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Home services SEO to win the local map pack

Home services SEO for HVAC, plumbing, roofing, and electrical shops. Google Business Profile work per city, service-line content per trade, local schema, and real authority links. Every report reads booked jobs from your dispatch software first, and organic traffic second. Retainers start at $999 per month.

What You Get → See Pricing
$999+
per month · published
30 days
brief to launch
90+
mobile Lighthouse · launch gate
+280% ORGANIC TRAFFIC YEAR ONE
MAP PACK RANKED
Home services SEO map search results on desktop and phone with a Filled slot tag and a Per trade and area badge
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 WEIGHTED AVERAGE VERIFIED BY HOME SERVICES OPERATORS THAT PAID FOR THE WORK

Three ways your shop is losing jobs to search

If any of these looks familiar, the free SEO audit names the fix and what it's worth before you spend a dollar.

Home services SEO Stretched sheet flagged One page, every area beside a locked One each sheet
PROBLEM 01 LOCAL PACK

HVAC and plumbing sites rank around #14, outside the map pack

Most HVAC and plumbing sites rank around #14 outside the map pack because one citywide page targets every service area. Buyers search city plus trade plus emergency, and one generic page cannot rank for that. Every ZIP needs its own indexable page, or the site loses 30 to 60 booked jobs a month to shops with clean local architecture.

✓30-60 BOOKED JOBS LOST TO WEAK LOCAL PAGES
Home services SEO Two peaks bar chart flagged Under both peaks beside a phone Evergreen list
PROBLEM 02 SEASONALITY

Flat evergreen keywords miss the July AC and January furnace peaks

HVAC search demand triples in July and quadruples in January, but the same site targets flat evergreen keywords year round. 47 percent of peak-week traffic goes to competitors. AC queries spike 3x in July and furnace 4x in January. Seasonal pages must launch 45 days early or the peak passes before Google indexes them.

✓47% OF PEAK-WEEK TRAFFIC LOST TO SEASONAL GAPS
Home services SEO map results flagged Short stub beside a Tall block panel of checked star reviews
PROBLEM 03 REVIEWS

Weak review flow leaves a 4.2 rating against 4.7-star pack winners

Local pack winners in HVAC, plumbing, and roofing carry 4.7 stars with 300 to 1,200 reviews. Most operator sites sit at 4.2 with 60 reviews because no CRM flow requests them. 3-pack winners hold 4.7 stars minimum. Trigger a Housecall Pro or ServiceTitan request 2 hours after job close, or the review gap widens every month.

✓4.2 VS 4.7 STAR GAP KILLS MAP PACK RANK

Three outcomes every retainer earns from month one

Three numbers we sign against on every SEO program. Each one is a launch criterion, not a hope.

Home services SEO search card with a highlighted rising result and an Even to the boundary badge

Presence in every service area your trucks cover

Content, technical fixes, and earned links pull service pages in front of homeowners in every ZIP your trucks run, with GBP category cleanup on top.

Home services SEO trade list with two highlighted wrench rows and a Four top positions badge

Service-line pages that rank on money keywords

One page per trade, launched with HVACBusiness, Plumber, or RoofingContractor schema and tight internal links. Page-one ranks on real buyer queries.

Home services SEO page cards beside a phone Job booked screen and a Jobs first badge

Reports that read booked jobs before rankings

A monthly written review on every tier, plus a weekly ranking dashboard from Traffic up. Every rank gain traces to jobs booked in ServiceTitan, Housecall Pro, or Jobber, not vanity data.

Four stages, every step ends in a sign-off

Fixed scope, written sign-offs, dates on the calendar. Nothing moves to the next stage until your leadership approves the gate deliverable. Your launch date does not slip.

WEEK 1

Audit that exposes every gap

Technical audit against Core Web Vitals and indexation, content audit against top service clusters (HVAC, plumbing, roofing, electrical, cleaning, renovation), backlink audit with toxic-link disavow, and local audit covering GBP, citations, and NAP consistency across 72+ trade directories. Written report you approve before any content work starts.

✓SIGN-OFF: AUDIT REPORT
WEEKS 2-3

Keyword strategy tied to average ticket

Build the trade keyword cluster map (HVAC install, drain clearing, roof replacement, emergency service, panel upgrade) and lay every keyword against search intent. Each cluster gets a booked-jobs projection so you see which content pays back first. 90-day priority queue signed off before we begin.

✓SIGN-OFF: 90-DAY QUEUE
WEEKS 4-12

On-page and technical fixes weekly

Service-line pages published to your tier count with HVACBusiness, Plumber, RoofingContractor, and LocalBusiness schema, thin content expanded, broken links fixed, Core Web Vitals pushed to green, and XML sitemap optimized. Every push live goes into your weekly written report.

✓WEEKLY REPORT
MONTH 2+

Scale, GBP, digital PR, reporting

Google Business Profile management, 2 to 5 earned placements a month by tier in local news and trade publications, citation cleanup across 72+ trade directories, 300+ keyword rank tracking, and a monthly report reconciled against ServiceTitan or Jobber. Ongoing, not a one-time push.

✓MONTHLY REPORT

What you actually get from our home services SEO work

Five workstreams, every item listed. Nothing lives in a proposal appendix or a phase-two column.

Home services SEO Findings by payback dashboard with upward arrows and a Sorted by payback badge
WRITTEN REPORT

Diagnose before we prescribe

Every audit opens with four disciplines scored and prioritized by booked-job impact. You see the fixes that pay back first, the toxic links pulling rankings, and the local footprint gaps your competitors exploit. Sign-off before any content or link work starts.

PHASE DURATION
WRITTEN REPORT
SIGN-OFF
BEFORE FIXES
✓GATE · FIXED SCOPE
// DELIVERABLES
✓
Technical + Core Web Vitals auditcrawl, indexation, render blocking, LCP / CLS / INP scored against home services competitors in your metro.
✓
Content audit vs 6 trade clustersHVAC, plumbing, roofing, electrical, cleaning, and renovation clusters mapped to every existing page you have live.
✓
Backlink audit + toxic disavowevery referring domain scored, spam and PBN patterns flagged, disavow file drafted for Google review.
✓
Local audit + citation trailGBP, NAP consistency, and citation coverage across 72+ trade directories (BBB, Nextdoor, Chamber, HomeAdvisor) checked and mapped.
✓
Schema + structured data auditHVACBusiness, Plumber, RoofingContractor, Electrician, FAQPage, and LocalBusiness markup validated against Google guidelines.
✓
Priority queue + booked-job projectionevery fix scored by traffic impact and booked-job value, so week-one work pays back first.
Home services SEO Trade by area editor with an image block, text lines and a Four landed this week badge
1,500+ WORDS PER PAGE

One page per trade, per city

Every high-value trade and every service area gets its own dedicated 1,500-word page written in-house around real buyer intent. HVAC install, drain clearing, roof replacement, panel upgrade, emergency service. Each page rolls out with HVACBusiness, Plumber, or RoofingContractor schema, clean internal linking, and copy built around the real questions homeowners search before they book.

PHASE DURATION
1,500+ WORDS PER PAGE
SIGN-OFF
PER-CITY + PER-TRADE
✓GATE · 1 TO 4 PAGES / QUARTER
// DELIVERABLES
✓
Per-city service-line pagesHVAC repair + city, drain cleaning + city, roof replacement + city. Each page built for a specific ZIP-level buyer.
✓
Long-form service guides1,500+ words minimum with cost, timeline, financing options, and what happens on the first truck roll answered on-page.
✓
Home services schema on every pageHVACBusiness, Plumber, RoofingContractor, Electrician, FAQPage, and Service schema validated before publish.
✓
FAQ blocks per servicereal questions sourced from your dispatch logs and PAA data, structured for AI extraction and rich snippets.
✓
Blog + hub-and-spoke architecturetopical clusters linked back to service pages so authority flows to the pages that book jobs, not vanity blog posts.
✓
Real project photos, not stockshot list for your crews, install sites, and vans so pages look like your shop, not a template site.
Home services SEO Profile fill checklist with a progress ring and a Directories flush badge
72+ TRADE DIRECTORIES

Own the local map pack

Around 44 percent of home services clicks land on the top 3 map results, not on the shop website. We rebuild the Google Business Profile from categories to services to Q&A, seed real customer questions, wire CRM-triggered review requests to ServiceTitan or Housecall Pro, and clean the citation trail across BBB, Nextdoor, Yelp, and trade associations.

PHASE DURATION
72+ TRADE DIRECTORIES
SIGN-OFF
CRM-TRIGGERED REVIEWS
✓GATE · MAP PACK RECOVERY
// DELIVERABLES
✓
Google Business Profile rebuildTrade primary, 3 secondary categories, services, project photos, and Q&A seeded from real customer questions.
✓
Citation cleanup + NAP consistencyBBB, Yelp, Nextdoor, Chamber of Commerce, HomeAdvisor, and trade associations audited, corrected, and monitored monthly.
✓
CRM-tied review request flowServiceTitan, Housecall Pro, Jobber, and FieldEdge wired to automated SMS review requests 2 hours after job close.
✓
Map pack ranking trackinggrid-based tracking across your service area so you see rank on every intersection, not just downtown.
✓
Location page per service areaone map-rich page per city with crews, response times, service lines, and pricing offered in that ZIP.
✓
GBP posts + weekly cadenceseasonal spotlights, completed-job photos, and offers published weekly to keep the profile active and ranked.
Home services SEO link list turning into six checked rows with an Old links struck off badge
EARNED LINKS / MONTH BY TIER

Earned links, not bought links

Ranking above HomeAdvisor and Angi takes real authority. We earn placements in local news, home renovation press, and trade publications your competitors miss. Every link is manually reviewed, and toxic prior links get disavowed so ranking gains hold instead of vanishing in the next algorithm update.

PHASE DURATION
2 TO 5 EARNED LINKS / MONTH
SIGN-OFF
MANUAL DISAVOW
✓GATE · WHITE-HAT ONLY
// DELIVERABLES
✓
Local news digital PRcommunity-angle pitches to metro news outlets and lifestyle press placed by a real PR lead, not a bot.
✓
Trade publication placementsguest features and expert commentary in HVAC, plumbing, and roofing industry outlets your suppliers and referrers read.
✓
Sponsorship + community linkslocal schools, charities, chamber events, and youth sports matched to your shop for defensible authority signals.
✓
Toxic backlink disavowspam and PBN links inherited from prior agencies filed in a disavow file for Google review inside 30 days.
✓
Broken-link outreach404 links on home-renovation sites replaced with links to your service pages through direct outreach.
✓
Manufacturer + supplier partnershipsTrane, Rheem, GAF, CertainTeed dealer-locator listings claimed for defensible brand-anchored backlinks.
Home services SEO Rank to jobs chart with a Mid-stack row has the jobs badge beside a phone inbox
300+ KEYWORDS TRACKED

Every report ties to booked jobs

A live ranking dashboard tracks 300+ home services keywords in real time, and a written monthly report reconciles organic traffic against jobs booked in ServiceTitan, Housecall Pro, or Jobber. You see which keyword bought which job, and cost per booked job by service line. Rank 1 with an empty dispatch board does not count.

PHASE DURATION
300+ KEYWORDS TRACKED
SIGN-OFF
CRM-RECONCILED
✓GATE · WRITTEN MONTHLY
// DELIVERABLES
✓
Live weekly ranking dashboard300+ keywords, refreshed weekly, with movement flags on money terms so you see gains before month-end.
✓
Monthly CRM-reconciled reportorganic sessions tied to booked jobs pulled from ServiceTitan, Housecall Pro, Jobber, or FieldEdge, not to keyword counts.
✓
Call tracking + form attributionevery call and form attributed to source, campaign, service page, and city with cost per booked job by trade.
✓
GBP insights + review reportingmap pack impressions, calls from GBP, direction requests, and review velocity trended monthly.
✓
Competitor rank comparisonmonthly delta vs HomeAdvisor, Angi, and your 3 closest local competitors on every money term.
✓
Everything in your accountsGBP, Search Console, GA4, and Tag Manager stay in your shop accounts. Walk away from us, the footprint stays.
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  • 3 RANKING FIXES YOURS TO KEEP
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Four home services SEO tiers for every crew size

Every line item listed. The quote you get is the invoice you pay. Take any tier as a monthly retainer, all four include the guarantees below.

Visibility
$999MONTHLY

One focus market or product line, lower competition

✓New service pages / quarter: 1 ✓Google Business Profile management, for local markets ✓Rank tracking by target market, map pack included where it applies ✓Directory citations and NAP cleanup, for local markets ✓Technical + Core Web Vitals audit ✓Organization schema ✓Monthly written report
Quote me for Visibility →
Most popular
Traffic
$1,499MONTHLY

A broader keyword set and real competition

✓New service pages / quarter: 2 ✓Content briefs + optimization ✓Blog / education content: 1/mo ✓Google Business Profile management, for local markets ✓Rank tracking by target market, map pack included where it applies ✓Directory citations and NAP cleanup, for local markets ✓Review velocity strategy, where reviews drive the category
Quote me for Traffic →
Scale
$2,499MONTHLY

Competitive categories with established revenue

✓New service pages / quarter: 4 ✓Content briefs + optimization ✓Blog / education content: 2/mo ✓Google Business Profile management, for local markets ✓Rank tracking by target market, map pack included where it applies ✓Directory citations and NAP cleanup, for local markets ✓Review velocity strategy, where reviews drive the category
Quote me for Scale →
Enterprise
Starts at $4,500MONTHLY

Multi-location, multi-brand or large site estates

✓New service pages / quarter: Custom ✓Content briefs + optimization ✓Blog / education content: Custom ✓Google Business Profile management, for local markets ✓Rank tracking by target market, map pack included where it applies ✓Directory citations and NAP cleanup, for local markets ✓Review velocity strategy, where reviews drive the category
Request a proposal →

EVERY TIER: 6-MONTH TERM · 90-DAY MOVEMENT GUARANTEE · YOU OWN SITE, DOMAIN, GBP + REPORTING ACCOUNTS

Every SEO feature, tier by tier

SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Pages + content+
FEATURE
VISIBILITY
TRAFFIC
SCALE
ENTERPRISE
New service pages / quarter
1
2
4
Custom
Content briefs + optimization
—
✓
✓
✓
Blog / education content
—
1/mo
2/mo
Custom
Local + GBP+
FEATURE
VISIBILITY
TRAFFIC
SCALE
ENTERPRISE
Google Business Profile management, for local markets
✓
✓
✓
✓
Rank tracking by target market, map pack included where it applies
✓
✓
✓
✓
Directory citations and NAP cleanup, for local markets
✓
✓
✓
✓
Review velocity strategy, where reviews drive the category
—
✓
✓
✓
Technical+
FEATURE
VISIBILITY
TRAFFIC
SCALE
ENTERPRISE
Technical + Core Web Vitals audit
✓
✓
✓
✓
Organization schema
✓
✓
✓
✓
Authority links / month
—
2
5
Custom
AI-answer (GEO) visibility work
—
—
✓
✓
Reporting + support+
FEATURE
VISIBILITY
TRAFFIC
SCALE
ENTERPRISE
Monthly written report
✓
✓
✓
✓
Live dashboard
—
✓
✓
✓
Quarterly strategy call
—
✓
✓
✓
Dedicated SEO strategist
—
—
✓
✓
Case studies See all case studies

Real shops, real numbers

Each one includes where the client started, what we changed and what happened.

Homepage of Sansa Interiors Inc., a Interior Design · Toronto · Restaurant + Cafe business, shown in a browser window
Interior Design · Toronto · Restaurant + Cafe

Grew Sansa Interiors organic traffic 641% and lifted inquiries from 18 to 133 a year.

Sansa Interiors, a young Toronto interior design firm, tried one marketing tactic after another with no KPIs. Its outdated site lost searches like Toronto interior designer. We set a strategy built on KPIs, rebuilt the site and landing pages, ran technical and local SEO and Google Ads, and earned press features. Organic traffic grew 641% and inquiries rose from 18 to 133 a year, with top 3 Google rankings.

Read the Sansa Interiors Inc. case study →
641%
Organic traffic
#1-3
Top-3 ranking
133
Annual inquiries
Homepage of Paint My Condo, a Painting · Toronto Condos business, shown in a browser window
Painting · Toronto Condos

Grew Paint My Condo traffic 1,157% with a redesign and Maps SEO.

Paint My Condo, a Toronto condo painting service, relied heavily on Google Ads. Despite 300+ reviews, its Maps listing did not rank for condo painters Toronto. We redesigned the site with trust elements and a more personal brand, optimized its Google Maps presence, fixed technical SEO and built a long-term content plan. Organic traffic grew 1,157% in the first year, inquiries rose from 582 to 1,119 and it now ranks top 3 on Google Maps.

Read the Paint My Condo case study →
1.15K%
Organic traffic
#1-3
Top-3 ranking
2×
Inquiries
Homepage of AJ Roofings, a Roofing · Trivandrum, India business, shown in a browser window
Roofing · Trivandrum, India

Drove 40% traffic growth and 50% social audience growth for AJ Roofings.

AJ Roofings, a 10-year-old roofing company in Trivandrum, India, faced established rivals. Its website had no project galleries, and it had no lead generation at all. We built a mobile-friendly site with project galleries, ran local SEO, launched PPC on Google and Facebook and revamped its social media. Within six months organic traffic grew 40%, social followers rose 50% and leads rose 35%.

Read the AJ Roofings case study →
+40%
Organic traffic
50%
Social audience
35%
Lead growth

CLIENT WORDS

The team split our national spend by store catchment. Every location got its own landing page and creative. Booked eye exams up 47% inside two quarters with the same media budget.
Karen Williams
Head of Marketing, Vision Express
Verified via NPS survey
+47% booked eye exams Per-store attribution
Vision Express website homepage in a browser window, a prescription sunglasses offer above eye exam booking and eyewear
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what a better organic conversion rate is worth

Move the sliders to your numbers. No ad spend in this one, it works from the organic traffic you already have.

Added revenue per month
/mo

What a 20% improvement on your current conversion rate adds, on today's traffic. Rankings are assumed flat, so nothing here depends on new traffic arriving.

Free · Written findings · Yours to keep

Common home services SEO questions

Straight answers on pricing, timelines, GBP, map pack, and what actually gets done each month. If your question is not here, book the optional walkthrough call.

PREFER TO TALK?
hello@redefineweb.com →

Home services SEO at Redefine Web runs $999 to $4,500+ per month across four tiers. Visibility is $999/mo for 1-to-3 truck operators targeting one metro, with 1 new service-line page a quarter, GBP work, and basic reporting. Traffic is $1,499/mo and covers 2 new service-line pages per quarter (HVAC repair, drain clearing, roof replacement, panel upgrade) plus map-pack optimization and a live ranking dashboard. Scale is $2,499/mo for 16-to-30-truck regional contractors across multiple service areas, with 4 new pages a quarter, weekly GBP posts, and CRM-triggered review flows. Enterprise starts at $4,500/mo for PE-backed rollups and 31+ truck operators running per-region programs, with a custom page count and a dedicated SEO lead. Every tier includes a written monthly report tied to jobs booked in your dispatch software, not just keyword counts. Contracts run 6 months. You own the site, the domain, the GBP, and every reporting account we build from day one, so nothing walks with the agency when the retainer ends.

You will see the first ranking gains in 6 to 8 weeks. Local map-pack rankings on core searches (HVAC repair near me, plumber near me, roofer near me) usually hit page 1 by month 4. Compounding organic traffic and steady booked-jobs volume land between month 6 and month 9. Recovery projects from prior agency work take an extra 60 to 90 days because month 1 goes to backlink cleanup and thin-content pruning before net-new pages go live on the site. Seasonal trades see the fastest wins on the peaks we launch content 45 days ahead of (July AC surge, January furnace, spring roofing). By month 12 most Traffic-tier and above accounts sit inside the map pack for 60 to 80 percent of their target city + service queries and add 30 to 45 percent more booked jobs from organic year over year. Every rank gain reconciles to booked-jobs data from ServiceTitan or Jobber in the monthly report so leadership sees pay-back per keyword and per city.

HVAC SEO is the technical, content, and local work that pulls heating and cooling shops into Google map-pack and organic results for high-intent queries like "AC repair near me" and "furnace installation + city". It has four pillars: on-site technical fixes (Core Web Vitals, schema, crawl), per-city and per-service pages (HVAC install, AC repair, heat pump replacement), a rebuilt Google Business Profile with weekly posts and category cleanup, and a CRM-triggered review flow wired to your dispatch software so every completed job earns a Google review inside 2 hours of the truck leaving the driveway. Around 44 percent of clicks land on the top 3 map results, so this is the highest-ROI channel most HVAC shops have. Reports read booked jobs from ServiceTitan or Housecall Pro first and organic traffic second. Rank 1 with an empty dispatch board does not count. Ranking work stacks with the review flow and GBP posting cadence to compound month over month for the shop.

HVAC SEO costs $999 to $4,500+ per month depending on truck count, service-area coverage, and review-flow scope. Single-metro shops with 1 to 3 trucks fit the $999/mo Visibility tier: GBP rebuild, 1 new page a quarter, monthly report. 4-to-15-truck operators sit in the $1,499/mo Traffic tier with 2 new pages per quarter, live ranking dashboard, and CRM-triggered review flow tied to Housecall Pro or ServiceTitan. 16-to-30-truck regional contractors sit in the $2,499/mo Scale tier with per-city pages under every service line, weekly GBP posts, and 5 authority links a month. Enterprise starts at $4,500/mo for 31+ truck operators and PE-backed rollups running per-region programs. HVAC SEO under $999/mo usually gets you an offshore team writing thin duplicated pages that Google filters out inside 90 days of publish. Costs above $4,500 per month without transparency usually mean an agency is buying links or running per-lead pricing that penalizes your best booked-jobs months on the calendar year. Every tier prices the same regardless of trade, so a plumbing shop and an HVAC shop of similar size land at the same monthly number.

An SEO contractor is an agency or specialist that handles search engine optimization for a home services shop on a monthly retainer, instead of an in-house hire. For HVAC, plumbing, roofing, and electrical operators, the right SEO contractor knows how the local map pack works, how ServiceTitan, Housecall Pro, and Jobber attribute leads back to organic search, and how to publish per-city service-line pages that actually rank instead of getting filtered as duplicate content. A qualified partner gives you a written scope, a fixed monthly deliverable list, a live ranking dashboard, and a monthly report reconciled against jobs booked in your dispatch software. Redefine Web works as your outsourced SEO team on 6-month retainers starting at $999 per month. You own the site, the domain, the GBP, the Search Console access, and every account we build. Walk away from us and the footprint stays with your shop, not the agency, and your booked-jobs pipeline stays intact through the transition.

SEO in construction is the on-site, off-site, and local work that lifts contractor websites into page 1 organic rankings and the Google map pack for buyer-intent searches like "roofing contractor + city", "general contractor near me", or "HVAC installation + ZIP". For construction and home services shops, this work carries four workstreams: technical fixes (Core Web Vitals, LocalBusiness and trade-specific schema, indexation), per-city and per-service content, Google Business Profile rebuild plus weekly posting, and citation cleanup across BBB, HomeAdvisor, Nextdoor, and 72+ trade directories. The LocalBusiness structured data spec covers most trades cleanly for schema markup. Reports should read booked jobs from your CRM first and organic sessions second. Most operators see the first ranking gains inside 8 weeks and steady booked-jobs volume by month 6 to 9. Every page ships with schema validated before publish and internal links wired to the hub service pages so authority compounds properly over the retainer. General contractors, remodelers, and specialty trades run the same content-plus-local stack, adjusted for the trade schema Google supports.

Every retainer includes technical SEO fixes, on-page optimization, net-new service-line content, Google Business Profile management, local citation cleanup across 72+ trade directories, a CRM-triggered SMS review flow wired to ServiceTitan, Housecall Pro, or Jobber, link building on white-hat local and trade placements, and a monthly written report tied to booked jobs. Content is briefed by our in-house SEO team, not outsourced to content mills or spun from AI templates. The ServiceTitan blog covers dispatch-side reporting patterns we build against. Traffic tier and above add a weekly ranking dashboard with Google Search Console data pulled live. Visibility covers 1 new page a quarter; Traffic 2; Scale 4; Enterprise a custom count. Traffic tier and above include a quarterly strategy call and a written next-month plan. Every tier carries the 90-day movement guarantee. You own every account and every asset from day one, so the footprint stays with your shop after the retainer ends. Every deliverable is listed on the invoice with the hours and person attached, not buried in a proposal appendix.

The local pack rewards four things: GBP authority, review volume and velocity, service-area coverage, and on-site schema. GBP authority comes from complete profiles, service categories that match buyer intent (heating repair, AC repair, HVAC installation), and location-specific posts published weekly with real project photos. Review volume matters more than review recency, but recency compounds. Most HVAC map-pack wins land after 90 to 120 days once we have logged 40 to 80 net-new reviews from your dispatch pipeline. On-site, every service page carries LocalBusiness plus HVACBusiness schema, star ratings pulled in from GBP, and a service-area map Google can read. Cost per booked HVAC job through the map pack runs well under the paid Search and Local Services Ads blended cost for the same query set. Seasonality is priced in: July AC and January furnace peaks get content launched 45 days ahead of the demand curve so pages index before the money arrives.

Plumber SEO focuses on emergency search intent more than HVAC or roofing does. Emergency queries (burst pipe, no water, drain clog, sewer backup) carry higher click-through rate and shorter dwell time. Google ranks pages that load fast, load mobile-first, and put the phone number above the fold on those queries. Emergency plumber service pages carry same-day availability schema and 24/7 hours markup so Google surfaces them for now-intent searches. Non-emergency plumber SEO (water heater install, remodel plumbing, gas line) uses more content depth and financing pull-ins, closer to the HVAC pattern. Roofing SEO is the outlier: storm-season content, insurance-claim intent pages, and financing comparison pages carry more of the ranking weight, and the buyer window is longer than the plumber emergency call. Electrical SEO sits between the two, with panel upgrade and EV charger install pages leading the money queries. Every trade gets its own content architecture instead of one template pushed across all four operations.

Yes. Multi-service-area coverage is standard on Scale and Enterprise tiers. Every service area gets its own city landing page per trade (HVAC repair in city A, HVAC repair in city B), unique local content, local schema, local citations, and its own Google Business Profile where a physical or service-area location supports one. We do not duplicate content across service-area pages. Duplicated pages get filtered by Google and hurt more than they help in the map pack. Every city page carries buyer questions specific to that market, local pricing where honest, and local proof (reviews, project photos, crew tenure in that ZIP). Franchise and multi-brand systems get a per-brand content architecture that keeps each location distinct. We build the internal linking so authority flows from the hub service pages to the city pages, not the other way around. Reporting reconciles booked jobs by city and by trade so ops leadership sees which markets are compounding fastest month over month.

Yes. Reviews compound directly into map-pack ranking, click-through rate, and cost per booked job. Traffic tier and above includes automated review request flows tied to your ServiceTitan, Housecall Pro, or Jobber install. The flow triggers 2 hours after job completion, hits the customer on the channel they prefer (SMS or email), and routes 5-star reviews to Google Business Profile through a Play Store or App Store deep link. Reviews below 4 stars route to a private feedback form so the office manager sees them before the internet does. Most accounts add 30 to 80 net-new Google reviews per month once the flow is live. We monitor GBP for spam reviews and file removals through Google support inside 48 hours of the flag. Response drafts on every 4-and-5-star review get sent to your office manager for one-click approval, so response rate stays above 90 percent, which Google reads as an active-business signal in the map pack.

Yes. Recovery is one of the most common projects we run for HVAC, plumbing, and roofing operators leaving a prior agency. Month 1 is a full technical, backlink, content, and manual-action audit. Toxic backlinks get disavowed through Google Search Console. Thin or duplicated pages get consolidated or removed. Cannibalizing pages get merged into single canonical URLs. Google Business Profiles get cleaned of spammy service categories and location duplicates the prior agency stuffed in. A written recovery roadmap lands end of month 1 with clear milestones and honest timeframes. Recovery usually takes 90 to 180 days depending on how deep the damage runs and whether a manual action is in place. If Google issued a manual action, reconsideration adds 30 to 45 days on top. You see every step in the weekly recovery log and the monthly written report so leadership can see the site coming back before rankings fully recover to prior peak levels. Recovery pricing sits inside the standard tier; there is no separate cleanup fee.

Organic search stacks with PPC and Google Local Services Ads and compounds across the query result page. Organic produces free impressions on searches Google Ads and LSA charge for. Running the three channels in the same market drops blended cost per booked job by 30 to 45 percent inside 9 months compared to running paid alone. The mechanism is share-of-voice: when a homeowner sees your brand in the LSA slot, the paid Search ad, the map pack, and the organic result on the same page, click-through rate on all four positions rises. Paid teaches organic which keywords convert. Organic teaches paid which content resonates and which landing pages hold. Google Guaranteed badges from LSA also build trust on the organic listing and improve organic click-through rate on money queries. Reporting rolls up organic, paid, and LSA into one blended cost-per-booked-job number for leadership every month so nothing sits in a channel silo. Redefine Web runs paid and organic under the same account team so keyword insights flow both directions weekly.
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