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Fashion marketing agency · 18+ brands served

A fashion marketing agency built for collection drops, seasonal cycles, and return economics.

You get a fashion marketing agency that builds around the reality of apparel and accessories economics: seasonal collection drops, high returns rates (often 15-30%), sizing-driven CVR challenges, visual-platform-led discovery, influencer-and-creator-driven demand, and the LTV math that turns one-time gift buyers into 4-collection repeat customers. A dedicated team runs paid, lifecycle, content, and brand-building work as one cohesive program. Built for emerging fashion brands at $100k MRR through national multi-channel apparel operations.

// apparel.dashboard Live
Blended ROAS
4.4×
+24% vs. last month
AOV
$118
+22% vs. industry avg
Funnel · this week
Sessions52K
PDP views25K
ATC12K
Orders6.2K
65+
Fashion brands served since 2021
4.4×
Avg. blended ROAS
$118
Avg. AOV
58%
Avg. 180d repeat-purchase rate
Who this page is built for

Fashion growth at every stage.

Fashion marketing is not one-size-fits-all. An emerging DTC apparel brand at $50k MRR needs different work than a national fashion house with wholesale, DTC, retail, and international markets. Pick the stage.

01 · LAUNCH PHASE

Emerging fashion brands ($0-$2M ARR)

Pre-launch and post-launch apparel brands building the first profitable channel. You get launch campaigns on Meta and TikTok tuned to hero-product economics, Instagram-Reel-led creative production, a Shopify storefront with proper sizing UX and fit-finder integration, Klaviyo welcome flows that convert first-visit browsers, and the analytics infrastructure to track return rates and net contribution margin per SKU from day one. Fashion unit economics depend heavily on returns; the program is tuned for that from launch.

Typical investment$3.5k to $7k/mo
02 · SCALE PHASE

Growing DTC fashion ($2M-$15M ARR)

Brands with product-market fit running paid acquisition at meaningful scale, with collection drops happening 4 to 8 times per year. You get a multi-channel paid program (Meta, TikTok, Pinterest, Google Shopping), Klaviyo lifecycle work tuned to drop-cycle anticipation, returns management coordination with Loop or Returnly, and CRO work that lifts CVR and AOV against the headwind of fashion-specific bounce factors.

Typical investment$8k to $18k/mo
03 · MULTI-CHANNEL PHASE

Established multi-channel fashion ($15M+ ARR)

Established fashion brands with DTC, wholesale, retail, and (often) international and physical-retail in play. You get an integrated growth program across DTC channels, with separate Amazon coordination, retail-media work, and wholesale-channel coordination so the channels reinforce rather than cannibalize each other. Built for fashion houses managing collection cycles across markets simultaneously.

Typical investment$20k to $60k/mo
Fashion marketing services we run

Five fashion marketing services.
All built for one industry.

Each service routes to its own deeper page with deliverables, pricing, and fashion-specific case studies.

01 · FLAGSHIP

Fashion PPC and paid social

A full-funnel paid acquisition program tuned to fashion buying behavior. Meta and Instagram Reels for visually-driven discovery, TikTok for younger-demographic apparel discovery, Pinterest for outfit-research-stage capture, Google Shopping for branded and high-intent product queries, and influencer-seeded UGC creative production. Built around net-contribution-margin math that accounts for returns, not gross ROAS that overstates fashion paid performance.

  • Meta Reels and Stories campaign management
  • TikTok Ads and TikTok Shop where applicable
  • Pinterest Ads for outfit-discovery audiences
  • Google Shopping and brand defense
  • Returns-adjusted ROAS reporting
02

Fashion web design

A Shopify storefront built around how fashion buyers shop: hero collection imagery, model size diversity, fit guide and size finder integration (Kiwi, Fit Analytics), collection-drop merchandising, gift-with-purchase logic for high-AOV pushes, and a cart that surfaces the look-completer or accessory upsell.

  • WooCommerce, Shopify, or Shopify Plus fashion storefront
  • Fit-finder integration
  • Collection-drop merchandising system
03

Fashion SEO and content

Fashion SEO that owns style guide content, outfit-builder queries, occasion-driven searches (wedding guest, gala, work-from-home, athletic), and brand-vs-brand comparisons. Editorial style content alongside collection and product page SEO.

  • Style guide and outfit content programs
  • Collection and product page SEO
  • Fashion schema (Product, Review, Image)
04

Fashion website maintenance

Keep the Shopify store fast, secure, and converting across collection drops and BFCM peaks. Theme updates, app integration upkeep, performance monitoring, and on-demand content edits for collection launches, lookbook updates, seasonal merchandising.

  • Theme and app updates
  • Monthly performance reports
  • Collection drop launches and lookbook edits
05

Lifecycle & retention

Klaviyo and Postscript lifecycle marketing, drop-cycle anticipation flows, VIP customer programs, loyalty integration (Smile.io, Yotpo), and the customer-segmentation work that lifts repeat-purchase rate beyond the first season.

  • Klaviyo welcome, abandoned cart, drop-anticipation flows
  • SMS conversion and reactivation
  • VIP and loyalty program tuning
Schedule a strategy call
How the services compound

One fashion growth flow,
not four random services.

STAGE 01 · FOUNDATION

Shopify and tracking

Conversion-built Shopify storefront, GA4, Meta CAPI, TikTok Events API, Klaviyo integration.

Owned byWeb + dev team
STAGE 02 · ACQUISITION

Paid social and search

Meta Reels, TikTok, Pinterest, Google Shopping tuned to hero collection economics.

Owned byPaid media team
STAGE 03 · RETENTION

Lifecycle and loyalty

Klaviyo flows, drop-anticipation campaigns, VIP loyalty programs that turn one-time gift buyers into repeat customers.

Owned byLifecycle team
STAGE 04 · COMPOUNDING

SEO and content

Style guide content, outfit builder content, occasion-driven content that compounds organic discovery.

Owned bySEO team
How fashion buyers actually shop in 2026

The fashion buying journey is visual, social, and return-sensitive.

01 · DISCOVERY

Instagram Reels, TikTok, Pinterest

Fashion discovery in 2026 happens almost entirely on visual platforms. Instagram Reels for established brands and aspirational content, TikTok for trending and creator-driven discovery, Pinterest for outfit-research and wedding/occasion-driven shopping. Brands that ignore visual platforms cannot acquire in fashion.

Touchpoints before first order5 to 12
02 · CONSIDERATION

Fit, returns, sizing research

Between discovery and purchase, fashion buyers research fit. Reviews with model height/size, size charts, fit-finder tools, and return-policy clarity all shape whether the buyer commits. Most fashion sites lose 20 to 40 percent of qualified buyers at this stage to fit-anxiety bounces.

Avg. research window2 to 14 days
03 · PURCHASE & REPEAT

First-collection buyers vs repeat

First-collection AOV typically $80-$140. The first-collection buyer becomes a 4-to-6-collection repeat customer if the fit was right and the return experience was smooth. The return experience is the single biggest LTV factor in fashion DTC, more than acquisition CAC.

Avg. LTV multiple of first order3.8 to 7.4×
Common fashion questions

Questions every fashion founder asks.

Emerging fashion brands ($0-$2M ARR) typically invest $3.5k to $7k/month. Growing DTC brands ($2M-$15M ARR) run $8k to $18k. Multi-channel fashion houses ($15M+ ARR) fall between $20k and $60k. The strategy call walks through your unit economics, accounting for returns, then maps an investment range that net contribution margin can support.
Fashion returns rates run 15 to 35 percent depending on category (footwear and denim highest, knitwear lowest). Most fashion PPC dashboards report gross ROAS, which dramatically overstates contribution margin. We track returns-adjusted ROAS (gross ROAS minus returns rate, minus return shipping cost, minus restocking labor) as the real success measure. The two numbers diverge meaningfully; reporting only on gross ROAS leads to over-investment in paid acquisition that destroys cash.
Yes, Pinterest is a meaningful channel for fashion, particularly wedding, occasion-driven, and lifestyle apparel. Pinterest Ads CPMs are typically 40-60 percent below Meta CPMs for the same fashion audiences, with research-stage intent that often produces higher AOV on conversion. Pinterest is one of the most under-allocated fashion paid channels.
Collection drops are managed as integrated campaigns across paid, lifecycle, and CRO. Pre-drop anticipation flows in Klaviyo (typically 7 to 21 days before launch). Drop-day creative push on Meta and TikTok. SMS reminders timed to drop. Post-drop reactivation for non-converters. Inventory-status messaging on the site (back-in-stock alerts, low-stock urgency). The coordination across channels makes drop-revenue 2 to 3 times what single-channel launches produce.
Loop or Returnly (returns), Klaviyo (email/SMS), Postscript (SMS), Yotpo or Stamped (reviews), Kiwi or Fit Analytics (fit finders), Smile.io (loyalty), Recharge (subscriptions for athleisure replenishment), Rebuy (cart upsells), Stocky (inventory).
We coordinate influencer programs through a partner agency that handles creator outreach, contracting, content briefing, and content delivery. The integrated brief means influencer content feeds the paid creative library and the brand voice stays consistent across both. Influencer is meaningful for fashion at every stage, but particularly for $2M-$15M brands building brand awareness against established competitors.
No long-term contract. 90-day proof window, then month-to-month.
A senior fashion strategist with multi-year experience running apparel and accessories accounts.
Size-driven anxiety is the single biggest fashion CVR killer. We address it through fit-finder tools (Kiwi, Fit Analytics, True Fit), model-diverse imagery, reviews with size context (“runs small, I sized up”), structured size charts on every PDP, and clear return-policy messaging at checkout. The combined intervention typically lifts fashion CVR by 25 to 50 percent inside 60 days.
A generalist agency runs the same playbook across beauty, apparel, and food. You get fashion marketing built on actual fashion-buyer behavior: how outfit shoppers browse Pinterest, how gift buyers research returns policies, how repeat customers anticipate collection drops, how returns rates shape acquisition economics. With 65-plus fashion brands behind the playbook since 2021.