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Home services marketing retainer plans that book jobs every week

One retainer that runs Google LSA, Google Ads, GBP, review flywheel, and jobs-in-ServiceTitan tracking for HVAC, plumbing, roofing, and electrical shops. Home services marketing plans and packages from $1,499 per month with quarterly reviews built in and a six-month initial term.

What You Get → See Pricing
$1,499+
per month · published
30 days
brief to launch
90+
mobile Lighthouse · launch gate
+38% booked calls after rebuild
CRM-VERIFIED BOOKED JOBS
Home services marketing retainer Five threads bar chart with One junction and Verified back beside a Friday report
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 weighted average across 5 review platforms, verified by contractors that paid for the work.

Three numbers every contractor owner can hold us to

If any of these looks familiar, the free SEO audit names the fix and what it's worth before you spend a dollar.

Home services marketing retainer phone Sold to three flagged Three shops beside a phone Sold to one, One shop
LEAD SOURCES

Angi and Thumbtack skim 18% of your lead volume before Google ever sees you

Angi and Thumbtack share the same lead across 3 shops at $18 to $85 each and rank above your GBP on brand queries. Google LSA charges per exclusive booked lead, and Google Guaranteed pins you at the top of the map pack. We move budget from shared marketplaces to LSA plus GBP first, then dispute bad LSA charges every week.

✓THE FIX · LSA FIRST, GOOGLE GUARANTEED, WEEKLY DISPUTES
Home services marketing retainer Stops at the form chart flagged Chain stops beside a phone Dispatches list
ATTRIBUTION

Google Ads optimizes to form fills, not booked jobs in ServiceTitan or Housecall Pro

A $47 form-fill lead is not a booked job. Google bids to whatever it can measure, so without offline conversion tracking it chases contact forms that never dispatch. We push booked and completed jobs from ServiceTitan, Housecall Pro, or Jobber back into Google Ads as offline conversions so bids optimize to real revenue.

✓THE FIX · CRM-TO-ADS OFFLINE CONVERSION LOOP
Home services marketing retainer Wrong item list flagged Field on the wrong item beside a phone Pin follows
LOCAL

GBP wrong category or service area drops you off the local map pack for hero jobs

Wrong primary category, missing service areas, or thin services list quietly buries you in the map pack. We audit GBP weekly, fix categories, service area radius, and Q&A, load before/after job photos every 7 days, and route Google reviews from ServiceTitan post-job SMS back into GBP.

✓THE FIX · WEEKLY GBP + REVIEW FLYWHEEL AUDIT

Three outcomes every home services retainer delivers

Three numbers we sign against on every retainer. Each one is a launch criterion, not a hope.

Home services marketing retainer tagged list with two highlighted rows and a No blank head badge

Booked jobs traced to the channel that drove them

LSA, Google Ads, GBP, and organic run from one plan with ServiceTitan or Housecall Pro offline conversions in place. Every booked job carries a source tag.

Home services marketing retainer phone Incoming call beside a job list with a checked row, Job done sends it

Review flywheel that pushes you up the local map pack

Post-job SMS and email review requests fire from ServiceTitan or Housecall Pro to Google, Yelp, and BBB. Retainer shops hit 4 to 8 new Google reviews weekly.

Home services marketing retainer One sheet card with three rows and a total and a Five sheets, one badge

One home services lead. One monthly P and L view

You stop paying five vendors and getting conflicting spreadsheets. One home services lead owns the roadmap, the work, and the monthly booked-job report.

Four stages, every step signed off

Fixed scope, fixed cadence, fixed accountability. Nothing moves to the next stage until your owner and ops manager sign off.

WEEK 1

Full account audit + ServiceTitan baseline

GBP, LSA, Google Ads, website, and CRM audited against booked jobs. Written report with the top 3 revenue-moving fixes signed off by owner and ops manager before we spend a dollar of your ad budget.

✓SIGN-OFF
WEEKS 2-3

12-month roadmap tied to seasonal HVAC swings

Quarterly roadmap sized against seasonal peaks. HVAC cooling season and heating season, plumbing emergency demand, roofing storm response, tune-up ramp windows. Every quarter has a written booked-job projection so you know what should land on the dispatch board.

✓SIGN-OFF
MONTH 1+

Every channel run by one named home services lead

LSA, Google Ads, GBP, review flywheel, GSC, and CRM offline conversions all executed by a single accountable home services lead. No handoffs between agencies, no cross-team blame, one number to call when something breaks at 6am before dispatch.

✓WEEKLY
EVERY 90 DAYS

Quarterly scale reviews tied to booked revenue

Weekly test cycles tied to CRM-verified booked jobs. Quarterly review with owner and ops manager showing what jobs booked, what revenue closed, and what next-quarter budget should be. Scale decisions grounded in ServiceTitan or Housecall Pro, not agency spend targets.

✓QUARTERLY

Five phases, thirty deliverables, one accountable home services lead

Every tab lists what runs, what gets tested, and how we measure the outcome against jobs booked in ServiceTitan or Housecall Pro.

Home services marketing retainer Three fixes checklist with Credentials clear and Bracketed and locked badges
1 WEEK

Week 1 audit + ServiceTitan baseline

GBP, LSA, Google Ads, website, and CRM audited against booked jobs. Written report with the top three revenue-moving fixes signed off by owner and ops manager before we spend a dollar of your ad budget.

PHASE DURATION
1 WEEK
SIGN-OFF
LOCKED
✓GATE · TOP 3 FIXES
// DELIVERABLES
✓
Multi-channel auditLSA, Google Ads, GBP, SEO, website, and CRM offline tracking all scored against real booked-job revenue impact.
✓
ServiceTitan baseline capturedServiceTitan, Housecall Pro, or Jobber data pulled as day-one baseline for every KPI we report to owner.
✓
Written auditEvery finding, every fix, every revenue projection in writing. Owner plus ops manager both sign off before work runs.
✓
Top 3 revenue fixes lockedWhat we run first is signed off, not sprung on you. Prioritized by dollar impact and fix-time to booked jobs.
✓
LSA + Google Guaranteed checkLicense, insurance, and background-check status audited. Missing docs get filed so LSA can launch clean in week two.
✓
Attribution gap mapEvery channel, every UTM, every phone tracked against CRM booked-jobs table for full-funnel visibility.
Home services marketing retainer Campaigns by season bar chart with a Laid on the season badge
2 WEEKS

12-month roadmap tied to seasonal HVAC and plumbing swings

Weeks two and three. 12-month quarterly roadmap sized against seasonal peaks. Cooling season, heating season, plumbing emergency demand, roofing storm response, tune-up ramp. Every quarter has a written booked-job projection tied to real dispatch capacity.

PHASE DURATION
2 WEEKS
SIGN-OFF
QUARTERLY ROADMAP
✓GATE · JOB PROJECTION
// DELIVERABLES
✓
Quarterly channel roadmapQ1 through Q4 planned by campaign, service page cluster, and content piece. Every quarter has explicit sign-off gate.
✓
Seasonal HVAC ramp mapCooling and heating peak scheduled first. Tune-up campaigns layered in shoulder months. Roofing storm response ready to launch.
✓
Written revenue projection per quarterQ1, Q2, Q3, and Q4 targets sized against real market data and your dispatch capacity per technician.
✓
Channel budget scopingHow much moves to LSA, Google Ads, GBP, SEO, and content each month. Adjusted quarterly based on booked jobs.
✓
Review flywheel priority mapWhich review sources get built, tested, and rewritten each quarter. Sequenced by GBP ranking impact.
✓
Financing partner integration planGreenSky, Wisetack, or Synchrony scoped for high-ticket HVAC replacement and reroof jobs to close more estimates.
Home services marketing retainer six channel items turning into a checked list with a Night call routed badge
MONTHLY RHYTHM

Every channel run by one named home services lead

Ongoing from month 1. LSA, Google Ads, GBP, review flywheel, SEO, and CRM offline conversions all executed by a single accountable home services lead. No handoffs between agencies, no cross-team blame, one number to call.

PHASE DURATION
MONTHLY RHYTHM
SIGN-OFF
ONE HOME SERVICES LEAD
✓GATE · WEEKLY REPORTS
// DELIVERABLES
✓
LSA + Google Ads + GBPEvery paid channel run by the same home services lead. Attribution built once, not fought over between vendors.
✓
Review flywheel from CRMPost-job SMS and email review requests from ServiceTitan or Housecall Pro to Google, Yelp, and BBB every day.
✓
Service-page CRO tests each monthAbove-fold trust signals, click-to-call placement, sticky book-online CTA, and financing badges tested against booked jobs.
✓
GBP + LSA weekly auditWeekly audit of categories, service areas, before/after photos, and LSA disputes so local ranking does not silently drop.
✓
Emergency service ad coverageNights, weekends, and holiday campaigns run separately with dedicated call routing so on-call jobs actually get booked.
✓
Service-area content and pagesMonthly editorial calendar tied to city plus service keyword priority and service-page conversion impact.
Home services marketing retainer phone Incoming call beside a phone Jobs chart and an Each job, its cause badge
WEEKLY CYCLES

Weekly testing tied to CRM-verified booked jobs

Every week. Cross-channel testing tied to CRM-verified booked jobs. Ad copy, service-page CVR, keyword targeting, review request timing, and dispatch cadence measured against the number that pays your bills.

PHASE DURATION
WEEKLY CYCLES
SIGN-OFF
CRM-VERIFIED
✓GATE · BOOKED JOBS FIRST
// DELIVERABLES
✓
Cross-channel attributionEvery booked job tagged to the click, keyword, or LSA lead that drove it, matched back to ServiceTitan or Housecall Pro.
✓
Weekly written test notesWhat we tested last week, what won, what went live this week, and what the CRM job table said about it.
✓
Service-page and quote CVR iterationA/B tests on hero, click-to-call, quote form fields, and financing badge measured against booked jobs, not clicks.
✓
Budget shifting between channelsIf GBP compounds faster than LSA this quarter, budget moves. Every shift signed off in the monthly report.
✓
Ad copy + creative rotationGoogle Ads and LSA creative refreshed on a set cadence tied to CTR and post-click booked-job rate.
✓
Review velocity rampServiceTitan or Housecall Pro post-job SMS timing tuned to push Google reviews above 6 new per week by month three.
Home services marketing retainer Spend and crews chart with a Flush under the trucks badge beside a phone inbox
90-DAY REVIEW

Quarterly scale reviews tied to closed revenue

Every 90 days. Quarterly review with owner and ops manager showing what booked jobs drove, what closed revenue looks like, what next-quarter budget should be. Scale decisions grounded in ServiceTitan and dispatch capacity, not agency spend targets.

PHASE DURATION
90-DAY REVIEW
SIGN-OFF
REV + CAPACITY
✓GATE · YOY VIEW
// DELIVERABLES
✓
Quarterly revenue attributionThis quarter: booked jobs by channel, new-customer revenue, blended cost per booked job, average ticket. All CRM-verified.
✓
Scale-to-capacity modelAd spend and content velocity sized against your technician headcount and dispatch capacity so demand does not outrun the truck.
✓
Next-quarter budget lockedExplicit sign-off on next-quarter allocation across channels. No surprise invoices, no hidden shifts.
✓
Year-over-year growth report12-month rolling report on revenue growth, cost-per-booked-job trend, and average ticket trend. Owner-first metrics only.
✓
Seasonal cohort readCooling season, heating season, and plumbing emergency cohorts reviewed against booked-job rate and average ticket.
✓
Second-market or trade scopingNew service area, added trade like electrical or drain, or commercial scope added only when residential unit economics can hold the load.
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Four home services retainer tiers for every shop stage

Pick the tier that matches your shop stage. Move up or down a tier with 30 days notice. Ad spend billed by Google and LSA direct to your card, no percentage-of-spend markup.

Foundation
$1,499MONTHLY
THE FOUNDATION:

Solo operators starting structured marketing

✓Blog posts / month: 1 ✓Service pages / quarter: 1 ✓On-page SEO + technical fixes ✓Google Business Profile management, for local markets ✓Automated review requests, where reviews drive the category ✓Booked-lead pipeline report: Monthly ✓Strategy calls: Quarterly
Get a Foundation quote →
MOST POPULAR
Growth
$2,499MONTHLY
EVERYTHING IN FOUNDATION, PLUS:

Established operators wanting steady new-customer flow

✓Blog posts / month: 2 ✓Service pages / quarter: 2 ✓On-page SEO + technical fixes ✓Google Business Profile management, for local markets ✓Google Ads management: Up to $3K ✓Automated review requests, where reviews drive the category ✓Review response management
Get a Growth quote →
Scale
$3,999MONTHLY
EVERYTHING IN GROWTH, PLUS:

High-growth businesses; adds paid media management

✓Blog posts / month: 4 ✓Service pages / quarter: 4 ✓On-page SEO + technical fixes ✓Google Business Profile management, for local markets ✓Programmatic service-line SEO ✓Google Ads management: Up to $8K ✓Meta ads management
Get a Scale quote →
Enterprise
Starts at $6,000MONTHLY
EVERYTHING IN SCALE, PLUS:

Multi-location, multi-brand or group operators

✓Blog posts / month: Custom ✓Service pages / quarter: Custom ✓On-page SEO + technical fixes ✓Google Business Profile management, for local markets ✓Programmatic service-line SEO ✓Google Ads management: Unlimited ✓Meta ads management
Request an Enterprise proposal →

6-month initial term. Rolls on 30 days written notice after. Ad spend billed separately.

Every retainer feature, tier by tier

HOVER ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION TAP ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Content + SEO+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Blog posts / month
1
2
4
Custom
Service pages / quarter
1
2
4
Custom
On-page SEO + technical fixes
✓
✓
✓
✓
Google Business Profile management, for local markets
✓
✓
✓
✓
Programmatic service-line SEO
—
—
✓
✓
Paid media+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Google Ads management
—
Up to $3K
Up to $8K
Unlimited
Meta ads management
—
—
✓
✓
Landing page CRO tests
—
—
Monthly
Weekly
Reviews + reputation+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Automated review requests, where reviews drive the category
✓
✓
✓
✓
Review response management
—
✓
✓
✓
Competitor tracking, local pack included where it applies
—
✓
✓
✓
Reporting + strategy+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Booked-lead pipeline report
Monthly
Monthly
Bi-weekly
Weekly
Strategy calls
Quarterly
Monthly
Monthly
On demand
Dedicated account lead
—
—
✓
✓
Case studies See all case studies

Home services contractors running the retainer

Each one includes where the client started, what we changed and what happened.

Homepage of Elevated Roofing, a Roofing · Frisco, TX · Multi-City business, shown in a browser window
Roofing · Frisco, TX · Multi-City

Grew Elevated Roofing leads 340% with a full-scale digital marketing plan.

Elevated Roofing wanted to grow beyond Frisco, Texas into Plano, McKinney and Allen. But its SEO was uneven, and paid ads drained budget with few conversions. We built service area pages, technical SEO and link building, blog content and digital PR, and optimized its paid ads. Leads rose 340%, web traffic grew 109% and annual revenue grew 300%, funding expansion into HVAC and plumbing.

Read the Elevated Roofing case study →
+300%
Annual revenue
+340%
Leads
+109%
Web traffic
Homepage of Sundance Kitchen, a Home Remodeling · Residential business, shown in a browser window
Home Remodeling · Residential

Drove 531% organic search visibility and 412% more leads for Sundance Kitchen.

Sundance Kitchen, a home remodeler in Maryland, Delaware and Pennsylvania, had low online visibility and revenue that rose and fell with the seasons. It ran no emergency campaigns for its most profitable roofing repairs. We rebuilt the website with quote tools, ran local SEO, launched emergency and seasonal campaigns and added a content hub. Search visibility grew 531%, qualified leads rose 412% and annual revenue rose 89%.

Read the Sundance Kitchen case study →
+89%
Annual revenue
+531%
Search visibility
+412%
Qualified leads
Homepage of MBS Cleaning, a Cleaning · Homes and Businesses business, shown in a browser window
Cleaning · Homes and Businesses

Lifted MBS Cleaning rankings 81% with a redesigned site and geo-targeted SEO.

MBS Cleaning had a strong local reputation cleaning homes and businesses. But its website was slow and outdated, and it ranked for just one keyword. We rebuilt the site for speed, expanded local and off-page SEO, and added geo-targeted ads with CRM remarketing. Keyword rankings grew 81%, organic traffic rose 55.73% and pageviews nearly doubled.

Read the MBS Cleaning case study →
+81%
Keyword growth
+55.73%
Organic traffic
+98.2%
Pageviews

CLIENT WORDS

Client retainers doubled without adding a single account manager. They rebuilt our funnel and the reporting dashboard sold itself on demo calls.
Corin Goodman
Founder, Corin Management
Verified via NPS survey
2x client retainers Same team, same headcount
Corin Management website homepage in a browser window, 3D laser scanning, build design and project management services
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what one accountable program could be worth

Move the sliders to your numbers. One team across search, ads and the site, measured on the same conversion rate.

Added revenue per month
/mo

What a 20% improvement on your current conversion rate adds, at today's traffic.

Free · Written findings · Yours to keep

Common retainer questions

Answers to what contractor owners ask before they sign the retainer.

PREFER TO TALK?
hello@redefineweb.com →

A home services marketing retainer runs $1,499/mo Foundation, $2,499/mo Growth, $3,999/mo Scale, or from $6,000/mo Enterprise. Foundation covers Google Business Profile optimization, review flywheel, and Google Local Services Ads for solo HVAC, plumbing, or roofing shops. Growth adds Google Ads on service-plus-city keywords and monthly service-page CRO tests. Scale layers programmatic SEO across service areas, monthly content, and offline conversions from your CRM. Enterprise is scoped for multi-location shops or contractors past $500K in monthly revenue and includes a dedicated home services lead full-time on your account. Every tier bills as a flat fee. Ad spend runs on your Google and Google Local Services Ads account, billed direct to your card with no percentage-of-spend markup. The 6-month initial term rolls month-to-month on 30 days written notice. You keep the ad accounts, Google Business Profile, and content library if you cancel. Pricing is flat across every US market we serve, so shop size and market density set the tier, not zip code.

A marketing retainer is a fixed monthly fee that buys a defined scope of work across Google Local Services Ads, Google Ads, Google Business Profile, SEO, and CRM offline tracking. For a home services marketing retainer, the same team runs your shop every month, so the work builds instead of restarting. Our retainer runs a 6-month initial term with a written 90-day roadmap. Deliverables, tests, and target metrics are named in week 1. You approve the next quarter plan in writing before we spend a dollar of your ad budget. Reporting shows booked jobs, average ticket, and cost per booked job pulled from ServiceTitan, Housecall Pro, or Jobber, not platform-side reported leads. If a channel underperforms, budget moves to the one that pays. All work runs against the same Google Business Profile guidelines so ranking signals stack instead of fighting each other. Ownership of every account, integration, and content asset stays with you from day one.

An HVAC company should spend 7 to 12 percent of gross revenue on marketing, weighted higher in year 1 or 2 of growth. A $1M shop budgets $70K to $120K a year. About 60 percent flows to paid channels: Google Local Services Ads for exclusive booked calls, Google Ads on service-plus-city terms, and paid search for tune-up campaigns in shoulder months when demand dips. Another 25 percent covers agency retainer fees for setup, tracking, and monthly management. The last 15 percent funds SEO content, service pages, and review flywheel work that compounds free traffic over 6 to 12 months. If your ticket average is above $9K on replacement jobs, the ratio can drop to 5 percent because each booked job pays back faster. Our Growth tier at $2,499/mo fits a $700K to $1.5M shop cleanly. Scale at $3,999/mo suits $1.5M to $3M with heavier programmatic SEO. Enterprise starts at $6,000/mo and is scoped for multi-location shops or past $3M in annual revenue.

Promote an HVAC business by stacking three channels that book jobs, not clicks. First, Google Local Services Ads with the Google Guaranteed badge pins you at the top of the map pack and only bills when a homeowner actually calls or books a job. Second, Google Business Profile with weekly job photos, service posts, and Q&A answers moves you up the local map pack for terms like "AC repair near me" and "furnace replacement." Third, service-plus-city landing pages with click-to-call above the fold and financing badges from GreenSky or Wisetack convert paid traffic into scheduled appointments. Our retainer runs all three under one plan and pushes booked jobs from ServiceTitan or Housecall Pro back into Google Ads as offline conversions so bids optimize to real revenue. Review velocity matters more than any single channel, so post-job SMS review requests fire from your CRM daily. Cooling and heating season creative refreshes are scheduled 60 days out to catch demand before competitors bid it up.

A plumbing company should spend 8 to 15 percent of gross revenue on marketing, higher than HVAC because emergency demand skews toward the phone and paid channels close the gap fastest. A $1M plumbing shop budgets $80K to $150K a year. The mix leans heavier on Google Local Services Ads at about 45 percent, Google Ads on emergency and drain-cleaning terms at 25 percent, Google Business Profile plus review flywheel at 10 percent, agency retainer at 15 percent, and SEO content at 5 percent. Emergency plumbing calls between 6pm and 8am spike cost per click but also spike average ticket, so nights and weekends run separately with higher bids and dedicated call routing to your on-call technician. If your average ticket is above $600 on drain and sewer work, the retainer at $2,499/mo covers acquisition cleanly. Multi-truck shops past $2M in revenue usually run Scale at $3,999/mo. Financing partners like Wisetack are surfaced on every quote page to raise close rate on high-ticket sewer replacements.

The best way to advertise for roofing is storm-response campaigns paired with Google Local Services Ads for full replacement queries. LSA pins your Google Guaranteed badge on the map pack and only charges for exclusive booked calls, which cuts cost per booked job by 40 to 60 percent versus Angi or Thumbtack. Google Ads on "roof replacement" and "hail damage" keywords in your service radius work best when combined with financing offers from GreenSky or Synchrony so homeowners can commit at the estimate. Google Business Profile with weekly before-and-after photos of finished roofs and a review flywheel that pushes to 4 to 8 new Google reviews weekly compounds free map pack traffic. Our retainer launches storm response ad groups within 48 hours of hail or wind events, ties bidding to your service radius, and pauses spend automatically in dead weather weeks. Reporting shows booked estimates and closed contract revenue from your CRM, not just form fills or vanity leads that never dispatch a truck.

Pay a digital marketing agency between $1,499 and $6,000 a month for a home services shop, scaled to your revenue and channel mix. Solo shops fit a Foundation tier at $1,499/mo covering Google Business Profile and Local Services Ads with the review flywheel. Growing shops usually pay $2,499 to $3,999 for LSA plus Google Ads, GBP work, review flywheel, and monthly service-page CRO tests tied to booked jobs. Multi-location shops or contractors past $500K in monthly revenue pay from $6,000/mo for a dedicated home services lead full-time on the account. Ad spend is separate and bills direct to your card. Avoid percentage-of-spend agencies because they profit from bigger budgets, not better booked jobs on your dispatch board. Flat retainers align the agency to outcomes you care about. Our tiers are $1,499, $2,499, $3,999, and from $6,000/mo. Every tier lists exactly what runs each month, so pricing is never a mystery on the sales call.

A legit digital marketing agency reports against your CRM job data, not platform-side reported leads. Ask for a sample monthly report showing booked jobs, revenue, and cost per booked job pulled from ServiceTitan, Housecall Pro, or Jobber. If the report only shows clicks, impressions, or form fills, the agency cannot prove it moved the number that pays your bills. Ask who owns your Google Ads, Local Services Ads, Google Business Profile, and website if you cancel. If the answer is not "you keep everything," walk away from the sales call. Ask for the name of the person running your account week to week, not a pod or rotating team. Ask for three current customer references you can call directly. Legit shops publish flat retainer pricing, not percentage-of-spend, and never require multi-year contracts past a 6-month initial term. Check ServiceTitan resources for cost per booked job and average ticket benchmarks so you know what a fair number looks like.

The average fee for a digital marketing agency serving home services shops is $1,500 to $5,000 a month for retainer work, plus separate ad spend billed direct to your card. Project fees on a new website run $8,000 to $25,000 depending on service area count, content depth, and integration with ServiceTitan or Housecall Pro. Percentage-of-spend agencies typically charge 10 to 20 percent of monthly ad budget, which pushes them to grow your budget instead of your booked-job rate. Flat retainers align better for a shop that measures itself on dispatch. Our home services retainer runs $1,499/mo Foundation for solo shops, $2,499/mo Growth for LSA and Google Ads plus GBP and reviews, $3,999/mo Scale which adds programmatic SEO across service areas and offline conversions, or from $6,000/mo Enterprise for multi-location or past $500K monthly revenue. Ad spend bills separately with no markup. Every tier includes weekly reporting against booked jobs from ServiceTitan or Housecall Pro, never platform-reported vanity leads.

A home services marketing retainer usually books the first extra jobs in weeks 2 to 4 once Google Local Services Ads goes live with your Google Guaranteed badge. Week 1 runs the audit, ServiceTitan or Housecall Pro baseline, and license and insurance verification for the LSA background check. Week 2 launches LSA, activates the review flywheel from your CRM post-job SMS, and pushes the first Google Business Profile fixes live. Weeks 3 to 4 layer Google Ads on service-plus-city keywords with offline conversion tracking wired to booked jobs. Month 2 is when Google Ads bidding settles because it needs 30 to 50 offline conversions to optimize to real jobs, not form fills. Month 3 is where the review flywheel starts moving GBP ranking, typically 4 to 8 new Google reviews weekly. Months 4 through 6 compound as content ranks and paid data trains. By month 6 most retainer shops see cost per booked job drop 30 to 55 percent versus their Angi and Thumbtack baseline. Weekly reporting starts week 1 so you can watch the ramp in real time from your dispatch board.

The home services marketing retainer integrates with ServiceTitan, Housecall Pro, Jobber, and Service Fusion for booked-job tracking. Call tracking runs on CallRail or CallTrackingMetrics with dynamic number insertion so paid phone calls tag to the right campaign, keyword, and landing page. Google Ads offline conversions push through the ServiceTitan Google integration, a Zapier bridge for Housecall Pro and Jobber, or the Google Ads offline API for custom stacks. Google Local Services Ads runs native with lead disputes filed weekly to recover bad-lead credits. GBP posts, Q&A responses, and photo uploads run on native Google tools plus scheduled weekly batches. GA4 and Google Search Console are wired for organic tracking and Core Web Vitals monitoring per web.dev targets. Reviews route from CRM post-job SMS to Google, Yelp, and BBB. For high-ticket HVAC replacement, roof replacement, or panel upgrade jobs, the retainer surfaces GreenSky, Wisetack, or Synchrony financing on quote pages. Every integration is documented so you keep the wiring if you cancel.

The retainer reports weekly against six KPIs pulled from your CRM, not platform-side reported leads. First, booked jobs by channel showing which of Local Services Ads, Google Ads, Google Business Profile, or organic drove each ticket that dispatched. Second, cost per booked job blended across paid channels so you know the real acquisition number, not the ad platform version. Third, average ticket by channel so you can see which channel books your best jobs versus your cheapest tune-ups. Fourth, revenue per truck-day tied to dispatch capacity so demand does not outrun the fleet. Fifth, review velocity on Google, Yelp, and BBB with a target of 4 to 8 new Google reviews weekly by month 3. Sixth, LSA lead dispute rate and win rate so you are not paying for junk calls. Monthly reports layer year-over-year revenue trend, seasonal cohort analysis on cooling and heating season, and quarterly close-rate on estimates. Every number ties back to ServiceTitan or Housecall Pro data you already trust.

The retainer runs a 6-month initial term to give paid channels enough runway to settle and the review flywheel time to compound. After 6 months it rolls month-to-month on 30 days written notice. No auto-renew, no multi-year lock, no percentage-of-spend clawback. If you cancel, you keep everything: your Google Ads account, Google Local Services Ads account, Google Business Profile, Google Analytics 4 property, Google Search Console access, website, service pages, blog content, review request templates, offline conversion pipelines, and the reporting dashboard we built. Ownership transfers as part of offboarding, not held hostage on a paywall. We hand over a written offboarding doc within 5 business days of cancellation notice with every login, integration credential, and third-party account named. Domain, hosting, and DNS never sit under agency ownership during the retainer. Every written plan, keyword list, and test result you paid for is yours to run in-house or hand to another agency. The team is fully remote, so there is no on-site kit or hardware to transfer back.
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