B2B PPC Agency Coordinating LinkedIn Google Meta Microsoft

A B2B PPC agency retainer at Redefine Web runs $499, $999, $1,999, or from $3,500 per month across four flat-fee tiers. Ad spend is billed direct by Google, LinkedIn, Meta, and Microsoft to your card, so you see network cost separate from the agency retainer with no markup. Launch at $499 fits in-house teams that need one platform augmented, typically LinkedIn or Microsoft. Growth at $999 fits two-channel programs running Google plus LinkedIn coordinated. Scale at $1,999 fits the full four-channel ABM stack with weekly optimization. Enterprise from $3,500 fits multi-region accounts with per-region budget pools, SOC 2 workflow, dedicated media buyer plus analyst, quarterly executive review with your CMO, and Google Ads policy compliance across every campaign.

A B2B PPC agency runs paid media across LinkedIn, Google Ads, Meta, and Microsoft coordinated as one plan against your ABM target-account list. Your Redefine Web team runs Sponsored Content and Message Ads on LinkedIn, Search plus PMax on Google, Advantage+ B2B on Meta, and Search plus LinkedIn overlays on Microsoft. Tier 1 named accounts get concentrated bidding across all four platforms. Tier 2 target industries get category bidding. Tier 3 broad ICP gets retargeting and lookalike expansion. Every platform is wired to HubSpot, Salesforce, Pardot, or Marketo so bidding learns from closed-won revenue, not raw form fills. Weekly optimization plus monthly QBR with your VP-Marketing and CRO. Quarterly executive review on Enterprise tier.

Paid search is worth it when B2B buyers land on your competitor category pages with high intent to buy inside 30 days. 65 percent of B2B buyers start on Google. Skip paid search and you hand every category-plus-competitor query to the vendor that outbids you. The catch: paid search is not worth it if the account is not wired to closed-won revenue in your CRM. Point Google Ads at raw form fills and PMax burns 60 percent of budget on junk leads. Point it at closed-won revenue through Enhanced Conversions for Leads and pipeline compounds instead. A B2B PPC agency wires HubSpot developer APIs or the Salesforce connector in week 1, so every dollar of paid search traces back to a signed deal, not a form fill. That is when paid search earns its retainer slot.

The best B2B PPC agency for your account is the one that runs LinkedIn, Google, Meta, and Microsoft coordinated as one plan, wires attribution to closed-won revenue in your CRM, and reports on pipeline not impressions. Directive, KlientBoost, WebFX, Single Grain, and Obility all run credible B2B books. Redefine Web positions against that group on three points: flat-fee retainer from $499 with ad spend billed direct by the networks so you see zero markup, one dedicated media buyer named to your account with no rotation, and a 14-day first CRM-verified conversion guarantee written into the MSA. Miss the mark and month 1 is free. Applied on 30 plus B2B retainers to date. Book a call with Redefine Web to compare, or check third-party review lists to shortlist alternatives.

LinkedIn is the primary channel for ABM programs above the Launch tier. LinkedIn Sponsored Content carries Tier 1 named accounts. Message Ads run to specific job titles at target logos with A/B tested creative and copy. Insight Tag conversions get wired for retargeting and lookalike audiences from closed-won cohorts. Company Match audiences refresh from your CRM every 2 weeks. LinkedIn Conversions API server-side sits alongside the Insight Tag pixel so first-party signal survives iOS 17 and cookie loss. If you already run LinkedIn through another partner, your Redefine Web media buyer coordinates budget and reporting with them directly. If you do not, we run LinkedIn under the same retainer at the Growth tier and above with dedicated LinkedIn campaign management included.

Yes. Team augmentation is a supported retainer shape. Your in-house team keeps running the platforms they staff well, typically Google Ads. Redefine Web plugs in and runs the platforms your team can not staff, typically LinkedIn, Microsoft, and YouTube ABM overlays. Your dedicated media buyer reports into your marketing ops lead, not around them. Shared Slack channel with your team. Weekly Friday note goes to the ops lead first. Monthly QBR includes both teams. This retainer shape runs at the Launch tier for single-platform augmentation, Growth tier for two-platform, and Scale tier if in-house wants full coordination on three or more channels. Ad spend stays billed direct by the networks to your card so your CFO keeps clean network cost visibility.

LinkedIn and Google running in separate silos is how ABM budgets get burned twice on the same account. Your retainer syncs your named-account list across Google Customer Match and LinkedIn Matched Audiences every 2 weeks, so bids and creatives coordinate instead of collide. Tier 1 accounts get concentrated bidding on both platforms. Tier 2 gets category bidding on Google and industry targeting on LinkedIn. Tier 3 gets retargeting on Google and lookalike audiences on LinkedIn. Cross-channel budget planning by funnel stage. Retargeting from Google search visits into LinkedIn Sponsored Content feed. Unified attribution so the closed deal gets credited to the actual touch order, not just the last click. Microsoft Ads and Meta B2B ads join the same coordination on Scale tier and above.

Every retainer wires your CRM to every platform inside week 1. HubSpot uses native integrations across Google, LinkedIn, Meta, and Microsoft. Salesforce uses Enhanced Conversions for Leads on Google, LinkedIn Conversions API, Meta CAPI, and Microsoft UET with the Salesforce connector. Pardot and Marketo sync through the Google Ads API and LinkedIn Marketing Developer Platform. 6sense and Demandbase intent data pipe in on Enterprise tier for Tier 1 named-account bidding. Sync cadence is 4 hours from CRM back to every platform. Stage mapping is done in the onboarding workshop with your ops lead so each CRM stage becomes a discrete conversion action per platform. End result: bidding learns from closed-won revenue across all four channels, not raw form fills on one channel.

Weekly Friday note plus monthly QBR plus quarterly executive review. The Friday note covers cost per booked demo, cost per SQL, and cost per closed-won by channel with the pipeline number on the front page. Monthly QBR with your VP-Marketing and CRO covers pipeline attribution, next-month plan, and budget shift decisions signed off in the meeting. Quarterly executive review on Enterprise tier presents to your CMO with board-ready reporting. Real-time Slack access with your dedicated media buyer between cadences. Live dashboard your ops team can pull 24/7. No auto-generated PDF, no ghost slide deck. Impressions and CTR go in the appendix where they belong. Every claim ties back to a HubSpot, Salesforce, Pardot, or Marketo record.

The initial term is 6 months. Anyone selling you a 3-month B2B PPC retainer is either misleading you or planning to blame the platform when the first cohort of demos has not closed yet. B2B sales cycles run 30 to 180 days so paid needs a full quarter to prove itself and a second quarter to compound across multiple channels. How the 6-month retainer breaks down: months 1 to 2 wire CRM attribution across all four platforms, defund junk leads, and stabilize cost per booked demo. Months 3 to 4 settle cost per SQL and let pipeline attribution catch the first cohort of closed deals. Months 5 to 6 land blended customer acquisition cost inside target and scale ABM tiering against real closed-won revenue. After month 6, retainers renew each month against a written CAC target agreed with your CFO.

ABM is the native shape of a B2B PPC agency retainer above the Launch tier. Tier 1 named accounts of 25 to 100 target logos synced to LinkedIn Matched Audiences, Google Customer Match, Meta Custom Audiences, and Microsoft Ads every 2 weeks. Tier 2 target industries built from your ICP fit score in HubSpot or Salesforce with category targeting on Google Search and industry overlays on LinkedIn. Tier 3 broad ICP retargeting and lookalike expansion. Bid modifiers layered per tier per platform. 6sense or Demandbase intent data piped into Tier 1 bidding on Enterprise tier. Named-account list refresh cadence is every 2 weeks from your CRM. If you already run an ABM platform like Terminus or RollWorks, your dedicated media buyer coordinates budget and audience sync with them directly.

Cost per closed-won revenue is the top number on every report. Cost per opportunity, cost per SQL, and cost per booked demo sit under it. Impressions, CTR, and CPC sit in the appendix. Attribution is CRM-first, not platform-first. HubSpot, Salesforce, Pardot, or Marketo closed-won revenue pulls back to campaign, keyword, and creative through Enhanced Conversions for Leads plus offline conversion imports across all four platforms. Every dollar traces back through the CRM. On Enterprise tier, board-ready monthly reporting includes ad spend, booked demos, cost per SQL, closed-won revenue, ROAS, and next-quarter plan on one page. The 14-day first CRM-verified conversion guarantee is written into the MSA. Miss the mark and month 1 is free. Applied on 30 plus B2B agency retainers to date.