Home services marketing retainer plans that book jobs every week

A home services marketing retainer runs $499/mo Foundation, $999/mo Growth, $1,999/mo Scale, or from $3,500/mo Enterprise. Foundation covers Google Business Profile optimization, review flywheel, and Google Local Services Ads for solo HVAC, plumbing, or roofing shops. Growth adds Google Ads on service-plus-city keywords and monthly service-page CRO tests. Scale layers programmatic SEO across service areas, monthly content, and offline conversions from your CRM. Enterprise is scoped for multi-location shops or contractors past $500K in monthly revenue and includes a dedicated home services lead full-time on your account. Every tier bills as a flat fee. Ad spend runs on your Google and Google Local Services Ads account, billed direct to your card with no percentage-of-spend markup. The 6-month initial term rolls month-to-month on 30 days written notice. You keep the ad accounts, Google Business Profile, and content library if you cancel. Pricing is flat across every US market we serve, so shop size and market density set the tier, not zip code.

A marketing retainer is a fixed monthly fee that buys a defined scope of work across Google Local Services Ads, Google Ads, Google Business Profile, SEO, and CRM offline tracking. For a home services marketing retainer, the same team runs your shop every month, so playbooks compound instead of restarting. Our retainer runs a 6-month initial term with a written 90-day roadmap. Deliverables, tests, and target metrics are named in week 1. You approve the next quarter plan in writing before we spend a dollar of your ad budget. Reporting shows booked jobs, average ticket, and cost per booked job pulled from ServiceTitan, Housecall Pro, or Jobber, not platform-side reported leads. If a channel underperforms, budget moves to the one that pays. All work runs against the same Google Business Profile guidelines so ranking signals stack instead of fighting each other. Ownership of every account, integration, and content asset stays with you from day one.

An HVAC company should spend 7 to 12 percent of gross revenue on marketing, weighted higher in year 1 or 2 of growth. A $1M shop budgets $70K to $120K a year. About 60 percent flows to paid channels: Google Local Services Ads for exclusive booked calls, Google Ads on service-plus-city terms, and paid search for tune-up campaigns in shoulder months when demand dips. Another 25 percent covers agency retainer fees for setup, tracking, and monthly management. The last 15 percent funds SEO content, service pages, and review flywheel work that compounds free traffic over 6 to 12 months. If your ticket average is above $9K on replacement jobs, the ratio can drop to 5 percent because each booked job pays back faster. Our Growth tier at $999/mo fits a $700K to $1.5M shop cleanly. Scale at $1,999/mo suits $1.5M to $3M with heavier programmatic SEO. Enterprise from $3,500/mo is scoped for multi-location shops or past $3M in annual revenue.

Promote an HVAC business by stacking three channels that book jobs, not clicks. First, Google Local Services Ads with the Google Guaranteed badge pins you at the top of the map pack and only bills when a homeowner actually calls or books a job. Second, Google Business Profile with weekly job photos, service posts, and Q&A answers moves you up the local map pack for terms like “AC repair near me” and “furnace replacement.” Third, service-plus-city landing pages with click-to-call above the fold and financing badges from GreenSky or Wisetack convert paid traffic into scheduled appointments. Our retainer runs all three under one plan and pushes booked jobs from ServiceTitan or Housecall Pro back into Google Ads as offline conversions so bids optimize to real revenue. Review velocity matters more than any single channel, so post-job SMS review requests fire from your CRM daily. Cooling and heating season creative refreshes are scheduled 60 days out to catch demand before competitors bid it up.

A plumbing company should spend 8 to 15 percent of gross revenue on marketing, higher than HVAC because emergency demand skews toward the phone and paid channels close the gap fastest. A $1M plumbing shop budgets $80K to $150K a year. The mix leans heavier on Google Local Services Ads at about 45 percent, Google Ads on emergency and drain-cleaning terms at 25 percent, Google Business Profile plus review flywheel at 10 percent, agency retainer at 15 percent, and SEO content at 5 percent. Emergency plumbing calls between 6pm and 8am spike cost per click but also spike average ticket, so nights and weekends run separately with higher bids and dedicated call routing to your on-call technician. If your average ticket is above $600 on drain and sewer work, the retainer at $999/mo covers acquisition cleanly. Multi-truck shops past $2M in revenue usually run Scale at $1,999/mo. Financing partners like Wisetack are surfaced on every quote page to raise close rate on high-ticket sewer replacements.

The best way to advertise for roofing is storm-response campaigns paired with Google Local Services Ads for full replacement queries. LSA pins your Google Guaranteed badge on the map pack and only charges for exclusive booked calls, which cuts cost per booked job by 40 to 60 percent versus Angi or Thumbtack. Google Ads on “roof replacement” and “hail damage” keywords in your service radius work best when combined with financing offers from GreenSky or Synchrony so homeowners can commit at the estimate. Google Business Profile with weekly before-and-after photos of finished roofs and a review flywheel that pushes to 4 to 8 new Google reviews weekly compounds free map pack traffic. Our retainer launches storm response ad groups within 48 hours of hail or wind events, ties bidding to your service radius, and pauses spend automatically in dead weather weeks. Reporting shows booked estimates and closed contract revenue from your CRM, not just form fills or vanity leads that never dispatch a truck.

Pay a digital marketing agency between $999 and $5,000 a month for a home services shop, scaled to your revenue and channel mix. Solo shops under $500K in revenue fit a Foundation tier around $499/mo covering Google Business Profile and Local Services Ads with the review flywheel. Shops between $500K and $1.5M usually pay $999 to $1,999 for LSA plus Google Ads, GBP work, review flywheel, and monthly service-page CRO tests tied to booked jobs. Multi-location or past $3M in revenue pay from $3,500/mo for a dedicated home services lead full-time on the account. Ad spend is separate and bills direct to your card. Avoid percentage-of-spend agencies because they profit from bigger budgets, not better booked jobs on your dispatch board. Flat retainers align the agency to outcomes you care about. Our tiers are $499, $999, $1,999, and from $3,500/mo. Every tier lists exactly what runs each month, so pricing is never a mystery on the sales call.

A legit digital marketing agency reports against your CRM job data, not platform-side reported leads. Ask for a sample monthly report showing booked jobs, revenue, and cost per booked job pulled from ServiceTitan, Housecall Pro, or Jobber. If the report only shows clicks, impressions, or form fills, the agency cannot prove it moved the number that pays your bills. Ask who owns your Google Ads, Local Services Ads, Google Business Profile, and website if you cancel. If the answer is not “you keep everything,” walk away from the sales call. Ask for the name of the person running your account week to week, not a pod or rotating team. Ask for three current customer references you can call directly. Legit shops publish flat retainer pricing, not percentage-of-spend, and never require multi-year contracts past a 6-month initial term. Check ServiceTitan resources for cost per booked job and average ticket benchmarks so you know what a fair number looks like.

The average fee for a digital marketing agency serving home services shops is $1,500 to $5,000 a month for retainer work, plus separate ad spend billed direct to your card. Project fees on a new website run $8,000 to $25,000 depending on service area count, content depth, and integration with ServiceTitan or Housecall Pro. Percentage-of-spend agencies typically charge 10 to 20 percent of monthly ad budget, which pushes them to grow your budget instead of your booked-job rate. Flat retainers align better for a shop that measures itself on dispatch. Our home services retainer runs $499/mo Foundation for solo shops, $999/mo Growth for LSA and Google Ads plus GBP and reviews, $1,999/mo Scale which adds programmatic SEO across service areas and offline conversions, or from $3,500/mo Enterprise for multi-location or past $500K monthly revenue. Ad spend bills separately with no markup. Every tier includes weekly reporting against booked jobs from ServiceTitan or Housecall Pro, never platform-reported vanity leads.

A home services marketing retainer usually books the first extra jobs in weeks 2 to 4 once Google Local Services Ads goes live with your Google Guaranteed badge. Week 1 runs the audit, ServiceTitan or Housecall Pro baseline, and license and insurance verification for the LSA background check. Week 2 launches LSA, activates the review flywheel from your CRM post-job SMS, and pushes the first Google Business Profile fixes live. Weeks 3 to 4 layer Google Ads on service-plus-city keywords with offline conversion tracking wired to booked jobs. Month 2 is when Google Ads bidding settles because it needs 30 to 50 offline conversions to optimize to real jobs, not form fills. Month 3 is where the review flywheel starts moving GBP ranking, typically 4 to 8 new Google reviews weekly. Months 4 through 6 compound as content ranks and paid data trains. By month 6 most retainer shops see cost per booked job drop 30 to 55 percent versus their Angi and Thumbtack baseline. Weekly reporting starts week 1 so you can watch the ramp in real time from your dispatch board.

The home services marketing retainer integrates with ServiceTitan, Housecall Pro, Jobber, and Service Fusion for booked-job tracking. Call tracking runs on CallRail or CallTrackingMetrics with dynamic number insertion so paid phone calls tag to the right campaign, keyword, and landing page. Google Ads offline conversions push through the ServiceTitan Google integration, a Zapier bridge for Housecall Pro and Jobber, or the Google Ads offline API for custom stacks. Google Local Services Ads runs native with lead disputes filed weekly to recover bad-lead credits. GBP posts, Q&A responses, and photo uploads run on native Google tools plus scheduled weekly batches. GA4 and Google Search Console are wired for organic tracking and Core Web Vitals monitoring per web.dev targets. Reviews route from CRM post-job SMS to Google, Yelp, and BBB. For high-ticket HVAC replacement, roof replacement, or panel upgrade jobs, the retainer surfaces GreenSky, Wisetack, or Synchrony financing on quote pages. Every integration is documented so you keep the wiring if you cancel.

The retainer reports weekly against six KPIs pulled from your CRM, not platform-side reported leads. First, booked jobs by channel showing which of Local Services Ads, Google Ads, Google Business Profile, or organic drove each ticket that dispatched. Second, cost per booked job blended across paid channels so you know the real acquisition number, not the ad platform version. Third, average ticket by channel so you can see which channel books your best jobs versus your cheapest tune-ups. Fourth, revenue per truck-day tied to dispatch capacity so demand does not outrun the fleet. Fifth, review velocity on Google, Yelp, and BBB with a target of 4 to 8 new Google reviews weekly by month 3. Sixth, LSA lead dispute rate and win rate so you are not paying for junk calls. Monthly reports layer year-over-year revenue trend, seasonal cohort analysis on cooling and heating season, and quarterly close-rate on estimates. Every number ties back to ServiceTitan or Housecall Pro data you already trust.

The retainer runs a 6-month initial term to give paid channels enough runway to settle and the review flywheel time to compound. After 6 months it rolls month-to-month on 30 days written notice. No auto-renew, no multi-year lock, no percentage-of-spend clawback. If you cancel, you keep everything: your Google Ads account, Google Local Services Ads account, Google Business Profile, Google Analytics 4 property, Google Search Console access, website, service pages, blog content, review request templates, offline conversion pipelines, and the reporting dashboard we built. Ownership transfers as part of offboarding, not held hostage on a paywall. We hand over a written offboarding doc within 5 business days of cancellation notice with every login, integration credential, and third-party account named. Domain, hosting, and DNS never sit under agency ownership during the retainer. Every playbook, keyword list, and test result you paid for is yours to run in-house or hand to another agency. The team is fully remote, so there is no on-site kit or hardware to transfer back.