Home Services Marketing Agency
to Book More Jobs.

A home services marketing agency runs the full stack of channels that put booked jobs on your board: local SEO, Google Local Services Ads (LSA), Google Ads, Meta paid social, website builds, review management, and lifecycle automation. At Redefine Web every home services marketing agency account runs under one accountable roadmap tied to jobs booked in your dispatch software (ServiceTitan, Housecall Pro, Jobber, FieldEdge), not to clicks or impressions.

A trades strategist who has spent years in HVAC marketing, plumber marketing, and roofing marketing accounts runs your program. You get one weekly written report tied to booked-job revenue and blended cost per booked job.

Managed home services marketing agency retainers at Redefine Web run $999 to $6,500 per month depending on channel mix, number of service areas, and ad spend under management. Website builds are quoted separately as fixed-price projects starting at $1,500.

Solo operators usually start on the entry tier at $999 per month covering LSA plus local SEO. Growing multi-truck operations sit at $2,500 to $4,000 per month with paid ads layered on. Multi-location and franchise systems land at $4,000 to $6,500 per month with per-territory reporting. Ad spend goes straight to Google, Meta, and LSA and is not part of the retainer.

PPC and LSA produce the first booked job in 7 to 14 days once campaigns go live. Local SEO shows first ranking movement in 6 to 8 weeks and pulls meaningful map pack traffic by month 4. Website rebuilds launch in 8 to 12 weeks and improve conversion at go-live.

Every retainer opens with a 90-day plan and a 30-60-90 milestone tracker. Operations sees what should have shipped by when, and which channel is producing which booked jobs. If a milestone slips, the report tells you before you have to ask.

For most HVAC operators, LSA and Google Search produce the fastest booked-job revenue. HVAC marketing on LSA runs $18 to $45 per booked lead in most markets. Google Search sits at $58 to $95 per booked job on tune-ups and diagnostic calls. Meta paid social handles installation financing and system replacement leads, usually $110 to $180 per booked estimate.

Local SEO and the map pack compound behind them and pull blended cost per booked job below the paid median by month 8 to 12. For emergency HVAC work (no-heat, no-cool), LSA and Google Search are the entire budget. For scheduled installs, Meta plus retargeting earns its place.

Plumber marketing skews heavier to emergency search intent. Buyers pick up the phone when the water is on the floor, so LSA and Google Search phone-call ads carry more of the budget than they do for HVAC or roofing.

Roofing marketing skews the opposite way. Roofs are a considered purchase, and Meta paid social with financing landing pages and storm-response geo-fencing performs harder than search alone. HVAC marketing sits in the middle. Emergency calls in winter and summer feed LSA and Search, and installation season feeds Meta and YouTube. Every plan is built around the specific mix your service line needs, not a template.

Yes. We wire your ad accounts and analytics into ServiceTitan, Housecall Pro, Jobber, and FieldEdge on the reporting side. Booked-job data flows back into Google Ads and Meta through offline conversion imports, and the campaigns optimize toward real booked jobs, not just leads.

Read-only reporting access is enough to start. Once revenue-per-job data is flowing, the ad platforms bid toward high-ticket calls (installs, replacements) instead of low-ticket ones (diagnostics only) unless you tell them otherwise. You see the mix in the monthly report.

Yes. LSA is often the highest-return channel for HVAC, plumbing, roofing, and electrical work, and it needs active management. We handle bid caps, service selection tuning, aggressive dispute of unqualified leads, and Google Guaranteed badge maintenance. Rating maintenance ties into the review management program so LSA position holds.

LSA credit disputes are a big deal: unqualified leads that are not disputed inside 7 days start counting as billed leads. We dispute them same day. Most home services accounts recover 8 to 15 percent of LSA spend in credits per month through disputes we would not have gotten otherwise.

Roofing marketing gets built around two lead types: storm response and scheduled replacement. Storm response uses geo-fenced Meta and Google ads triggered off NOAA storm data with landing pages that route to your insurance-claim intake team. Scheduled replacement uses financing-forward landing pages, before-and-after galleries, and Meta prospecting to buyers 45 or older with mid-to-high home value.

Financing partners (GreenSky, Service Finance, Enerbank) plug into the landing pages so buyers see monthly payment options before they book the estimate. Cost per booked estimate usually runs $150 to $280 depending on storm season and market.

No. We focus exclusively on U.S. home services operators. Regulations, buyer search behavior, licensing rules, and channel norms differ enough that we do not take work outside the U.S. in this vertical.

Within the U.S., we work every state. Cold-climate markets (New England, upper Midwest, Mountain West) and hot-climate markets (South, Southwest, Florida) have different HVAC seasonality patterns that we build into the paid media plan. The strategist assigned to your account will have worked accounts in your climate band.

One client per direct-competition slot per market. We will not run acquisition programs for two HVAC companies in the same city and zip. Same rule for plumber marketing, roofing marketing, and electrical marketing.

This protects your keyword bids, your LSA position, and your organic map pack ranking from us bidding against ourselves. If a competitor in your zip inquires after you sign, they get referred out. Market exclusivity is written into the retainer. It expires 90 days after your account offboards. Nobody games it.

Yes. Multi-location and franchise home services rollouts are our Scale and Enterprise tiers. That covers location-aware SEO architecture, per-location Google Business Profile management, per-territory paid media allocation, franchise brand-standards enforcement, and consolidated dashboards for regional VPs and franchise leadership.

Onboarding a multi-location group usually takes 30 to 60 days depending on how many locations and how many booking systems are already in place. Once live, unit-level economics (booked jobs, cost per booked job, revenue per truck) roll up into one monthly report.

You do. Every ad account, website, Google Business Profile, GA4 property, tracking pixel, and CRM record is built in your name with your logins. Redefine Web has agency access, not ownership. If you leave the retainer, you leave with everything intact, including creative files, keyword lists, negative keyword lists, audience files, and the current campaign structures.

This is written into the retainer. It costs us nothing to keep this rule, and it stops the single biggest fight in the agency business: who owns the account when the relationship ends.