Free Google Ads Audit
Turned Around Fast.

The free Google Ads audit call is 30 minutes on Google Meet or Zoom, your preference. Redefine Web does not run over the block. If your situation genuinely needs more time, the strategist schedules a follow-up working session.

What fits in 30 minutes:

• 5 minutes context (account size, spend, vertical, goal).
• 15 minutes live audit (spend distribution, quality score, conversion tracking, negative keyword hygiene).
• 10 minutes the three prioritized fixes with effort and expected gain on each.

Written recap in your inbox by end of the next business day.

No. The 30-minute free Google Ads audit is genuinely free. The written recap is free. Redefine Web only bills if you decide to move forward with a scoped engagement.

What free covers:

• 2 to 3 hours of strategist prep on your account.
• The live 30-minute audit.
• The written recap PDF (3 to 5 pages).
• Vertical benchmarks so you can compare your CPA against peer accounts.

What is not free: a full paid search audit with competitor deep-dive and 90-day strategy runs $2,500 as a paid engagement. That is a different product for buyers who need more depth than a free 30-minute Google Ads account audit.

A senior media buyer who runs live Google Ads accounts in your vertical runs the call. Same person who would run your account if you engaged. No SDR handoff, no junior second seat.

Vertical matching:

• Local practice verticals (dental, med spa, home services, chiropractic): a buyer with LSA and local Google Ads experience.
• B2B verticals (SaaS, professional services, manufacturing): a buyer with pipeline-attributed search experience.
• DTC and ecommerce: a buyer with Google Shopping and Performance Max experience.

Every buyer has managed at least $2M in cumulative ad spend in your vertical.

Read-only access to Google Analytics 4 and any live Google Ads and paid social accounts. If access is a bottleneck, the strategist works off screenshots and dashboards on the call.

Standard access requests:

• Google Ads by MCC invite (customer ID + email).
• GA4 property by user email add.
• Search Console by user email add.
• Meta Ads Manager by asset assignment.
• LinkedIn Campaign Manager by user add.
• TikTok Ads Manager by role add.

Access setup takes under 5 minutes across platforms and is revoked immediately after the audit if you do not become a client.

After the free Google Ads audit call, Redefine Web sends a written recap by end of the next business day with the three fixes ranked by impact, effort, and dependency. If you want to hire us, a written proposal follows in 5 business days.

Post-call sequence:

• Day 1, written recap arrives (3 to 5 pages).
• Day 2 to 5, optional follow-up questions by email.
• Day 5, if you request a proposal, the strategist scopes a managed PPC retainer.
• Day 5 to 10, proposal delivered.
• Day 10 to 21, decision.

If you do not hire us, the recap is yours to apply with your in-house team or your current agency. About 42% of audit attendees become clients.

If the fit is not there, Redefine Web says so on the call and recommends a specialist agency instead. The audit recap is real work you can apply with or without us. This happens on about 20% of calls.

When fit is usually not there:

• Your ad spend is under $5K/mo (better with an in-house junior).
• Your vertical sits outside the 15 we run (better with a specialist).
• Your account is already well-run inside 10% of vertical benchmarks (marginal wins only).
• You need a different mix (SEO-heavy, or paid social only).

The strategist will name a specific agency they trust for your case rather than let you leave without a next step.

Yes. Send screenshots and describe your setup, and Redefine Web will deliver a slightly less specific recap but still concrete enough to be actionable. Some prospects prefer no-access first, then upgrade to full access on a paid engagement.

What screenshots to send if you go no-access:

• Google Ads campaign dashboard (last 90 days).
• Top 20 keywords by spend with match type.
• Conversion tracking screen.
• GA4 traffic acquisition and conversions screens.
• Landing pages tied to each campaign.
• Any Looker Studio or dashboard reports you already run.

With no-access we cannot check quality score history or auction insights, so the recap will surface fewer specific wasted-budget calls. Everything else translates.

Yes. The audit covers whatever paid channels you are running. Google Ads, Meta, LinkedIn, TikTok, YouTube, and Microsoft Ads all under a single 30-minute call.

Coverage across platforms in one audit:

• Google Ads. Campaign structure, quality score, negative keywords, conversion tracking.
• Meta. Ad set structure, attribution windows, creative rotation, iOS 14 signal loss.
• LinkedIn. Audience layering, bid strategy, form-fill quality.
• TikTok. Creative velocity, custom audience quality, offer testing.
• YouTube. View-through attribution, bumper vs skippable mix, retargeting sequences.
• Microsoft. Campaign import hygiene, LinkedIn profile targeting overlap.

The strategist runs the platform where you spend the most first, then the second-largest, until the 30 minutes runs out.

Any size ad spend. Redefine Web has run free Google Ads audit calls for pre-revenue startups spending $5K per month up to enterprise operators running $500K+ per month in ad spend.

Rough guide by spend band:

• Under $5K/mo: audit still useful, though hiring us usually is not (too small for our retainer floor).
• $5K to $25K/mo: sweet spot for a starter PPC retainer post-audit.
• $25K to $100K/mo: audit surfaces the biggest wasted-budget calls, retainer usually pays back inside 60 days.
• $100K/mo+: multi-platform audit with deeper attribution review, retainer includes dedicated media planner.

If you spend under $2K/mo we still run the audit but will likely recommend an in-house junior or a specialist shop instead.

The free Google Ads audit is a 30-minute live audit with a 3 to 5 page written recap of the three biggest wins. A paid PPC audit service from Redefine Web is a 3-week deep-dive at $2,500 with a 15 to 25 page report, competitor deep-dive, and a 90-day paid strategy. Both are useful. Different depth.

• Free 30-minute audit. Three prioritized fixes, vertical benchmarks, next-step recommendation.
• Paid PPC audit service ($2,500). Full historical spend review, keyword-level analysis, quality score history, competitor auction insights, landing page audit, ad copy audit, offer testing recommendations, 90-day strategy, launch-week roadmap.

The free version is the right entry point for most prospects. The paid version is for buyers already committed to changing agencies and needing a written business case.

To book a free Google Ads audit, fill the form on this page or email hello@redefineweb.com. A senior strategist responds with 3 time slots within one business day. Access setup takes 5 minutes and the call happens 3 to 7 business days later.

Booking sequence:

• You submit the form or email us.
• Reply within 1 business day with 3 calendar slots and a 10-minute intake form.
• You pick a slot and grant read-only access.
• The strategist reviews your account before the call.
• You get 30 minutes and three fixes on Zoom or Google Meet.

Written recap in your inbox by end of the next business day. Yours to keep whether you hire us or not.

The most common wins on a Google Ads account audit are broad-match burn, missing conversion tracking, and misaligned landing pages. Fixing those three usually recovers 15 to 40% of wasted ad spend within 30 days.

Top-10 audit findings by frequency:

1. Broad-match keywords burning budget on irrelevant terms (found in 80% of audits).
2. Missing or double-counted conversion tracking (found in 55%).
3. Landing pages targeting the wrong intent (50%).
4. Quality score below 6 on top spend keywords (45%).
5. Missing negative keyword lists (45%).
6. No ad extensions on branded campaigns (40%).
7. Smart Bidding without a conversion floor (35%).
8. Search partners left on when they shouldn't be (30%).
9. Untracked call-only campaigns (25%).
10. No competitor auction review (20%).

The audit call surfaces the top 3 of the 10 that apply to your account.