Med Spa PPC Management
to Book More Consults.

Med spa PPC services start at $399 per month on the Launch tier and go up to $2,500 per month on Enterprise. Growth sits at $799 per month, Scale at $1,499 per month. The fee is a flat monthly retainer. Ad spend goes straight to Google and Meta and is not part of the retainer.

Most solo med spas start on Launch or Growth. Multi-location aesthetics groups usually land on Scale or Enterprise once budget crosses $8,000 a month. You never pay a percentage of ad spend. That model punishes you for scaling, and it rewards the agency for spending more of your money.

Med spa PPC management on Launch covers Google Search only, one landing page, and monthly reporting. Growth adds Meta paid social, five landing pages, and biweekly optimization sprints. Scale layers on YouTube, LSA where available, a custom landing page system, and weekly reporting. Enterprise adds SOC 2 or SSO, dedicated media buyers per region, and unlimited service-line campaigns.

Every tier includes the same core work. That means keyword and audience research, ad creative direction, conversion tracking to your booking platform, and a written monthly report tied to booked consults. The retainer never charges for ad spend, extra call tracking, or platform fees.

Solo med spas usually start at $1,500 to $3,000 a month in ad spend. Growing operators run $3,000 to $8,000. Multi-location and enterprise brands push $8,000 to $25,000 a month with per-market budget pools.

Below $1,500 a month, Google will not serve enough impressions on high-intent aesthetics keywords to prove the account out. Above $8,000 a month, Meta retargeting and YouTube start pulling their weight on higher-ticket treatments like body contouring and laser resurfacing. If your budget is tight, we would rather start on one channel done well than three channels done badly.

Most med spa PPC services book the first paid consult inside 7 to 14 days of launch. Google Search fires first because the intent is already there. Meta retargeting starts about 21 days in, once site-visitor audiences are large enough to serve. Stable cost per booked consult usually lands in month 2 or 3.

Month 1 will run 20 to 40 percent higher on cost per acquisition while the account learns which keywords, audiences, and creative convert. That is normal, not a red flag. If a med spa PPC agency promises stable CAC in week one, they are guessing.

The med spa accounts we run average $112 per booked consult across Google Search and Meta. The range runs from about $60 for high-volume injectables in secondary markets to $220 for body contouring in top-10 metros.

Cost per booked consult depends on treatment ticket size, city bid competition, offer strength, and how well the booking platform tracks completed appointments versus form fills. Google Search almost always beats Meta on cost per booked consult for direct-response treatments. Meta wins on lower-intent awareness and retargeting for higher-ticket work.

Every med spa PPC services retainer includes dedicated conversion landing pages. Your homepage almost never converts paid traffic. It talks about the brand, not the treatment the searcher wants.

Launch tier includes 1 landing page. Growth includes 5 landing pages, usually one per top treatment (Botox, filler, laser hair removal, body contouring, PRP). Scale includes a full custom landing page system that spins up new pages fast for seasonal treatments and offers. Enterprise adds A/B testing and per-market variants. Every page is booking-platform integrated, mobile-first, and speed-tuned to a 90+ PageSpeed score.

We wire med spa Google Ads to your booking platform through Enhanced Conversions and offline conversion imports. Boulevard, Zenoti, Vagaro, and Aesthetic Record are all supported natively.

When a form fill turns into a scheduled consult, that data flows back to Google, and the account starts bidding on the keywords and ad creatives that actually produce bookings, not the ones that just produce clicks. GA4 event imports run alongside so every consult ties to campaign, keyword, ad, and landing page. You see the full path in the monthly report.

Yes. Med spa Meta and Facebook ads are included on the Growth tier and above. On Growth, Meta runs as retargeting and lookalike expansion once Google Search has built enough site-visitor data. On Scale and Enterprise, Meta runs full-funnel with cold prospecting on injectables and body contouring.

Layering Meta on top of Google Search usually drops blended cost per booked consult by 15 to 25 percent because Meta catches searchers who saw the Google ad but did not book on the first visit. TikTok is available on Enterprise for accounts targeting under-40 demographics.

Yes. Creative production runs through aesthetics-specialized photographers and video producers we co-manage. Typical output is 15 to 30 creative variants a month, including UGC, injector-led talking-head clips, and treatment b-roll.

Before-and-after content follows HIPAA and platform ad policy. Google and Meta both restrict certain injectable and body-contouring images, so creative goes through a compliance check before any ad ships. If you already have a content library, we cut, subtitle, and format your existing footage for paid social first, then layer in new production.

Yes, with adjusted expectations. A new med spa without conversion history usually pays 20 to 40 percent more per booked consult in the first 30 to 60 days while Google and Meta learn. Once we log 30 to 50 booked consults in the platform, the machine learning stabilizes and cost per booked consult drops toward the tier median.

We start new med spas on Google Search only for the first 30 days because search intent is highest and learning is fastest. Meta and YouTube layer on in month 2 once there is enough site-visitor data to power retargeting.

PPC books faster. SEO compounds. Med spa PPC services can produce a booked consult in the first 7 to 14 days. Med spa SEO usually takes 90 to 180 days to move the map pack and start pulling meaningful organic bookings.

The right answer is almost always both. PPC handles cash-flow month one. SEO builds the compounding organic pipeline that eventually lowers blended CAC below the paid median. Most med spas we work with run PPC for the first 6 months while SEO catches up, then rebalance toward organic as the map pack and treatment pages start ranking.

If med spa PPC services do not produce a measurable drop in cost per booked consult or a measurable gain in booked consults inside the first 90 days, we work free until they do. This is written into the retainer.

The clock starts on day one of live campaigns, not the kickoff call. The guarantee assumes ad spend stays at the recommended tier minimum and the booking platform stays wired to Google and Meta. If either changes mid-run, the clock pauses while we restabilize tracking. A dedicated media buyer walks through the guarantee terms line by line on the 30-minute audit call.