Law Firm SEO Services Built for Signed Cases and LSA Rankings
Rank in the LSA block, the local pack, and organic for the practice areas your firm actually wants to sign. GBP, LSA (Google Screened), attorney schema, and bar-compliant practice-area content, tied to consults booked in your case management CRM, not to keyword count. Retainers start at $999 per month.
Three ways law firm SEO fails to book signed cases
If any of these looks familiar, the free SEO audit names the fix and what it's worth before you spend a dollar.
Three outcomes every law firm SEO retainer earns back
Three numbers we sign against on every SEO program. Each one is a launch criterion, not a hope.
Consults booked that trace back to signed cases
Every organic consult traces back to a practice-area page and a specific GBP or LSA touch. Organic drops cost per signed case 40 to 60% inside month 6.
Rankings in LSA and the local pack for money practice areas
One page per money practice area, ranked in the local pack. LSA (Google Screened) verified and pulling qualified leads at 3 to 8x lower cost than legal PPC.
Reporting tied to fee revenue, not keyword count
Monthly reports reconcile organic sessions and LSA leads against consults booked and matters signed in your case management CRM, signed off by managing partner.
Four stages. Every step ends in a sign-off
Every stage ends with a written recap and a go / no-go call. You stay in control of scope, timing, and spend from week one.
Week 1. Legal SEO audit and baseline
Technical crawl, Attorney schema check, GBP audit per office, LSA eligibility check, aggregator visibility scan, practice-area gap analysis, and CRM baseline for cost per signed case. You get a written 40-page audit and a call to walk it. No scope committed until you sign off.
Weeks 2 to 4. Foundations and GBP
Attorney schema and LegalService schema deploy sitewide. GBP optimized under Attorney category per office. LSA application filed with Google Screened. Citation cleanup starts across the 60+ directories that matter for legal search. First 2 money practice-area pages briefed.
Weeks 4 to 12. Practice-area builds
One page per money practice area (PI, DUI, immigration, estate, family) written by an in-house legal content lead. Every page reviewed against ABA Model Rules 7.1 and 7.2 plus your state bar advertising rules. Attorney sign-off before publish. Earned links pursued in parallel.
Month 2 onward. Rank, refresh, report
Weekly ranking dashboard tracks money practice-area queries. Monthly report reconciles organic sessions and LSA leads against consults booked in your case management CRM. Editorial refresh every 6 months on live pages. Managing partner call quarterly on cost per signed case.
What you get inside a law firm SEO retainer
Every line item shows on the account from month one. No gated deliverables, nothing held back until month 3. Five workstreams, one accountable lead per firm.
Legal-specific technical SEO from crawl to schema
Legal SEO fails at the technical layer more than any other vertical. Broken canonicals hide practice-area pages. Missing Attorney and LegalService schema stops LSA verification. Slow Core Web Vitals on attorney bio pages kill mobile conversion. We rebuild the crawl base, deploy Attorney + LegalService + LocalBusiness schema per office, and get Core Web Vitals inside Google's thresholds so every ranking gain compounds.
One deep page per money practice area
Every money practice area gets its own 1,500 to 2,500-word page, written by an in-house legal content lead, reviewed for ABA Model Rules 7.1 and 7.2 plus state bar advertising rules, and signed off by your supervising attorney before publish. PI, DUI, immigration, estate, family, employment, IP, criminal defense, business litigation, bankruptcy. Depth over volume beats thin generic pages on every practice-area query.
Rank in LSA, the local pack, and near-me searches
LSA (Google Screened for Lawyers) and the local pack together pull well over half of local legal search clicks. Ranking there is the highest-intent traffic your firm can earn. We rebuild the Google Business Profile per office under the Attorney category, file the LSA application, dispute miss-billed LSA leads inside 72 hours, and post weekly. Every office gets its own profile and its own local pack presence.
Earned authority links from real legal publications
Legal SEO ranking on money practice areas requires real authority signals. We build earned links through digital PR to trade press (Law360, ABA Journal, Above the Law), expert commentary in local business publications, and journalist outreach on breaking legal stories your attorneys can comment on. No PBNs, no comment spam, no offshore link farms. Every link defensible under a manual Google review.
Every report ties to consults booked and matters signed
A live weekly ranking dashboard tracks 300+ practice-area and location queries. A monthly written report reconciles organic sessions and LSA leads against consults booked and matters signed inside Clio Grow, MyCase, PracticePanther, Filevine, or Lawmatics. You know exactly which practice-area page earned which signed case, which query fed each LSA lead, and what the blended cost per signed case looks like. Rank 1 without booked consults does not count on this dashboard.
- NO SALES CALL REQUIRED
- 3 RANKING FIXES YOURS TO KEEP
Four law firm SEO retainer tiers for every stage of firm growth
Every line item listed. The quote you get is the invoice you pay. Take any tier as a monthly retainer. The terms below apply to all four.
EVERY TIER: 6-MONTH ENGAGEMENT LSA MANAGEMENT INCLUDED YOU OWN GBP, LSA + CRM ACCOUNTS
Every SEO feature, tier by tier
SCROLL THE TABLE SIDEWAYS FOR EVERY TIERPages + content+
Local + GBP+
Technical+
Reporting + support+
Real firms, real numbers
Each one includes where the client started, what we changed and what happened.
CLIENT WORDS
The team split our national spend by store catchment. Every location got its own landing page and creative. Booked eye exams up 47% inside two quarters with the same media budget.
The paid team ran an audit that found $18K/mo in wasted spend on brand terms we were already ranking for. Fixed inside two weeks.
Enterprise demo requests up 3.2x. First operator we have worked with who cared about the CRM number, not the ad account.
They cut wasted spend on non-buyer keywords and moved the budget to product-page campaigns. Blended ROAS climbed 40% in the first quarter.
Client retainers doubled without adding a single account manager. They rebuilt our funnel and the reporting dashboard sold itself on demo calls.
Vendor and buyer leads went from unpredictable to a monthly forecast we could staff against. First agency that treated the CRM as the scoreboard, not the ad account.
Site, ads, and follow-up under one contract. Partner inquiries doubled without adding headcount.
Sign-ups tripled without adding ad spend. They rebuilt the checkout, fixed the pricing page, and the numbers moved every week.
Demos doubled in a quarter after the funnel rewrite. Nothing about the traffic changed. The pipeline math finally works.
Catalog ads at 5.8x where our old agency plateaued at 2x. Weekly notes tell us exactly what changed and what is next.
Common law firm SEO questions
Straight answers on pricing, LSA, GBP, practice-area content, and reporting. If your question is not here, book the optional walkthrough call.
Get your free SEO audit.
A written report in your inbox within 24 hours, with three fixes you can ship the same week, whether or not you hire us.