Beauty Marketing Agency
to Grow Repeat Buyers.

A beauty marketing agency runs the full acquisition, retention, and content stack for skincare, makeup, haircare, and fragrance brands: Meta, TikTok, TikTok Shop, Google Shopping, Amazon, Klaviyo lifecycle, SEO, storefront design, and creator affiliate. At Redefine Web every beauty marketing agency account runs under one roadmap tied to subscription LTV and blended CAC, not clicks or impressions.

A skincare strategist who has operated beauty DTC brands directly runs your program. You get one weekly written report tied to CM3 profit per new customer, blended CAC across all paid channels, and repeat rate on the subscription base. Every account has a 90-day scoreboard: net-new subscribers, repeat rate, and blended contribution margin.

Managed beauty marketing agency retainers at Redefine Web run $999 to $6,500 per month depending on channel mix and ad spend under management. Storefront rebuilds are quoted separately as fixed-price projects starting at $1,500.

Early-stage skincare brands under $500K annual revenue usually start on the entry tier at $999 per month covering Meta plus Klaviyo. Growing brands between $500K and $5M sit at $2,500 to $4,000 per month with TikTok, Google Shopping, and Amazon layered on. Scaling brands above $5M land at $4,000 to $6,500 per month with full-stack coverage. Ad spend goes straight to Meta, TikTok, Google, and Amazon and is not part of the retainer.

A skincare marketing agency should measure subscription LTV, blended CAC, and repeat rate, not headline ROAS. Headline ROAS is a bad number when subscription cancels get excluded and returns get netted out later.

At Redefine Web every beauty account reports against subscription CM3 (contribution margin after platform fees, COGS, shipping, and returns), blended CAC across Meta, TikTok, Google, and Amazon, and 30/60/90-day repeat rate on the subscription base. Meta and TikTok get fed with margin-adjusted conversion values through CAPI so the platforms bid toward customers who actually stick, not one-time buyers who cancel after the trial box.

Meta and TikTok adjustments produce measurable blended CAC movement inside 21 days. Klaviyo routine flow rebuilds produce repeat-purchase gains inside 45 to 60 days. SEO on ingredient, comparison, and routine keywords takes 90 to 180 days to move meaningful organic traffic. Amazon PPC produces first-order movement in 7 to 14 days on established ASINs and 30 to 45 days on new launches.

Every retainer opens with a 90-day plan and a 30-60-90 milestone tracker. Marketing leadership sees what should have launched by when and which channel is driving the gain.

TikTok Shop management, creator affiliate onboarding, spark ads, and TikTok Shop-native content production are a growing piece of every beauty brand marketing retainer. TikTok Shop reports against blended CAC alongside Meta and Google, not siloed.

Creator affiliate onboarding runs at 15 to 40 new creators per month depending on tier, weighted toward mid-tier (50K to 500K follower) creators who ship more sales per dollar than mega-influencers. Sample fulfillment, creator brief templates, spark ad code capture, and monthly performance reviews are included. Top-performing creators get promoted to whitelist ads where their handle runs paid budget behind their organic content.

Yes. Klaviyo lifecycle rebuilds are included on every beauty marketing agency retainer above the entry tier. Standard flows include welcome, browse abandon, cart abandon, post-purchase (routine builder education, cross-sell to complementary SKUs), replenishment reminder tuned to product usage cadence, subscription save flows, and reactivation.

Klaviyo replaces headline ROAS with contribution profit per email as the reporting metric. Postscript or Attentive handles SMS with the same lifecycle logic. Most beauty brands see repeat rate climb 15 to 30 percent inside 60 days of a full Klaviyo rebuild.

Yes. We work Shopify 2.0, Shopify Plus, Recharge, Skio, and Stay Ai on subscriptions. Klaviyo, Postscript, and Attentive on messaging. Yotpo, Junip, and Okendo on reviews. Amazon Seller Central and Amazon Vendor Central on marketplace. TikTok Shop Seller Center on TikTok.

Read-only access to whichever stack you run is enough to start. Once revenue-per-cohort data is flowing, the platforms bid toward customers who reorder inside 60 days, not first-time buyers who cancel their subscription. If you already run headless (Nacelle, Hydrogen), we work the storefront layer through the same reporting.

Yes. Product launches and limited drops run on a dedicated playbook. Pre-launch waitlist SMS through Postscript or Attentive. Seed content dropped to 50 to 150 creators 30 days before launch. Day-of paid media through Meta, TikTok, and TikTok Shop with retargeting to waitlist and repeat customers.

Drop-hour Klaviyo flow with product usage education, hero SKU, and complementary cross-sell. Post-drop replenishment sequence tuned to the product's real usage cadence. Every launch runs on a launch scorecard reviewed 24 hours, 7 days, and 30 days after go-live. Slow launches trigger a targeted follow-up playbook, not a panic price cut.

Cosmetics marketing on Amazon runs a coordinated plan with DTC, not against it. Amazon PPC, Amazon SEO on the product listing, Amazon DSP retargeting, and A+ Content live inside the same reporting as Meta and Google. The rule is simple: never bid on your own brand keyword on Amazon PPC if organic already owns position 1 for the same term. Every dollar there is wasted.

The pricing floor between Amazon and DTC gets set on a shared calendar so promotions do not undercut subscription base. Most beauty brands with both channels running properly see Amazon carry 25 to 45 percent of net-new customer revenue while DTC carries the subscription base and repeat purchase.

We do not take two direct-competition brands in the same beauty subcategory. A retinol serum brand does not sit alongside another retinol serum brand. A men's beard grooming brand does not sit alongside another men's beard grooming brand. This protects your creator overlap, your Meta audience overlap, and your Amazon PPC bid position from us cannibalizing our own accounts.

Category exclusivity is written into the retainer. It expires 90 days after your account offboards. Nobody games it. Adjacent categories (skincare and haircare, makeup and fragrance) coexist on our book because their creators, keywords, and audiences do not overlap.

We focus almost exclusively on U.S. beauty brands. FDA cosmetics rules, buyer search behavior, and shipping economics differ enough that non-U.S. work usually needs local operators. Within the U.S., we work every state and every skin-tone-inclusive positioning.

Canada is possible if the brand already has a Canadian entity, GST/HST registration, and cross-border shipping infrastructure. UK and EU work requires local VAT registration and often a local Amazon Seller Central entity we do not run. If you are planning international expansion, we can build the U.S. base while your ops team handles the market entry.

You do. Every Meta, TikTok, Google, and Amazon account is built in your brand name with your logins. GA4, Klaviyo, Shopify admin, and every tracking pixel are in your name. Redefine Web has agency access, not ownership. If you leave, you leave with everything: creative files, audience files, keyword lists, negative keyword lists, Klaviyo flows, and current campaign structures.

This is written into the retainer. It costs us nothing to keep this rule, and it stops the single biggest fight in the agency business: who owns the account when the relationship ends.