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Web Design + Development · One team · Flat fee

Web Design and Development Services
From One Accountable Team, Not Three Vendors.

Web design and development services under one contract. The designer who drew the page is in the room when the engineer builds it. The gap between Figma and production is measured in single-digit pixels, not weeks of back-and-forth. This is custom web design and development from a website design and development agency, without the vendor stitching.

$0
Investment from, fixed-price bundled
0–16 wks
Design + build under one SOW
0
Client retention past year one
// engagement spec10 to 16 weeks
Discovery + researchWK 1 – 2
Interviews, technical audit, competitor benchmark, written brief.
Design system + prototypesWK 3 – 6
Mobile-first, engineer-validated. Tokens map directly to codebase.
Engineering buildWK 5 – 12
CMS + CRM integration. Core Web Vitals green. WCAG 2.1 AA verified.
QA, launch, 30 days monitoringWK 12 – 16
Off-hours cutover. Redirect map. Search Console daily for 30 days.
Investment from$1,500fixed-price, one SOW
Get a quote
30+ builds across every vertical 4.8% CVR avg post-redesign 98 PageSpeed mobile on launch Owned by you at handoff
Selected brands under our web design + development programs
Alira HealthDelicate DentalHighTop HealthLifeStanceNC DentalPeaceful Mind PsychologyPEL Rehabilitation MedicineSmile DesignVP DentalArmaninoBSHGovernment Legal ServicesMarmaladeMontegraOxford CapitalPaquin CarrollPCO BookkeepersPeak Accounting SolutionsRiverSaaSRosenbaumStanhope CapitalStella MarisTilghman BuildersToyotaUptimeWillentz
Reviews across 5 platforms
Verified by people who actually paid us.
Trustpilot
4.7/5
★★★★★
25+ verified reviews
CClutch
5.0/5
★★★★★
40+ verified reviews
GGoogle
5.0/5
★★★★★
5+ verified reviews
DDesignRush
4.9/5
★★★★★
29 verified reviews
gGoodFirms
5.0/5
★★★★★
20 verified reviews
Why combined design + development matters

The Handoff Is Where Projects Die.
We Do Not Have a Handoff.

You have been through this. The designer ships beautiful Figma files. The developer says half of it cannot be built that way. Three weeks of margin vanish into a Slack channel nobody owns. That gap exists because you hired two vendors. Web design and development services delivered by one team remove the gap entirely.

One SOW, two disciplines.
Outcome 01

One SOW, two disciplines.

Design and engineering bundled. No double-billing for handoff meetings. No "that is a developer question" deflections.

Figma to production in days.
Outcome 02

Figma to production in days.

Design system tokens map directly to the codebase. Components ship one to one. Iteration happens in the same week, not the same quarter.

One pod, no rotation.
Outcome 03

One pod, no rotation.

One strategist, one designer, one engineer. Same team from kickoff through launch. No junior account managers between you and the work.

How we work

Four stages.
One team from audit to launch.

Same rhythm across every combined design and development engagement. Each stage ends in a written deliverable your team can review, sign off, and hold us to.

01Discover

Earn the brief

Stakeholder interviews, technical audit of your current stack, competitor benchmark, sitemap workshop. Written brief signed off by founder, dev lead, and marketing before a pixel moves.

Brief + sitemap locked
02Design

Built against the codebase

Mobile-first design system, engineer-validated the same week components are drawn. Interactive prototypes tested on real devices. Component handoff package delivered with the engineer.

Design system + tokens
03Engineer

On the stack that fits you

WordPress with custom blocks, Webflow, Next.js headless, or Sitecore. Recommendation comes from the audit, not from what we want to build. CMS your team edits. CRM integrations source-tagged from day one.

Build + integrations
04Launch

Cutover + 30 days

Off-hours launch with runbook and rollback plan. 1:1 redirect map. Search Console daily review for 30 days. Core Web Vitals RUM dashboard live. Hand-off docs covering CMS, deployment, repo access.

Site live, you own it
// What is included

What you actually get from our web design + development.

Fixed scope. Fixed timeline. Fixed outcomes. Each phase below has a defined deliverable, a written sign-off, and a date on the calendar.

discovery · week 1 → 2 · custom web dev // LEADERSHIP INTERVIEWS · 3 · 4 M Michael · Founder Revenue goals · risk ✓ 62 min · transcribed A Anya · Ops lead Current stack pain ✓ 48 min · transcribed R Rob · Marketing Conversion path ✓ 41 min · transcribed // TECHNICAL AUDIT · CURRENT SITE Core Web Vitals field data Analytics + ad accounts audit Tracking + pixel setup baseline Competitor benchmark · 5 peers // WRITTEN BRIEF 28 pages Target persona Priority services Page architecture Integration plan ✓ Signed off · before design Discovery phase mockup: 3 leadership interviews with founder ops lead and marketing lead plus technical audit checklist and 28-page written brief signed off before design starts

Discovery that earns the brief.

Two weeks. Owner interviews, technical audit of your current site, analytics + ad accounts audit, competitor benchmark of five direct peers, and a written brief your leadership can sign off on before we design a pixel.

Phase duration
2 weeks
Sign-off
Before design starts
// Deliverables
  • Leadership interviews
    3-4 working sessions with owner, ops lead, and marketing lead. Baseline goals, pain, and revenue targets.
  • Technical audit
    Current site, analytics, ad accounts, tracking, performance baseline against Core Web Vitals.
  • Competitor benchmark
    Side-by-side comparison of 5 peers on mobile, desktop, conversion path, and organic visibility.
  • Written brief + sitemap
    20-30 pages: target persona, priority services, page architecture, conversion goals, integration plan.
figma · yourteam · design system v1.0 // TOKENS · TYPOGRAPHY H1 · 48/54 H2 · 32/40 Body · 16/24 Meta · 12/18 // COLOR // COMPONENTS · 42 CTA GHOST INPUT // MOBILE FIRST · ARTBOARD GET STARTED Ratings across 5 platforms // DESKTOP · 1440 GET STARTED ✓ Engineer-validated · same-week Design phase mockup: Figma design system with type scale color tokens buttons and mobile-first artboard alongside desktop artboard, engineer-validated same-week

Design built against your conversion goals.

Mobile-first design system with conversion patterns baked in from wireframe stage. Every component validated by the engineer the same week it is drawn. You get a Figma file your team owns.

Phase duration
3-4 weeks
Output
Figma + design tokens
// Deliverables
  • Design system + tokens
    Type scale, color, spacing, button + form library. Documented + engineer-validated.
  • Mobile-first page designs
    Home, services, about, resources, contact. Phone view first, desktop second.
  • Conversion UX patterns
    Proven patterns for the primary conversion action, sized against your industry benchmark.
  • Interactive prototype
    Click-through Figma prototype tested on real phones before we write production code.
pagespeed.web.dev · yoursite.com · mobile // LIGHTHOUSE · MOBILE · PRODUCTION 98 PERFORMANCE 100 ACCESSIBILITY 100 BEST PRACTICES 100 SEO // CORE WEB VITALS · CRUX FIELD DATA LCP · MOBILE 1.4s target < 1.8s CLS · MOBILE 0.02 target < 0.05 INP · MOBILE 142ms target < 200ms · WCAG 2.1 AA ✓ Engineering phase mockup: Lighthouse mobile scorecard 98 Performance 100 Accessibility 100 Best Practices 100 SEO plus Core Web Vitals LCP 1.4s CLS 0.02 INP 142ms all green

Engineering that hits 98 PageSpeed on mobile.

Custom WordPress with hand-written PHP or Next.js by default. LiteSpeed / edge CDN, Core Web Vitals as an acceptance criterion, WCAG 2.1 AA verified before launch. Nothing ships to production without hitting the numbers.

Phase duration
5-8 weeks
Stack
Recommended, not pushed
// Deliverables
  • Production-ready build
    Fully responsive across phone, tablet, desktop, and large displays. Cross-browser QA.
  • CMS your team can edit
    Editor experience the ops lead can use without a developer.
  • Core Web Vitals green at launch
    LCP under 1.8s, CLS under 0.05, INP under 200ms. Verified via Lighthouse and CrUX.
  • WCAG 2.1 AA accessibility
    Axe automated scans, manual audit, NVDA and VoiceOver screen-reader tests.
lib/integrations · abstraction layer · v1.0 // FORM SUBMIT · YOUR SITE contact_form.submit() → payload + utm_source // ABSTRACTION LAYER integrations.route() one file · swappable CRM · HubSpot GA4 · conversion Meta · CAPI Reviews · Yotpo // TIME · SWAP STRIPE → BRAINTREE WITHOUT ABSTRACTION 50+ files 6 weeks · full stack rewrite WITH ABSTRACTION · YOU 1 file 2 days · documented README Integration phase mockup: form submit routed through single abstraction layer to CRM GA4 Meta CAPI and reviews, then stack swap comparison showing 50 files 6 weeks without abstraction versus 1 file 2 days with

Integrations that survive your next stack upgrade.

CRM + analytics + tracking + review platform integrations. Forms and conversion events route straight into your CRM with campaign-source tagging. Documented abstraction layers so the next stack swap is days, not months.

Phase duration
2-3 weeks
Integrations
Documented abstraction layer
// Deliverables
  • CRM integration
    Lead data written into your CRM on submit. Campaign-source tagged so paid channels can attribute.
  • GA4 + pixel setup
    GA4 conversion events, Meta CAPI, Google Ads pixels with server-side backup.
  • Review + reputation feed
    Review platform feed piped into service pages. Star ratings visible in organic SERPs.
  • Documented handoff
    Every integration mapped in a README your next engineer can read cold.
status.redefineweb.co · your site · production // DNS CUTOVER · T + 0 yoursite.com ✓ live · CDN · WAF 301 map · 247 old URLs redirected · no traffic loss // UPTIME · LAST 30 DAYS 99.99% · SLA MET // HANDOFF PACK · FULLY YOURS FIGMA 3 files · your workspace GITHUB repo · your org CMS admin · your team README every integration Launch phase mockup: status page showing DNS cutover live 247 old URLs 301 redirected 99.99% uptime SLA met green bars for 28 days and handoff pack with Figma GitHub CMS README all your workspace

Launch with monitoring live from day one.

Production DNS cutover, 301 map from the old site, uptime + Core Web Vitals monitoring live, and a 30-90 day post-launch support window. Your team keeps the design files, CMS logins, and repo.

Phase duration
1 week
Ownership
Fully yours at handoff
// Deliverables
  • DNS cutover + 301 map
    Old URLs redirected to the new architecture. No organic traffic loss on launch day.
  • Uptime + CWV monitoring live
    Uptime pings every 60 seconds. Weekly CWV field-data digest.
  • 30-90 day post-launch support
    Fixes + tweaks covered inside the launch window.
  • Full handoff pack
    Design files, CMS logins, repo, README. Ownership sits with you.
Why teams pick us

Three Reasons This
Beats a Split-Vendor Setup.

Most options sit in four buckets: freelance designer + separate dev shop, offshore agency, big in-town firm, internal team. We sit between them with the strengths of each and the weaknesses of none.

One pod on every account.
Reason 01

One pod on every account.

One strategist, one designer, one engineer. Same team, same Slack channel, same accountability, kickoff through launch.

Fixed-price, design + dev bundled.
Reason 02

Fixed-price, design + dev bundled.

One SOW covers both disciplines. No handoff overhead. No second contract once design wraps. No percent-of-budget markup. The cost is the cost.

You own everything at the end.
Reason 03

You own everything at the end.

Code in your repo. Design system in your Figma. Vendor accounts in your name. No proprietary CMS. Most clients save a junior developer's salary by year two.

Who this is for

The Fit Below Tells You
in 60 Seconds Whether the Call Is Worth Booking.

Most web design and development companies pitch every business that walks in the door. We do not. Three profiles below are where combined design + engineering moves the number most.

Mid-market B2B and service businesses.
Segment 01

Mid-market B2B and service businesses.

10 to 250 employees. A decision-maker who has been through one bad agency engagement. Current site is 3+ years old. Phone bounce rate above 50 percent. You want design quality and engineering depth from the same team.

Businesses with custom backend logic.
Segment 02

Businesses with custom backend logic.

Pricing calculators, gated content, custom dashboards, CRM-tied scheduling, multi-step intake, payment integrations. A pure design agency cannot build it. A pure dev shop will not get the UX right. You need both.

Regulated industry firms.
Segment 03

Regulated industry firms.

Legal, healthcare, financial advisory, manufacturing with ITAR. The site clears bar advertising rules, HIPAA, or FINRA disclosure before a visitor sees it. Compliance review is built into discovery, not bolted on at QA.

By the numbers

What Combined Design + Dev Actually Moves.

Avg CVR gain · post-launch
+0%
Median improvement on the primary CTA across active engagements over the last 12 months.
Source: Internal benchmarks · Q2 2026
Mobile traffic share
0%
Of total qualified site traffic across our active client base. We design mobile-first for a reason.
Source: Aggregate GA4 · 12 months
Avg time-to-launch
0w
From kickoff to production launch on a typical engagement. Predictable timelines, every project.
Source: Project log · 2024-2026
Web design + development FAQ

Combined Design + Dev
Questions Answered.

If your question is not here, book the 30-minute call. A lead who owns both design and engineering answers directly.

What do web design and development services include under one team?+

Web design and development services at Redefine Web include the full stack under one team: design system, page templates, CMS build, integrations, analytics wiring, accessibility conformance, and Core Web Vitals tuning. One team owns the outcome from wireframe to launch.

  • Design system and component library.
  • Page templates and responsive breakpoints.
  • CMS build (WordPress, Webflow, Framer, Next.js, Shopify).
  • Custom integrations (CRM, scheduling, payment, analytics).
  • Accessibility conformance (WCAG 2.1 AA).
  • Core Web Vitals tuning.
  • 301 redirect map and SEO migration.
  • 30-day post-launch monitoring window.
Why combine design and development under one team?+

The handoff between separate design and development vendors is where most projects lose time and quality. Combining custom web design and development under one team removes 3 to 6 weeks of back-and-forth on a typical split-vendor project.

What one accountable team fixes:

  • No back-and-forth over what a design intent actually meant.
  • No gap where design specs get lost in translation.
  • No two invoices with different scopes.
  • No finger-pointing when something breaks.
  • Weekly demos of real, functional software instead of static comps.

You pay one team to own the outcome instead of two teams pointing at each other.

What if I already have a designer or developer in-house?+

Redefine Web offers custom web design and development three ways: full design plus development, design only paired with your dev team, or engineering only against your existing design. Pick the slice that fits your team. Pricing scales linearly so you only pay for what you use.

Common in-house pairings:

  • You have a designer, we handle engineering only.
  • You have a dev team, we handle design only.
  • You have a full team but need overflow capacity for a specific project.
  • You have a full team but need a specialist (accessibility audit, headless CMS, performance rescue).

Mixed engagements start at $2,900 for design-only tiers or $6,900 for dev-only tiers.

What stack does the website design and development agency build on?+

Redefine Web builds on the stack that fits your team and content model. WordPress with custom blocks for content-heavy sites. Webflow for design-driven brands with small content footprints. Next.js for headless commerce and high-performance frontends. Sitecore for enterprise. Shopify Plus for ecommerce.

Recommendation logic:

  • WordPress. Content team edits daily, plugin ecosystem needed.
  • Webflow. Design-driven brand, small team, marketing edits only.
  • Framer. Interactive marketing site, motion-heavy hero.
  • Next.js + Sanity or Contentful. Enterprise scale, headless commerce, custom apps.
  • Shopify Plus. DTC ecommerce, subscription and B2B commerce.
  • Sitecore or Adobe Experience Manager. Enterprise CMS lock-in already in place.
Do you handle custom integrations?+

Yes. Custom integrations are in-scope on every web design and development services engagement. CRM, scheduling, payment, analytics, and custom REST or GraphQL APIs. Every integration comes with a documented architecture diagram.

Integrations we regularly build:

  • CRM (Salesforce, HubSpot, Pipedrive, Marketo, ActiveCampaign).
  • Scheduling (Calendly, Acuity, NexHealth, Chili Piper).
  • Payment (Stripe, Braintree, Authorize.net, PayPal).
  • Analytics (GA4, Meta CAPI, Segment, PostHog, Mixpanel).
  • Communication (Twilio, SendGrid, Postmark, Slack).
  • Custom API endpoints (REST and GraphQL).

Every integration includes a documented architecture diagram so your next engineer can extend it.

Do you migrate from our old site?+

Yes. Content migration is in-scope on Custom Build and Enterprise tiers of Redefine Web's website design and development services. Content gets audited first. About 1 in 3 pages typically gets retired during migration because it was not earning its keep.

Migration deliverables:

  • Full content audit (traffic, ranking, conversion per URL).
  • Content cleanup and rewrites where needed.
  • 1:1 or many-to-1 URL mapping for 301 redirects.
  • Image optimization and WebP conversion.
  • Schema markup migration and expansion.
  • Internal link rebuild around the new site map.

Content freeze is 2 weeks before launch. Post-launch monitoring runs 90 days.

What about SEO during the rebuild?+

SEO on a web design and development rebuild is protected by a full 301 redirect plan, schema migration, and Search Console monitoring for 90 days post-launch. Most clients see a 2-week organic dip, recovery to baseline by week 6, then growth above baseline by month 3.

SEO-preserving deliverables on every rebuild:

  • Full 301 redirect map, no 404s.
  • Schema markup ported and expanded.
  • Internal linking rebuilt around the new sitemap.
  • XML sitemap regenerated and submitted to Google.
  • Search Console monitoring for 90 days.
  • Weekly reporting on coverage, indexing, and impression movement.

If organic dips longer than 30 days below baseline, we escalate and diagnose.

Will the build be accessible?+

WCAG 2.1 AA accessibility conformance is the baseline on every Redefine Web website design and development agency engagement. Contrast, focus order, keyboard navigation, screen-reader landmarks, alt text, accessible forms. Axe scans plus manual audit plus NVDA and VoiceOver testing.

Accessibility coverage on every build:

  • Color contrast tested against 4.5:1 minimum (7:1 target).
  • Keyboard-only navigation across every interactive element.
  • Screen-reader landmarks and heading hierarchy validated.
  • Focus order matches visual reading order.
  • Form fields labeled, error states announced.
  • Alt text on every image.

NVDA on Windows and VoiceOver on Mac and iOS run pre-launch. Documentation lives with the project so your team can defend the work if a demand letter arrives.

What happens after the web design and development launch?+

Two paths after launch. Monthly maintenance retainer from $299/mo covers ongoing edits, security updates, plugin and dependency upgrades, and small new features. Or project-by-project work quoted as needed. Redefine Web does not bill hourly for either.

Maintenance retainer tiers:

  • Essential ($299/mo): monthly security updates, plugin updates, up to 4 edit tickets.
  • Growth ($599/mo): weekly updates, unlimited small edits, monthly performance report.
  • Scale ($1,299/mo): 24/7 uptime monitoring, hardened WAF, staging environment, dedicated engineer.

Every retainer runs on the client dashboard so ticket status stays transparent.

How fast is the web design and development team?+

Standard responses inside 1 business day. Production deploys weekly during the build phase. Critical bug fixes inside 24 hours during the 30-day post-launch monitoring window. Response times depend on the maintenance tier after that.

Cadence during a build:

  • Daily standup on active projects.
  • Weekly demo of real, functional software (not static comps).
  • Weekly production deploy to staging.
  • Every-2-week deploy to production.

Post-launch cadence: 30-day post-launch monitoring window at no charge. After 30 days, response times follow your maintenance tier SLA (Essential, Growth, or Scale).

How much does web design and development cost together?+

Combined web design and development services at Redefine Web start at $6,900 fixed for a Growth tier and scale up to $85,000 for a custom enterprise build. All pricing is flat, no hourly billing, no scope creep.

Rough guide by scope:

  • Growth (up to 12 pages, WordPress or Webflow): $6,900 to $14,900.
  • Custom Build (25+ pages, integrations, CRM wiring): $18,000 to $45,000.
  • Enterprise (Next.js headless, ecommerce, multi-region): $45,000 to $85,000.

Design-only or dev-only slices priced per scope. Every tier includes accessibility conformance, Core Web Vitals passing, and full ownership on handoff.

How long does a full web design and development project take?+

Combined design and development projects launch in 6 to 16 weeks at Redefine Web. Growth in 6 to 8 weeks. Custom Build in 8 to 12 weeks. Enterprise in 12 to 16 weeks. Every project runs on a signed timeline with no open-ended discovery.

Standard phases:

  • Weeks 1 to 2, discovery and information architecture.
  • Weeks 3 to 5, design system and page templates.
  • Weeks 5 to 8, development and CMS build.
  • Weeks 8 to 10, content migration, integrations, QA.
  • Weeks 10 to 12, accessibility audit, performance tuning, launch.

Enterprise adds a design QA sprint, load testing, and multi-region launch. Timeline dependencies are called out weekly so nothing hides.

What we will not do

Three Commitments
Most Design + Dev Agencies Refuse to Make.

Written into every engagement letter. The differences between agencies show up in the contract, the invoice, and the way change requests get handled six weeks in. Below is where those differences live.

No percent-of-budget pricing.
01 · Never

No percent-of-budget pricing.

The cost is the cost. No markup that scales with your media spend. No surprise retainer auto-renews.

No offshore engineering after kickoff.
02 · Never

No offshore engineering after kickoff.

Your designer and engineer are on the account from day one. No surprise handoff to a midnight team once the SOW signs.

Open-source CMS you can maintain.
03 · Never

Open-source CMS you can maintain.

We build on platforms you own. WordPress, Webflow, Next.js, Sitecore. Any developer can pick up the codebase from day one.

Selected work

Real clients,
real numbers, no made-up metrics.

Each engagement delivered in the last 18 months. Every breakdown includes the diagnosis, the fix, and the 90-day trajectory.

Healthcare · Orthodontic Network
0%
booked consult growth

Canada's largest orthodontic network replaced uncoordinated paid spend with conversion-first, capacity-aligned, multilingual campaigns across 65+ clinics.

Booked consults
0
Cost per consult
−58%
SaaS · Subscriber Tool
0%
activation growth in 90 days

Funnel rebuilds, automated drip campaigns, and a 4-channel launch produced a 300% activation lift and 400+ daily subscribers post-launch.

Activation rate
0
Launch-week customers
3K
Ecommerce · Reusable Tablets
$0
cost per conversion at scale

A pioneering reusable-writing-tablet brand cut acquisition costs to $31 per conversion and lifted conversions 11% on $650K in managed ads.

Conversion rate
0
Cost per sale
$31
Get started

Book a free 30-minute
Design + Dev audit.

A lead who owns both design and engineering on the call. Three specific fixes you can push live, with or without us. Written summary in your inbox the next business day.

Design + engineering lead on the call
Direct answers
Written recap included
Primary path

Book your free design + dev audit.

Drop your email. A lead reviews your site, technical stack, and Core Web Vitals, then books the 30-minute audit within one business day.

  • This field is for validation purposes and should be left unchanged.
Free for growth-stage brands doing $500K+ annual revenue. We respond within 4 business hours.
Avg audit-to-fix time
14 days
Sites audited
300+
Median mobile CVR gain post-launch
+38%