Redefine Web
Free growth audit Book a strategy call

Pet products marketing retainer plans that hold subscriptions past month three

One retainer that runs Shopify SEO, Klaviyo flows, Meta and TikTok Shop ads, Amazon, Chewy Advertising, and product-page CRO for your DTC pet brand. Pet brand marketing plans and packages from $1,499 per month with quarterly reviews built in, six-month initial term, then 30 days notice.

What You Get → See Pricing
$1,499+
per month · published
30 days
brief to launch
90+
mobile Lighthouse · launch gate
+38% booked calls after rebuild
SHOPIFY-VERIFIED ORDERS
Pet products marketing retainer six channels chart in one column with a Friday report, recurring three times
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 weighted average across 5 review platforms, verified by pet brands that paid for the work.

Three numbers every pet brand founder can hold us to

If any of these looks familiar, the free SEO audit names the fix and what it's worth before you spend a dollar.

Pet products marketing retainer order three chart where the cliff sits beside a phone order six list, bridged
RETENTION

Pet subscription cohorts crater 47% between month 3 and month 6

Recharge hides the real drop. Pet food and treat cohorts fall 47% between order 3 and order 6, not month 1. We rebuild Klaviyo win-back flows for that window, tune cadence per species and per bag size, and route swap and skip logic through the customer portal on Recharge or Skio.

✓THE FIX · MONTH 3 TO 6 KLAVIYO WIN-BACK FLOWS
Pet products marketing retainer one short bar list in red beside a phone, pauses the product
CLAIMS

AAFCO and FDA CVM rules block half of pet food and supplement paid creative

One word off pauses the SKU on Meta and Amazon. We route every pet food and supplement ad through an AAFCO and FDA CVM copy review before it goes live. The 38-word AAFCO adequacy statement, guaranteed analysis panel, and feeding guidelines get reviewed on every PDP where compliance is required.

✓THE FIX · AAFCO AND FDA CVM COPY REVIEW
Pet products marketing retainer phones comparing a cold plate call list with a loops home list
CHANNEL MIX

Amazon and Chewy quietly eat 61% of the DTC margin your Shopify store built

Meta spend subsidizes Chewy conversions that pay 61% blended margin against your DTC baseline. We set price floors on Amazon and Chewy, lock the channel mix, and route autoship placement bids on Chewy Advertising so recurring revenue stays where the unit economics work.

✓THE FIX · LOCKED CHANNEL MIX

Three outcomes every pet retainer delivers

Three numbers we sign against on every retainer. Each one is a launch criterion, not a hope.

Pet products marketing retainer rising line chart with a marked point, labeled month three, the gap

Subscription retention that holds past month three

Klaviyo swap sequences, flavor rotation, and puppy-to-adult SKU transitions on Recharge grow month-three retention from 38 to 58 percent on food SKUs.

Pet products marketing retainer product list with two highlighted rows, labeled one becomes three

A pet product AOV that clears single-item ceilings

Bundle mechanics on Shopify PDPs, cross-species accessory picks, and post-purchase upsell flows add $18 to $34 to average order value inside 90 days.

Pet products marketing retainer three lines card with a total, labeled five sheets in

One pet DTC lead running one monthly P&L view

Stop paying five vendors for five spreadsheets. A named pet DTC lead owns the roadmap, pushes work live, and reports on retention, AOV, and channel margin.

Four stages, every step signed off

Fixed scope, fixed cadence, fixed accountability. Nothing moves to the next stage until your leadership signs off.

WEEK 1

Full brand audit + Shopify baseline

Store, ad accounts, Chewy and Amazon listings, review flow, and Klaviyo flows audited against autoship signup revenue. Written report with the top 3 revenue-moving fixes signed off by founder and ops lead before we spend a dollar of your paid media budget.

✓SIGN-OFF
WEEKS 2-3

12-month roadmap tied to hero SKU profitability

Quarterly roadmap sized against hero SKU profitability. Higher-margin food and supplement SKUs and subscription starts get prioritized. Every quarter has a written MRR projection so you know what should hit the Shopify order table.

✓SIGN-OFF
MONTH 1+

Every channel run by one named pet DTC lead

Meta, TikTok Shop, Google Shopping, Chewy Advertising, Amazon Ads, Klaviyo, review flow, PDP CRO, and content all executed by a single accountable pet DTC lead. No handoffs between agencies, no cross-team blame, one number to call when something breaks.

✓WEEKLY
EVERY 90 DAYS

Quarterly scale reviews tied to real revenue

Weekly test cycles tied to Shopify-verified autoship signup. Quarterly review with founder and ops lead showing what autoship signup drove, what closed revenue looks like, and what next-quarter budget should be. Scale decisions grounded in Shopify and fulfillment capacity, not agency spend targets.

✓QUARTERLY

Five phases, thirty deliverables, one accountable pet DTC lead

Every tab lists what runs, what gets tested, and how we measure the outcome against autoship signup and orders placed in Shopify.

Pet products marketing retainer three rows lifted table, two signatures, spend still held
1 WEEK

Week 1 audit + Shopify baseline

Store, ad accounts, Chewy and Amazon listings, review flow, and Klaviyo flows audited against autoship signup revenue. Written report with the top three revenue-moving fixes signed off by founder and ops lead before we spend a dollar of your paid media budget.

PHASE DURATION
1 WEEK
SIGN-OFF
LOCKED
✓GATE · TOP 3 FIXES
// DELIVERABLES
✓
Multi-channel auditMeta, TikTok Shop, Google Shopping, Chewy Ads, Amazon Ads, SEO, Klaviyo, and review flow all scored against real autoship revenue impact.
✓
Shopify + Recharge baseline capturedShopify, Recharge, Klaviyo, Yotpo, and ShipStation order and subscription data pulled as day-one baseline for every KPI we report.
✓
Written auditEvery finding, every fix, every revenue projection in writing. Founder and ops lead both sign off before work runs.
✓
Top 3 revenue fixes lockedWhat we run first is signed off, not sprung on you. Prioritized by dollar impact and fix-time on autoship signup.
✓
CAPI + Enhanced Conversions health checkServer-side tagging audited on Meta CAPI, Google Enhanced Conversions, and TikTok Events API. Match rates measured before we build campaigns.
✓
AAFCO and FDA CVM copy review queueEvery food, treat, and supplement PDP and ad routed through the AAFCO and FDA CVM claim review queue before it goes live.
Pet products marketing retainer highest margin first table with toggles, expansion underneath
2 WEEKS

12-month roadmap tied to hero SKU profitability

Weeks two and three. 12-month quarterly roadmap sized against your highest-margin pet SKUs. Category expansion layered as base load, not headline focus. Every quarter has a written revenue projection tied to real fulfillment capacity.

PHASE DURATION
2 WEEKS
SIGN-OFF
QUARTERLY ROADMAP
✓GATE · MRR PROJECTION
// DELIVERABLES
✓
Quarterly channel roadmapQ1 through Q4 planned by campaign, PDP cluster, and content piece. Every quarter has an explicit sign-off gate.
✓
Hero SKU profitability sortHighest-margin food, treat, and supplement SKUs first. Category expansion layered as base load, not headline focus each quarter.
✓
Written MRR projection per quarterQ1, Q2, Q3, and Q4 subscription targets sized against real market data and your fulfillment capacity.
✓
Channel budget scopingHow much moves to Meta, TikTok, Google, Amazon, Chewy, and Klaviyo each month. Adjusted quarterly based on what performs.
✓
Klaviyo flow priority mapWhich pet-parent flows get built, tested, and rewritten each quarter. Sequenced by revenue impact per subscriber.
✓
Subscription and LTV planRecharge or Skio subscription mechanics scoped for food and treats. Loyalty on Yotpo or Smile scoped for accessories and toys.
Pet products marketing retainer channel rows moving into a checked list, same owner marker
MONTHLY RHYTHM

Every channel run by one named pet DTC lead

Ongoing from month 1. Meta, TikTok Shop, Google Shopping, Chewy Advertising, Amazon Ads, Klaviyo, review flow, and PDP CRO all executed by a single accountable pet DTC lead. No handoffs between agencies, no cross-team blame, one number to call.

PHASE DURATION
MONTHLY RHYTHM
SIGN-OFF
ONE PET DTC LEAD
✓GATE · WEEKLY REPORTS
// DELIVERABLES
✓
Meta + Google Shopping + TikTokEvery paid channel run by the same pet DTC lead. Attribution built once, not fought over between vendors.
✓
Klaviyo + Attentive pet flowsWelcome, browse abandon, cart, post-purchase, subscription winback, and VIP flows built, tested, and reworked monthly.
✓
PDP CRO tests each monthAbove-fold image order, ingredient panel placement, review block, sticky ATC, and shipping-threshold copy tested against AOV.
✓
Merchant Center feed healthWeekly audit of GTINs, images, shipping, and product ratings so Google Shopping revenue does not silently drop.
✓
Chewy + Amazon + TikTok Shop mgmtMarketplace listings, PPC, and autoship placement coordinated with owned DTC so channels do not cannibalize each other.
✓
Content + PDP + pet parent educationMonthly editorial calendar tied to keyword priority, ingredient education, and PDP conversion focus on Shopify.
Pet products marketing retainer Subscribe screen and signups chart on phones, labeled verified
WEEKLY CYCLES

Weekly testing tied to Shopify-verified autoship signup

Every week. Cross-channel testing tied to Shopify-verified autoship signup. Ad copy, PDP CVR, keyword targeting, review request timing, and retention SMS cadence measured against the number that pays your bills.

PHASE DURATION
WEEKLY CYCLES
SIGN-OFF
SHOPIFY-VERIFIED
✓GATE · AUTOSHIP FIRST
// DELIVERABLES
✓
Cross-channel attributionEvery autoship signup tagged to the click, keyword, or Klaviyo trigger that drove it, matched to Shopify.
✓
Weekly written test notesWhat we tested last week, what won, what went live this week, and what the Shopify order table said about it.
✓
PDP and cart CVR iterationA/B tests on hero image, ingredient panel, review block, sticky ATC, and shipping threshold measured against AOV, not clicks.
✓
Budget shifting between channelsIf SEO compounds faster than Meta this quarter, budget moves. Every shift signed off in the monthly report.
✓
Ad copy + creative rotationMeta, TikTok Shop, and Google Shopping creative refreshed on a set cadence tied to CTR and post-click AOV.
✓
Review + UGC rampYotpo or Judge.me post-purchase timing tuned to grow review velocity per SKU per month above 4 per 100 orders.
Pet products marketing retainer next quarter chart beside a phone inbox, labeled short of what ships
90-DAY REVIEW

Quarterly scale reviews tied to closed revenue

Every 90 days. Quarterly review with founder and ops lead showing what autoship signup drove, what closed revenue looks like, what next-quarter budget should be. Scale decisions grounded in Shopify and fulfillment capacity, not agency spend targets.

PHASE DURATION
90-DAY REVIEW
SIGN-OFF
REV + CAPACITY
✓GATE · YOY VIEW
// DELIVERABLES
✓
Quarterly revenue attributionThis quarter: autoship signup by channel, new-customer revenue, blended CAC, cost per autoship. All Shopify-verified.
✓
Scale-to-capacity modelAd spend and content velocity sized against your fulfillment capacity so subscription growth does not outrun the warehouse.
✓
Next-quarter budget lockedExplicit sign-off on next-quarter allocation across channels. No surprise invoices, no hidden shifts.
✓
Year-over-year growth report12-month rolling report on subscription MRR, CAC trend, and LTV trend. Founder-first metrics only, no vanity.
✓
Subscription cohort readRecharge or Skio cohort curves reviewed against CM3 so subscription stays profitable past month 6.
✓
Chewy, Amazon, or retail scopingChewy vendor pitch, Amazon Vine launch, or Petco and PetSmart retail scoped only when DTC unit economics can hold the load.
Get a free pet products SEO audit before you commit to a retainer.Written report in 24 hours
  • NO SALES CALL REQUIRED
Get my SEO audit No card needed. No sales call required.

Four pet products retainer tiers for every brand stage

Pick the tier that matches your brand stage. The retainer runs a 6-month initial term, then rolls month to month, and you can change tiers with 30 days notice. Ad spend billed by platforms direct to your card, no percentage-of-spend markup.

Foundation
$1,499MONTHLY
THE FOUNDATION:

Emerging pet brands starting structured marketing

✓Blog posts / month: 1 ✓Category + cluster pages / quarter: 1 ✓On-page SEO + technical fixes ✓Klaviyo email + SMS flows ✓Automated review requests ✓Subscription MRR + CAC report: Monthly ✓Strategy calls: Quarterly
Quote me for Foundation →
MOST POPULAR
Growth
$2,499MONTHLY
EVERYTHING IN FOUNDATION, PLUS:

DTC pet brands targeting steady subscriber growth

✓Blog posts / month: 2 ✓Category + cluster pages / quarter: 2 ✓On-page SEO + technical fixes ✓Klaviyo email + SMS flows ✓Google Ads management: Up to $3K ✓Automated review requests ✓Review response management
Get a Growth quote →
Scale
$3,999MONTHLY
EVERYTHING IN GROWTH, PLUS:

High-growth pet brands; adds paid media management

✓Blog posts / month: 4 ✓Category + cluster pages / quarter: 4 ✓On-page SEO + technical fixes ✓Klaviyo email + SMS flows ✓Programmatic category + PDP SEO ✓Google Ads management: Up to $8K ✓Meta ads management
Scope my Scale retainer →
Enterprise
Starts at $6,000MONTHLY
EVERYTHING IN SCALE, PLUS:

Multi-species catalogs above $500K monthly revenue

✓Blog posts / month: Custom ✓Category + cluster pages / quarter: Custom ✓On-page SEO + technical fixes ✓Klaviyo email + SMS flows ✓Programmatic category + PDP SEO ✓Google Ads management: Unlimited ✓Meta ads management
Request a proposal →

6-month initial term. Rolls on 30 days written notice after. Ad spend billed separately.

Pet Products Marketing Retainer Tiers and Features

HOVER ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION TAP ANY FEATURE FOR A PLAIN-ENGLISH EXPLANATION SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Content + SEO+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Blog posts / month
1
2
4
Custom
Category + cluster pages / quarter
1
2
4
Custom
On-page SEO + technical fixes
✓
✓
✓
✓
Klaviyo email + SMS flows
✓
✓
✓
✓
Programmatic category + PDP SEO
—
—
✓
✓
Paid media+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Google Ads management
—
Up to $3K
Up to $8K
Unlimited
Meta ads management
—
—
✓
✓
Landing page CRO tests
—
—
Monthly
Weekly
Reviews + reputation+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Automated review requests
✓
✓
✓
✓
Review response management
—
✓
✓
✓
Competitor marketplace + SERP watch
—
✓
✓
✓
Reporting + strategy+
FEATURE
FOUNDATION
GROWTH
SCALE
ENTERPRISE
Subscription MRR + CAC report
Monthly
Monthly
Bi-weekly
Weekly
Strategy calls
Quarterly
Monthly
Monthly
On demand
Dedicated account lead
—
—
✓
✓
Case studies See all case studies

Pet brands running the retainer

Each one includes where the client started, what we changed and what happened.

Homepage of a UK pet retail chain's online shop, shown in a browser window
Pet Shop · Multi-Store Retail · UK

Grew local inquiries 2.6× for a UK pet retail chain up against the marketplaces, with a mobile-first rebuild and daily social.

A UK pet retail chain was losing mobile shoppers to online marketplaces. Its dated site hid the phone number and had no way to order for pickup. We rebuilt it for mobile with call, WhatsApp and reserve buttons, tuned its Google Business Profile listings and posted daily on Instagram and Facebook. Within one quarter, calls and WhatsApp inquiries rose 158%, pickup orders rose 212% and repeat customers rose 47%.

Read the Pet Shop · Multi-Store Retail · UK case study →
+158%
Calls + whatsapp
+212%
Click & collect
+47%
Repeat customers
Homepage of Mission Pet Health, a Veterinary · 400+ Locations business, shown in a browser window
Veterinary · 400+ Locations

Grew Mission Pet Health leads 54% across 400+ veterinary clinics in the US.

Mission Pet Health, a veterinarian-owned network of 400+ animal hospitals, ran paid campaigns in silos. Its budgets ignored each clinic's capacity. We merged the ad accounts, launched Performance Max and Local Services Ads, and tied budgets to clinic capacity and financial data. Leads grew 54% year over year, ROAS beat its 12-month goal by 74% and efficiency improved 11% while spend scaled.

Read the Mission Pet Health case study →
54%
Lead growth
74%
ROAS goal beat
11%
ROAS efficiency
Homepage of Pet Insurance Australia, a Insurance · Pet · Australia business, shown in a browser window
Insurance · Pet · Australia

Drove 1132% ROI at Pet Insurance Australia, with a 31.06% conversion rate in 5 months.

Pet Insurance Australia fought much larger insurers for ad clicks. Its products were complex, and it had no landing pages or remarketing to win over buyers who were unsure. We built keyword-focused Google Ads with custom landing pages, remarketing and constant bid and ad tests. In 5 months the ads drove 455 conversions at a 31.06% conversion rate, returning $11 for every $1 spent.

Read the Pet Insurance Australia case study →
455
Conversions
1132%
ROI
31.06%
Conversion rate

CLIENT WORDS

Vendor and buyer leads went from unpredictable to a monthly forecast we could staff against. First agency that treated the CRM as the scoreboard, not the ad account.
Callan Pang
Marketing Manager, Abels Residential
Verified via NPS survey
Forecastable pipeline CRM-tied reporting
Abels Residential website homepage in a browser window, a property management hero over a modern interior
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what one accountable program could be worth

Move the sliders to your numbers. One team across search, ads and the site, measured on the same conversion rate.

Added revenue per month
/mo

What a 20% improvement on your current conversion rate adds, at today's traffic.

Free · Written findings · Yours to keep

Common retainer questions

Answers to what pet brand founders ask before they sign the retainer.

PREFER TO TALK?
hello@redefineweb.com →

A pet brand marketing retainer runs $1,499 to $6,000 a month at Redefine Web, priced by scope not by ad spend. Foundation at $1,499 covers Shopify SEO and one paid channel with Klaviyo. Growth at $2,499 adds Meta, TikTok Shop, and Attentive SMS. Scale at $3,999 adds Chewy Advertising, Amazon Sponsored Products, and Recharge subscription mechanics. Enterprise starts at $6,000 and handles multi-species catalogs above $500K monthly revenue. Ad spend bills separately, direct to your card, with no percentage-of-spend markup on top of the retainer. Most DTC pet brands between $30K and $250K in monthly Shopify revenue land on Growth or Scale. Compare that to fractional CMO retainers, which start at $6,000, or one-off project fees that reset scope every quarter. A retainer works when your subscription and paid channel work needs to compound month over month with the same team on your account. See platform-side pricing standards at Shopify help.

Pet product promotion in 2026 runs across four channels with different economics. Meta and TikTok Shop drive top-of-funnel discovery for treats, toys, and accessories with creator content weighted heavier than static ads. Amazon Sponsored Products and Chewy Advertising capture bottom-funnel search demand where pet parents already shop, and autoship placement bids on Chewy protect subscription revenue. Klaviyo email and Attentive SMS drive repeat orders on food and supplement SKUs through post-purchase, replenishment, and win-back flows. Shopify SEO earns compounding traffic on breed-specific, ingredient-specific, and life-stage queries where organic wins on CAC. The mix is not equal across brands. Food and supplement SKUs skew paid-search-heavy. Treats and accessories skew Meta and TikTok heavy. Inside the retainer we build the mix off your Shopify order data, not off channel defaults, and rebalance every quarter based on what pays. AAFCO label rules apply to food and supplement ads: see AAFCO.

A pet products marketing retainer is a fixed monthly fee that buys a defined scope of work across Shopify, Klaviyo, Recharge, Meta, TikTok Shop, Amazon, and Chewy. You get the same team every month, so what they learn about subscriptions and creative carries into the next month instead of restarting on every project brief. The Redefine Web retainer runs a 6-month initial term with a written 90-day roadmap. Deliverables, tests, target metrics, and reporting cadence are named in week one. You sign off on the next quarter plan in writing before it runs, and every KPI reports against Shopify order table numbers, not platform-side vanity ROAS. Ad spend stays direct with the platforms, so there is no percentage-of-spend fee on top of the retainer. After the initial term, the retainer rolls month to month on 30 days written notice. Cancellations include full account handoff, code, and content library exports.

A retainer in marketing is a monthly agreement where you pay a fixed fee for a defined scope of work instead of paying per project. On a pet brand marketing retainer, that scope covers the paid, email, marketplace, and CRO work your brand needs every month to grow subscription revenue and Shopify AOV. The advantage over project work is compounding. Klaviyo flows built in month one get tested and rewritten in month two. Meta creative shot for the Q1 lookalike audience gets recut for the Q2 broad audience. Retainers also lock a named lead to your account, so decisions do not restart when a project team hands off. The downside is scope creep: retainers only work when the deliverables list is written down in advance and both sides sign off quarterly. The Redefine Web retainer names the scope in a written 90-day roadmap. See flow architecture at Klaviyo developers.

The pet products category segments the retainer targets are: dry and wet food on subscription, functional treats and supplements, freeze-dried and raw-adjacent food, cat litter on autoship, dog and cat toys with a creator-driven angle, and travel accessories. Subscription food and supplements pay the highest LTV per acquisition, which is why the retainer weights Recharge and Klaviyo work heavier for those SKUs. Freeze-dried food is the fastest-growing subcategory. Functional supplements like joint, calming, and skin-and-coat pay strong AOV when bundled with food. Litter on autoship is a cat-owner-specific win with predictable cadence. Toys and accessories fund top-of-funnel Meta and TikTok Shop content that then cross-sells food and supplements. Where your brand fits inside those subcategories is the first thing the retainer audits in week one, before we spend a dollar of paid media, because the channel mix and Klaviyo flow architecture depend on it.

The best pet affiliate program for a DTC brand is the one you build yourself on Shopify with Refersion, Impact, or the native Shopify Collabs app, tied to Klaviyo triggers for creator seeding. Third-party programs like Chewy, Amazon Associates, and PetSmart Perks pay 1 to 8 percent commission, but you do not own the pet parent data or the reorder cadence. On a retainer, we build the affiliate and creator program on your own Shopify so the customer file, the review data, and the reorder rights stay with your brand. Nano creators from 5K to 25K followers on TikTok and Instagram convert at higher rates per dollar than celebrity pet accounts because pet parent trust sits with the person behind the account, not the account size. Creator vetting, sample logistics, brief writing, and content rights all sit inside the retainer scope on the Growth tier and above.

The Redefine Web retainer covers Shopify SEO for food, treat, supplement, and accessory silos; Klaviyo email flows with Attentive SMS layered on Growth and above; Meta and TikTok Shop paid social with creator sourcing; Amazon Sponsored Products and Chewy Advertising on Scale and Enterprise; product-page CRO tested monthly on PDPs, cart, and checkout; and quarterly PDP and category-page refreshes tied to Shopify order-table data. Foundation at $1,499 covers Shopify SEO and one paid channel with Klaviyo. Growth at $2,499 adds Meta, TikTok Shop, and Attentive. Scale at $3,999 adds Chewy Advertising, Amazon Sponsored Products, and Recharge subscription mechanics. Enterprise starts at $6,000 and handles multi-species catalogs above $500K monthly revenue. Every tier gets a named pet DTC lead, a written 90-day roadmap, weekly test notes, and a monthly Shopify-verified P&L view. Ad spend, subscription platform fees, and creator payments bill separately to your card at cost.

The pet brand marketing retainer runs on a 6-month initial term at Redefine Web. That gives paid, email, subscription, and marketplace work enough time to compound past the noise of month one testing. After the 6-month initial term, the retainer rolls month to month on 30 days written notice. There are no auto-escalating tiers and no percentage-of-spend clauses that inflate the fee when you scale ad budget. The 6-month initial term is not a lock-in trap. If we miss the deliverables list written into the week-one roadmap, you get a written scope credit or refund against the missed items. Cancellations, whether during the initial term or after, include full handoff: Shopify code, Klaviyo flows, Meta and Google ad accounts, Chewy vendor login, Amazon Seller Central access, and every content asset the retainer produced. Nothing gets held hostage. The brand you paid us to build stays yours to run or move.

The tool stack on a pet brand marketing retainer runs on Shopify for storefront and PDP, Recharge or Skio for subscription mechanics, Klaviyo for email plus Attentive for SMS on Growth and above, and Yotpo or Judge.me for review generation. Paid runs through Meta Ads Manager, TikTok Ads Manager, Google Ads with Merchant Center, Amazon Advertising Console, and Chewy Advertising on Scale and Enterprise. Analytics stitches together GA4, Shopify order table, Recharge subscription cohort curves, and Triple Whale or Northbeam on Scale and above for post-iOS attribution. Server-side tagging runs through Meta CAPI, Google Enhanced Conversions, and TikTok Events API for match-rate protection. Compliance review runs against AAFCO and FDA CVM rules for pet food and supplement SKUs. See platform standards at Shopify help and label rules at FDA CVM.

Onboarding on a pet products monthly plan runs across week one and week two. Week one is discovery: Shopify order-table access, Klaviyo audit, Recharge subscription cohort read, Meta and Google ad account audit, Chewy and Amazon listing audit, review-flow audit, and CAPI plus Enhanced Conversions health check. That produces a written audit signed off by founder and ops lead before we spend a dollar of paid media budget. Week two is roadmap: 12-month quarterly plan sized against hero SKU profitability, with an explicit MRR projection per quarter. Access checklist is straightforward. You add us as staff on Shopify with app-install permissions, admin on Klaviyo, standard access on Meta Business Manager and Google Ads, and finance-tier access on Amazon Seller Central and Chewy Vendor. Ownership of every account stays with your brand throughout. We work under your accounts, not our own, so nothing needs migrating back on cancellation.

The pet industry marketing retainer reports against Shopify order-table KPIs, not platform-side vanity metrics. Every monthly report tracks: autoship signup and subscription retention past month 3 and month 6, blended CAC across paid channels, contribution margin 3 per subscription order after fulfillment cost, AOV split by food, treats, supplements, and accessories, review velocity per SKU per month, PDP conversion rate on hero SKUs, and Chewy versus DTC channel margin. Platform-side metrics like ROAS and CTR sit as diagnostics, not scorecards, because iOS 14.5 and Chewy attribution gaps make platform ROAS unreliable on a pet DTC book. Reporting cadence is weekly test notes for tactical fires and a monthly P&L view for strategic decisions. Every 90 days the founder and ops lead sit in a quarterly review that closes the loop on what next-quarter budget should be, sized against Shopify and fulfillment capacity, not agency spend targets.

Cancellation on a pet brand marketing retainer is clean. After the 6-month initial term, you exit on 30 days written notice. Every account stays yours because the retainer runs under your Shopify, your Klaviyo, your Meta Business Manager, your Google Ads, your Chewy Vendor Portal, and your Amazon Seller Central. Nothing sits under a Redefine Web umbrella account that needs migrating back. On the way out, the handoff package includes: Klaviyo flow exports and template files, Meta and TikTok ad creative and copy libraries, Google Ads campaign structure and keyword lists, Chewy Advertising campaign settings, PDP copy and image assets, review flow templates, monthly reports for every month the retainer ran, and a written 90-day post-cancellation roadmap so your next team knows where to pick up. There are no exit fees, no reactivation fees, no content lock-in clauses, and no non-solicits on your existing customer file.
FREE · WRITTEN IN 24 HOURS · NO PITCH

Get your free SEO audit.

A written report in your inbox within 24 hours, with three fixes you can ship the same week, whether or not you hire us.

WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021