into your weekly written report.

Phase duration
8 weeks
Cadence
Weekly shipping report
// Deliverables
  • Ecommerce pages published
    4 pages per week: "buy online" and top-15 category clusters covered by month 3.
  • Schema markup at scale
    Ecommerce-specific schema, FAQPage, BreadcrumbList, Review, and LocalBusiness schema on every page. Validated against Google's structured data tool.
  • Technical fixes
    Broken links repaired, thin pages expanded, Core Web Vitals pushed to green (LCP under 1.8s, CLS under 0.05, INP under 200ms), duplicate content resolved.
  • Weekly shipping report
    Every Monday: what shipped last week, what ships this week, and rank movement across the 15 priority clusters.
Ecommerce SEO phase 04 - Off-page illustration for ecommerce seo services showing ecommerce ROAS + LTV tied to order placed.

Digital PR + citations + review flow shipping monthly.

Ongoing from month two. Digital PR earning coverage in ecommerce publications, review flow tuned for volume + rating growth, citation cleanup across ecommerce directories, and toxic backlink disavow submitted to Google Search Console.

Phase duration
Ongoing month 2+
Monthly earned
4 placements avg
// Deliverables
  • Ecommerce digital PR
    4 earned placements per quarter avg. Ecommerce publications, buyer guides, editorial features, guest posts.
  • Review flow + Google Business
    Post-order placed review capture tuned for rating + volume growth. GBP posts + Q&A responses on cadence.
  • Ecommerce citation cleanup
    Ecommerce directories verified with consistent NAP. Duplicates removed.
  • Toxic backlink disavow
    Ongoing monitoring, monthly disavow file submitted to Google Search Console. Prevents penalties before they hit rankings.
Ecommerce SEO phase 05 - Scale + Report illustration for ecommerce seo services showing ecommerce ROAS + LTV tied to order placed.

Weekly rank tracking + monthly report tied to order placed.

Every month. Weekly rank tracking across the 15 category clusters and 300+ target keywords. Monthly report ties organic traffic to Shopify Plus-verified order placed so every dollar of SEO spend traces to real revenue, not vanity impressions.

Cadence
Weekly rank + monthly report
Success metric
Cost per order placed
// Deliverables
  • Weekly rank tracker
    Rank movement across 300+ target keywords, grouped by category cluster. Alerts fire if any priority keyword slips more than 2 positions.
  • Monthly written report
    Organic traffic, order placed from organic, cost per order placed (verified in Shopify Plus), and next-month plan.
  • Shopify Plus-tied revenue attribution
    Every organic order placed tagged to the query that drove it. Cost per order placed tracked against your paid channels.
  • Quarterly strategy review
    Every 90 days we present rank movement, revenue attribution, and the next 90-day queue to your leadership. Adjustments signed off in the meeting.
Pricing + feature comparison

Four tiers for every practice size.

Pick the tier that matches your store scale. Move up or down anytime with 30 days notice. No setup fees. Hover any feature name for a plain-English explanation.

01 · Foundation
$499/mo

For early DTC brands building product + brand-term search presence.

Early DTC
  • Single domain / location
  • Technical SEO audit + fixes
  • 4 content updates / month
  • Local SEO foundation
  • Monthly ranking reports
  • On-page optimization
  • Backlink outreach
  • Custom dashboards
Start with Foundation
03 · Authority
$1,999/mo

For multi-SKU DTC brands with collection + buyer-intent content needs.

$10M-$50M DTC
  • Multi-property / multi-location
  • 16+ content pieces / month
  • Advanced technical SEO
  • 15 backlinks/mo from DR40+ sites
  • Topical authority maps
  • Competitor displacement
  • Weekly reporting + Looker
  • Quarterly content audit
Start with Authority
04 · Enterprise
From $3,500/mo

For omnichannel ecommerce running international + programmatic SEO.

$50M+ / omnichannel
  • Multi-domain / international
  • Custom content team (20+/mo)
  • Programmatic SEO
  • 30+ links/mo from DR60+ sites
  • Custom analytics dashboard
  • Dedicated SEO team
  • SLA-backed reporting
  • Quarterly executive reviews
Request a proposal

Compare every feature by category.

Tap any section to expand or collapse. Hover a feature name for a plain-English explanation.

SEO + local1 feature
Feature01 · Foundation02 · GrowthPopular03 · Authority04 · Enterprise
Local SEO foundation
Team + service level2 features
Feature01 · Foundation02 · GrowthPopular03 · Authority04 · Enterprise
Dedicated SEO team
Quarterly executive reviews
Other29 features
Feature01 · Foundation02 · GrowthPopular03 · Authority04 · Enterprise
Single domain / location
Technical SEO audit + fixes
4 content updates / month
Monthly ranking reports
On-page optimization
Backlink outreach
Custom dashboards
Single domain
Full content strategy + 8 pages/mo
On-page + technical SEO
Backlink outreach (5/mo)
GBP optimization
Schema markup
Internal link architecture
Bi-weekly reporting
Multi-property / multi-location
16+ content pieces / month
Advanced technical SEO
15 backlinks/mo from DR40+ sites
Topical authority maps
Competitor displacement
Weekly reporting + Looker
Quarterly content audit
Multi-domain / international
Custom content team (20+/mo)
Programmatic SEO
30+ links/mo from DR60+ sites
Custom analytics dashboard
SLA-backed reporting
The 12-month math

See what our 3 free fixes could earn back.

Slide in your store numbers. Assumes a 20% relative conversion improvement, which is what our first audit typically finds on non-optimized DTC sites.

18,000
500200K
$68
$10$500
2.4%
0.5%5%
What switching earns you
Right now
$29,376
With our 3 free fixes
$35,251
Extra per month
+$5,875/month
Over 12 months, that's +$70,502 back in your store revenue.
Directional numbers based on a 20% conversion improvement. A DTC SEO lead walks through your actual funnel on the 30-minute audit.
SEO Services FAQ

Common
SEO services questions.

If your question is not here, book the 30-minute call. A DTC SEO lead answers on the call, not through a sales rep.

How much do ecommerce SEO services cost per month?

Ecommerce SEO services at Redefine Web start at $599 per month for the Visibility tier and run to $3,500 per month for Enterprise multi-brand programs. Most DTC brands under $10M in revenue land in the $999 to $1,999 band with technical, content, and link work all in scope. Every tier is flat monthly with no long-term lock beyond the 6-month initial term.

Three inputs move the number. Catalog size drives how many category and PDP pages need optimization. Competition on your top commercial queries drives how much link and content velocity we need. And technical debt from a legacy Shopify or WooCommerce theme adds hours in month 1 to 2 for the technical audit and cleanup.

Every proposal has a written scope with hours, deliverables per month, and reporting cadence. No mystery retainers.

How long do ecommerce SEO services take to move rankings?

First ranking gains on new or optimized category pages typically show up in 6 to 8 weeks. Commercial category queries usually rank on page one by month 4 to 6. Compounding organic revenue and lower blended CAC land by month 6 to 9 as topic authority builds.

Timelines are a function of starting position. A site with clean technical foundations and existing brand authority moves faster than a fresh store. A site coming off a Google core update penalty or bad-backlink history takes month 1 to 3 for cleanup work before ranking movement is fair to expect.

The 30-60-90 plan we write in week 1 says exactly which pages are up first, what content ships, and what technical work runs in parallel. You will know if we are on plan by month 2.

What does an ecommerce SEO agency actually do month to month?

A working ecommerce SEO agency runs four workstreams every month. Technical hygiene on Core Web Vitals, schema, indexation, and crawl budget. On-page work on categories, collections, and PDPs with search intent mapping. Content on informational and commercial queries that pull organic traffic into the funnel. And off-page work on digital PR and link acquisition that grows topical authority.

All four run in parallel here. Technical debt gets flagged in week 1. Content shipping starts week 2 with 4 to 12 new or updated pages per month depending on tier. Link work runs on a 90-day sprint pattern so backlinks arrive in waves the algorithm can weight.

Monthly reports break out ranking movement, organic sessions, assisted orders, and revenue attributed to organic. No fluff dashboards.

Do ecommerce SEO services include category and PDP optimization?

Yes. Category and PDP optimization is the highest-impact work in ecommerce SEO and gets primary weight on every retainer. Category pages capture head-term commercial traffic. PDPs capture long-tail product queries plus branded search. Both get on-page rewrites, schema, internal linking, and content depth work.

Merchandising decisions are collaborative. We propose collection URL structure, faceted navigation rules, and canonical logic so the site indexes cleanly. Your merchandising team keeps control of which products sit inside which collections. The SEO layer adapts to your product mix, not the other way around.

How does an ecommerce SEO company measure results?

Real revenue metrics, not ranking counts alone. Every ecommerce SEO company deliverable reports against organic revenue, organic sessions, assisted revenue via GA4 and Triple Whale, and blended CAC change. Ranking movement is tracked for diagnosis, not as the headline number. Rankings that do not turn into orders are not a win here.

Reporting cadence is weekly dashboards for the active team and a monthly written review call. Each month we show what shipped, what moved, what did not move, and why. Every quarter we walk through the trailing 90-day CAC and repeat-purchase rate impact so you can see the compound effect on paid.

Can ecommerce SEO recover from a Google update or bad backlinks?

Yes. Recovery projects are a common intake at this ecommerce SEO agency. Recovery starts with a full technical, content, and backlink audit inside month 1. The audit outputs a written recovery roadmap with prioritized fixes, a disavow file for toxic links, and a content pruning plus rewrite plan. Rankings typically stabilize inside 60 days and start recovering by month 3 to 4.

Not every drop is recoverable. If the root cause is a bad platform migration with lost redirect maps, we may need a full technical rebuild before ranking returns. That gets called out honestly in the audit rather than sold as an SEO retainer alone.

Do you handle content, link building, and technical SEO in one retainer?

Yes. Content, on-page, technical, and link acquisition all sit inside one ecommerce SEO services retainer. Splitting these across vendors is one of the fastest ways to slow organic growth. Content and link work depend on technical foundations being clean. One team, one roadmap, one owner.

Content is written by in-house strategists here, not offshore. Every draft is fact-checked and reviewed for search intent, brand voice, and merchandising accuracy before it ships to your CMS. Link acquisition uses digital PR, guest content, and unlinked brand mention pickup. No PBNs or paid link farms.

Do ecommerce SEO services work alongside Google Shopping and Meta ads?

Yes and they compound. Ecommerce SEO gives you organic impressions on head-term queries that Google Ads charges for on paid. Running SEO and paid together typically drops blended CAC 20 to 35 percent inside 9 months as branded search rises and paid picks up cheaper clicks on returning intent.

Attribution across paid and organic runs off GA4 with a Triple Whale or Northbeam layer for post-purchase surveys. That way we can see when SEO is picking up the tail of paid campaigns and when paid is retargeting organic visitors. The reporting stays honest and the two channels stop stealing credit from each other.

Do ecommerce SEO services include Shopify or Shopify Plus technical work?

Yes. Shopify 2.0, Shopify Plus, WooCommerce, BigCommerce, and headless setups on Hydrogen are all covered by the technical arm of the retainer. Shopify-specific work includes robots.txt rules through the checkout, canonical handling for duplicate variants, product feed hygiene on Google Merchant Center, and Shopify Markets configuration for multi-country stores.

Theme performance work is included on Growth tier and above. That covers Core Web Vitals fixes, image optimization, theme app removal, and script deferral. Most Shopify stores can pick up 15 to 30 mobile PageSpeed points inside the first 60 days.

Do you write ecommerce SEO content in-house or outsource it?

Every piece of ecommerce SEO content ships from in-house strategists. No offshore content mills, no unedited AI drafts. Each brief covers search intent, target keyword, competing SERP analysis, brand voice notes, and internal linking targets before writing starts. Drafts run through a subject-matter review before publish.

Volume runs 4 to 20 pieces per month depending on tier and topic. Long-form guides, comparison pages, category page rewrites, and PDP content are all in scope. Content strategy focuses on commercial and transactional intent first, informational second. That order maximizes organic revenue.

Can ecommerce SEO scale across multiple storefronts or brands?

Yes. Multi-storefront and multi-brand ecommerce SEO runs under the Scale and Enterprise tiers. Setups typically look like a portfolio of 2 to 5 DTC brands under one holdco or a single brand with U.S. and international Shopify Markets storefronts. Shared reporting, per-brand strategists, and centralized technical governance are all supported.

Cross-brand link inventory, PR wins, and content pipelines are managed at the holdco level so wins on one brand compound across the roster. Every brand keeps its own domain, editorial voice, and merchandising decisions. The SEO layer coordinates across them without collapsing brands into one voice.

Get started

Book a free 30-minute
E-commerce SEO Services audit.

An ecommerce SEO strategist on the call. Three specific ranking fixes you can apply with or without us. Written summary in your inbox the next business day.

No slide decks
No sales rep
Written recap included
Primary path

Book your free e-commerce SEO services audit.

Drop your email. A DTC SEO lead reviews your funnel and books the 30-minute audit within one business day.

  • This field is for validation purposes and should be left unchanged.
Free for practices doing $250K+ annual production. We respond within 4 business hours.
Avg. audit-to-fix time
14 days
Practices audited
180+
Median cost per new order after fixes
$84