An ecommerce marketing agency built for contribution margin, not vanity ROAS.
You hire us as your ecommerce marketing agency when paid is eating your margin, repeat rate is stuck, and your last vendor reported "ROAS up." We rebuild Shopify and headless storefronts, retune Meta and Google Shopping around contribution margin, and rewire Klaviyo and Attentive lifecycle programs around the customer pools your CFO actually wants more of.
Most ecommerce marketing programs
look busy, not profitable.
Every founder we meet has heard the same pitches from the last ecommerce digital marketing agency: "double your ROAS, scale Meta, ship more SKUs." But blended ROAS is not gross margin, repeat rate is not retention, and a healthy platform-reported ROAS does not pay your team. Three patterns show up in almost every account we audit.
ROAS up, contribution margin flat.
Meta and Google Shopping report ROAS climbing. Your bank account is not. The platforms are claiming credit for repeat buyers who would have shopped anyway, and the new-customer CAC is hiding inside the blended number.
Your top 17 percent of SKUs do 80 percent of profit.
You market every SKU equally. The data says you should not. Two product lines fund the business, two lose money on shipping alone, and your paid campaigns drive every product page at the same bid. A real ecommerce marketing company would have surfaced this two quarters ago.
First-time buyers do not come back.
You spend $48 acquiring a customer. They place one order and disappear. Your post-purchase flow has three emails, none of them segmented. The buyers who would have repurchased are getting the same drip as the buyers who churn.
Four steps between your first call
and a profitable retainer.
Same methodology we run for every client, recalibrated for ecommerce unit economics. Every stage ships a written artifact your CFO can defend. No 60-day discovery phases that produce a PDF. Step zero: a 30 to 45 minute call with a senior strategist (not a salesperson) who runs a live margin-aware teardown of your funnel and walks you off the call with the top three gaps in writing.
Audit
14-day forensic on your funnel. SKU-level contribution margin, channel-level new customer CAC, PDP conversion paths, and post-purchase retention math. You see exactly which SKUs and which channels are funding the business.
Position
Sharpen the message for the buyer pool that repurchases. Rebuild positioning, PDP narrative, ad creative, and lifecycle sequences around the customer profile your gross margin actually wants.
Build
Rebuild what is broken. Site, PDP, checkout, paid funnels, SEO content, and lifecycle automation. Everything wires into one dashboard that ties an ad click to a third-purchase customer.
Scale
Monthly retainer that compounds. Paid scale-up by SKU group, SEO content velocity, lifecycle expansion, and a quarterly attribution review tied to contribution margin, not platform ROAS.
Most ecommerce marketing agencies
do not operate this way.
Worth comparing before you sign with any marketing agency for ecommerce, us included. These are the operational details that decide whether your retainer compounds into gross profit or quietly bleeds into platform ROAS theater for 12 months.
Questions DTC founders
ask before they sign.
Eight of the most common questions we field on first calls with founders and growth leads at $2M to $50M ARR brands. If yours is not here, the strategy call is the right place to ask it.
What does an ecommerce marketing agency retainer with Redefine Web cost?
How long until an ecommerce digital marketing agency retainer pays back?
Do you work with sub-$2M ARR brands?
What ecommerce platforms do you work in?
How do you measure attribution post iOS14?
Will you work alongside our in-house growth team?
What is the contract term?
Are you only a New York ecommerce marketing agency?
Stop reporting on platform ROAS. Start reporting on contribution margin.
Pick the path that fits where your DTC brand is right now. A 30 to 45 minute call with a senior strategist, a written proposal scoped to your funnel, or just a quick question by email. You walk away with something useful either way.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Boosted RAFZ conversions 28% with a rebuild that loads in 2 seconds.
A Swedish sustainable furniture brand replaced a plugin-bloated 15-second site with a custom lightweight rebuild — 28% conversion lift, 82% fewer server requests, place2place API integration.
Drove sales for Boogie Board with $31 cost-per-conversion at scale.
A pioneering reusable-writing-tablet brand cut acquisition costs to $31 per conversion + boosted conversions 11% — managing $650K in ads with sustainable ROI.
Cut ExpressColour acquisition cost 4.5× with SEM + SEO realignment.
A boutique Singapore commercial printer recovered from a property-market crash with restructured Google Ads + SEO — 4.5× lower CPA and 30% sales growth from a diversified client base.