Med Spa PPC Services That Book Treatments in 14 Days

Launch covers Google Search only, 1 landing page, call tracking, and a monthly review. Growth adds Meta and Instagram, 3 landing pages, negative keyword sculpting, and a weekly written review from your media buyer. Scale layers on TikTok and Display, unlimited campaigns, per-location attribution, a custom landing page system, and a dedicated media buyer. Enterprise adds SOC 2 or SSO, dedicated success team, SLA-backed response times, a new-location launch program, and per-region budget pools. Every tier includes keyword and audience research, ad creative direction, Enhanced Conversions plus CAPI wired to your booking platform, and a written report tied to booked consults. See the Google Ads healthcare policy overview at Google Ads policies to understand what our media buyer clears before creative goes live. Every tier also carries the 14-day first paid consult guarantee: miss the mark and your first month of med spa PPC management is free.

Solo med spas usually start at $1,500 to $3,000 per month in ad spend. Growing operators run $3,000 to $8,000. Multi-location groups and enterprise brands push $8,000 to $25,000 per month with per-market budget pools. Below $1,500 per month, Google will not serve enough impressions on high-intent aesthetics keywords like Botox, filler, or CoolSculpting to prove the account out. Above $8,000 per month, Meta retargeting and YouTube start pulling their weight on higher-ticket treatments like body contouring and laser resurfacing. If your budget is tight, start with one med spa PPC channel done well before adding a second. We size ad spend against your injector chairs and laser room capacity so we never scale past what your practice can actually deliver on a booked consult calendar. Your onboarding brief locks the target cost per booked consult, weekly spend pacing, and the maximum daily budget swing, so you always know what the account will spend before Monday.

Most med spa accounts book the first paid consult inside 7 to 14 days of launch. Google Search fires first because the treatment intent is already there. Meta retargeting starts around 21 days once site-visitor audiences are large enough to serve. Stable cost per booked consult usually lands in month 2 or 3. Month 1 will run 20 to 40% higher on cost per acquisition while the algorithm learns which keywords, audiences, and creative convert. That is normal, not a red flag. Any agency promising stable cost per acquisition in week one is guessing. From day 15 onward we hold a weekly optimization call and tune bids, negatives, and landing pages against booking-platform-verified consult numbers, not clicks or form fills.

Every campaign carries a rollback plan, so if a change tanks the booked consult rate we can revert to the last verified structure inside an hour.

The med spa accounts we run average $112 per booked consult across Google Search and Meta. The range runs from about $60 for high-volume injectables in secondary markets to $220 for body contouring and skin tightening in top-10 metros. Cost per booked consult depends on treatment ticket size, city bid competition, offer strength, and how well the booking platform tracks completed appointments versus form fills. Google Search almost always beats Meta on cost per booked consult for direct-response treatments like Botox or laser hair removal. Meta wins on awareness and retargeting for higher-ticket work like Morpheus8 or CoolSculpting bundles. Med spa PPC management stands or falls on this number, which is why we report it weekly against a fixed target set in your onboarding brief, not blended cost per lead. Every account has a written CPA ceiling and a written scale trigger, so you always know what number moves the budget up.

Every quarter we review the target cost per booked consult against your treatment ticket size and adjust the ceiling in writing.

Every retainer includes dedicated conversion landing pages. Your homepage almost never converts paid traffic because it talks about the brand, not the treatment, membership, or package the searcher wants. Launch tier includes 1 landing page. Growth includes 3 landing pages, usually one per top treatment like Botox, filler, or laser hair removal. Scale includes a full custom landing page system for seasonal offers, injectable memberships, and treatment package upsells like 3-session CoolSculpting bundles or 6-treatment Morpheus8 packages. Every page is booking-platform integrated, mobile-first, and speed-tuned to a 90+ PageSpeed score. Med spa Google Ads without a purpose-built landing page usually cap out around 3 to 5% conversion. Our template library averages 9 to 12% on cold Google Search traffic. Copy and hero test cycles run in-house, so we do not wait on external designers to ship a treatment-specific variant.

Every landing page carries HIPAA-safe consent language, a booking-platform iframe fallback, and a call button wired to CallRail.

We wire med spa Google Ads to your booking platform through Enhanced Conversions and offline conversion imports. Boulevard, Zenoti, Vagaro, Mindbody, and Aesthetic Record are all supported. When a form fill turns into a scheduled consult, that data flows back to Google with the original GCLID. The account then bids on the keywords and creatives that actually produce booked treatments, not the ones that just produce clicks. GA4 event imports run alongside so every consult ties to campaign, keyword, ad, and landing page. Meta gets the same feed through CAPI with SHA-256 hashed contact data. This tracking follows HIPAA-safe patterns modeled on the American Med Spa Association compliance guidance for patient data in advertising. CallRail HIPAA lines back call-in consults into the same feed, so paid phone consults count toward cost per booked consult right beside form fills.

Yes. Med spa Meta and Facebook ads are included on the Growth tier and above. On Growth, Meta runs as retargeting and lookalike expansion once Google Search has built enough site-visitor data. On Scale and Enterprise, Meta runs full-funnel with cold prospecting on injectables, body contouring, and skin tightening. Layering Meta on top of Google Search usually drops blended cost per booked consult by 15 to 25% because Meta catches searchers who saw the Google ad but did not book on the first visit. TikTok is available on Scale and Enterprise for accounts targeting under-40 demographics for treatments like lip filler and IPL. Every med spa PPC channel gets its own weekly written buyer note so you see what moved, what stalled, and what we tested on your booked consult numbers. Meta creative pipeline runs 15 to 30 variants per month with a same-day resubmit workflow for any before-and-after asset flagged under health and appearance policy.

Every creative goes through a Google Ads and Meta policy pre-check before it goes live. Google flags injectable branded terms like Botox, Dysport, Xeomin, and Juvederm along with body-contouring images under healthcare-adjacent policies. Meta rejects 40 to 60% of before-and-after ads under the health and appearance policy. Typical monthly output is 15 to 30 creative variants including UGC, injector-led talking-head clips, and treatment b-roll. Before-and-after content follows HIPAA rules and platform ad policy. If a variant gets rejected, we file manual review the same day and swap in a compliant version so the ad set never goes dark. Our compliance workflow references American Society for Dermatologic Surgery patient consent standards for any med spa PPC before-and-after asset. Every ad brief carries a signed model release, HIPAA scope, and Meta health-and-appearance red-line checklist before production even books studio time.

Yes, with adjusted expectations. A new med spa without conversion history usually pays 20 to 40% more per booked consult in the first 30 to 60 days while Google and Meta learn. Once we log 30 to 50 booked consults in the platform, machine learning stabilizes and cost per booked consult drops toward the tier median. We start new med spas on Google Search only for the first 30 days because search intent is highest and learning is fastest. Meta and TikTok layer on in month 2 once there is enough site-visitor data to power retargeting for treatments like Botox, filler, and HydraFacial. New med spa PPC accounts also skip aggressive Performance Max in month 1 so the algorithm learns off clean, human-verified consult booked data, not noisy conversion signals. Month 2 onward we open PMax with strict asset group segmentation and negative-keyword guardrails tuned by your booked consult mix.