Redefine Web

Med spa website maintenance to protect every consult booking

Med spa website maintenance from Redefine Web keeps your consult booking widget, before/after gallery, and treatment pages fast, patched, and safe for patient intake. We patch WordPress weekly, watch Boulevard, Zenoti, Vagaro, and Aesthetic Record widgets, scrub EXIF from gallery uploads, and email a written report the first Monday of every month. Uptime is 99.9% on every plan, with the written SLA and service credits when we miss it.

99.9%
UPTIME SLA · EVERY PLAN
60s
PING FREQUENCY · EVERY PLAN
30-MIN
CRITICAL INCIDENT RESPONSE
99.9% WRITTEN UPTIME SLA · EVERY PLAN
BOULEVARD + ZENOTI WATCHED
Med spa website maintenance site health dashboard from five points with a phone, booking widget pinged
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 WEIGHTED AVERAGE, VERIFIED BY MED SPAS THAT PAID FOR THE WORK

The proof

Three numbers every med spa owner can hold us to

If any of these looks familiar, the free website audit names the fix and what it's worth before you spend a dollar.

Med spa website maintenance three sources table on open ground beside a locked one signature table
PROBLEM 01 · HIPAA HOSTING

Generic WordPress hosts refuse to sign a BAA for your med spa site

GoDaddy, Bluehost, and most cheap-tier hosts refuse to sign a Business Associate Agreement. The moment a consult intake form or Boulevard widget touches PHI, the med spa is exposed and one HHS complaint runs $100K+ in fines. Every med spa care plan runs on HIPAA-eligible infrastructure with a signed BAA covering intake, booking, and before/after gallery uploads.

✓THE FIX · HIPAA-ELIGIBLE HOSTING + SIGNED BAA
Med spa website maintenance comes up short chart, short overnight, beside a phone where nothing shows
PROBLEM 02 · BOOKING WIDGET

A routine plugin update silently kills your Boulevard or Zenoti booking widget

A 2am plugin auto-update breaks the Boulevard, Zenoti, Vagaro, or Aesthetic Record iframe. 4 to 8 booked consults lost per day before the front desk notices. Every core, PHP, plugin, and theme patch is tested on staging against a live Boulevard or Zenoti webhook first, with a rollback path under 5 minutes.

✓THE FIX · STAGING-FIRST PATCH CADENCE
Med spa website maintenance pin row cleared on ingestion list beside a phone, events stop, cost doubles
PROBLEM 03 · GALLERY + TRACKING

Before/after uploads carry EXIF geotags and the Meta pixel drifts

A new injector uploads a fresh before/after photo and the file still holds the phone GPS coordinates. On the same day, the Meta pixel drops CAPI events and cost per booked consult doubles inside 30 days. Every gallery upload is EXIF-scrubbed on ingestion, and pixel plus CAPI health is checked weekly with token rotation caught inside 24 hours.

✓THE FIX · EXIF SCRUB + PIXEL + CAPI HEALTH CHECK

What you get

What every med spa care plan delivers every month

Three numbers we sign against on every care plan. Each one is a launch criterion, not a hope.

Med spa website maintenance uptime bars with calendar, security and speed checks, labeled every minute

Uptime the front desk can rely on around every consult

Uptime is 99.9% on every plan, with the written SLA and service credits when we miss it. 60-second pings from 5 global POPs. Real humans on call.

Med spa website maintenance weekly calendar with a checked Wednesday slot, labeled booking call green

Weekly patches tested on staging before live release

WordPress core, theme, and every plugin patched weekly on a staging clone with real Boulevard, Zenoti, Vagaro, and Aesthetic Record webhook tests first.

Med spa website maintenance schedule grid with a highlighted block, labeled a page, not a dashboard

A monthly report every practice manager can point at

First Monday of every month: uptime, patches, edit tickets closed, booking widget health, page speed on treatment pages, GBP, incidents with root cause.

Four stages, every step ends in a sign-off

Onboarding gets you access, credentials, and a full baseline scan on day one. From there, infrastructure, monitoring, and monthly reporting run without your input until you need something changed.

DAY 1

Onboarding, access, backup, and baseline scan

Access, credentials, and a full baseline security, speed, and accessibility scan, all documented in writing. First off-site backup taken and verified before we change anything. A clear paper trail if a decision needs to be made later.

✓SIGN-OFF · ACCESS + BACKUP VERIFIED
ONGOING

Hosting infrastructure on your production domain

HIPAA-eligible managed WordPress hosting on LiteSpeed with Quic.Cloud CDN and Cloudflare edge cache. WAF blocking bot and brute-force traffic before it reaches your server. 99.9% written SLA on every plan with service credits when we miss. Auto-renewed SSL with HSTS enforced. Signed BAA covering intake, booking, and before/after gallery uploads.

✓SLA · LITESPEED + BAA SIGNED
WEEKLY

Core, plugin, and PHP patches tested on staging first

Every third-party plugin update tested on staging with real consult form submissions and Boulevard, Zenoti, or Vagaro webhook checks before production. WordPress core, PHP, and database never behind by more than one minor release. Rollback path automated, under 5 minutes.

✓ROLLBACK · UNDER 5 MINUTES
24/7 + FIRST MONDAY

Monitoring every 60 seconds, one written report a month

Uptime pings every 60 seconds from 5 global POPs. Malware scan every 24 hours with auto-quarantine. Speed check hourly. One monthly report showing uptime, patches applied, edits closed, and any incidents, sent to owner and practice manager.

✓REPORT · FIRST MONDAY MONTHLY

What you actually get from our med spa website maintenance

Fixed scope, fixed timeline, fixed outcomes. Every workstream below has a defined deliverable and a written sign-off you can point at.

Med spa website maintenance restore first dashboard with backups and updates, before anything else
ONBOARDING

Access, baseline scan, and backup on day one

Day one. Access, credentials, and a full baseline security, speed, and accessibility scan, all documented in writing. First off-site backup taken and verified before we change anything. A clear paper trail if a decision needs to be made later.

PHASE DURATION
BASELINE SCAN
SIGN-OFF
VERIFIED BACKUP
✓GATE · SIGNED BAA
// DELIVERABLES
✓
Access + credentials loggedWP admin, hosting, DNS, GBP, analytics, and Boulevard or Zenoti admin. All logged with a rotation schedule the practice manager owns.
✓
Full site backup, off-site + verifiedEncrypted off-site backup running before end of day one, on your tier's schedule. First backup restored on staging to prove the restore path actually works.
✓
Baseline scan reportSecurity posture, Core Web Vitals baseline, plugin health, disk usage, WCAG accessibility gaps on treatment pages. All captured before we touch anything.
✓
BAA + support runbook sharedSigned BAA covering consult intake, Boulevard, and Zenoti flows. Emergency numbers, ticket process, and 30-minute-response coverage handed to owner and practice manager inside 24 hours.
✓
Booking widget inventoryBoulevard, Zenoti, Vagaro, or Aesthetic Record endpoints mapped end-to-end. API keys logged. Vendor contacts saved. Webhook health baselined.
✓
Consent + gallery privacy mapEvery consult form that touches PHI mapped from field to processor to storage. Before/after gallery consent uploads and EXIF handling audited. BAA status confirmed on Paubox, LuxSci, or MailHippo.
Med spa website maintenance code editor beside a request timeline, labeled answered from the cache
HOSTING + SECURITY

HIPAA-eligible LiteSpeed hosting, CDN, and edge cache

Ongoing. HIPAA-eligible managed WordPress hosting on LiteSpeed with Quic.Cloud CDN and Cloudflare edge cache. WAF blocking bot and brute-force traffic before it reaches your server. 99.9% written SLA on every plan with service credits when we miss. Auto-renewed SSL with HSTS enforced.

PHASE DURATION
99.9% SLA · EVERY PLAN
SIGN-OFF
WAF + DDoS SHIELD
✓GATE · BAA-COVERED INTAKE
// DELIVERABLES
✓
LiteSpeed managed HIPAA-eligible hostingIsolated resources for your med spa site with proper caching and PHP tuning for Boulevard, Zenoti, and Aesthetic Record webhook calls. Signed BAA at every plan tier.
✓
CDN + edge cacheCloudflare plus Quic.Cloud CDN so a nearby patient gets your treatment gallery from a POP nearby, not from a single origin thousands of miles away.
✓
WAF + DDoS shieldBot traffic, brute-force login attempts, and known-bad IP ranges blocked at the edge. No traffic tax on your origin server.
✓
SSL + HTTPS enforcedAuto-renewed SSL plus HSTS. Mixed content flagged and fixed. Search Console and Google Ads never break because of a certificate expiry.
✓
Nightly encrypted PHI backupsAES-256 off-site backups, retained 30 days on the base tier and 365 days on Scale. Restore proven on staging quarterly.
✓
BAA-backed consult intakeGravity Forms with BAA add-ons, Paubox, LuxSci, or MailHippo for secure email. TLS 1.3 in transit, AES-256 at rest. Vendor BAA register updated yearly.
Med spa website maintenance update, security, code and database rows checked, fails its test, comes back
UPDATES

Weekly patches with tested rollback

Every week. Core and plugin patches tested on staging before they touch production. If a patch breaks something, rollback in under 5 minutes. Small content edits included. Email your account lead, turnaround the next business day.

PHASE DURATION
WEEKLY CADENCE
SIGN-OFF
STAGING TEST FIRST
✓GATE · 5-MIN ROLLBACK
// DELIVERABLES
✓
WordPress core + PHP + databasePatched to current stable weekly. Never behind by more than one minor release. Security releases inside 48 hours of publication.
✓
Plugin + theme updates on stagingEvery third-party plugin update tested on staging with real consult form submissions and booking widget checks before production ever sees it.
✓
Booking widget smoke testsBoulevard, Zenoti, Vagaro, and Aesthetic Record webhooks tested against a real consult booking every patch. Broken embeds caught before patients hit them.
✓
Small content edits includedThe monthly content edits cover injector bio updates, treatment page copy tweaks, seasonal Botox Day banners, and new membership program tiles.
✓
Rollback under 5 minutesEvery deploy has an automated rollback path. Failed patches revert without a support ticket war room or a 3-hour engineering call.
✓
Schema drift validationMedicalBusiness, MedicalProcedure, and LocalBusiness markup validated against Rich Results after every deploy so your treatment listings stay steady.
Med spa website maintenance site health on a phone and a weekly calendar, one tripped, one on it
MONITORING

Uptime, speed, and malware watched every 60 seconds

24/7. Uptime pings every 60 seconds from 5 global POPs. Malware scan every 24 hours with automatic quarantine. Speed check hourly. If anything trips, a named on-call engineer responds inside 30 minutes even on nights and weekends.

PHASE DURATION
60-SECOND PINGS
SIGN-OFF
5-POP COVERAGE
✓GATE · 30-MIN RESPONSE
// DELIVERABLES
✓
Uptime ping every 60 seconds5 global POPs (US, EU, APAC) pinging your site, booking flow, and Boulevard or Zenoti webhook. False-positive filtering built in.
✓
Malware scan every 24 hoursFull-site scan against known malware signatures and WordPress-specific IOCs. Auto-quarantine and owner notified in the same hour.
✓
Speed check hourlyCore Web Vitals and full-page load tracked hourly on treatment and gallery pages. Regressions surfaced before they hit CrUX field data and drop local rank.
✓
30-min response, 24/7On-call engineer paged if anything trips. A real human, not a chatbot.
✓
Booking widget + pixel watchBoulevard, Zenoti, Vagaro, and Aesthetic Record widgets pinged every 60 seconds. Meta pixel plus CAPI event health checked hourly. GBP review widget sync monitored daily.
✓
Written post-incident summaryEvery critical incident gets a written summary inside one business day: what happened, what we did, what changes so it does not repeat.
Med spa website maintenance eight lines chart beside a phone inbox, labeled two marks converging
REPORTS

One monthly report tied to real med spa metrics

Every month. One clear report showing uptime, average page load, patches applied, edit tickets closed, booked consult attribution, and any incidents (with root cause and fix). Sent to the owner and practice manager. Read in 90 seconds. No dashboards to check.

PHASE DURATION
FIRST MONDAY MONTHLY
SIGN-OFF
90-SECOND READ
✓GATE · OWNER + MANAGER
// DELIVERABLES
✓
Uptime percentage + SLA creditMonthly uptime measured against the 99.9% SLA on every plan. Service credit issued when we miss.
✓
Page load + CWV field dataReal-user data from the Chrome UX Report. Not lab scores. What your patients actually experience on their phones on treatment and consult pages.
✓
Patches applied + edits closedWhat we patched, what we edited, what stayed the same. Full audit trail in case a HIPAA question comes up 6 months later.
✓
Booking widget + pixel healthBoulevard, Zenoti, Vagaro, and Aesthetic Record widget uptime plus Meta pixel plus CAPI event count and GBP review widget sync status.
✓
Booked-consult reconciliationGA4 booking events reconciled against your Boulevard or Zenoti backend with the count of consults booked from web sources for the month.
✓
Incidents with root cause + fixZero incidents most months. When something does happen, root cause and fix documented. No mystery, no cover-up, no repeat.
Get a free med spa maintenance audit.Written report in 24 hours
  • NO SALES PRESSURE
  • WE START MONITORING INSIDE 5 BUSINESS DAYS
Get my website audit No card needed. No sales call required.

Four med spa care plans for every stage of practice growth

Pick the tier that matches your practice size. Move up or down with 30 days notice after the initial 6-month term. No setup fees. Hover any feature name for a plain-English explanation.

Essential
$199MONTHLY

Stable sites that need patching, backups, and uptime

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓WordPress core + plugin patching ✓Security scans: Weekly ✓Backups: Weekly ✓Content edits / month: 1 ✓Written monthly report
Get the Essential quote →
Most popular
Growth
$299MONTHLY

Sites with booking widgets and forms that must not break

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓WordPress core + plugin patching ✓Security scans: Daily ✓Backups: Daily ✓Content edits / month: 2 ✓Booking, scheduling or quote-form integration monitoring
Get the Growth quote →
Scale
$499MONTHLY

High-traffic sites and businesses running paid campaigns

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓WordPress core + plugin patching ✓Security scans: Daily ✓Backups: Daily + on-demand ✓Content edits / month: 4 ✓Booking, scheduling or quote-form integration monitoring
Request a proposal →
Enterprise
CustomMONTHLY

Multi-site estates and multi-brand groups

✓24/7 uptime monitoring ✓SSL monitoring + auto-renewal ✓WordPress core + plugin patching ✓Security scans: Continuous ✓Backups: Custom ✓Content edits / month: Custom ✓Booking, scheduling or quote-form integration monitoring
Request a proposal →

Every plan runs on 30-day written notice after the first 6 months. HIPAA-eligible hosting is included. No separate Kinsta or WP Engine bill.

Every maintenance feature, tier by tier

HOVER FOR DETAIL TAP FOR DETAIL SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Uptime + security+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
24/7 uptime monitoring
✓
✓
✓
✓
SSL monitoring + auto-renewal
✓
✓
✓
✓
WordPress core + plugin patching
✓
✓
✓
✓
Security scans
Weekly
Daily
Daily
Continuous
Backups
Weekly
Daily
Daily + on-demand
Custom
Content + integrations+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
Content edits / month
1
2
4
Custom
Booking, scheduling or quote-form integration monitoring
—
✓
✓
✓
Regulated-data form audit, where HIPAA or PCI applies
—
✓
✓
✓
Schema drift monitoring
—
✓
✓
✓
Performance + reporting+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
Core Web Vitals tune-up
—
Quarterly
Monthly
Monthly
Written monthly report
✓
✓
✓
✓
Analytics + lead tracking health
—
✓
✓
✓
Compliance + enterprise+
FEATURE
ESSENTIAL
GROWTH
SCALE
ENTERPRISE
Annual compliance audit
—
—
✓
✓
Multi-site dashboard
—
—
—
✓
Guaranteed support ticket response
48h
24h
Same day
4h
Case studies See all case studies

Real med spas, real numbers

Each one includes where the client started, what we changed and what happened.

Homepage of Beauté Aesthetics New York, a Medical Aesthetics · Premium · NY business, shown in a browser window
Medical Aesthetics · Premium · NY

Grew Beauté Aesthetics leads 166% and lifted its conversion rate 27% with a redesign true to its luxury brand.

Beauté Aesthetics New York is a luxury aesthetics clinic. Its slow site, overly feminine design and weak SEO did not match its reputation or welcome male clients. We redesigned it with an inclusive luxury look, 1s load times, treatment landing pages, schema markup and proper analytics. In 12 months leads grew 166%, new users rose 88% and the conversion rate improved 27%.

Read the Beauté Aesthetics New York case study →
+166%
Leads
+27%
Conversions
+88%
New users
Homepage of Med Spa · Galveston, TX, a Med Spa · IV + aesthetics · Galveston, TX business, shown in a browser window
Med Spa · IV + aesthetics · Galveston, TX

Took a new Galveston IV drip and med spa to 1.2K monthly impressions and 3 top-5 keywords from a standing start.

A new IV drip and aesthetics practice on Galveston Island started with no reviews, no rankings and three audiences to reach at once, from cruise passengers to locals. We built a mobile-first site with SEO for tourists and residents, a segmented Google Ads campaign and a Google Business Profile for same-day discovery. From a standing start, it earned 1.2K+ monthly impressions, ranked 3 keywords in the top five and saw over 80% engagement on service pages.

Read the Med Spa · Galveston, TX case study →
1.2K+
Site impressions
3
Top-5 keywords
80%+
Engagement
Homepage of Med Spa · Calabasas, CA, a Med Spa · Upscale · Calabasas, CA business, shown in a browser window
Med Spa · Upscale · Calabasas, CA

Launched an upscale Calabasas med spa with a brand and site matching the room, booked out from week one.

A new med spa in Calabasas, California had a trusted clinical team but no brand identity, and opening day was only weeks away in a crowded market. We created a full logo suite and brand system with an accessible color palette. We built a mobile-first WordPress site with branded before and after templates. The practice opened on its planned date with AA accessible color pairs and was booked out within the first two weeks.

Read the Med Spa · Calabasas, CA case study →
Day 1
Launch readiness
Booked
Calendar
AA
Accessibility

CLIENT WORDS

The team split our national spend by store catchment. Every location got its own landing page and creative. Booked eye exams up 47% inside two quarters with the same media budget.
Karen Williams
Head of Marketing, Vision Express
Verified via NPS survey
+47% booked eye exams Per-store attribution
Vision Express website homepage in a browser window, a prescription sunglasses offer above eye exam booking and eyewear
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what one day of downtime actually costs

Move the sliders to your numbers. This is your own revenue, divided by the days it arrives on.

Revenue at risk per day offline
/day

A day of your own sales, from the traffic and conversion rate above. It does not count the ranking loss or the support hours an outage adds on top.

Free · Written findings · Yours to keep

Med spa website maintenance questions, answered

From real onboarding calls with solo estheticians, group med spas, and multi-location aesthetics operators. Anything else, ask on the call and we answer in the recap.

PREFER TO TALK?
hello@redefineweb.com →

Med spa care plans from Redefine Web run $199/mo, $299/mo, $499/mo, and Custom for multi-location groups. The Essential tier ($199/mo) covers a single-location med spa with HIPAA-eligible hosting, weekly patches, nightly encrypted backups, uptime monitoring, and 1 content edit a month. Growth ($299/mo) adds same-day content edits, priority security patches, financing widget QA for Cherry and CareCredit, and an annual intake plus gallery privacy audit. Scale ($499/mo) adds 4 content edits a month, a WAF, quarterly performance tune-ups, and a named on-call engineer inside a 30-minute critical incident window. Custom fits multi-location groups and MSOs with per-location uptime reporting, monthly executive summary, and a dedicated slack channel for owner and practice manager. HIPAA-eligible hosting and a signed BAA are included on every tier, not billed as an add-on. Onboarding is one-time and covers the baseline audit, backups, and BAA sign. Every plan tier is month-billed with a standard 6-month term and 30-day written cancellation.

Every med spa care plan covers eight recurring work areas so the site stays fast, safe, HIPAA-aware, and current without ad-hoc invoices. HIPAA-eligible hosting on a LiteSpeed stack with a signed BAA. Weekly WordPress core, plugin, and theme patches tested on staging before production. Nightly encrypted off-site backups with 30 to 365-day retention. Uptime monitoring pinging every 60 seconds from 5 global POPs. Priority CVE security patching inside 48 hours of publication. Weekly consult intake delivery tests on Gravity Forms with BAA add-ons, plus secure email checks on Paubox, LuxSci, or MailHippo. Weekly Boulevard, Zenoti, Vagaro, and Aesthetic Record webhook checks with rollback under 5 minutes if a widget breaks. One monthly written report covering uptime against SLA, patches applied, edits closed, incidents with root cause, page-speed on treatment pages, and booking widget health. Growth and above add same-day content edits, financing widget QA for Cherry and CareCredit, ADA and WCAG accessibility spot checks on treatment pages, and an annual privacy audit written to the standard HHS enforcement flags in med spa cases.

Website maintenance for a med spa covers eight recurring workflows: hosting, patching, backups, uptime monitoring, malware scanning, intake delivery tests, third-party widget checks, and monthly reporting. HIPAA-eligible hosting keeps PHI on infrastructure with a signed BAA. Weekly WordPress core, plugin, and theme patches ship to staging first with a rollback path under 5 minutes. Nightly encrypted backups run off-site with 30 to 365-day retention. Uptime pings hit every 60 seconds from 5 global POPs. Malware scans run every 24 hours with auto-quarantine and owner notified in the same hour. Consult intake delivery tests fire weekly against Gravity Forms with BAA add-ons and secure email vendors. Boulevard, Zenoti, Vagaro, and Aesthetic Record webhooks are tested end-to-end weekly against a live consult flow. One written report lands on the first Monday of every month with uptime, patches, edits, incidents, and page-speed metrics. Core Web Vitals are tracked against real Chrome UX Report field data per web.dev/vitals guidance, not lab scores that miss what patients see on their phones.

Yes. A med spa WordPress site needs regular HIPAA-aware maintenance for four reasons a generic site does not carry. First, WordPress core, PHP, and plugin CVEs land every week and unpatched sites get compromised inside 90 days, exposing patient data and triggering HHS scrutiny. Second, Boulevard, Zenoti, Vagaro, and Aesthetic Record widgets break silently when either side pushes an update, killing 4 to 8 booked consults per day before the front desk notices. Third, consult intake and membership forms carry PHI and need weekly delivery proof, encrypted transport, and a signed BAA with the processor, the hosting provider, and the secure email vendor (Paubox, LuxSci, or MailHippo). Fourth, Google factors page-speed signals into local rankings, so a slow med spa site drops on Botox near me and lip filler near me queries. Generic maintenance shops handle 1 and 4. A med spa care plan carries all four. The American Med Spa Association flags HIPAA readiness as a top compliance risk for owners.

Yes. A med spa collects protected health information the moment a consult intake form, membership signup, or before/after gallery upload lands on the site. Consent for tox and filler treatments, medical history questions, injector notes, and any photo tied to a patient name all fall under HIPAA. The med spa needs a signed BAA with every processor touching PHI: the form processor, the hosting provider, the secure email vendor (Paubox, LuxSci, MailHippo), and any third-party tool storing the data. Enforcement actions from HHS routinely run $100K+ per unresolved complaint, and a single unencrypted before/after upload can trigger a full audit. Every Redefine Web med spa care plan runs on HIPAA-eligible infrastructure with a signed BAA covering intake, booking, and gallery uploads. Growth and above add an annual intake plus gallery privacy audit. Custom covers multi-location and multi-state workflow reviews. Reference: the HIPAA Journal covers enforcement patterns and BAA scope in depth for practice owners.

HIPAA-eligible hosting means the provider will sign a BAA and runs infrastructure with the technical, physical, and administrative safeguards HIPAA requires. Generic shared hosts (GoDaddy shared, Bluehost basic, Namecheap shared) do not sign BAAs and are not HIPAA-eligible. HIPAA-eligible options include AWS, Google Cloud, and Azure, plus managed WordPress hosts built on those clouds (WP Engine, Kinsta, Pantheon) once a BAA is executed, plus specialty HIPAA hosts. Redefine Web med spa care plans run on a managed LiteSpeed stack with a signed BAA covering intake, booking, and before/after gallery uploads. That includes AES-256 encryption at rest, TLS 1.3 in transit, WAF at the edge, role-based CMS accounts with audit trails, nightly encrypted off-site backups with 30 to 365-day retention, and yearly BAA vendor register updates. HIPAA-eligible infrastructure is included at every plan tier, not sold as an add-on. Uptime is measured monthly against a written 99.9% SLA with credits when we miss.

Yes. HIPAA-eligible hosting is included on every care plan tier at no separate line item, with a signed BAA covering intake, booking, and before/after gallery uploads. The stack runs LiteSpeed (4x faster than Apache on WordPress workloads, handles up to 100k monthly page views on the Essential tier), Quic.Cloud CDN for global edge caching, DDoS protection at the edge, image optimization for before/after galleries, automatic SSL renewal with HSTS enforced, PHP 8.x with MySQL 8, and one-click staging on every tier so every update is tested before it hits production. Scale and Custom upgrade to managed WordPress hosting with higher resource limits, redundant caching, and the same 30-minute incident response. Uptime is measured monthly by external monitoring against the written 99.9% SLA, the same on every plan. Service credits issue when we miss. Nightly encrypted PHI backups retain 30 days on the base tier and 365 days on Scale, and every restore path is verified quarterly on staging.

Med spa WordPress maintenance carries three layers of workflow generic shops skip. PHI privacy: consult intake, membership signup, and gift-card forms carry protected health information. A med spa-specific shop signs BAAs with the form processor, the secure email vendor (Paubox, LuxSci, MailHippo), and hosting, and encrypts transport and storage. Generic shops treat forms as any other form. Booking widget upkeep: Boulevard, Zenoti, Vagaro, and Aesthetic Record widgets break the moment WordPress core or a plugin releases an update. A med spa maintenance service tests the widget weekly against a real consult flow and coordinates vendor-side updates. Generic shops find out the booking has been down 3 weeks when patients stop calling. Before/after gallery: EXIF scrub on upload, consent tracking, and Meta ad-approval image checks all live on the maintenance plan. Financing widget QA for Cherry and CareCredit ships on Growth and above. Meta pixel plus CAPI event health is checked hourly so cost per booked consult does not double when a token silently rotates.

Uptime monitoring on every med spa care plan pings your site every 60 seconds from five geographic regions. If two consecutive pings fail, an alert fires to the on-call med spa developer inside seconds. Every tier carries the same 30-minute critical incident response and the same written 99.9% uptime SLA, with service credits when we miss. Custom adds per-location uptime reporting for multi-location med spa groups and MSOs. Standard flow: confirm the outage, check host, DNS, SSL, and application layer, isolate and fix, restore from the most recent verified backup if the fix runs past 30 minutes. Owner and practice manager get a written post-incident summary inside one business day covering root cause, action taken, and what changes so it does not repeat on the site.

Yes. Every care plan tier includes monthly content edits turned around in 24 hours (same-day on Growth and above). Essential: 1 edit a month covering injector bio tweaks, treatment page pricing updates, promo banner swaps, and small membership page copy edits. Growth: 2 edits a month with same-day turnaround, plus seasonal offer swaps (Botox Day, holiday promos), new blog post publishing, and Google Business Profile post writing. Scale: 4 edits a month, plus new landing page creation off existing templates, per-treatment offer testing, and monthly SEO content refresh. Custom: scoped to the plan, no set cap, with new page creation and multi-location content coordination across MSOs and regional med spa groups. Critical bug fixes run in 4 hours across every tier. Edits are requested by email to the account lead, ticketed inside 30 minutes, and closed with a link to the live change. Every edit lands in the monthly report so the owner can see exactly what changed.

Yes. Every med spa care plan runs on HIPAA-eligible infrastructure by default with a signed BAA covering intake, booking, and before/after gallery uploads. Growth and above add an annual intake plus gallery privacy audit. Custom covers multi-location and multi-state workflow reviews. HIPAA-safe means: intake processors run Gravity Forms with BAA add-ons, Paubox, LuxSci, or MailHippo for secure email checked weekly. Redefine Web facilitates BAAs with your form processor, host, secure email vendor, and any third-party tool touching PHI. TLS 1.3 on the site, AES-256 at rest, and role-based CMS accounts with an audit trail on PHI views. Growth and above get a written intake plus gallery privacy audit yearly showing every point where PHI enters, moves, or leaves the med spa. The audit is written to the standard the American Med Spa Association flags as a top compliance risk. Every incident affecting PHI gets a written post-incident summary inside one business day.

Yes. Booking widget monitoring is included on every care plan tier. We watch the widget iframe, the API connection, and the data flow into GA4, Meta CAPI, and Google Ads. When Boulevard, Zenoti, Vagaro, or Aesthetic Record pushes a breaking release, we replay it on staging first, patch the site, and roll back inside 5 minutes if the live widget breaks. Consult booking is your revenue engine. It never sits broken for a full day on our watch. Every widget push is logged in the monthly report so the practice manager can see when the vendor last pushed a change and what we did to keep the booking flow alive. Meta pixel plus CAPI event health is checked hourly, GBP review widget sync is monitored daily, and financing widget QA for Cherry and CareCredit runs weekly on Growth and above. If a widget goes down between checks, a named on-call engineer responds inside 30 minutes.

Yes. About 40% of our care plan clients are on sites we did not originally build. Onboarding starts with a full security, performance, and HIPAA audit so the baseline is documented before we take over. The audit covers security posture (WordPress core version, plugin CVEs, admin user audit, file permissions, malware scan), performance baseline (page-speed audit, hosting stack review, Core Web Vitals against real Chrome UX Report field data), intake plus gallery PHI privacy (every form that captures patient data mapped end-to-end with BAA status, every gallery upload EXIF-checked), booking widget health (Boulevard, Zenoti, Vagaro, or Aesthetic Record integration tested end-to-end), ADA and WCAG gaps on treatment pages, and backup state (existing backups verified as restorable and encrypted). The written audit lands on day 7 with priority fixes handled inside week 2. There is no separate onboarding fee. Weekly patches, uptime monitoring, and monthly reporting kick in the same week the contract is signed.

Onboarding runs 7 to 10 business days from signed contract to fully covered site. Day 1 is access, credentials, and a baseline security, speed, and accessibility scan documented in writing. The first off-site encrypted backup is taken and restored on staging to prove the restore path works before we change anything on the production site. Day 2 to 4 covers signing the BAA, mapping every consult intake form to its processor, storage, and secure email vendor (Paubox, LuxSci, or MailHippo), and inventorying every Boulevard, Zenoti, Vagaro, or Aesthetic Record endpoint. Day 5 to 7 is the written baseline audit: security posture, Core Web Vitals baseline against web.dev/vitals, plugin health, ADA and WCAG gaps on treatment and gallery pages, and financing widget QA for Cherry and CareCredit. Day 8 to 10 is the priority fix window on anything the audit surfaced. Weekly patches, uptime monitoring, and monthly reporting kick in the same week the contract is signed, and the first monthly report lands on the first Monday after onboarding.
FREE · WRITTEN IN 24 HOURS · NO PITCH

Get your free website audit.

A written report in your inbox within 24 hours, with three fixes you can ship the same week, whether or not you hire us.

WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021